Capsule CRM vs Bitrix24: The CRM Showdown in 2025

by | Feb 20, 2025

Winner
capsule
4.5
  • Contact Management
  • Sales Pipeline
  • AI Content Assistant
  • Email Marketing
  • Sales Analytics
  • Free trial available
  • Paid Plan Starts at $18
Runner Up
Bitrix24
3.0
  • Contact Management
  • Sales Pipeline
  • AI Content Assistant
  • Email Marketing
  • Sales Analytics
  • Free trial available
  • Paid Plans from $49/month
capsule crm vs bitrix24

Choosing the right CRM can feel overwhelming, right?

There are so many options.

Two popular contenders are Capsule CRM and Bitrix24.

But how do you know which one is the perfect fit for your business?

This comparison of Capsule CRM vs Bitrix24 will help you make an informed decision.

We’ll break down each platform’s key features, pricing, and pros and cons. 

Overview

We’ve put Capsule CRM and Bitrix24 through their paces, exploring their features, pricing, and overall user experience.

Our hands-on testing and in-depth analysis allow us to provide a clear comparison, helping you choose the right CRM for your needs.

Capsule CTA
4.5out of 5

Based on our data, Capsule CRM is the budget-friendly choice. Focused on simplicity and savings.

Pricing: It has a free trial. Paid plan starts at $18/month

Key Features:

  • Contact Management
  • Sales Pipeline Management
  • Project Boards
Bitrix24 CTA
3out of 5

Looking for an affordable solution? Bitrix24 offers a robust platform with a wide range of features.

Pricing: It has a free trial. The premium plan starts at $49/month.

Key Features:

  • CRM
  • Project Management
  • Communication Tools

What is Capsule CRM?

Now, let’s dive into Capsule CRM. It’s designed to be a simple CRM.

Think of it as your digital address book, but it is way more powerful. 

It helps you keep track of contacts, deals, and communication.

It’s easy to use, and no complicated setup is needed.

Also, explore our favorite Capsule alternatives

Capsule Homepage

Our Take

Capsule CTA

It’s great for its simplicity and ease of use, especially for small businesses just starting with a CRM. It helps you manage contacts and sales effectively without being overwhelming.

Key Benefits

  • Simple contact management.
  • Easy sales pipeline tracking.
  • Integrates with many apps.
  • Customizable fields available.
  • Mobile app for on-the-go access.

Pricing

  • Starter: $18/user/month.
  • Growth: $36/user/month.
  • Advanced: $54/user/month.
  • Ultimate: $72/user/month.
Capsule CRM Pricing

Pros

  • Seamless integrations
  • Centralized contact management
  • Great contact management.
  • Effective sales pipeline tools.
  • Integrates with popular apps.

Cons

  • Limited customization options.
  • Reporting could be more robust.
  • No built-in phone support.
  • Free plan is very limited.

What is Bitrix24?

Now, let’s examine Bitrix24.

It’s a popular business choice because it’s an all-in-one platform—think CRM, project management, and website builder—packed with features.

Also, explore our favorite Bitrix24 alternatives

Bitrix24 Homepage

Our Take

Bitrix24 CTA

Ready to take control of your projects and boost your team’s productivity? Bitrix24 gives you the tools you need to excel at project management, with over 10 million users worldwide.

Key Benefits

  • Feature-rich CRM: Manage your contacts, deals, and sales pipeline.
  • Integrated project management: Plan, track, and easily collaborate on projects.
  • Built-in communication tools: Chat, video conference, and file sharing within the platform.
  • Website builder: Create landing pages and websites without any coding.
  • Mobile app: Access your work from anywhere, anytime.

Pricing

  • Basic: $49/organization/month, 5 Users.
  • Standard: $99/organization/month, 50 Users.
  • Professional: $199/organization/month, 100 Users.
  • Enterprise: $399/organization/month, 250 Users.
bitrix24 pricing

Pros

  • Very affordable pricing.
  • Offers a free plan.
  • Includes many features.
  • Great for collaboration.
  • Easy to navigate interface.

Cons

  • It can feel cluttered at times.
  • Customer support can be slow.
  • The mobile app has limited functionality.
  • Reporting could be more robust.

Feature Comparison

This analysis evaluates two distinct approaches to crm solutions: Capsule, a robust contact management system known for its simplicity and clear sales pipeline.

Bitrix24, a comprehensive collaboration and CRM tool.

This comparison clarifies which crm solution is the better fit for streamlined relationship tracking versus integrated project management tools and internal communications platform for small businesses.

1. Core Focus and Architecture

  • Capsule CRM: Focuses on being a straightforward crm solution designed around the sales pipeline and building a robust contact management system for small businesses. It is built to offer a clean, simple interface.
  • Bitrix24 CRM: Positioned as an integrated communications platform and crm tool. Its core strength is unifying collaboration tools like chat, video, and task management with its sales funnel and customer relationships.

2. Contact and Customer Data Management

  • Capsule CRM: Excels at its core strength: robust contact management system. It helps users easily organize customer data and track history related to the sales process.
  • Bitrix24 CRM: Offers centralized contact management that integrates deeply with its communications tools. All customer data and interactions are automatically linked to the user profile within the bitrix24 crm.

3. Sales Pipeline and Management

  • Capsule CRM: Provides a clear, visual sales pipeline view that is easy to customize, keeping the core sales process simple. The focus of sales management is on clarity and quick updates.
  • Bitrix24 CRM: Offers a full sales funnel experience with built-in sales management and extensive workflow automation. It is designed to handle more complex sales management requirements than Capsule.

4. Collaboration and Internal Communications

  • Capsule CRM: Collaboration is mainly facilitated through integrations and simple note-sharing on customer data. It does not have native communications platform features.
  • Bitrix24 CRM: A key feature is its deep integration of communications platform and collaboration tools, including internal social streams, chat, and HD video calls. It supports unlimited users on its free version.

5. Task and Project Management

  • Capsule CRM: Includes light task management features for linking tasks to deals and contacts within the sales pipeline. It lacks a dedicated, robust project management tools suite.
  • Bitrix24 CRM: Features robust project management tools and dedicated task management modules, including Gantt charts and project spaces, making it a true hub for internal sales management and team efforts.

6. Marketing and Campaign Tools

  • Capsule CRM: Lacks native marketing campaigns and email marketing tools, relying on third-party integrations for outreach.
  • Bitrix24 CRM: Includes features for running basic marketing campaigns, email list management, and lead generation via customizable web forms, all managed through the bitrix24 crm user interface.

7. Automation and Workflow

  • Capsule CRM: Offers basic automation for scheduling and reminders, focused on minimizing missed follow-ups during the sales process. It does not include deep workflow automation.
  • Bitrix24 CRM: Provides extensive workflow automation capabilities, allowing small businesses to automate complex sequences across the entire platform, from lead assignment to follow-up marketing campaigns.

8. Pricing Structure and Value

  • Capsule CRM: Offers a good free version and straightforward per user pricing, making the initial sales pipeline management affordable. The capsule crm cost is competitive for a focused crm solution.
  • Bitrix24 CRM: Offers a feature-rich free version that supports unlimited users and scales with tiered plans. Its value comes from consolidating the crm tool, collaboration, and project management tools into one price.

9. User Interface and Learning Curve

  • Capsule CRM: Known for its simple, clean user interface and low learning curve, often praised in any capsule crm review. It’s easy for small businesses to adopt.
  • Bitrix24 CRM: Has a denser user interface due to the sheer volume of integrated features. While powerful, the learning curve is steeper than Capsule’s due to the complexity of the project management tools and communications platform.

What to Look for in a CRM Software?

Choosing the right crm system is a critical decision for any growing business.

The best crm solutions are designed to streamline your multiple sales pipelines and enhance all your key business processes.

When evaluating platforms, consider these essential features:

  • Scalability: Can the CRM grow with your business? Can it help you with managing projects?
  • Customization: Can you tailor it to your specific workflows?
  • Integrations: Does it connect with your other business tools?
  • Mobile Access: Is there a mobile app for on-the-go management?
  • Customer Support: What level of support is offered?
  • Training: Are there resources to help you and your team learn the system?
  • Security: Does the CRM have robust security measures to protect your data?

Final Verdict

Choosing between Capsule CRM and Bitrix24 depends heavily on your specific needs.

Capsule CRM is a great choice if you’re a small business focused on streamlined contact management and sales tracking.

Its simplicity and ease of use make it a winner.

However, if you need a comprehensive all-in-one solution with robust project management, marketing automation, and advanced features.

Bitrix24 is the better fit despite its increased complexity.

We’ve carefully evaluated both platforms and based on our testing.

We recommend Capsule CRM for smaller businesses, which prioritizes simplicity and ease of use, and Bitrix24 for larger businesses that need a comprehensive suite of tools.

We hope our analysis has helped you make the right choice for your business!

More of Capsule CRM

Here’s a brief comparison of Capsule CRM with these software solutions:

  • Capsule CRM vs Pipedrive: Capsule CRM offers a simple solution for managing contacts and sales, whereas Pipedrive is a visually driven sales pipeline management tool.
  • Capsule CRM vs GoHighLevel: Capsule is easy to use. It helps you manage your contacts and sales process. It is great for keeping things simple and organized. GoHighLevel is a much bigger tool. It has many tools for marketing and sales.
  • Capsule CRM vs Keap: Capsule CRM focuses on simplicity and affordability for contact and sales tracking; Keap offers extensive marketing and sales automation features, often at a higher cost.
  • Capsule CRM vs ActiveCampaign: Capsule CRM offers solid contact and pipeline management, while ActiveCampaign delivers powerful marketing automation, email campaigns, and advanced segmentation.
  • Capsule CRM vs Hubspot: Capsule CRM is a user-friendly, affordable CRM for managing customer interactions; HubSpot provides a vast suite of marketing, sales, and service tools, with free and scalable paid options.
  • Capsule CRM vs Clickfunnels: Capsule CRM is a tool for managing customer relationships; ClickFunnels specializes in building sales funnels and optimizing conversion processes.
  • Capsule CRM vs Folk: Capsule CRM is a simple contact management solution, whereas Folk emphasizes collaborative contact organization and enrichment with modern features.
  • Capsule CRM vs Instantly: Capsule CRM focuses on general contact and sales management; Instantly is tailored for automated cold email outreach and sales engagement.
  • Capsule CRM vs Clickup: Capsule CRM is a dedicated CRM solution, while ClickUp is a versatile work management platform that includes CRM functionalities alongside project and task management.
  • Capsule CRM vs Monday CRM: Capsule CRM offers simple contact and sales pipeline management; Monday CRM provides highly customizable visual workflows and extensive team collaboration features.
  • Capsule CRM vs Insightly: Capsule CRM focuses on ease of use and contact tracking, while Insightly offers a more comprehensive CRM with advanced project management features.
  • Capsule CRM vs Freshsales CRM: Capsule CRM prioritizes simplicity in sales and contact management, while Freshsales CRM offers a more robust sales platform with AI-powered insights and advanced analytics.
  • Capsule CRM vs Salesforce: Capsule CRM is ideal for small to medium businesses seeking a simple, affordable CRM; Salesforce is an enterprise-grade CRM with extensive customization and scalability for large organizations.
  • Capsule CRM vs Zendesk: Capsule CRM focuses on sales and customer relationship management, while Zendesk is primarily a customer service platform that excels in ticketing and support solutions.

More of Bitrix24

Here’s a brief comparison of Bitrix24 with these software solutions:

  • Bitrix24 vs Pipedrive: Bitrix24 provides a comprehensive suite including CRM and project management, whereas Pipedrive focuses on intuitive visual sales pipeline management.
  • Bitrix24 vs GoHighLevel: Bitrix24 is like a big office suite. It has CRM, but also tools for talking with your team and managing projects. It’s good if you need many things in one place. GoHighLevel is more about sales and marketing.
  • Bitrix24 vs Keap: Bitrix24 offers a wide range of collaboration and CRM features, while Keap excels in marketing automation and detailed sales process management.
  • Bitrix24 vs ActiveCampaign: Bitrix24 is an extensive business suite, while ActiveCampaign specializes in advanced marketing automation, email campaigns, and lead nurturing.
  • Bitrix24 vs Hubspot: Bitrix24 delivers a vast feature set for business operations, often with a steeper learning curve; HubSpot offers a user-friendly, integrated marketing, sales, and service platform.
  • Bitrix24 vs Clickfunnels: Bitrix24 is a comprehensive business management system with CRM; ClickFunnels is primarily a tool for building sales funnels and landing pages.
  • Bitrix24 vs Folk: Bitrix24 is an all-encompassing platform for various business functions; Folk is a more focused, collaborative contact management system.
  • Bitrix24 vs Instantly: Bitrix24 provides a broad array of business tools, including CRM; Instantly specializes in automated cold email outreach and sales cadences.
  • Bitrix24 vs Clickup: Bitrix24 is an integrated platform for CRM, project management, and collaboration; ClickUp is a versatile work management tool with customizable views.
  • Bitrix24 vs Monday: Bitrix24 offers a wide-ranging business solution with CRM; Monday CRM provides highly visual and customizable workflows for project and client management.
  • Bitrix24 vs Capsule: Bitrix24 is a feature-rich platform with CRM, task management, and collaboration; Capsule CRM is a simpler, more streamlined contact and sales pipeline manager.
  • Bitrix24 vs Insightly: Bitrix24 is a comprehensive business suite with robust collaboration and project tools; Insightly is a CRM with integrated project management capabilities, often favored by smaller businesses.
  • Bitrix24 vs Freshsales: Bitrix24 offers a wide range of business functions alongside CRM; Freshsales CRM is a sales-focused platform with AI-powered insights for lead and deal management.
  • Bitrix24 vs Salesforce: Bitrix24 provides an all-in-one solution for various business sizes, including CRM; Salesforce is a leading, highly customizable, and scalable enterprise-level CRM with extensive capabilities.

Frequently Asked Questions

Is Capsule CRM suitable for large enterprises?

Capsule CRM is generally better suited for small to medium-sized businesses due to its focus on core CRM functionalities. While it can handle a decent volume of contacts, larger enterprises with complex needs might find its feature set limiting compared to more comprehensive solutions like Bitrix24.

Does Bitrix24 offer good customer support?

Bitrix24 offers various customer support channels, including email, live chat, and phone support, depending on the plan you choose. They also have a knowledge base and community forum. However, some users have reported that response times can be slow at times.

Can I migrate my existing data to Capsule CRM or Bitrix24?

Yes, both platforms typically allow data migration. Capsule CRM often facilitates this through CSV imports or integrations with other platforms. Bitrix24, given its broader feature set, might offer more complex migration tools. Always check their documentation or contact support for specific instructions.

Which CRM is more affordable?

Capsule CRM generally has a simpler pricing structure and offers a free plan with limitations. Bitrix24 also has a free plan, but their paid plans can become more expensive as you add users and features. The most affordable option depends on your specific needs and the size of your business.

Which platform is easier to learn and use?

Capsule CRM is generally considered more user-friendly and easier to learn, especially for smaller teams. Its interface is cleaner and more intuitive. Bitrix24, with its extensive features, can have a steeper learning curve, especially if you’re not using all of its capabilities.

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