How to Use Moosend: Complete Feature Guide (2026)

Quick Start

This guide shows you how to use Moosend feature by feature:

• Getting Started — Create your Moosend account and basic setup
• How to Use Landing Page Builder — Build mobile responsive landing pages
• How to Use Email Marketer — Design marketing emails with drag-and-drop
• How to Use Workflow Builder — Run marketing automation on autopilot
• How to Use Subscription Form Builder — Capture leads with subscription forms
• How to Use Audience Manager — Organize mailing lists and segments
• How to Use Newsletter Editor — Send a polished newsletter service
• How to Use Personalized Campaigns — Reach the right person at the right time
• How to Use Popular Integrations — Connect your ecommerce site
• How to Use Reports & Analytics — Track open and click-through rates

Time needed: 5 minutes per feature

Also in this guide: Pro Tips | Common Mistakes | Troubleshooting | Pricing | Alternatives

Why Trust This Guide

I’ve used Moosend for over a year and tested every feature covered here.

This tutorial on how to use Moosend comes from real hands-on work — not marketing fluff.

Moosend is one of the most affordable email marketing tools available today.

But most users only scratch the surface of this email marketing platform.

This guide does a deep dive into every major feature for your email marketing strategy.

Step by step, with screenshots and pro tips.

Moosend Tutorial

This complete Moosend tutorial walks you through email marketing automation step by step, from your first Moosend account to advanced marketing campaigns.

Moosend

Run your whole email marketing strategy from one place. Moosend gives small businesses landing pages, subscription forms, and marketing automation with unlimited emails. Start free with a 30-day trial — no credit card required.

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Getting Started with Moosend

Before using any feature, complete this one-time setup.

It takes about 3 minutes.

Watch my personal experience with Moosend first:

Now let’s walk through each step.

Step 1: Register Your Moosend Account

Go to the Moosend website and click sign up.

Enter your email and create a password to register.

Moosend offers a free plan for users without subscribers.

Once you confirm, you get instant access to the dashboard.

✓ Checkpoint: Check your inbox for a confirmation email.

Step 2: Create Your Workspace and Import Subscribers

Create a Moosend workspace with your brand name for clean branding.

Import subscribers using CSV or TXT files into your email list.

Duplicate contacts are removed automatically as you import.

Here’s what the dashboard looks like:

✓ Checkpoint: Your mailing lists now show your imported subscribers.

Step 3: Verify Sending and Send a Test

Senders must complete SPF and DKIM verification to reach the inbox.

This protects deliverability for every email campaign you send.

Send test campaigns before launching to your entire list.

How to Use Moosend Landing Page Builder

Landing Page Builder lets you build mobile responsive landing pages without code.

It is a full landing page builder, so you can launch pages that match your branding fast.

Here’s how to use it step by step.

Step 1: Open the Landing Pages Tab

Open the landing pages tab from your dashboard menu.

Pick from Moosend’s customizable landing page templates.

Step 2: Edit Your Landing Page

Drag blocks onto the page and edit text, images, and links.

Here’s what this looks like:

✓ Checkpoint: Add a sign-up form and a clear call to action for visitors.

Step 3: Publish and Track

Hit publish to take your landing pages live on your site.

Track page analytics to see how visitors convert into leads.

How to Use Moosend Email Marketer

Email Marketer lets you design marketing emails with a drag-and-drop email builder.

Every marketing email pulls from a library of responsive templates, so nothing looks broken on mobile.

Here’s how to use it step by step.

Step 1: Start a New Campaign

Click create and choose a campaign from the email marketer.

Pick a template from the library of responsive email designs.

Step 2: Design Your Email

Drag blocks to add text, images, buttons, and dynamic content.

Here’s what this looks like:

✓ Checkpoint: Write your subject lines and preview text to lift open rates.

Step 3: Schedule or Send

Schedule the message for the right time or send it now.

Run design tests so the layout looks professional in every inbox.

How to Use Moosend Workflow Builder

Workflow Builder lets you run marketing automation without lifting a finger.

This is where email marketing automation saves your team hours each week.

Here’s how to use it step by step.

Step 1: Open the Automation Tab

Open the Automation tab and pick one of 18 automation templates.

Triggers can be a new subscription or an abandoned shopping cart.

Step 2: Build Your Workflow

Build automated workflows using conditional logic and branches.

Here’s what this looks like:

✓ Checkpoint: Automations can update custom fields and add or remove tags.

Step 3: Activate the Automation

Switch the workflow on to send emails automatically.

Automations can be triggered by email opens and clicks too.

How to Use Moosend Subscription Form Builder

Subscription Form Builder lets you capture leads with customizable subscription forms.

Strong subscription forms grow your email list straight from your website.

Here’s how to use it step by step.

Step 1: Open Growth Tools

Subscription forms are designed and customized via the Growth Tools menu.

Users can create various types of sign-up forms in Moosend.

Step 2: Customize Your Form

Pick from customizable signup form templates and edit the fields.

Here’s what this looks like:

✓ Checkpoint: Add a consent checkbox so subscribers opt in with clear consent.

Step 3: Embed or Display

Moosend lets you embed forms directly on websites.

Connect your website to track user actions and integrate forms.

How to Use Moosend Audience Manager

Audience Manager lets you organize mailing lists and segment your customer data.

Clean mailing lists are the base of any solid email marketing strategy.

Here’s how to use it step by step.

Step 1: Open Your Lists

Open the Audience Manager to view your mailing lists.

Mailing lists serve as the foundational audience for targeted messaging.

Step 2: Create Custom Fields and Segments

You can create custom fields for subscriber data.

Here’s what this looks like:

✓ Checkpoint: Segmentation templates help create custom subscriber segments fast.

Step 3: Import and Clean Contacts

Moosend allows importing contacts via CSV or TXT files.

Duplicate contacts are automatically removed to keep data clean.

How to Use Moosend Newsletter Editor

Newsletter Editor lets you build a polished newsletter service in minutes.

A regular newsletter service keeps subscribers warm between marketing campaigns.

Here’s how to use it step by step.

Step 1: Open the Newsletter Editor

Open the editor and start with a blank or pre-built template.

Moosend provides a library of templates for responsive email designs.

Step 2: Add Your Content

Drag in text, images, and dynamic content blocks.

Here’s what this looks like:

✓ Checkpoint: Add countdown timers to create urgency for time-limited offers.

Step 3: Preview and Send

Preview the newsletter across devices before you send.

Schedule it to land in the inbox at the right time for your audience.

How to Use Moosend Personalized Campaigns

Personalized Campaigns lets you tailor email campaigns to each subscriber.

Sending the right message to the right person lifts both opens and sales.

Here’s how to use it step by step.

Step 1: Segment Your Audience

Email campaigns can be segmented based on specific criteria.

This targets relevant audiences instead of your whole email list.

Step 2: Add Personalization

Insert dynamic content and custom fields into the message.

Here’s what this looks like:

✓ Checkpoint: Create personalized email sequences based on subscriber interactions.

Step 3: Run A/B Tests

A/B split testing allows variations in subject lines or sender profiles.

Send each version at the right time to learn what your audience prefers.

How to Use Moosend Popular Integrations

Popular Integrations lets you connect Moosend to the tools your business already uses.

These integrations let your business connect Moosend to ecommerce, forms, and more.

Here’s how to use it step by step.

Step 1: Open Integrations

Open the integrations menu to see all the necessary tools.

Find connectors for your ecommerce platform, CRM, and forms.

Step 2: Connect Your Store

Connect your website or store to sync customers and orders.

Here’s what this looks like:

✓ Checkpoint: This makes Moosend feel like an all in one tool for your stack.

Step 3: Enable Smart Features

Turn on the AI-powered product recommendation tool.

It suggests products to customers based on their browsing data.

How to Use Moosend Reports & Analytics

Reports & Analytics lets you track campaign performance in real time.

Real-time data tells you what to keep and what to cancel in your next campaign.

Here’s how to use it step by step.

Step 1: Open the Reports Tab

Open the Reports tab to see real-time reporting on campaigns.

Email metrics like open rates and click-through rates appear instantly.

Step 2: Read Your Heatmaps

Moosend provides detailed analytics including click heatmaps.

Here’s what this looks like:

✓ Checkpoint: Heatmaps show exactly which links your subscribers tap.

Step 3: Act on the Data

Use the data to refine your next email marketing campaigns.

Track which subject lines and send times drive the most sales.

Moosend Pro Tips and Shortcuts

After testing Moosend for over a year, here are my best tips.

Keyboard Shortcuts

Hidden Features Most People Miss

• AI writer: Open any text block and let the ai writer draft copy and subject lines for you.
• Lead scoring: Score subscribers by behavior so your team focuses on the warmest leads.
• Transactional emails: Add transactional emails on a Moosend+ custom plan to send receipts and password resets.

Moosend Common Mistakes to Avoid

Mistake #1: Skipping SPF and DKIM Setup

Mistake #2: Emailing One Giant List

Mistake #3: Ignoring Consent

Moosend Troubleshooting

Problem: Emails Land in Spam

Cause: Your domain is missing SPF and DKIM verification.

Fix: Add the DNS records Moosend gives you, then send test campaigns to confirm inbox placement.

Problem: Imported Contacts Are Missing

Cause: The CSV or TXT file had formatting errors or duplicate contacts.

Fix: Re-import a clean file; duplicate contacts are removed automatically by Moosend.

Problem: Automation Not Triggering

Cause: The workflow trigger or conditional logic is set up incorrectly.

Fix: Open the Automation tab, check the trigger, and confirm the workflow is switched on.

📌 Note: If none of these fix your issue, contact Moosend support or search the knowledge base.

What is Moosend?

Moosend is an email marketing platform that helps you send campaigns, build pages, and run automation from one place.

Think of it like an all in one tool that bundles all the necessary tools for email marketing.

Watch this quick overview:

It includes these key features:

• Landing Page Builder: Create mobile responsive landing pages and track page analytics.
• Email Marketer: Design marketing emails with a drag-and-drop email builder.
• Workflow Builder: Run multi-step email marketing automation with 18 automation templates.
• Subscription Forms: Capture leads with sign-up forms via the Growth Tools menu.
• Audience Manager: Organize mailing lists, custom fields, and customer data.
• Reports & Analytics: Track open rates, click-through rates, and click heatmaps.

An email marketing campaign in Moosend involves audience building, campaign design, and workflow automation.

Agencies and freelancers also use Moosend to run email marketing for their own clients.

The drag-and-drop email builder and built-in ai writer make Moosend email work fast for non-designers.

If you ever get stuck, the Moosend knowledge base and support team cover most questions.

For a full review, see our Moosend review.

Moosend Pricing

Here’s what Moosend costs in 2026:

What Each Plan Includes

The free plan gives you access to core features so you can test Moosend without subscribers.

The Pro plan unlocks unlimited emails, landing pages, subscription forms, marketing automation, and the ai writer.

Pricing scales with the number of subscribers, so the cost grows only as your audience grows.

A Moosend+ custom plan adds transactional emails, dedicated IPs, and extra team seats.

The enterprise plan suits brands with over 200,000 subscribers who need a custom quote.

You can cancel or change your plan anytime from your account settings.

Free trial: Yes — a 30-day free trial with no credit card required.

Money-back guarantee: No money-back guarantee, but the free plan and trial let you test first.

💰 Best Value: The Pro plan — it unlocks every feature with unlimited emails, and pricing scales with the number of subscribers as your list grows.

Need more? The enterprise plan and a Moosend+ custom plan add advanced features for larger teams.

Moosend vs Alternatives

How does Moosend compare? Here’s the competitive landscape:

Watch this comparison:

Quick picks:

• Best overall: Moosend — full features at the lowest entry price.
• Best budget: MailerLite — a generous free plan for small businesses.
• Best for beginners: Constant Contact — the simplest setup.
• Best for advanced automation: ActiveCampaign — deep workflows and lead scoring.

🎯 Moosend Alternatives

Looking for Moosend alternatives? Here are the top options:

• 🚀 MailerLite: Clean, simple email marketing tool with a strong free plan for small lists.
• 🎨 ConvertKit: Built for creators who sell digital products and want tag-based automation.
• 🧠 ActiveCampaign: Powerful marketing automation with lead scoring and deep CRM features.
• ⚡ Gmass: Sends cold email campaigns straight from Gmail for sales outreach.
• 💰 Brevo: Combines email and SMS marketing campaigns with pay-as-you-go pricing.
• ⭐ MailChimp: A well-known newsletter service with strong branding and template choices.
• 🏢 HubSpot: An all in one tool linking email marketing to a full CRM and sales suite.
• 👶 Constant Contact: Beginner-friendly with helpful support and event tools.
• 🔧 AWeber: Reliable email marketing platform with solid automation for small businesses.

For the full list, see our Moosend alternatives guide.

⚔️ Moosend Compared

Here’s how Moosend stacks up against each competitor:

• Moosend vs MailerLite: Moosend wins on automation depth; MailerLite wins on its free plan.
• Moosend vs ConvertKit: Moosend is cheaper for most users; ConvertKit suits creators selling products.
• Moosend vs ActiveCampaign: ActiveCampaign offers deeper workflows; Moosend costs far less per month.
• Moosend vs Gmass: Gmass is built for Gmail cold outreach; Moosend handles full marketing campaigns.
• Moosend vs Brevo: Brevo adds SMS; Moosend gives unlimited emails on every paid plan.
• Moosend vs MailChimp: Moosend includes automation at entry price; MailChimp gates it behind higher tiers.
• Moosend vs HubSpot: HubSpot is a full CRM suite; Moosend is a focused, affordable email tool.
• Moosend vs Constant Contact: Moosend is cheaper with more automation; Constant Contact is simpler.
• Moosend vs AWeber: Both are easy to use; Moosend usually wins on price and templates.

Start Using Moosend Now

You learned how to use every major Moosend feature:

• ✅ Landing Page Builder
• ✅ Email Marketer
• ✅ Workflow Builder
• ✅ Subscription Form Builder
• ✅ Audience Manager
• ✅ Newsletter Editor
• ✅ Personalized Campaigns
• ✅ Popular Integrations
• ✅ Reports & Analytics

Next step: Pick one feature and try it now.

Most people start with the Landing Page Builder.

It takes less than 5 minutes.

I recommend Moosend to any small business that wants affordable email marketing automation.

Frequently Asked Questions

How much does Moosend cost?

Moosend’s Pro plan starts at $9 per month for 500 subscribers, or $7 billed annually, with unlimited emails. Moosend+ and the enterprise plan need custom quotes, and a free plan exists.

How to set up Moosend?

Register your Moosend account, create a workspace with your brand name, import subscribers via CSV or TXT, verify SPF and DKIM, then send a test campaign.

What are the 5 steps of email marketing?

Build your audience, design the campaign, segment your mailing lists, automate workflows, then track open and click-through rates to improve your email marketing strategy.

What is Moosend used for?

Moosend is used for email marketing and marketing automation. Businesses send marketing emails, build landing pages, create subscription forms, and track campaigns from one platform.

What is the 80 20 rule in email marketing?

The 80/20 rule means about 80% of your emails should give subscribers value, while only 20% should directly promote sales or products.