Best CRM Software for Accountants: To try in 2025?

by | Last updated May 30, 2025

Best Overall
pipedrive
9.5
  • Lead Management
  • Customize Deals
  • Pipedrive Projects
  • Pipedrive Campaigns
  • Powerful Analytics
  • Free Plan Available
  • Paid Plan Starts at $14
Best Value
gohighlevel logo
9.0
  • Digital Marketing Engine
  • Capture New Leads
  • Nurture Leads
  • Automated Booking
  • Create Membership
  • Free Plan Available
  • Paid Plan Starts at $97
Most Featured
ActiveCampaign logo
8.5
  • Email Marketing
  • Dynamic Content
  • Custom Landing Pages
  • Integrated AI
  • Segmentation & Targeting
  • Free Plan Available
  • Paid Plan Starts at $15
Best CRM Software for Accountants

Ever feel like you’re juggling flaming chainsaws? You’re not alone.

Accountants, you’ve got clients, deadlines, and paperwork. It’s a lot. 

Wouldn’t it be sweet to have a magic helper?

Clients are happy, work is flowing, and maybe, you get to leave on time.

That’s where the best CRM software for accountants comes in.

This isn’t just tech talk. It’s about getting your life back.

Want to know which tools make your day easier? Stick around. 

What is the Best CRM Software for Accountants?

Tired of sifting through endless options? You need a CRM that fits your accounting world.

We get it. You want something that works, not more headaches.

Let’s cut to the chase and find the tools that can help you win back your time.

1. Pipedrive

Pipedrive is great for managing your sales.

It helps you see where each client is in your process.

You can easily drag and drop deals.

It’s very visual and simple to use, making it easy to keep track of your clients and what you need to do next.

Unlock its potential with our Pipedrive tutorial.

Pipedrive Homepage

Our Take

9.5out of 10

Pipedrive is a solid choice for sales-focused businesses. It’s user friendly, visually appealing, & packed with helpful features. The only reason it doesn’t get a perfect 10 is that the lower-priced plans have some limitations.

Key Benefits

  • Laser focus on sales: Pipedrive is built to help you close more deals.
  • Visual pipeline management: See exactly where each deal stands.
  • Powerful automation: Automate tasks like sending emails and scheduling appointments.
  • 24/7 support: Get help whenever you need it.

Pricing

  • Essential: $14/user/month.
  • Advanced: $24/user/month.
  • Professional: $49/user/month.
  • Power: $59/user/month.
  • Enterprise: $79/user/month.
Pipedrive Pricing

Pros

  • Easy to use and navigate.
  • It is a great visual pipeline.
  • Powerful automation features.
  • Excellent customer support.

Cons

  • Limited customization on lower plans.
  • It can be pricey for large teams.
  • Reporting could be more robust.

2. Gohighlevel

GoHighLevel is a powerful tool. It’s built for marketing agencies, but accountants can use it too.

You can manage your leads and clients in one place.

It also helps with sending texts and emails.

It’s a great option if you want to automate a lot of your communication.

Unlock its potential with our GoHighLevel tutorial.

Building digital marketing in GoHighLevel

Our Take

9out of 10

This is great for agencies and businesses wanting to consolidate tools. The automation capabilities are very strong. However, its vast feature set means it can be overwhelming for new users, and there’s a definite learning curve.

Key Benefits

  • All-in-one marketing platform.
  • White-labeling available.
  • Automated campaigns.
  • Lead-nurturing tools.
  • Comprehensive reporting.

Pricing

  • Starter: $97/month.
  • Unlimited: $297/month.
GoHighLevel Pricing

Pros

  • All-in-one solution.
  • User-friendly interface.
  • Powerful automation tools.
  • Extensive integrations.
  • Active community & support.

Cons

  • Steep learning curve.
  • Itโ€™s pricey for some.
  • Limited customization.

3. ActiveCampaign

ActiveCampaign is known for its strong marketing automation.

It helps you send emails and messages automatically.

You can also manage your contacts and deals.

This feature is great for accountants who want to streamline client communication and marketing.

Unlock its potential with our ActiveCampaign tutorial.

ActiveCampaign

Our Take

8.5out of 10

ActiveCampaign is an excellent choice for businesses that want to leverage the true power of email marketing and automation. However, it may not be the best fit for beginners due to its complexity.

Key Benefits

  • Advanced automation: Create complex workflows to nurture leads and automate tasks.
  • Email marketing powerhouse: Send beautiful and effective email campaigns.
  • Built-in CRM: Manage contacts and track interactions.
  • Segmentation and personalization: Target specific groups of contacts with personalized messages.

Pricing

  • Starter: $15/month.
  • Plus: $49/month.
  • Pro: $79/month.
  • Enterprise: $145/month.
ActiveCampaign Pricing

Pros

  • Robust automation capabilities.
  • Excellent email deliverability.
  • Detailed reporting and analytics.
  • Great for growing businesses.

Cons

  • It can be complex to learn.
  • Pricing can increase quickly.
  • It’s not as user-friendly as some options.

4. Keap

Keap is a CRM that helps small businesses with sales and marketing.

It’s really good at automating tasks.

You can set up automatic emails and follow-ups, which saves you time and ensures you don’t miss anything.

Accountants can use it to keep track of clients and make their work smoother.

Unlock its potential with our Keap tutorial.

What is Keap CRM

Our Take

8out of 10

Keap is a fantastic option for small businesses to streamline their sales and marketing efforts. It’s user-friendly and packed with valuable features. However, it may not be best for larger companies with more complex needs.

Key Benefits

  • Built-in email marketing: Send targeted emails to your audience.
  • Easy-to-use automation: Automate tasks like sending follow-up messages and assigning leads.
  • Sales pipeline management: Track your deals and identify opportunities.
  • Ecommerce integrations: Connect Keap with your online store to manage orders and customers.

Pricing

Keap offers a free trial and a simple pricing structure to get you started.

  • Simple plan: Starts at $249/month (Annually Billed) and offers two users and 1500 contacts.
Keap Pricing

Pros

  • Great for small businesses.
  • Easy to learn and use.
  • Powerful email marketing tools.
  • Excellent automation features.

Cons

  • It can get expensive as you grow.
  • Limited customization options.
  • Not ideal for large enterprises.

5. Monday CRM

monday CRM is a flexible tool that helps you manage your work.

It’s great for seeing everything at a glance. You can track your clients, projects, and tasks.

It’s also good for teams because you can see what everyone is doing.

Accountants can use it to keep their client information organized and their workflow smooth.

Unlock its potential with our Monday CRM tutorial.

monday CRM homepage

Our Take

8out of 10

Monday CRM is a good choice for businesses that want a visually appealing and easy-to-use CRM. However, it may not be best for those with complex sales needs or large teams.

Key Benefits

  • Visually appealing interface: Easy to navigate and understand.
  • Flexible and customizable: Adapt the platform to your specific needs.
  • Collaboration features: Work seamlessly with your team.
  • Integrations with popular apps: Connect with your favorite business tools.

Pricing

  • Basic: $12/seat/month.
  • Standard: $17/seat/month.
  • Pro: $28/seat/month.
  • Enterprise: Custom Pricing based on your needs.
Monday CRM Pricing

Pros

  • Visually appealing and user-friendly.
  • Flexible and customizable workflows.
  • Great for team collaboration.
  • Integrates with popular apps.

Cons

  • It can be expensive for large teams.
  • Limited reporting capabilities.
  • Not as feature-rich as some competitors.

6. Freshsales CRM

Freshsales CRM is simple to use. It helps you sell better.

You can track emails and see how deals are going.

It works with accounting software, too.

This is good for accountants to keep clients organized.

Unlock its potential with our Freshsales CRM tutorial.

Freshsales Homepagee

Our Take

7.5out of 10

Freshsales CRM is a solid choice for businesses prioritizing ease of use and affordability. It’s a great way to use CRM without a steep learning curve.

Key Benefits

  • User-friendly interface: Easy to navigate and learn.
  • Built-in phone and email: Connect with customers directly from the platform.
  • AI-powered insights: Get helpful suggestions and predictions.
  • Affordable pricing: Offers a free plan and competitive paid plans.

Pricing

  • Growth + 500 Marketing Contacts: $9/user/month.
  • Pro + 500 Marketing Contacts: $39/user/month.
  • Enterprise + 500 Marketing Contacts: $59/user/month.
Freshsales crm pricing

Pros

  • Intuitive and easy to use.
  • Affordable pricing options.
  • Great for small businesses.
  • Helpful AI-powered features.

Cons

  • Limited customization options.
  • Reporting could be more robust.
  • There are not as many integrations as some competitors

7. Insightly

Insightly is a good CRM for growing businesses.

It helps you manage your clients and projects.

You can track your sales and see how your relationships are doing.

It’s a solid choice for accountants looking to keep everything organized.

Unlock its potential with our Insightly tutorial.

What is Insightly

Our Take

7out of 10

Insightly is a solid choice for businesses that need a scalable CRM with project management capabilities.

Key Benefits

  • Scalable for growth: Adapt the platform as your business expands.
  • Project management features: Keep your projects organized and on track.
  • Customizable dashboards and reports: Get the insights you need to make informed decisions.
  • Integrations with popular apps: Connect with your favorite business tools.

Pricing

  • Plus: $29/user/month.
  • Professional: $49/user/month.
  • Enterprise: $99/user/month.
Insightly Pricing

Pros

  • Scalable for businesses of all sizes.
  • Includes project management features.
  • Customizable dashboards and reports.
  • Integrates with popular apps.

Cons

  • It can be complex to learn and use.
  • Some features are limited to lower plans.
  • It can be expensive for large teams.

8. HubSpot

Hubspot is a very popular CRM. It’s an all-in-one platform.

You can use it to manage clients, track sales, and even send emails.

Many accountants find it easy to use.

It offers a lot of features to help your accounting practice.

Unlock its potential with our HubSpot tutorial.

What is Hubspot

Our Take

7out of 10

HubSpot is a powerful platform with many features, but you must consider your budget and needs before committing. It’s a good choice for businesses that want a comprehensive solution & are willing to invest in it.

Key Benefits

  • Free CRM: Start with a free plan with basic CRM features.
  • All-in-one platform: Access a marketing, sales, and service tools suite.
  • Extensive community and resources: Benefit from a wealth of knowledge and support.
  • Inbound marketing focus: Attract and engage leads with valuable content.

Pricing

  • Free Tools: Free for up to two users.
  • Marketing Hub Starter: $15/seat/month.
  • Starter Customer Platform: $15/seat/month.
  • Marketing Hub Professional + three seats: $800/month, additional seats at $45/month.
HubSpot Pricing

Pros

  • Comprehensive features and tools.
  • Free CRM option.
  • Strong reputation and brand recognition.
  • Great for inbound marketing.

Cons

  • It can be expensive for small businesses.
  • It can be complex to learn and use.
  • Some features are limited to lower plans.

9. ClickFunnels

ClickFunnels is a bit different. It’s mainly for building sales funnels.

This means it helps guide people to buy your services.

While it has some contact management, it’s not a full CRM.

It’s more for marketing and getting new clients.

Accountants might use it for specific campaigns.

Unlock its potential with our ClickFunnels tutorial.

Also, explore our GoHighLevel vs ClickFunnels comparison!

Clickfunnels

Our Take

6.5out of 10

It’s great for building sales funnels quickly. It has many templates to get you started fast. However, its price can be high for new businesses. Also, its email marketing features are not as strong as other tools.

Key Benefits

  • Streamlined funnel creation.
  • Provides a 14-day trial period.
  • Extensive third-party integrations.
  • Access to a diverse template library.
  • Built-in A/B testing capabilities.

Pricing

  • Startup: $81/month, 3 Brand Workspace, 3 Team Members.
  • Pro: $248/month, 10 Brand Workspace, 10 Team Members.
Clickfunnels Pricing

Pros

  • Easy funnel creation.
  • All-in-one platform.
  • Pre-built templates.
  • Integrated email marketing.
  • Strong community support.

Cons

  • Higher monthly cost.
  • Steep learning curve.
  • Limited customization.

What to look for when buying the best CRM software for accountants?

  • Accounting Integrations: Does it connect with your accounting software?
  • Client Management: Can you easily track client interactions?
  • Data Security: How secure is your client data?
  • Reporting: Does it offer reports for your accounting needs?
  • Customization: Can you tailor it to your workflow?
  • Ease of Use: Is the software intuitive for you and your team?
  • Scalability: Can it grow with your accounting practice?
  • Support: Is there good customer support available?
  • Automation: Can it automate repetitive tasks?
  • Price: Does it fit your budget?

How Can Best CRM Software for Accountants Benefit You?

Imagine less chaos and more control. The right CRM streamlines your client interactions.

It automates tasks like follow-ups and reminders. This frees up time.

You can focus on what matters: your clients and your expertise.

Think of it as a digital assistant. It organizes client data.

It tracks interactions. It helps you build stronger relationships.

This leads to happier clients and more referrals.

Plus, good software means better data. You can spot trends & improve your services.

Ultimately, it’s about efficiency. You spend less time on busywork. You get more done.

Your practice runs smoother. This means more time for growth and maybe even some time for yourself.

Buyers Guide

When doing our research to find the best CRM for accountants, we determined using these factors:

  • We explored various CRM platforms and looked for those that allow accountants to manage their client information effectively.
  • We examined how well each CRM system integrates with accounting software like QuickBooks Online, focusing on QuickBooks and QuickBooks Online sync capabilities.
  • We looked for CRM offers that included features like invoice and billing management and tools to nurture client relationships.
  • We tested free trial versions of HubSpot and other best CRMs to evaluate their usability and effectiveness.
  • We assessed how each robust CRM facilitates process automation and improves the sales process for an accounting business.
  • We analyzed how each software solution helps to collaborate with teams and clients and improve customer satisfaction.
  • We considered customer relationship management (CRM) features, such as how CRM helps businesses of all sizes and how HubSpot works for accounting firms.
  • We evaluated the pricing of each product, the features offered, the negatives of each product, and whether they provided support or refund policies.
  • We evaluated how each CRM lets you effectively manage customer data.

Wrapping Up

Finding the best CRM software for accountants doesn’t have to be complicated.

We’ve walked through the top options. Each has strengths.

Think about what your practice needs most. Do you need strong automation?

Or simple contact management? Pick what works best for you.

We’ve done the digging, so you don’t have to.

We looked at features, pricing, and how easy they are to use. Our goal?

To help you choose wisely. Trust us to give you the straight facts.

You can then make the best decision for your accounting firm.

Frequently Asked Questions

Why do accountants need a CRM?

Accountants need a CRM to manage client data and interactions. This helps accountantsย focus on building relationships. A CRM streamlines accounting processes and helps with business growth. It also keeps track of client details,ย tax forms, and communication, saving time.

What CRM is the best for accountants and accounting firms?

For many, HubSpotโ€™s free CRM is a top choice. It offers a free version and integrates well with online accounting software. It’s among the best options for small and medium-sized businesses. Consider a free 14-day trial to test its features.

What features should accountants look for in CRM tools?

Accountants need CRM features that integrate with their accounting platform. Look for tools that manage client data, track interactions, and automate tasks. The CRM should help accountants organize client informationย and improve customer satisfaction.

Can small accounting firms benefit from CRM software?

Yes, software for small businesses, like an integrated CRM platform, is handy. It helpsย streamline business and organize client data. Many popular CRM options have plans for small teams. A CRM helps CPAs and accountants grow their practice.

How do I find the perfect CRM for my niche accounting firm?

Start with a free 14-day trial of a few best-suited CRMs. Consider what features your accounting teams need. See if the software integrates with your current tools. Think CRM software that fits your client base. With HubSpotโ€™s free, youโ€™ll have access to essential CRM tools.