ActiveCampaign vs Insightly: Which CRM Wins in 2025?

Struggling to pick the right tool?

ActiveCampaign vs Insightly can feel like a head-scratcher, right?

You need a CRM that actually helps your business grow, not just adds to the chaos.

Imagine missing out on key leads or losing customers because your system’s clunky.

That’s the problem.

But what if you could clearly see which one truly fits your needs in 2025?

This article will break down ActiveCampaign vs Insightly and show you the real differences. 

Overview

We’ve spent weeks diving deep, testing ActiveCampaign and Insightly in real-world business scenarios. 

From setting up campaigns to analyzing reports, our hands-on experience fuels this comparison, ensuring you get practical insights, not just theory.

What is ActiveCampaign?

ActiveCampaign? It’s a powerhouse. Think marketing automation, email, and CRM all in one spot.

Do you want to automate your sales? This tool can help.

It also enables you to keep track of customers and makes your marketing smarter.

Also, explore our favorite ActiveCampaign alternatives…

Key Benefits

• Visual automation builder: No coding needed! Design complex workflows with easy drag-and-drop tools.
• Advanced segmentation: Go beyond basic lists—target contacts based on behavior, interests, and more.
• Built-in CRM: Organize your contacts, track interactions, and score leads for better follow-up.
• Over 850+ integrations: Connect with your favorite tools and streamline your workflow.
• Personalized email marketing: Send emails that feel like a one-on-one conversation.

Pricing

ActiveCampaign offers you a tiered pricing based on the number of contacts and features you need.

• Starter: $15/month.
• Plus: $49/month.
• Pro: $79/month.
• Enterprise: $145/month.

What is Insightly?

Insightly? Yeah, it’s a CRM.

But it does more. Think project management, too.

This tool is designed to grow businesses.

It allows you to track deals and projects in one place, which sounds useful.

Also, explore our favorite Insightly alternatives…

Key Benefits

• • Boost Productivity: Improve project completion rates by 20%.
  • Increase Revenue: Track leads effectively and closes more deals.
  • Enhance Collaboration: Connect teams and improve communication.
  • Gain Valuable Insights: Get a deeper understanding of your customers.

Pricing

• Plus: $29/user/month.
• Professional: $49/user/month.
• Enterprise: $99/user/month.

Feature Comparison

Let’s cut to the chase.

We’ve laid out the core features of ActiveCampaign and Insightly side-by-side so you can see where each platform shines.

1. Email Marketing

• ActiveCampaign: Known for its robust automation, it lets you create complex email sequences based on user behavior. Think personalized journeys, not just mass blasts. If you are moving from Mailchimp, this is a great upgrade.
• Insightly: Offers solid email marketing, but it’s more straightforward. Great for basic campaigns and tracking, but lacks the advanced automation of ActiveCampaign.

2. CRM and Sales Automation

• ActiveCampaign: Focuses heavily on automation, including lead scoring and deal tracking. It’s built to streamline sales processes.
• Insightly: Combines CRM with project management. This is great for teams that need to manage both sales and project delivery in one platform.

3. Project Management

• ActiveCampaign: Primarily a CRM and marketing tool, it has limited project management features.
• Insightly: Excels in project management, with features for task assignment, milestone tracking, and team collaboration.

4. Integrations

• ActiveCampaign: Boasts many integration options, connecting with many popular apps and services.
• Insightly: Offers a good selection of integrations, but it may not be as extensive as active campaigns.

5. User Interface and Dashboard

• ActiveCampaign: The dashboard is feature-rich, but some users find it a bit overwhelming at first.
• Insightly: Offers a clean and intuitive dashboard, making navigating and finding information easy.

6. Task Management

• ActiveCampaign: Includes basic task management within its CRM, allowing you to assign tasks to contacts and deals.
• Insightly: Provides comprehensive task management, offering detailed task list views, project-specific tasks, and team collaboration.

7. Reporting and Analytics

• ActiveCampaign: Provides detailed reporting on email campaigns, automation, and sales performance.
• Insightly: Offers solid reporting on sales, projects, and marketing, giving you a comprehensive view of your business.

What to Look For When Choosing CRM Software?

• Scalability: Can the CRM grow with your business?
• Integration with Existing Tools: Does it seamlessly connect with the software you already use (e.g., email, marketing automation, accounting)?
• Reporting and Analytics: Can you quickly generate insightful reports to track performance and identify trends?
• User Training and Onboarding: How easy can your team learn and adopt the CRM?
• Industry-Specific Features: Does the CRM offer features tailored to your industry’s needs?
• Automation Capabilities: Can it automate repetitive tasks to save time and improve efficiency?
• Data Migration: How easy is transferring your existing data into the new CRM?
• Customer Reviews and Reputation: What are other users saying about CRM’s rCRM’s reliability and performance?
• Budget and ROI: Does the CRM offer your business a good return on investment?

Final Verdict

So, which one wins? For most businesses, ActiveCampaign takes the lead.

It’s powerful for email and sales automation.

If you need strong project management, Insightly is a solid choice.

But ActiveCampaign’s deep automation and great integration make it a top pick.

We’ve used both, and ActiveCampaign’s tools really help grow sales.

You want a CRM that works, not just looks good.

Trust our hands-on testing. 

We know what matters.

More of ActiveCampaign

Here’s a comparison of ActiveCampaign with its alternatives:

• ActiveCampaign vs GoHighLevel: ActiveCampaign focuses on advanced email marketing and customer journey automation. In contrast, GoHighLevel provides an all-in-one suite for agencies, including funnels, websites, and extensive sales/marketing tools.
• ActiveCampaign vs Pipedrive: ActiveCampaign excels in marketing automation and lead nurturing with integrated CRM. Pipedrive, however, is a sales-centric CRM that emphasizes visual pipeline management and efficient deal tracking.
• ActiveCampaign vs Keap: ActiveCampaign offers robust marketing automation and email capabilities. Keap is tailored for small businesses, blending CRM with sales and email for an integrated approach.
• ActiveCampaign vs HubSpot: ActiveCampaign is a leader in email marketing automation and customer engagement. HubSpot provides a more comprehensive, all-in-one platform covering marketing, sales, service, and content management.
• ActiveCampaign vs ClickFunnels: ActiveCampaign is ideal for email marketing automation and lead nurturing within a CRM context. ClickFunnels specializes in building sales funnels and landing pages for direct conversions.
• ActiveCampaign vs Folk: ActiveCampaign is known for sophisticated marketing automation and detailed customer segmentation. Folk offers a simpler, collaborative CRM for contact management, email campaigns, and basic sales pipelines.
• ActiveCampaign vs Instantly: ActiveCampaign delivers advanced marketing automation and a comprehensive CRM. Instantly focuses more on cold email outreach and lead finding with basic CRM features for simplified sales.
• ActiveCampaign vs ClickUp: ActiveCampaign excels in marketing-specific automation and customer relationship management. ClickUp is a versatile work management platform that can be customized for CRM and emphasizes project management.
• ActiveCampaign vs Monday CRM: ActiveCampaign provides powerful marketing automation and email campaigns with strong CRM integration. Monday CRM emphasizes visual collaboration and customizable boards for lead and deal management.
• ActiveCampaign vs Capsule: ActiveCampaign offers robust email marketing and advanced automation for sales and customer journeys. Capsule CRM provides straightforward contact management and sales pipeline features, ideal for basic CRM needs.
• ActiveCampaign vs Freshsales CRM: ActiveCampaign provides comprehensive marketing automation and email with integrated CRM functionalities. Freshsales CRM focuses on sales management and streamlining sales processes with AI-powered insights.
• ActiveCampaign vs Salesforce: ActiveCampaign specializes in marketing automation and email engagement for small to medium businesses. Salesforce is an extensive, scalable CRM platform for large enterprises, covering sales, service, and marketing.

More of Insightly

Here’s a brief comparison of Insightly with these software solutions:

• Insightly vs Gohighlevel: Insightly combines CRM with project management, while GoHighLevel is a comprehensive platform for sales, marketing, and agency automation, offering broader tools for lead generation.
• Insightly vs Pipedrive: Insightly focuses on CRM with integrated project management; Pipedrive specializes in visual sales pipeline management, often preferred by sales-centric teams.
• Insightly vs Keap: Insightly offers a robust CRM with project tracking; Keap provides powerful marketing automation, email campaigns, and comprehensive sales features.
• Insightly vs HubSpot: Insightly offers a strong CRM with project management, while HubSpot provides a vast all-in-one platform for marketing, sales, and customer service.
• Insightly vs Clickfunnels: Insightly is a CRM with project management; ClickFunnels is primarily a sales funnel builder for creating landing pages and automating sales processes.
• Insightly vs Folk: Insightly is a comprehensive CRM with project management capabilities; Folk is a more streamlined, collaborative contact management tool.
• Insightly vs Instantly: Insightly offers a robust CRM and project management solution; Instantly focuses on automated cold email outreach and lead generation.
• Insightly vs Clickup: Insightly integrates CRM and project management; ClickUp is a versatile work management platform that can be configured for CRM tasks.
• Insightly vs Monday: Insightly combines CRM with project management; Monday CRM is a highly customizable work operating system, adaptable for various CRM needs.
• Insightly vs Capsule CRM: Insightly is a more feature-rich CRM with project management, while Capsule CRM is a simpler, straightforward contact and sales opportunity tracker.
• Insightly vs Freshsales: Insightly offers a robust CRM with project management; Freshsales CRM provides advanced sales automation, AI insights, and multichannel communication.
• Insightly vs Salesforce: Insightly is a comprehensive CRM with integrated project management; Salesforce is an enterprise-grade, highly customizable, and expansive CRM solution.
• Insightly vs Zendesk: Insightly is a CRM with project management features; Zendesk primarily focuses on customer support and service ticketing.

Frequently Asked Questions