Instantly vs Nutshell CRM: Head-to-Head Comparison in 2025

by | Last updated May 29, 2025

Winner
Instantly
9.0
  • Personalized Cold Email At Scale
  • Unlimited Email Warm-Up
  • 160 Million B2B Contacts
  • Inbox Placement Tracking
  • Website Visitor Tracking + CRM
  • 14-Day Free Trial
  • Plan starts from $37.9/month
Runner Up
Nutshell CRM
7.5
  • Email & Calendar Sync
  • Pipeline Management
  • Team Collaboration
  • Sales Automation
  • Marketing Automation
  • Free plan available
  • Paid Plans from $13/month
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Picking the right CRM is tough, right?

You’re looking at Instantly vs Nutshell, and you’re probably wondering which one fits your needs.

It’s like choosing between two good tools, but you only need one.

Good news!

We’re breaking down Instantly vs Nutshell CRM in 2025, head-to-head.

We’ll look at the key differences so you can make a smart choice. 

Overview

We’ve put both Instantly and Nutshell through their paces.

Our team dove deep, testing features, usability, and real-world performance.

This hands-on experience lets us give you a clear, honest comparison, not just marketing fluff.

Instantly AI

Ready to boost your email outreach? Don’t let another email get lost in spam.

9out of 10

Pricing: It has a free plan. The premium plan starts at $37.90/month.

Key Features:

  • Client Communication
  • Online Scheduling
  • Payment Processing
Nutshell CRM CTA

Ready to simplify your sales process? Nutshell CRM, known for its ease of use.

7.5out of 10

Pricing: It has a free plan. The premium plan starts at $13.00/month.

Key Features:

  • Sales Reporting
  • Lead Tracking
  • Pipeline Management

What is Instantly?

Instantly? It’s all about finding and reaching potential customers.

It focuses on email outreach. It helps you generate leads.

It’s built for those who want to scale quickly.

Think of it as your email campaign powerhouse.

Also, explore our favorite Instantly alternatives

Instantly AI
Instantly
9.0

Ready to boost your email outreach? Don’t let another email get lost in spam. Try Instantly AI today and see the results for yourself.

Key Benefits

  • Boosts deliverability by up to 97%. That means more people see your emails!
  • Integrates seamlessly with popular email platforms. No more switching between apps.
  • Provides detailed analytics and reporting. Track your progress and see what’s working.
  • Offers a spam trigger analysis. Identifies and helps you fix issues that could land you in spam.

Pricing

  • Growth CRM: $37.9/month, unlimited seats.
  • Hyper CRM: $77.6/month, unlimited seats.
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Pros

  • Improves email deliverability.
  • AI-powered email assistant.
  • Easy to set up and use.
  • Affordable pricing plans.
  • Helpful customer support.

Cons

  • Limited email templates.
  • Integrations could be improved.
  • Occasional deliverability issues.
  • Analytics could be more robust.

What is Nutshell CRM?

Nutshell CRM? It’s all about keeping your sales pipeline organized.

It’s designed for teams that love detailed reporting.

Its focus on clarity and simplicity makes it easy to track leads and deals.

Also, explore our favorite Nutshell alternatives

Nutshell CRM CTA
Nutshell
7.5

Ready to boost your sales? Nutshell users report seeing a 20% increase in closed deals on average.

Key Benefits

  • Streamlined Sales Process: Nutshell emphasizes clear pipeline visualization. It helps you move deals forward.
  • Team Collaboration: Built-in tools support team selling. Everyone stays on the same page.
  • Reporting & Analytics: Gain insights into sales performance. Track key metrics easily.
  • Integration Options: Connect with other business tools. Extend Nutshell’s functionality.
  • Automation Features: Automate repetitive tasks. Save time and boost productivity.

Pricing

All the plans will be billed annually.

  • Foundation: $13/user/month.
  • Growth: $25/user/month.
  • Pro: $42/user/month.
  • Business: $59/user/month.
  • Enterprise: $79/user/month.
Nutshell CRM Pricing

Pros

  • Easy-to-use interface.
  • Excellent pipeline management.
  • Strong team collaboration tools.
  • Helpful sales reporting features.
  • Good integration options..

Cons

  • Can be expensive for small teams.
  • Limited customization options.
  • Mobile app could be improved.
  • Some features require higher tiers.

Feature Comparison

Let’s dive into the nitty-gritty.

We’re breaking down the key features of these two CRMs so you can see where they shine and where they might fall short.

1. Contact Management

Both Instantly and Nutshell offer solid contact management.

Nutshell leans towards detailed profiles, while Instantly focuses on speed. 

If you need to streamline your sales team’s contact handling, either will work.

Instantly may be better for quick data entry, while Nutshell is great for in-depth customer histories.

Nutshell CRM Top Benefits

2. Sales Process

When it comes to the sales process, Nutshell offers highly customizable pipelines.

You can tailor every step.

Instantly provides a more straightforward, less complex approach.

Choose Nutshell for intricate workflows if you want to get started fast and close more deals quickly.

3. Sales Automation

For sales automation, Instantly excels in automating outreach, especially email marketing.

Nutshell offers automation for tasks within the workflow, but Instantly is stronger for automated email sequences.

If you want to automate your sales outreach, Instantly has the edge.

4. Email Marketing

Email marketing is a core strength of Instantly.

It’s built to send high volumes of personalized emails.

Nutshell’s email features are more basic, focusing on one-to-one communication.

If email campaigns are crucial, Instantly is the stronger choice.

5. Workflow

Nutshell provides robust workflow tools to create complex, multi-stage processes.

Instantly offers simpler workflows that are easy to set up. 

For teams with complex processes, Nutshell may be better.

However, Instantly offers a more seamless experience for less complicated workflows.

6. Ease of Use

Ease of use is a major factor.

Instantly is known for its intuitive interface and quick setup. While powerful, it has a steeper learning curve.

If you want to jump right in, Instantly is likely easier.

7. Customizable

Both platforms offer customizable features.

Nutshell allows for deep customization of pipelines and reports. Instantly lets you customize email templates and basic settings.

If you need highly tailored reports and pipelines, Nutshell has the edge.

Instantly is a great choice if you want to customize your email outreach quickly.

instantly-ai-email-sequence

8. Free Trial

Both platforms offer a free trial.

Take advantage of this.

Test out each platform to see which one better fits your needs. 

This is the best way to determine which customer relationship management tool will help you close more deals.

What to Look For When Choosing a CRM Tool?

  • Specific Business Needs: Don’t get swayed by flashy features. Really dig deep. What are your exact challenges? 
  • Scalability: Can the CRM grow with you? Think beyond your current size. Will it handle increased data, more users, and expanding workflows? 
  • Integration Capabilities: Does the CRM play well with your existing tools? Check for integrations with your email, calendar, marketing automation, and other crucial software. 
  • Customer Support: How responsive and helpful is their support team? Issues will arise. Quick, reliable support can minimize downtime and frustration. 
  • Training Resources: Does the provider offer comprehensive training? Easy onboarding is crucial for user adoption. 
  • Data Security: Ensure the CRM has robust security measures to protect your customer data. Check for features like data encryption, access controls, and compliance certifications. Your customers’ trust depends on it.

Final Verdict

After thorough testing, we lean towards Instantly for many users.

Its ease of use and strong sales automation, especially in email marketing, make it a powerful tool for rapid growth.

Nutshell is a solid choice if you need highly customizable workflows and detailed contact management.

However, most businesses aim to streamline their sales process and close more deals quickly.

Instantly offers a more efficient, seamless experience.

We’ve seen firsthand how it can boost productivity, and we believe it’s a smart choice for teams focused on fast results

More of Instantly

Here’s a brief comparison of Instantly with these software solutions:

  • Instantly vs Gohighlevel: Instantly specializes in cold email outreach and deliverability, while GoHighLevel offers a comprehensive suite for sales, marketing, and lead generation, including broader automation.
  • Instantly vs Pipedrive: Instantly focuses on automated email campaigns and deliverability for outbound sales; Pipedrive is a visual sales pipeline management tool designed for tracking deals and optimizing sales processes.
  • Instantly vs Keap: Instantly excels at scalable cold email outreach and lead generation, whereas Keap provides an all-in-one platform for sales and marketing automation with CRM capabilities.
  • Instantly vs ActiveCampaign: Instantly is primarily for high-volume cold email outreach and deliverability; ActiveCampaign is a robust marketing automation platform with advanced segmentation and CRM features.
  • Instantly vs Hubspot: Instantly streamlines outbound email campaigns and lead warming; HubSpot offers a comprehensive CRM, marketing, sales, and customer service platform with extensive features.
  • Instantly vs Clickfunnels: Instantly is an email outreach automation tool; ClickFunnels is a sales funnel builder for creating landing pages and automating sales processes.
  • Instantly vs Folk: Instantly focuses on automated cold email campaigns and lead generation; Folk is a collaborative contact management CRM that emphasizes easy organization.
  • Instantly vs Clickup: Instantly is designed for cold email outreach and deliverability; ClickUp is a versatile workspace for project management, task tracking, and broader team collaboration.
  • Instantly vs Monday CRM: Instantly excels in automated outbound email and lead nurturing; Monday CRM provides visual project and workflow management, with integrated CRM features.
  • Instantly vs Capsule CRM: Instantly specializes in automated cold email sequences; Capsule CRM is a simple contact management and sales pipeline tool for small businesses.
  • Instantly vs Insightly: Instantly streamlines cold email outreach with robust deliverability features; Insightly offers a comprehensive CRM with project management and sales pipeline capabilities.
  • Instantly vs Freshsales: Instantly focuses on automated email outreach and lead scoring; Freshsales CRM is a full-featured sales automation and CRM solution with extensive reporting.
  • Instantly vs Salesforce: Instantly is a specialized tool for scalable cold email outreach; Salesforce is an enterprise-grade, highly customizable CRM platform for sales, service, and marketing.
  • Instantly vs Zendesk: Instantly focuses on lead generation through automated email outreach; Zendesk is a comprehensive customer service and support platform with robust ticketing.

More of Nutshell CRM

Here’s a brief comparison of Nutshell CRM with these software solutions:

  • Nutshell CRM vs GoHighLevel: Nutshell CRM is a sales-focused CRM that emphasizes ease of use and pipeline management, while GoHighLevel offers a broader suite of marketing, sales, and agency management tools.
  • Nutshell CRM vs Pipedrive: Nutshell CRM offers user-friendly contact management and sales automation, while Pipedrive is renowned for its highly visual and customizable sales pipeline.
  • Nutshell CRM vs Keap: Nutshell CRM focuses on simplifying sales processes and collaboration; Keap provides advanced marketing automation and lead management features.
  • Nutshell CRM vs ActiveCampaign: Nutshell CRM streamlines sales and contact tracking, while ActiveCampaign excels at sophisticated marketing automation, segmentation, and email campaigns.
  • Nutshell CRM vs Hubspot: Nutshell CRM offers an intuitive interface for sales pipeline management and customer relationships, while HubSpot provides an extensive all-in-one platform for marketing, sales, and service.
  • Nutshell CRM vs Clickfunnels: Nutshell CRM is a dedicated sales-focused CRM; ClickFunnels specializes in building sales funnels and landing pages to drive conversions.
  • Nutshell CRM vs Folk: Nutshell CRM is a sales-focused CRM with robust reporting and pipeline management; Folk emphasizes collaborative contact organization and AI-powered enrichment.
  • Nutshell CRM vs Instantly: Nutshell CRM focuses on managing sales pipelines and customer interactions, while Instantly is geared towards high-volume cold email outreach and lead generation.
  • Nutshell CRM vs ClickUp: Nutshell CRM is a specialized tool for sales and customer relationship management, while ClickUp is a versatile work management platform that includes CRM functionalities.
  • Nutshell CRM vs Monday CRM: Nutshell CRM provides a streamlined sales process with clear pipeline visualization; Monday CRM offers highly customizable visual workflows and strong team collaboration across various functions.
  • Nutshell CRM vs Capsule CRM: Nutshell CRM focuses on intuitive sales pipeline management and automation; Capsule CRM is a simpler contact manager primarily for tracking sales opportunities.
  • Nutshell CRM vs Insightly: Nutshell CRM emphasizes ease of use for small business sales teams; Insightly offers a more comprehensive CRM with additional project management capabilities.
  • Nutshell CRM vs Freshsales CRM: Nutshell CRM provides an easy-to-use sales pipeline and team collaboration; Freshsales CRM includes AI-driven insights and broader sales force automation.
  • Nutshell CRM vs Salesforce: Nutshell CRM offers a straightforward, affordable solution for small to mid-sized businesses; Salesforce is a highly scalable, feature-rich enterprise CRM.

Frequently Asked Questions

Is Instantly better for email marketing than Nutshell?

Yes, instantly excels in email marketing automation. It’s designed for high-volume, personalized campaigns. Nutshell offers basic email features, but Instantly is the stronger choice for those prioritizing email outreach and sales automation.

Which CRM is easier to learn, Instantly or Nutshell?

Instantly is generally considered easier to learn and use. Its intuitive interface and quick setup make it user-friendly, especially for beginners. However, while powerful, it has a steeper learning curve due to its more complex features.

Can I customize my sales process in both Instantly and Nutshell?

Yes, both platforms offer customization. Nutshell provides deeper customization for pipelines and reports. Instantly allows for customization of email templates and basic settings. Nutshell is better for complex workflows, while Instantly is good for quick, focused adjustments.

Do Instantly and Nutshell offer a free trial?

Yes, both Instantly and Nutshell offer a free trial. This allows you to test their features and determine which suits your needs better before committing. Taking advantage of the free trial is the best way to make an informed decision.

Which CRM is better for a small sales team?

Instantly is often the better choice for a small sales team focused on rapid growth and ease of use. Its strong email automation and user-friendly interface can help small teams streamline their sales process and close more deals efficiently.