Keap vs Insightly: Ultimate CRM Showdown in 2025

Ever feel like you’re juggling too many balls?

Keeping track of customers, deals, and everything can be a real headache.

You need a good CRM, right?

But then you’re stuck: Keap vs Insightly? Which one’s actually worth it?

That’s why we’re breaking it down, plain and simple.

We’ll look at Keap vs Insightly and see which CRM is top in 2025. 

Overview

We’ve spent weeks diving deep, testing each platform’s features, and putting them through real-world scenarios.

Our hands-on experience lets us give you a clear, honest comparison, not just marketing fluff.

What is Keap?

Ever feel like you’re juggling too many things at once? Keap gets that.

It’s a CRM designed to simplify your business. Think of it as your all-in-one tool for sales and marketing.

Keap helps you organize contacts, automate tasks, and close more deals.

It’s especially great for small businesses and entrepreneurs who want to save time and grow faster.

Also, explore our favorite Keap alternatives…

Key Benefits

Keap shines when it comes to automation. It’s designed to save you time and headaches by automating tasks. This means you can focus on what matters most: growing your business.

• Email marketing: Easily create and send targeted emails to your audience.
• Sales and marketing automation: Automate repetitive tasks, like sending follow-up emails or assigning tasks to your team.
• Sales pipeline management: Visualize your sales process and track deals from start to finish.
• Landing pages and forms: Create beautiful landing pages to capture leads and grow your email list.
• Ecommerce integrations: Connect Keap with your online store to track sales and manage customer data.

Pricing

Pricing: Starts at $249/Annually.

What is Insightly?

Insightly? Yeah, it’s a CRM.

But it does more. Think project management, too.

This tool is designed to grow businesses. It allows you to track deals and projects in one place, which sounds useful.

Also, explore our favorite Insightly alternatives…

Key Benefits

• Boost Productivity: Improve project completion rates by 20%.
• Increase Revenue: Track leads effectively and closes more deals.
• Enhance Collaboration: Connect teams and improve communication.
• Gain Valuable Insights: Get a deeper understanding of your customers.

Pricing

• Plus: $29/user/month.
• Professional: $49/user/month.
• Enterprise: $99/user/month.

Feature Comparison

Let’s cut to the chase.

We’ve lined up the key features to see where Keap vs Insightly truly differ.

Here’s a detailed look at what matters most.

1. Marketing Automation

• Keap: Built with small businesses in mind, Keap (formerly Infusionsoft) offers robust marketing automation. You can create complex workflows to nurture leads, trigger email campaigns, and automate follow-ups. It’s strong for those needing detailed, automated sequences.
• Insightly: Provides solid automation but leans more towards sales-focused workflows. While it offers automation for tasks and processes, its marketing automation features are less in-depth than Keap.

2. CRM and Sales Features

• Keap: Focuses on sales and marketing automation, with tools for lead scoring, pipeline management, and appointment scheduling.
• Insightly: Excels in relationship management, project management, and sales tracking. It’s designed for businesses that need a comprehensive view of customer interactions across sales, marketing, and projects.

3. Email Campaigns

• Keap: Offers advanced email campaigns with customizable templates, segmentation, and detailed reporting. You can create targeted campaigns based on user behavior and preferences.
• Insightly: Provides basic email campaigns functionality, adequate for simple outreach. It integrates well with email clients but lacks the advanced features of Keap.

4. Integrations

• Keap: Offers a wide range of integration options, including popular apps and services. It provides API access for custom integrations.
• Insightly: Boasts strong integration capabilities, particularly with project management tools and business applications. It aims to connect all aspects of your business.

5. Analytics and Reporting

• Keap: Delivers in-depth analytics on marketing campaigns, sales performance, and customer behavior. Its reporting tools provide actionable insights.
• Insightly: Offers robust analytics for sales and project management. Its reporting focuses on tracking progress and performance across various business functions.

6. Dashboard and User Interface

• Keap: Has a powerful dashboard with customizable widgets, but some users find the interface complex due to its extensive features.
• Insightly: Features a clean and intuitive dashboard, making it easy to navigate and access key information. It prioritizes user-friendliness.

7. E-commerce Functionality

• Keap: Strong e-commerce features, including order management, payment processing, and shopping cart integration. Ideal for businesses selling products online.
• Insightly: E-commerce is less of a focus. While it can integrate with platforms, it doesn’t offer the same depth of built-in e-commerce tools as Keap.

What to Look For When Choosing a CRM Tool?

• Consider your budget and the features you need. Don’t pay for features you won’t use.
• Think about your team’s technical skills. Choose a platform that matches their comfort level.
• Read online reviews from other users. This can give you valuable insights into real-world experiences.
• Take advantage of free trials. Test out both Keap and Insightly to see which one you prefer.
• Don’t be afraid to ask for help. Both companies offer excellent customer support.
• Evaluate the mobile experience. If you need to access your CRM on the go, ensure the mobile app meets your needs.
• Check out the vendor’s track record. How long has it been in business? What is its reputation like?
• Consider future growth. Choose a Best CRM that can scale with your business as it expands.

Final Verdict

So, Keap vs Insightly, which one wins?

If you need strong marketing automation and e-commerce tools, Keap is your best bet.

It’s great for detailed campaigns.

But, if you want a user-friendly CRM that handles projects and relationships well, go with Insightly.

We’ve spent a lot of time testing these out, so we know what works.

Trust us, we’ve done the hard work so you don’t have to.

More of Keap

Here’s a comparison of Keap with various alternatives:

• Keap vs GoHighLevel: Keap is strong for small business automation and CRM. GoHighLevel offers a more comprehensive all-in-one platform for agencies, with broader marketing and sales tools.
• Keap vs Pipedrive: Keap excels in marketing automation and integrated sales. Pipedrive focuses more on visual sales pipeline management and deal tracking.
• Keap vs ActiveCampaign: Keap provides an all-in-one business automation solution for service-based small businesses. ActiveCampaign specializes in sophisticated email marketing and customer experience automation.
• Keap vs HubSpot: Keap integrates CRM, marketing automation, and e-commerce for small businesses. HubSpot offers a broader suite of hubs for sales, marketing, service, and content, suitable for various business sizes.
• Keap vs ClickFunnels: Keap offers CRM, marketing automation, and e-commerce. ClickFunnels is primarily a sales funnel and landing page builder with some lead collection functionality.
• Keap vs Folk: Keap provides robust sales and marketing automation with deep customization. Folk offers a simpler, user-friendly interface focused on collaborative contact management.
• Keap vs Instantly: Keap is a comprehensive CRM and automation platform for sales and marketing. Instantly specializes in outbound sales outreach and lead generation.
• Keap vs ClickUp: Keap is a dedicated CRM with strong sales and marketing automation. ClickUp is a versatile project management tool that can be configured as a CRM.
• Keap vs Monday CRM: Keap is a dedicated CRM focused on small business sales and marketing automation. Monday CRM is a flexible work OS with strong customizable CRM capabilities for collaborative workflows.
• Keap vs Capsule CRM: Keap offers advanced marketing automation and integrated business solutions. Capsule CRM is designed for simplicity and affordability, ideal for small—to medium-sized businesses.
• Keap vs Insightly: Keap focuses on robust marketing automation and lead management. Insightly provides contact and project management with workflow automation, suitable for small—to mid-sized businesses.
• Keap vs Freshsales CRM: Keap offers strong automation and is geared towards small businesses. Freshsales CRM is known for its affordability, user-friendly interface, and broad integrations.
• Keap vs Salesforce: Keap is tailored for small business CRM and marketing automation. Salesforce is a highly customizable, scalable, industry-leading CRM for businesses of all sizes, especially enterprises.
• Keap vs Zendesk: Keap excels in sales and marketing automation and e-commerce. Zendesk is primarily a customer service and support platform with robust ticketing and collaboration features.

More of Insightly

Here’s a brief comparison of Insightly with these software solutions:

• Insightly vs Gohighlevel: Insightly combines CRM with project management, while GoHighLevel is a comprehensive platform for sales, marketing, and agency automation, offering broader tools for lead generation.
• Insightly vs Pipedrive: Insightly focuses on CRM with integrated project management; Pipedrive specializes in visual sales pipeline management, often preferred by sales-centric teams.
• Insightly vs ActiveCampaign: Insightly merges CRM with project management capabilities; ActiveCampaign excels in advanced marketing automation, email sequencing, and lead scoring.
• Insightly vs HubSpot: Insightly offers a strong CRM with project management, while HubSpot provides a vast all-in-one platform for marketing, sales, and customer service.
• Insightly vs Clickfunnels: Insightly is a CRM with project management; ClickFunnels is primarily a sales funnel builder for creating landing pages and automating sales processes.
• Insightly vs Folk: Insightly is a comprehensive CRM with project management capabilities; Folk is a more streamlined, collaborative contact management tool.
• Insightly vs Instantly: Insightly offers a robust CRM and project management solution; Instantly focuses on automated cold email outreach and lead generation.
• Insightly vs Clickup: Insightly integrates CRM and project management; ClickUp is a versatile work management platform that can be configured for CRM tasks.
• Insightly vs Monday: Insightly combines CRM with project management; Monday CRM is a highly customizable work operating system, adaptable for various CRM needs.
• Insightly vs Capsule CRM: Insightly is a more feature-rich CRM with project management, while Capsule CRM is a simpler, straightforward contact and sales opportunity tracker.
• Insightly vs Freshsales: Insightly offers a robust CRM with project management; Freshsales CRM provides advanced sales automation, AI insights, and multichannel communication.
• Insightly vs Salesforce: Insightly is a comprehensive CRM with integrated project management; Salesforce is an enterprise-grade, highly customizable, and expansive CRM solution.
• Insightly vs Zendesk: Insightly is a CRM with project management features; Zendesk primarily focuses on customer support and service ticketing.

Frequently Asked Questions