GoHighLevel vs Thryv: Which CRM Tool is Best for you in 2025?

Choosing the right CRM can feel like trying to pick out the perfect pair of shoes.

There are tons of options, and what works for your friend might not be the best fit for you.

That’s definitely the case when comparing GoHighLevel and Thryv, two popular tools for businesses.

Both help you manage contacts, track leads, and automate tasks, but they have some differences that make them better suited for different needs.

In this guide, we’ll compare GoHighLevel vs Thryv’s differences, looking at features and ease of use so you can confidently choose the best CRM to help your business grow.

Overview

To give you the most accurate comparison, we’ve spent weeks testing both GoHighLevel and Thryv.

We’ve explored their features, navigated their interfaces, and even contacted their customer support teams.

This hands-on experience gives us the insights to help you make the right choice.

What is GoHighLevel?

GoHighLevel is like the Swiss Army knife of online business tools.

It’s an all-in-one platform designed to help you generate more leads and close more deals.

Think of it as your marketing, sales, and customer service hub.

Also, explore our favorite GoHighLevel alternatives…

Key Benefits

• Automation powerhouse: Automate your marketing like a pro. Think email sequences, social media posts, and even follow-up texts — all on autopilot.
• Built-in telephony: Make and receive calls directly within the platform. No more juggling different apps!
• White-label capabilities: You can offer GoHighLevel to your clients with your own branding. It’s like having your software!
• Deeply integrated features: Everything works together seamlessly. No more switching between different tools and struggling with integrations.

Pricing

GoHighLevel offers you a 14-day free trial, so you can test it out before committing.

After that, here’s what it costs:

• Starter Account: $97/month
• Unlimited Account: $297/month

What is Thryv?

Need a CRM that does more than just sales? Thryv might be your answer.

It’s an all-in-one platform focused on small businesses.

Think of it as your digital assistant, helping you manage everything from contacts and appointments to marketing and payments.

Thryv aims to streamline your entire operation, not just your sales process.

Also, explore our favorite Thryv alternatives…

Key Benefits

• Centralized hub: Manage all your business needs in one place.
• Automated marketing: Reach more customers with less effort.
• Online scheduling: Let clients book appointments 24/7.
• Accept payments online: Get paid faster and easier.
• Reputation management: Monitor and improve your online reviews.

Pricing

• Command Center: Free dedicated business line.
• Business Center: $244/month.
• Marketing Center: $244/month.

Feature Comparison

Let’s get to the heart of the matter: What can these platforms do?

We’ll compare GoHighLevel and Thryv based on seven key features essential for any business looking to streamline operations and boost growth.

1. Marketing Tools

• GoHighLevel: Offers a diverse range of marketing tools, including email marketing, social media management, landing page builders, and even a website builder. You can automate your marketing efforts with workflows and campaigns, making it a comprehensive solution for your marketing needs.
• Thryv: Provides essential features like email marketing, reputation management, and social media posting. However, it needs more breadth of GoHighLevel’s marketing tools and automation capabilities.

2. Sales Automation

• GoHighLevel: Excels in sales automation. It provides powerful tools to manage leads, track deals, and automate follow-ups. This helps you nurture customer relationships and close more sales.
• Thryv: Offers basic sales automation features like appointment scheduling and payment processing. However, it’s less robust than GoHighLevel for managing complex sales pipelines.

3. Email Marketing Automation

• GoHighLevel: Provides advanced email marketing automation features. You can create complex email sequences, segment your audience, and track detailed analytics.
• Thryv: It includes email marketing automation, but it’s more essential than GoHighLevel. You can send newsletters and promotional emails, but the automation options are limited.

4. Lead Management

• GoHighLevel: Offers a comprehensive lead management system. You could capture leads from various sources, track their interactions, and score them based on engagement. This helps you to prioritize your marketing efforts & focus on the most promising leads.
• Thryv: Includes basic lead management features like contact management and appointment scheduling. However, it needs the advanced features of GoHighLevel for lead nurturing and scoring.

5. Social Media Management

• GoHighLevel: Allows you to manage your social media presence across multiple platforms. You can schedule posts, track engagement, and even run social media ads.
• Thryv: Includes social media scheduling and monitoring, but its functionality is more limited than GoHighLevel.

6. Analytics and Reporting

• GoHighLevel: Provides advanced analytics and reporting to track your marketing efforts and measure your ROI. You could get detailed insights into your campaigns, leads, and sales performance.
• Thryv: Offers basic reporting on your marketing efforts and customer interactions. However, it needs to provide depth on advanced analytics in GoHighLevel.

7. Integrations

• GoHighLevel: Offers a wide range of custom integrations with other popular business tools, allowing you to connect your CRM with your favorite apps and services.
• Thryv: Has limited custom integrations compared to GoHighLevel, which may restrict your ability to communicate with all the tools you need for your business management.

What to Look for When Choosing a CRM Platform?

• Your specific needs: Don’t get caught up in fancy features you won’t use. Focus on the tools that address your pain points.
• Ease of use: A CRM is only helpful if you use it. Choose a platform that’s intuitive and easy to navigate.
• Scalability: Think about your future needs. Can the CRM grow with your business?
• Budget: CRM pricing varies widely. Find a solution that fits your budget very well without sacrificing essential features.
• Customer support: Problems happen. Make sure the CRM provider offers reliable customer support when you need it.
• Integrations: Does the CRM integrate with the other platforms you use, like your email marketing platform or payment processor?
• Mobile access: Do you need to access your CRM on the go? Check for a user-friendly mobile app.
• Customization: Can you tailor the CRM to your specific workflows and processes?
• Security: Your customer data is sensitive. Ensure the CRM provider has robust security measures in place.

Final Verdict

For businesses needing a genuinely all-in-one solution, GoHighLevel emerges as the winner.

Its robust automation, extensive features, and deep insights into marketing and sales teams make it a powerful growth tool.

While Thryv offers a solid foundation, especially for appointment-based businesses, it needs more depth and flexibility than GoHighLevel.

We’ve spent weeks testing these platforms, digging into every nook and cranny.

We’ve even used GoHighLevel to launch our online courses!

This firsthand experience gives us confidence in recommending GoHighLevel to businesses serious about streamlining their operations and maximizing their potential.

More of GoHighLevel

Here’s a comparison of GoHighLevel with the requested alternatives:

• GoHighLevel vs Pipedrive: GoHighLevel offers a broader, all-in-one marketing and sales suite, including funnel builders and extensive automation, while Pipedrive focuses primarily on sales pipeline management with a highly visual interface.
• GoHighLevel vs Keap: GoHighLevel provides a more comprehensive, all-in-one platform with robust automation and a built-in website builder, whereas Keap focuses on CRM and marketing automation with a simpler, more user-friendly interface.
• GoHighLevel vs ActiveCampaign: GoHighLevel is a true all-in-one platform for sales, marketing, and automation with integrated tools, while ActiveCampaign excels in email marketing and segmentation but may require more integrations for comprehensive sales features.
• GoHighLevel vs HubSpot: GoHighLevel is an all-in-one platform for agencies and businesses that offers extensive marketing and sales features; HubSpot provides a broader suite of integrated hubs, including advanced AI and customer service automation.
• GoHighLevel vs ClickFunnels: GoHighLevel is a comprehensive marketing platform built for agencies with a wide feature set, including CRM and white-labeling; ClickFunnels primarily focuses on sales funnel and landing page building.
• GoHighLevel vs Folk: GoHighLevel offers robust marketing automation, lead generation, and comprehensive CRM, while Folk emphasizes collaborative contact organization and simpler email sequences.
• GoHighLevel vs Instantly: GoHighLevel provides a comprehensive suite for marketing automation, sales funnels, and membership management; Instantly specializes in lead finding and cold email outreach, focusing on ease of use.
• GoHighLevel vs ClickUp: GoHighLevel is a dedicated all-in-one marketing and sales automation platform designed for lead management and follow-ups. ClickUp is primarily a project management tool that can be customized for CRM functions.
• GoHighLevel vs Monday CRM: GoHighLevel offers advanced marketing automation and an all-in-one solution for customer management; Monday CRM excels in visual project management and team collaboration with a highly customizable interface.
• GoHighLevel vs Capsule CRM: GoHighLevel is a comprehensive platform with powerful automation and extensive integrations ideal for growing businesses and agencies; Capsule CRM is a simpler, more affordable CRM for basic contact and sales pipeline management.
• GoHighLevel vs Insightly: GoHighLevel offers a customizable, all-in-one solution that emphasizes user experience and integrated features; Insightly focuses on diverse modules and functionalities for small to mid-sized businesses, including project management.
• GoHighLevel vs Freshsales: GoHighLevel provides comprehensive digital marketing tools and white-label options, catering to agencies; Freshsales CRM focuses on AI-driven insights, sales automation, and integrated communication for sales teams.
• GoHighLevel vs Salesforce: GoHighLevel is a simpler all-in-one platform for lead generation, sales, and white-labeling for local businesses; Salesforce is an industry-leading, highly customizable CRM tailored for large enterprises with extensive add-ons.
• GoHighLevel vs Zendesk: GoHighLevel is a comprehensive marketing and sales automation platform that includes CRM and lead management; Zendesk primarily excels as a customer service and support ticketing system with CRM capabilities for managing customer interactions.

More of Thryv

Here’s a brief comparison of Thryv with these software solutions:

• Thryv vs Pipedrive: Thryv is a broad business management tool with integrated CRM; Pipedrive specializes in visual sales pipeline management, ideal for sales teams.
• Thryv vs Keap: Thryv offers an all-in-one platform for small business management; Keap focuses on advanced marketing automation and sales CRM with in-depth workflows.
• Thryv vs ActiveCampaign: Thryv provides an integrated platform for local business management and customer interaction; ActiveCampaign excels in sophisticated marketing automation, segmentation, and detailed analytics.
• Thryv vs Hubspot: Thryv is designed as a comprehensive platform for small business operations, including client management and marketing; HubSpot offers a wider suite of marketing, sales, and service tools for businesses of all sizes.
• Thryv vs Clickfunnels: Thryv is an all-in-one business management platform; ClickFunnels is specifically designed for building sales funnels, landing pages, and automating sales processes.
• Thryv vs Folk: Thryv is a comprehensive business management system with integrated CRM; Folk is a more focused, collaborative contact management tool with an emphasis on organization.
• Thryv vs Instantly: Thryv offers a broad suite for small business management, including online presence and payments; Instantly specializes in automated cold email campaigns for sales outreach.
• Thryv vs ClickUp: Thryv is an all-in-one platform for small business operations and client management; ClickUp is a versatile work OS that encompasses project management, task tracking, and customizable CRM features.
• Thryv vs Monday CRM: Thryv provides an integrated solution for small business management and client interaction; Monday CRM focuses on highly customizable visual workflows and project-centric CRM capabilities.
• Thryv vs Capsule CRM: Thryv is a comprehensive business management platform with CRM features; Capsule CRM is a simpler, user-friendly CRM focused on contact management and sales pipeline tracking.
• Thryv vs Insightly: Thryv provides an all-in-one platform for small business operations, including scheduling and payments; Insightly offers a more robust CRM with an advanced sales pipeline and project management functionalities.
• Thryv vs Freshsales: Thryv is an all-in-one business management platform for local businesses; Freshsales CRM specializes in robust sales automation, lead scoring, and in-depth sales reporting.
• Thryv vs Salesforce: Thryv is an integrated platform for small business management; Salesforce is a highly customizable, scalable, enterprise-level CRM with extensive sales, marketing, and service capabilities.

Frequently Asked Questions