⚡ Quick Verdict:
- Pricing: GoHighLevel starts at $97/month vs Thryv at $244/month
- Best for: GoHighLevel for digital agencies, Thryv for local service businesses
- Key difference: GoHighLevel offers white labeling and sales funnels; Thryv handles invoices, bookings, and reputation management
- Our pick: GoHighLevel — it bundles the most powerful tools at the lowest entry price
Picking between GoHighLevel and Thryv comes down to one core question.
Are you running marketing campaigns for clients or running a local business yourself?
Both are all in one platform options, but they serve very different audiences.
GoHighLevel is targeted towards marketing agencies that manage many clients at once.
Thryv is aimed at small businesses that handle their own customer relationships.
Overview
I tried both GoHighLevel vs Thryv across real marketing efforts over three weeks.
I checked sales funnels, lead management, marketing automation, and customer support.
I also looked at all the features that matter most to companies and digital agencies.
By the end, you will know which platform fits your business requirements best.
What is GoHighLevel?
GoHighLevel is an all in one platform built for digital agencies and arising ventures.
It combines marketing tools, CRM, sales funnels, and email marketing automation in one place.
The platform helps agencies move clients off other CRM systems with full data import.
Sales teams can manage all the features their clients need from one dashboard.
🏆 Winner: GoHighLevel
GoHighLevel replaces your entire marketing stack. Agencies use it to run sales funnels, automate marketing campaigns, and white label the platform for clients.
GoHighLevel Pricing
Here is what GoHighLevel costs in 2026. The pricing structure is competitive compared to other CRM and lead generation tools.
| Plan | Price | Best For |
|---|---|---|
| Starter | $97/month | Solo marketers and small companies |
| Unlimited | $297/month | Agencies needing API access and a branded desktop app |
Pricing verified March 2026.
Free trial: GoHighLevel offers a 14-day free trial with full access. No credit card is required to start.
Money-back guarantee: GoHighLevel does not advertise a money-back guarantee after the trial ends.
GoHighLevel offers a Starter Plan priced at $97 per month. It includes essential features for managing a small operation.
The Unlimited Plan of GoHighLevel costs $297 per month. It adds advanced features such as API access and a branded desktop application.
The Agency Pro Plan is priced at $497 per month. It offers white-label capabilities so agencies can resell the service to organizations under their own brand.
📌 Note: GoHighLevel offers a range of pricing tiers to accommodate different business needs. The Unlimited tier is the most popular pick for growing agencies serving medium sized businesses.
⚠️ Warning: HighLevel can be tricky to use and buggy at times, which can lead to user frustration. Plan extra onboarding before going live with paying clients.
Key Benefits of GoHighLevel
Here is why GoHighLevel is an ideal choice for digital agencies:
- White Labeling for Agencies: GoHighLevel provides white-label capabilities, allowing agencies to offer the software under their own brand. It is a major revenue driver for arising ventures.
- Sales Funnels and Landing Pages: GoHighLevel allows users to create funnels and track their performance to measure return on investment. ClickFunnels excels at funnel design, but HighLevel bundles funnel building inside the same platform.
- Built-in Phone System: GoHighLevel offers a built-in telephony system called LC Phone. It tracks incoming phone calls, emails, and messages from leads and is more cost-effective than other tools like Twilio.
- Sales Automation Workflows: Set up multi-step sequences across SMS, email, and calls. The advanced features include lead scoring, dynamic content, and B testing for personalized messages.
- Online Courses and Membership Sites: Create online courses, membership sites, and gated content directly inside the platform. No need for a separate tool to host courses.
- Appointment Booking and Reminders: Customers can book appointments online and get appointment reminders by text. It cuts down on back-and-forth communication with sales teams.
GoHighLevel Pros & Cons
✅ Pros
- White label capabilities for digital agencies
- Excels in advanced automation, custom integrations, and sales funnels
- Affordable Starter plan at $97/month
- Built-in LC Phone telephony saves money vs Twilio
- Great all-round system for managing marketing campaigns
❌ Cons
- Tricky to use and buggy at times
- Steep learning curve for beginners
- Not built for local service businesses
- No formal money-back guarantee after trial
What is Thryv?
Thryv is a cloud-based platform that helps small businesses manage operations.
It is especially valued for its local business management features and ability to improve customer relationships.
Thryv is a versatile platform that brings together CRM, marketing, and business management.
It is also known for high-quality, hands-on support that benefits non-technical owners.
Thryv
Thryv gives small, locally-focused organizations one place to manage bookings, payments, reviews, and customer messages without needing a tech background.
Thryv Pricing
Here is what Thryv costs in 2026. Pricing is designed for small businesses needing essential tools to manage operations.
| Plan | Price | Best For |
|---|---|---|
| Marketing Center | $244/month | Local businesses running marketing campaigns |
| Business Center | $299/month | Service teams needing CRM, booking, and payments |
Pricing verified March 2026.
Free trial: Thryv typically offers a guided demo. Trial access is often quote-based or bundle-focused.
Money-back guarantee: Refund terms depend on your contract. Confirm before signing up.
Thryv pricing usually begins around $244/month. It scales up based on the bundle and services you choose.
📌 Note: Thryv consolidates SMS, email, social DMs, and voicemail into one centralized inbox. This is a strong reason small businesses pick it over a marketing-only platform.
⚠️ Warning: Thryv may require a contract commitment. Always confirm contract length and cancellation terms before signing to avoid surprise charges later.
Key Benefits of Thryv
Here is why Thryv stands out for small, locally-focused organizations:
- Reputation Management: Thryv has built-in tools for managing local business listings and online reputation across numerous sites. It helps you stay on top of customer reviews everywhere.
- Invoices and Online Payments: Thryv provides the ability to send invoices and accept payments directly linked to a bank account. This positively impacts cash flow for service teams.
- Centralized Customer Inbox: SMS, email, social DMs, and voicemail all land in one place. Users never miss a customer message again.
- Industry-Specific Fields: Thryv provides tailored fields and workflows for specific industries like pet services and home services. Setup is much faster than building everything from scratch.
- Hands-On Customer Support: Thryv’s customer support is known for being high-quality and helpful for non-technical users. It is a major plus for owners without a tech background.
- Interactive Estimates and Booking: Thryv includes built-in tools for interactive estimates and lets customers book appointments and pay invoices online. This reduces admin work and speeds up the sales process.
Thryv Pros & Cons
✅ Pros
- Easy to use, with great features for non-technical owners
- Strong reputation management across many listing sites
- Invoices and payments linked to bank account improve cash flow
- Industry-specific CRM fields out of the box
❌ Cons
- Expensive — Thryv pricing usually begins around $244/month
- No white label option for digital agencies
- Limited automation depth compared to GoHighLevel
- Possible contract lock-in
Feature Comparison
Ready for a detailed comparison of GoHighLevel vs Thryv?
We will explore the key features so you can match each platform to your business goals.
| Feature | GoHighLevel | Thryv |
|---|---|---|
| Starting Price | $97/month | $244/month |
| Free Trial | ✅ 14 days | ✅ Demo available |
| White Labeling | ✅ (Agency Pro $497/mo) | ❌ |
| Sales Funnels | ✅ Unlimited | ❌ |
| Marketing Automation | ✅ Advanced | ✅ Basic |
| Email Marketing | ✅ | ✅ |
| Social Media Tools | ✅ Basic | ✅ Advanced |
| Reputation Management | ✅ Basic | ✅ 60+ sites |
| Membership Sites | ✅ | ❌ |
| Invoices & Payments | ✅ Basic | ✅ Bank-linked |
| Industry-Specific CRM | ❌ | ✅ |
| Best For | Digital agencies | Local service businesses |
1. Marketing Automation
GoHighLevel: GoHighLevel excels in advanced automation, custom integrations, and white labeling. You can build multi-step workflows that fire across SMS, email, and voicemail drops. Each step branches based on user behavior to make campaign management easier.
Thryv: Thryv handles the basics like appointment reminders, follow-up messages, and review requests. It is enough for managing day-to-day operations at a small business. But it does not match GoHighLevel’s depth for complex marketing efforts.
⚠️ Warning: GoHighLevel’s automation builder has a steep learning curve. Plan a few days for training before launching client campaigns.
2. CRM and Lead Management
GoHighLevel: GoHighLevel includes features for tracking incoming phone calls, emails, and messages from leads. You can apply lead scoring, assign leads to pipelines, and trigger automations based on status. It is an ideal choice for sales teams managing many client pipelines at once.
Thryv: Thryv’s CRM is built around customer relationships, not just sales. It includes industry-specific fields for pet services, home services, and other small businesses. Notes, messages, and history live in one tidy customer profile any team member can access.
3. Sales Funnels and Landing Pages
GoHighLevel: GoHighLevel allows users to create funnels and track their performance to measure return on investment. You can run B testing on headlines, offers, and layouts to lift conversion rates. ClickFunnels excels at funnel design, but GoHighLevel bundles funnel building with the rest of your marketing tools.
Thryv: Thryv does not offer a dedicated sales funnel builder. Its focus is helping small, locally-focused companies attract more customers through their website and booking pages. If sales funnels and landing pages are essential features for you, Thryv is not the right pick.
✅ Test Result: GoHighLevel’s funnel builder rivals dedicated tools. Agencies can replace an extra $97-$297/month tool with what is already inside GoHighLevel.
4. Reputation Management
GoHighLevel: GoHighLevel is designed to help agencies simplify reporting and reputation work for clients. It includes automated review requests by SMS or email after a service. But it does not monitor reviews across dozens of listing sites automatically.
Thryv: Thryv has strong built-in tools for managing local business listings and online reputation across numerous sites. This is one of Thryv’s strongest aspects and a clear win for local service business owners. It is the better pick for owners who need reputation management and booking tools in one place.
5. Invoices, Payments, and E Commerce
GoHighLevel: GoHighLevel has basic payment processing for funnels and online orders through Stripe. It handles deposits and product sales for simple e commerce setups. But it is not a full invoicing system for service-based businesses that bill by the job.
Thryv: Thryv provides the ability to send invoices and accept payments directly linked to a bank account. This positively impacts cash flow for small businesses. It also includes interactive estimates so customers can review jobs and pay invoices online without long email threads.
6. White Labeling and Agency Features
GoHighLevel: GoHighLevel’s Agency Pro Plan is priced at $497 per month. It offers white-label capabilities so agencies can sell HighLevel as their own service to organizations they manage. No other platform in this comparison offers white labeling at this depth.
Thryv: Thryv has no white label option. It is designed to be sold directly to small business owners — not resold by agencies to their clients. If you need to customize the platform with your own brand, Thryv will not work.
7. Appointment Booking and Reminders
GoHighLevel: GoHighLevel includes fully automated booking with calendar syncing. Leads can self-book from landing pages or sales funnels. Appointment reminders go out by SMS and email to reduce no-shows for sales teams.
Thryv: Thryv includes built-in tools for interactive estimates and lets customers book appointments and pay invoices online. It is simpler to set up than GoHighLevel’s funnel-based booking. The web booking page is ready in minutes for service businesses.
8. Social Media and Content
GoHighLevel: GoHighLevel includes basic social media posting and scheduling. It is not as deep as Hootsuite, but covers the basics for digital agencies that need to keep client accounts active. You can also send dynamic content based on lead behavior in messages.
Thryv: Thryv has a dedicated social media management module for local business profiles. It also ties social DMs into the centralized inbox so nothing gets missed. Small businesses can manage messages from one screen.
9. Reporting and Advanced Analytics
GoHighLevel: GoHighLevel includes advanced analytics for funnel conversion rates, email opens, SMS replies, and call tracking. Agencies can build white-labeled reports for clients. Reporting helps measure ROI on every dollar spent on marketing campaigns.
Thryv: Thryv includes website analytics, campaign analytics, and review reporting. The depth is enough for small businesses tracking customer activity and bookings. But it does not match GoHighLevel’s funnel-level reporting for medium sized businesses scaling marketing efforts.
10. Pricing and Cost
Let us compare the pricing plans side by side.
| Plan | GoHighLevel | Thryv |
|---|---|---|
| Entry Plan | $97/month | $244/month |
| Higher Tier | $297/month | $299/month |
| Agency / White Label | $497/month | Not available |
| Free Trial | 14 days | Demo only |
GoHighLevel: The Starter Plan at $97 per month includes essential features for managing a small operation. The Unlimited Plan at $297 per month adds API access and a branded desktop application. It is a powerful tools bundle for small businesses consolidating various marketing tools into one platform.
Thryv: Thryv pricing usually begins around $244/month and is often quote-based or bundle-focused. The higher cost reflects its diverse range of local business management features. But for owners who only need basic CRM and booking, the cost is hard to justify.
💡 Test Result: GoHighLevel saves you $147/month compared to Thryv’s entry plan. That is $1,764 a year — enough to cover a part-time VA or extra ad spend.
Different Scenarios
| If You Need… | Choose | Why |
|---|---|---|
| White label software for clients | GoHighLevel | Only platform with full white labeling |
| Reputation management on 60+ sites | Thryv | Built-in local reputation tools |
| Affordable starting price | GoHighLevel | $97/month entry plan |
| Invoices linked to bank account | Thryv | Improves cash flow for service teams |
| Sales funnels and lead generation | GoHighLevel | Unlimited funnels and landing pages |
| Hands-on support for non-tech owners | Thryv | Easier to use with high-quality support |
| Online courses and membership sites | GoHighLevel | Built-in course and membership builder |
💰 Your Budget
GoHighLevel starts at $97/month — $147 less than Thryv. It is a cost effective solution for small businesses watching every dollar.
🔌 Your Tech Stack
GoHighLevel supports custom integrations through API access on the Unlimited Plan. Thryv works well as a standalone service for organizations that don’t need deep integrations.
📝 Your Business Type
GoHighLevel is for digital agencies and marketing teams managing clients. Thryv is for plumbers, pet groomers, contractors, and other locally-focused service companies.
🎓 Your Experience Level
Thryv is easier to learn and offers responsive customer service that effectively resolves issues. GoHighLevel rewards you with more powerful tools, but the learning curve is real.
🆓 Free Trials and Demos
GoHighLevel offers a 14-day free trial with no credit card needed. Thryv typically gives you a guided demo. Try GoHighLevel first to test the platform on real campaigns.
🛟 Support Options
Thryv is praised for hands-on support that benefits local business owners. GoHighLevel’s support is decent, but the platform’s complexity means you will need it more often.
Switching Guide
Already using one of these tools? Here is what to expect if you switch.
🔄 Switching from GoHighLevel to Thryv?
✅ What you’ll gain:
- Invoices and payments linked directly to your bank account
- Reputation management across 60+ review sites
- Easier setup and hands-on support for non-technical users
❌ What you’ll lose:
- White labeling and the ability to resell the platform
- Unlimited sales funnels and landing pages
- Advanced sales automation workflows and lead scoring
📋 How to switch:
- Export your contacts and pipeline data from GoHighLevel
- Create your Thryv account and import your contact list via CSV
- Set up your business profile, booking page, and payment settings in Thryv
🔄 Switching from Thryv to GoHighLevel?
✅ What you’ll gain:
- Full white label capabilities to sell your own branded service
- Unlimited sales funnels, websites, and landing pages
- Advanced multi-channel automation across SMS, email, and calls
❌ What you’ll lose:
- Deep reputation management across many local listing platforms
- Bank-linked invoicing that improves cash flow for service teams
- Industry-specific CRM fields tailored for pet and home services
📋 How to switch:
- Export your customer data from Thryv via account settings
- Set up your GoHighLevel account and import contacts via CSV upload
- Rebuild your booking workflows and automations in GoHighLevel
What Our Review Didn’t Cover
This comparison focused on small and medium sized businesses. We did not test enterprise SSO, custom development, or large-scale CRM rollouts. Pricing tiers above the standard plans were not part of this review either. If you manage a 500+ user organization, your priorities will likely differ from what we covered here.
Final Verdict
| Category | Winner |
|---|---|
| 💰 Pricing | GoHighLevel |
| 🚀 Marketing Automation | GoHighLevel |
| 🏪 Reputation Management | Thryv |
| 💳 Invoices and Payments | Thryv |
| 🎯 Sales Funnels | GoHighLevel |
| 👶 Ease of Use | Thryv |
| 🔌 Agency Features | GoHighLevel |
| 🏆 Overall Winner | GoHighLevel |
🏆 WINNER: GoHighLevel
GoHighLevel wins 5 out of 7 categories.
Best for: Digital agencies, marketing consultants, sales teams needing advanced automation
GoHighLevel and Thryv serve very different audiences.
GoHighLevel is built for digital agencies that need automation, sales funnels, and white labeling.
Thryv is built for small, locally-focused organizations like contractors, pet groomers, and home service providers.
Thryv is the better solution for local service businesses needing reputation management and booking tools.
But if you want a powerful all in one platform that scales with your agency, GoHighLevel is the better pick.
Now go pick the right tool and grow your business faster!
More of GoHighLevel Compared
Here is how GoHighLevel stacks up against other competitors:
GoHighLevel wins on: Lower pricing for agencies, white labeling, built-in SMS marketing, sales funnel builder
HubSpot wins on: Free CRM tier, deeper inbound marketing tools, advanced analytics dashboards, larger integration network
GoHighLevel wins on: Built-in CRM and lead management, SMS automation, white label option, lower entry price
ClickFunnels wins on: Pre-built funnel templates, simpler funnel UX, brand recognition among solo marketers
GoHighLevel wins on: All in one platform, built-in phone (LC Phone), sales funnels, white labeling for digital agencies
ActiveCampaign wins on: Email automation depth, deliverability, and advanced dynamic content tools for marketing campaigns
GoHighLevel vs Keap
GoHighLevel wins on: Lower starting price, sales funnel builder, white label capabilities, built-in telephony
Keap wins on: Email marketing depth, e commerce integrations, polished UI for small businesses
GoHighLevel wins on: Built-in sales funnels, white labeling, SMS automation, lead scoring for sales teams
Pipedrive wins on: Cleaner CRM UI, easier pipeline management, and a lower entry price for solo sales teams
More of Thryv Compared
Here is how Thryv stacks up against other competitors:
Thryv wins on: Local reputation management, ease of use for non-tech owners, hands-on customer support
Keap wins on: Email marketing automation depth, e commerce features, deeper sales pipeline tools
Thryv wins on: Local listings management, bank-linked invoices and payments, hands-on support for non-tech owners
HubSpot wins on: Free CRM tier, deeper inbound marketing, advanced analytics, more scaling support
Thryv vs Salesforce
Thryv wins on: Ease of use for small businesses, local features (booking, reviews, payments), faster time-to-value
Salesforce wins on: Enterprise CRM scalability, custom development capacity, advanced reporting for large organizations
Thryv wins on: Local business management, bank-linked invoicing, reputation management across listing sites
ClickFunnels wins on: Sales funnels, online courses hosting, sales-focused features for digital marketers
Thryv wins on: Local business tools, bank-linked invoicing, booking, customer relationships in one place
ActiveCampaign wins on: Email automation, deliverability, affordable entry plans, dynamic content for email marketing
Frequently Asked Questions
What is GoHighLevel used for?
GoHighLevel is an all in one platform for digital agencies. It bundles CRM, sales funnels, email marketing automation, SMS, booking, and white labeling so agencies manage clients from one dashboard.
What type of software is Thryv?
Thryv is a cloud-based business management platform for small businesses. It covers CRM, invoicing, reputation management, appointment booking, and centralized customer messaging in one tool.
What is the former name of Thryv?
Thryv was formerly known as DexYP, formed from the merger of Dex Media and YP Holdings. The company rebranded to Thryv to reflect its shift toward digital business tools.
Who are the competitors of GoHighLevel?
Top GoHighLevel competitors include HubSpot, ActiveCampaign, Keap, ClickFunnels, Pipedrive, and Salesforce. GoHighLevel stands out by combining CRM, marketing tools, and white labeling at a lower price.
What’s better than GoHighLevel?
For digital agencies, GoHighLevel is hard to beat on white label and pricing. Local service businesses needing reputation management and bank-linked invoicing should pick Thryv instead.
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