Sendible vs Sprout Social: Which is Best for Social Media in 2025?

Are you feeling overwhelmed by the sheer number of social media management tools out there?

You’re not alone! Choosing the right one could be tricky, especially when two popular options Send,ible and Sprout Social, seem so similar.

Both promise to streamline your social media efforts, but which one comes out on top?

In this head-to-head comparison, we’ll break down Sendible vs Sprout Social & their key features & pricing to help you decide which tool is perfect for you.

Overview

To give you the most accurate comparison, we’ve spent weeks testing both Sendible and Sprout Social.

We dug deep into their features, explored their pricing plans, and even experimented with their customer support.

Now, we’re sharing our findings to help you make the best decision for your social media management.

What is Sendible?

Sendible is like that Swiss Army knife of social media management tools.

It’s packed with features and can handle just about anything you throw at it.

Need to schedule posts across multiple platforms? No problem. Want to dive deep into your analytics? Sendible has you covered.

It’s a powerful tool that gives you tons of control over your social media strategy.

Also, explore our favorite Sendible alternatives…

What is Sprout Social?

Ever feel like you’re juggling too many social media balls?

Sprout Social gets it.

This platform helps you manage all your social accounts in one place. Think of it as your social media command center.

It’s known for its powerful features, in-depth analytics, and smooth workflow. But it comes with a very higher price tag than some competitors.

Also, explore our favorite Sprout Social alternatives…

Feature Comparison

For busy social media managers navigating the vast market of social media management platforms, choosing the right tool is paramount.

Sendible and Sprout Social are two popular choices, each with a distinct focus. Here is a detailed feature-by-feature comparison to help you decide.

1. Social Media Publishing

• Sendible: Its Smart Compose Box allows users to publish posts across multiple social media channels simultaneously. You can tailor posts to each platform’s requirements and schedule Facebook Stories, video carousel posts, and image carousel posts directly. It also supports evergreen content and automated publishing via RSS feeds.
• Sprout Social: Sprout offers a powerful content calendar for planning and publishing social media posts. It provides the flexibility to create and schedule content for various social media channels, including LinkedIn company pages and Facebook pages. It also offers a ViralPost feature that automatically determines the optimal time to post.

2. Social Inbox & Engagement

• Sendible: The priority inbox centralizes messages, comments, and direct messages from multiple social sites. Users can monitor comments and assign posts to team members, making team collaboration and response management efficient.
• Sprout Social: Its Smart Inbox is a standout feature, consolidating all incoming messages into a single stream. It uses social CRM tools to provide context on the sender and allows teams to assign tasks and manage reviews from one place. This makes it easier to build lasting relationships with customers.

3. Analytics and Reporting

• Sendible: Sendible offers one-click, pre-built engagement reports and the ability to build custom reports with a drag-and-drop builder. It provides automated client reporting and integrates with Google Analytics to help busy social media managers track social media campaigns and prove ROI.
• Sprout Social: Sprout Social offers comprehensive social media performance analytics. Its reporting capabilities include paid social reporting, competitive reporting, and trend analysis. It also allows users to create custom reports and dashboards to visualize key metrics.

4. Social Listening

• Sendible: While Sendible offers basic social listening, it focuses more on managing inbound conversations through its priority inbox. It allows users to monitor keywords and brand mentions.
• Sprout Social: Sprout Social’s social listening tool is a core feature on higher-tier plans. It provides in-depth insights into brand mentions, sentiment analysis, and industry trends, allowing companies to gain a competitive advantage.

5. Team Collaboration

• Sendible: Sendible is built for agencies, offering features like the Client Connect widget for secure client onboarding and in-app approvals. User management with permission groups ensures new users have the right level of access, simplifying workflows.
• Sprout Social: Sprout Social also provides robust team collaboration tools, including approval workflows and a centralized content library. Its user permissions allow for streamlined access control, making it easy to collaborate on social media posts.

6. Content Curation & Creation

• Sendible: Sendible offers automated RSS feeds to easily find content. It also has a built-in image editor and integrations with Google Drive and blogging platforms. The AI Assist feature helps with generating post ideas and captions.
• Sprout Social: Sprout Social has a comprehensive asset library for storing and sharing content. It also offers a variety of content features, including the ability to add royalty-free images and integrate with Canva.

7. Pricing

• Sendible: Known for being a more affordable option, especially for agencies and small businesses, Sendible’s plans offer more social profiles for a lower starting price point compared to Sprout Social. This makes it a great tool for a new revenue stream.
• Sprout Social: Sprout Social is a more expensive platform with higher-tier plans needed for advanced features. While the price can be a deterrent, many find the extra features and top-tier plans to be well worth the investment for their scale.

8. Supported Social Media Channels

• Sendible: Sendible connects with a wider range of social media accounts, including a comprehensive list of social media channels like Facebook, Instagram, LinkedIn company pages, YouTube, and even blogging platforms.
• Sprout Social: Sprout Social connects with major platforms like Facebook pages, Instagram business profiles, LinkedIn pages, and Twitter. While extensive, its list of integrations is slightly smaller than Sendible’s.

9. Customer Support and Onboarding

• Sendible: Users often praise Sendible for its responsive customer care and dedicated customer success onboarding. The in-app notifications and system-generated email notifications ensure users are always up to date.
• Sprout Social: Sprout Social offers a high level of customer support but some users find the initial setup and complexity of the platform a bit annoying. Support tickets are a primary way to communicate with their global support team.

10. Platform Usability

• Sendible: With its intuitive user interface and own dashboards, Sendible is considered a pretty handy tool for busy social media managers. The ease of use is a key factor in many positive Sendible reviews.
• Sprout Social: Sprout Social’s user interface is polished and modern. It offers a custom view and a seamless user experience, which is reflected in many positive Sprout Social reviews.

11. Advanced Functionality

• Sendible: Sendible offers features like Client Connect for white-labeling and automated link tracking with Bitly branded links. It allows you to automatically boost Facebook posts and filter posts by custom tags.
• Sprout Social: Sprout Social offers powerful extra features like employee advocacy tools, a social review management feature, and the ability to assign tasks and manage custom workflows. The platform is designed to scale with enterprise needs.

What to Look for When Choosing a Social Media Management Tool?

• Pricing Structure: Evaluate the social media pricing model, whether it’s billed annually, per user, or per social profile. Some tools, like Sprout Social, have a per-user pricing model that can become expensive for larger teams or when adding additional users. Look for social alternatives that offer different pricing models or bundle users and profiles.
• Core Features: A good tool should offer basic features for publishing content, including scheduling posts, a social media calendar, and the ability to schedule posts to multiple social media accounts from one place.
• Collaboration & Workflow: Look for tools that support team collaboration with features like custom views, content calendars, and approval workflows. Sprout Social, for example, offers a shared inbox for managing messages across multiple platforms and allows for task assignment and collision detection to avoid duplicate replies.
• Analytics and Reporting: Beyond basic post performance, consider if you need more advanced analytics. Many tools offer basic reports, but more comprehensive social analytics, competitor analysis, and custom reports are often tiered into higher-priced plans (e.g., Sprout Social’s Professional plan or higher).
• Social CRM and Engagement: Some tools function as social CRM tools, allowing you to manage customer conversations and lead generation. Features like message tagging, saved replies, and a shared contact history can be crucial for customer service and team efficiency.
• Social Listening: If you need to monitor profiles beyond your own, look for features like keyword and hashtag tracking. This allows you to track brand mentions and engage with relevant conversations, which is often a premium or add-on feature.
• Integrations: Consider what other tools you need to connect. Many platforms integrate with services like Canva, Dropbox, or Google Analytics. Some, like those from Zoho or Salesforce, are part of a larger ecosystem of tools.
• Mobile App: Check for a reliable Apple App Store or Google Play Store app to manage your social posts and scheduled posts on the go.
• Scalability: Choose a plan that allows for growth, whether that means adding more multiple social accounts, additional users, or more advanced features as your needs evolve. Some providers offer unlimited social profiles on higher-tier plans.

Final Verdict

Sendible and Sprout Social are both powerful social media management tools, but Sendible comes out on top. Why?

It offers a more user-friendly interface, a wider range of features at a more affordable price, and in-depth reporting capabilities across all plans.

Remember it, the best choice depends on your needs and budget.

But if you’re looking for a comprehensive, affordable, and user-friendly tool, Sendible is our recommendation.

We’ve tested both platforms, so you can trust our insights to help you achieve your social media goals!

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