Feeling trapped in your email marketing platform?
Like you’re stuck with sky-high prices and features you don’t even use? You’re not alone.
Tons of businesses are ditching ActiveCampaign and switching to alternatives that offer better value and more flexibility.
In this post, we’ll break down the 9 best ActiveCampaign alternatives.
We’ll explore key features, pricing, and pros and cons to help you find the perfect fit for your needs.
What is the Best ActiveCampaign Alternative?
That’s the million-dollar question, right?
It really depends on what you’re looking for.
Maybe you need something cheaper, or perhaps you want more features. Some folks just want something easier to use.
Whatever your reason for switching, we’ve got you covered with our list of top picks.
1. Gohighlevel
GoHighLevel is an all-in-one platform built for agencies.
It helps manage leads, sales, and marketing efforts.
It bundles many essential business tools into one.
Unlock its potential with our GoHighLevel tutorial.
Also, explore our ActiveCampaign vs GoHighLevel comparison!
Our Take
This is great for agencies and businesses wanting to consolidate tools. The automation capabilities are very strong. However, its vast feature set means it can be overwhelming for new users, and there’s a definite learning curve.
Key Benefits
- All-in-one marketing platform.
- White-labeling available.
- Automated campaigns.
- Lead-nurturing tools.
- Comprehensive reporting.
Pricing
- Starter: $97/month.
- Unlimited: $297/month.
Pros
Cons
2. Pipedrive
Pipedrive is a sales management tool.
It focuses on helping you track your deals.
It gives you a clear visual of your sales pipeline.
Unlock its potential with our Pipedrive tutorial.
Also, explore our ActiveCampaign vs Pipedrive comparison!
Our Take
Pipedrive is a solid choice for sales-focused businesses. It’s user friendly, visually appealing, & packed with helpful features. The only reason it doesn’t get a perfect 10 is that the lower-priced plans have some limitations.
Key Benefits
- Laser focus on sales: Pipedrive is built to help you close more deals.
- Visual pipeline management: See exactly where each deal stands.
- Powerful automation: Automate tasks like sending emails and scheduling appointments.
- 24/7 support: Get help whenever you need it.
Pricing
- Essential: $14/user/month.
- Advanced: $24/user/month.
- Professional: $49/user/month.
- Power: $59/user/month.
- Enterprise: $79/user/month.
Pros
Cons
3. Keap
Keap is tailored for small businesses.
It brings together sales and marketing functionalities.
This platform helps you organize contacts and follow up with leads effectively.
Unlock its potential with our Keap tutorial.
Also, explore our ActiveCampaign vs Keap comparison!
Our Take
Keap is a fantastic option for small businesses to streamline their sales and marketing efforts. It’s user-friendly and packed with valuable features. However, it may not be best for larger companies with more complex needs.
Key Benefits
- Built-in email marketing: Send targeted emails to your audience.
- Easy-to-use automation: Automate tasks like sending follow-up messages and assigning leads.
- Sales pipeline management: Track your deals and identify opportunities.
- Ecommerce integrations: Connect Keap with your online store to manage orders and customers.
Pricing
Keap offers a free trial and a simple pricing structure to get you started.
- Simple plan: Starts at $249/month (Annually Billed) and offers two users and 1500 contacts.
Pros
Cons
4. HubSpot
HubSpot is a very popular platform.
It combines marketing, sales, and customer service tools.
This makes it a complete solution for many businesses.
Unlock its potential with our HubSpot tutorial.
Also, explore our ActiveCampaign vs HubSpot comparison!
Our Take
HubSpot is a powerful platform with many features, but you must consider your budget and needs before committing. It’s a good choice for businesses that want a comprehensive solution & are willing to invest in it.
Key Benefits
- Free CRM: Start with a free plan with basic CRM features.
- All-in-one platform: Access a marketing, sales, and service tools suite.
- Extensive community and resources: Benefit from a wealth of knowledge and support.
- Inbound marketing focus: Attract and engage leads with valuable content.
Pricing
- Free Tools: Free for up to two users.
- Marketing Hub Starter: $15/seat/month.
- Starter Customer Platform: $15/seat/month.
- Marketing Hub Professional + three seats: $800/month, additional seats at $45/month.
Pros
Cons
5. Freshsales CRM
Freshsales CRM is designed to help with sales.
It lets you easily manage customer information.
You can also track communications like calls and emails.
Unlock its potential with our Freshsales CRM tutorial.
Also, explore our ActiveCampaign vs Freshsales CRM comparison!
Our Take
Freshsales CRM is a solid choice for businesses prioritizing ease of use and affordability. It’s a great way to use CRM without a steep learning curve.
Key Benefits
- User-friendly interface: Easy to navigate and learn.
- Built-in phone and email: Connect with customers directly from the platform.
- AI-powered insights: Get helpful suggestions and predictions.
- Affordable pricing: Offers a free plan and competitive paid plans.
Pricing
- Growth + 500 Marketing Contacts: $9/user/month.
- Pro + 500 Marketing Contacts: $39/user/month.
- Enterprise + 500 Marketing Contacts: $59/user/month.
Pros
Cons
6. Monday CRM
Monday CRM is a part of the Monday.com work OS.
It helps teams collaborate and manage tasks.
You can keep track of customer interactions and sales progress visually.
Unlock its potential with our Monday CRM tutorial.
Also, explore our ActiveCampaign vs Monday CRM comparison!
Our Take
Monday CRM is a good choice for businesses that want a visually appealing and easy-to-use CRM. However, it may not be best for those with complex sales needs or large teams.
Key Benefits
- Visually appealing interface: Easy to navigate and understand.
- Flexible and customizable: Adapt the platform to your specific needs.
- Collaboration features: Work seamlessly with your team.
- Integrations with popular apps: Connect with your favorite business tools.
Pricing
- Basic: $12/seat/month.
- Standard: $17/seat/month.
- Pro: $28/seat/month.
- Enterprise: Custom Pricing based on your needs.
Pros
Cons
7. Insightly
Insightly is a customer relationship management (CRM) tool for smaller companies.
It assists in managing projects and client information.
You can also link emails directly to customer records.
Unlock its potential with our Insightly tutorial.
Also, explore our ActiveCampaign vs Insightly comparison!
Our Take
Insightly is a solid choice for businesses that need a scalable CRM with project management capabilities.
Key Benefits
- Scalable for growth: Adapt the platform as your business expands.
- Project management features: Keep your projects organized and on track.
- Customizable dashboards and reports: Get the insights you need to make informed decisions.
- Integrations with popular apps: Connect with your favorite business tools.
Pricing
- Plus: $29/user/month.
- Professional: $49/user/month.
- Enterprise: $99/user/month.
Pros
Cons
8. ClickFunnels
ClickFunnels helps you build effective sales funnels.
These are designed to guide customers through the buying process.
It’s especially useful for selling products or services online.
Unlock its potential with our ClickFunnels tutorial.
Also, explore our ActiveCampaign vs ClickFunnels comparison!
Our Take
It’s great for building sales funnels quickly. It has many templates to get you started fast. However, its price can be high for new businesses. Also, its email marketing features are not as strong as other tools.
Key Benefits
- Streamlined funnel creation.
- Provides a 14-day trial period.
- Extensive third-party integrations.
- Access to a diverse template library.
- Built-in A/B testing capabilities.
Pricing
- Startup: $81/month, 3 Brand Workspace, 3 Team Members.
- Pro: $248/month, 10 Brand Workspace, 10 Team Members.
Pros
Cons
9. Capsule CRM
Capsule CRM offers a simple and user-friendly experience.
It focuses on managing your contacts and tracking sales opportunities.
It’s a great basic CRM for small businesses.
Unlock its potential with our Capsule tutorial.
Also, explore our ActiveCampaign vs Capsule comparison!
Our Take
It’s great for its simplicity and ease of use, especially for small businesses just starting with a CRM. It helps you manage contacts and sales effectively without being overwhelming. However, it might lack some of the more advanced features that larger or growing businesses might need, and its reporting options are not as robust as some competitors.
Key Benefits
- Simple contact management.
- Easy sales pipeline tracking.
- Integrates with many apps.
- Customizable fields available.
- Mobile app for on-the-go access.
Pricing
- Starter: $18/user/month.
- Growth: $36/user/month.
- Advanced: $54/user/month.
- Ultimate: $72/user/month.
Pros
Cons
Buyers Guide
When searching for the best ActiveCampaign alternatives, we took a deep dive to make sure our recommendations were truly top-notch.
Here’s how we approached our research:
- Identified Key Features: We pinpointed the essential elements of a strong email marketing software and marketing automation platform. This included features like automation features, a drag-and-drop editor, the ability to create targeted campaigns, and robust customer data management.
- Explored the Market: We extensively researched the landscape of ActiveCampaign alternatives, examining a wide range of marketing automation software offers and marketing automation solutions.
- Compared Pricing: We carefully analyzed the pricing structures of each alternative to ActiveCampaign, considering value for money and different budget needs.
- Evaluated Features: We delved into the specific automation features and capabilities of each platform, assessing their strengths and weaknesses in facilitating effective email marketing campaigns.
- Assessed User Experience: We considered the user-friendliness of each platform, including the ease of creating email campaigns and managing advanced marketing automation workflows.
- Analyzed Customer Support: We investigated the availability of support resources, including community forums, documentation, and responsive customer service, to ensure users have adequate assistance when needed.
- Considered Reviews: We examined user reviews and feedback to understand real-world experiences and identify any recurring issues or highlights.
Wrapping Up
That’s a wrap on our exploration of ActiveCampaign alternatives!
We’ve covered a lot of ground, from pricing and features to user experience and support.
Remember, the best choice for your business depends on your unique needs and goals.
Don’t be afraid to try out a few different options before making a decision.
Most platforms offer free trials or freemium plans, so you can test the waters without any risk.
We’ve done our homework to bring you the best of the best.
With our guide, you can ditch the frustration and find an email marketing platform that truly helps your business thrive.
Happy emailing!
Frequently Asked Questions
Why should I consider ActiveCampaign alternatives?
You might consider alternatives if ActiveCampaign’s pricing doesn’t fit your budget, its features are too complex for your needs, or you’re looking for a platform with a more user-friendly interface.
What are the most important features to look for in an ActiveCampaign alternative?
Key features include robust email marketing capabilities, marketing automation tools, ease of use, reliable customer support, and integrations with other platforms you use.
Are there any free ActiveCampaign alternatives?
Yes! Several platforms offer free plans with basic features, like MailerLite and Moosend. These are great options for small businesses or those just starting with email marketing.
What is the best ActiveCampaign alternative for small businesses?
MailerLite is often a top choice for small businesses due to its affordability, ease of use, and essential features. ConvertKit is also a strong contender, especially for creators and those focused on audience growth.
Do these alternatives offer similar automation features to ActiveCampaign?
Many alternatives offer comparable or even more advanced automation features. GetResponse, for instance, boasts powerful automation workflows, while Omnisend excels in e-commerce-focused automation.
