Is your local business struggling to be seen online?
Many small businesses struggle to appear in local search results.
You work hard, but without the right tools, potential customers might not find you.
This means fewer calls, fewer visits, and less growth.
Imagine getting more local customers easily.
Good news: specialized software can resolve this issue!
In this article, we’ll explore the 9 Best Local SEO Software to help your business shine and attract more local clients.
What is the Best Local SEO Software?
Finding the perfect tool can make a huge difference for your local business.
You want software that helps you get seen by customers nearby.
We’ve looked at many options to bring you the top choices.
Here’s our list of the best local SEO software to help your business succeed online.
1. Semrush
This tool is a big help for all your SEO needs.
For local SEO, it helps you manage business listings everywhere.
You can also track how you rank on Google Maps.
Plus, it helps you handle customer reviews easily.
Unlock its potential with our Semrush tutorial.
Key Benefits
- A very broad range of marketing tools.
- Offers excellent competitive analysis.
- Provides a holistic approach to SEO.
- Extensive keyword research.
- Detailed site audit capabilities.
Pricing
All the plans will be billed annually.
- Pro Plan ($117.33/month): Competitor analysis, keyword research, and website audit.
- Guru Plan ($208.33/month): Content Marketing Toolkit and historical data.
- Business Plan ($416.66/month): Share of Voice, extended limits, API access, PLA, and analytics.
Pros
Cons
2. SE Ranking
SE Ranking is great for tracking how your website performs.
It helps you see your rankings for local keywords.
You can also keep an eye on what your competitors are doing.
It’s a solid tool for local businesses.
Unlock its potential with our SE Ranking tutorial.
Key Benefits
- Precise keyword rank tracking.
- Strong competitive research features.
- Offers white-label reporting.
- Comprehensive website audits.
- Backlink monitoring and analysis.
Pricing
SE Ranking offers a variety of pricing plans to suit your needs & budget (Billed Annually)
- Essential: $52.00/month. 1 manager seat, 5 projects, Rank Tracker.
- Pro: $95.20/month. 3 Manager seats, 30 projects, On-page and SERP analysis, Share of voice metric.
- Business: $207.20/month. 5 Manager seats, unlimited projects, Maximize data reach, Team Training, Data Insights.
Pros
Cons
3. Ahrefs
Ahrefs is a powerful tool. It helps you find good keywords for your local business.
You can also see what links your competitors have.
This helps you find new places to get your business listed.
Unlock its potential with our Ahrefs tutorial.
Key Benefits
- Industry-leading backlink data.
- The second most active web crawler after Google.
- Offers deep competitor insights.
- Site Explorer for competitive analysis.
- Keyword Explorer with traffic values.
Pricing
All the plans will be billed annually.
- Lite: $108/month. You get 5 projects and 750 tracked keywords. This is for small businesses.
- Standard: $208/month. You get 20 projects and 2,000 tracked keywords. This is great for growing websites.
- Advanced: $374/month. This plan offers 50 projects and 5,000 tracked keywords. It’s for bigger teams.
Pros
Cons
4. Moz
Moz is well-known for its SEO tools.
Moz Local helps you get your business information correct everywhere online.
It also lets you track your local rankings.
You can manage your reviews and social media from one place.
Unlock its potential with our Moz tutorial.
Our Take
Boost your SEO! Over 500,000 marketers trust Moz. Users like Tinuiti saw a 1,143% increase in keyword rankings. Ready to use Moz like an expert? Click to start improving your SEO today!
Key Benefits
- Industry-standard Domain Authority.
- Strong focus on link analysis.
- Offers detailed site crawl reports.
- Keyword Explorer for insights.
- Link Explorer for backlink data.
Pricing
All the plans will be billed annually.
- Starter ($39/month)
- Standard ($79/month)
- Medium ($143/month)
- Large ($239/month)
Pros
Cons
5. Surfer SEO
Surfer SEO helps you write content that ranks well. It tells you what words to use.
This makes your local pages stronger.
It’s good for making sure your content speaks to local customers.
Unlock its potential with our Surfer SEO tutorial.
Key Benefits
- Focuses on on-page SEO.
- Provides real-time content suggestions.
- Offers data-driven recommendations.
- Content Editor for live optimization.
- Audit tool for existing content.
Pricing
All the plans are annually billed.
- Essential: $79/month
- Scale: $175/month
- Enterprise: Contact them for pricing.
Pros
Cons
6. Ranktracker
Ranktracker helps you keep an eye on your search rankings.
It shows you exactly where your business ranks in local searches.
You can see how you’re doing over time. This helps you adjust your plan.
Unlock its potential with our Ranktracker tutorial.
Key Benefits
- Precise keyword position tracking.
- Monitors 43K+ cities for local SEO.
- Offers AI-suggested keywords.
- Daily keyword rank updates.
- SERP feature tracking (snippets, videos).
Pricing
All the plans will be billed annually.
- Starter: $14.00/month
- Double Data: $34.41/month
- Quad Data: $63.58/month
- Hex Data: $121.91/month
Pros
Cons
7. Ubersuggest
Ubersuggest helps you find good keywords.
It shows you what people are searching for in your area.
This helps you make content that brings in local customers. It’s a good tool for ideas.
Unlock its potential with our Ubersuggest tutorial.
Key Benefits
- Very user-friendly interface.
- One-time payment options are available.
- Offers comprehensive keyword data.
- Robust keyword research.
- Website audit for quick fixes.
Pricing
- Individual ($120/Lifetime)
- Business ($200/Lifetime)
- Enterprise ($400/Lifetime)
Pros
Cons
8. Similarweb
Similarweb helps you see how much traffic websites get.
You can check out your competitors. It gives you an idea of where their visitors come from.
This helps you understand your market better.
Unlock its potential with our Similarweb tutorial.
Key Benefits
- Broad Market Insights: Covers over 100 million websites and apps, offering a wide view of digital activity.
- Detailed Traffic Sources: Pinpoints traffic coming from direct visits, search, social media, referrals, email, and display ads.
- Competitor Benchmarking: Compare your website’s performance against up to 100 competitors to understand market share.
- Audience Demographics: Provides insights into visitor age, gender, location, and interests.
- Fresh Keyword Data: Updates keyword data daily, helping you spot trending keywords and adapt quickly.
Pricing
- Starter ($199/month)
- Team ($14,000/Year)
- Business ($35,000/Year)
- Enterprise (Custom)
Pros
Cons
9. Content Raptor
Content Raptor is built to help your content perform better.
It looks at your articles and suggests ways to improve them.
This can help your local pages rank higher. It points out easy wins for your content.
Unlock its potential with our Content Raptor tutorial.
Key Benefits
- Excellent for content optimization.
- Integrates with Google Search Console.
- Provides unique entity coverage score.
- Content optimization engine.
- Daily keyword rank tracking.
Pricing
- Free ($0)
- Pro ($47/month)
- Enterprise (Contact them for custom pricing)
Pros
Cons
What to look for when choosing a Local SEO Software?
When picking local SEO software, focus on these key features:
- Google Business Profile Management: Easily update and optimize your Google Business Profile listing.
- Listing and citation management: Keep your business info consistent everywhere online.
- Review management tools: Monitor, collect, and respond to customer reviews.
- Local rank tracking: See how you rank in specific local search areas.
- Competitor analysis: Understand what your local rivals are doing.
- Keyword research for local: Find what nearby customers are searching for.
- Reporting and analytics: Track your progress & see what’s working.
- User-friendly interface: The software should be very easy for you to use.
- Customer support options: Get help when you need it from the company.
- Scalability for growth: Can it handle additional locations or more complex needs?
How can local SEO software improve your ranking?
Local SEO software helps your business show up higher in local search results.
It ensures that your business information, such as your name, address, and phone number, is accurate everywhere online.
This consistency tells Google your business is real and trustworthy.
These tools also help you obtain more customer reviews and manage them effectively.
Positive reviews are super important for local rankings.
Plus, they help you find what local people are searching for.
This means your website and listings can use the right words to attract nearby customers.
By using this software, you can simply track your ranking and what your competitors are doing.
It’s like having a guide to help your business reach the right people at the right time.
Buyers Guide
To find the best local SEO software, we followed a clear research process:
- Exact keywords to include: We searched using terms such as local SEO tool, SEO tool, local keyword, Moz Local, BrightLocal, Local Falcon, Semrush, and Rank Tracker. We also looked for information on local rank trackers, business listings, directories, optimization, dashboards, and local search performance to cover all important aspects.
- Platform evaluation: We assessed the ease of use for each platform.
- Pricing analysis: We examined the pricing – what was the cost of each product?
- Feature comparison: We identified the best features of each product.
- Negative aspects: We noted what was missing or what weaknesses each product had.
- Support or refund policy: We checked if they offered a community support policy or a refund policy.
- Listing management effectiveness: We evaluated their listing management capabilities.
Wrapping Up
So, there you have it!
We’ve covered the 9 Best Local SEO Software: Top Tools for 2025 to help your business get found.
Choosing the right software can really boost your local online presence.
It helps with getting seen, managing reviews, and understanding your local market.
We shared tools like Semrush and Moz, explaining what makes each one helpful.
Remember, getting your business to rank higher locally means more customers for you.
We researched these tools carefully, looking at features, pricing, and what users said.
Trust us to help you pick the best tool for your local business success.
Frequently Asked Questions
What is local SEO software?
Local SEO software helps businesses appear higher in local search results. It automates tasks such as managing online listings, obtaining reviews, and tracking local rankings. This helps bring more nearby customers to your business.
How long does it take to see results from local SEO software?
Typically, you can start seeing noticeable results from local SEO efforts in about 3-6 months. However, this can change depending on the competitiveness of your local market and the frequency of your software use.
Do small businesses really need local SEO software?
For many small businesses, basic local SEO can be done manually. However, software becomes very helpful for managing multiple locations, dealing with complex listing issues, or when you want to scale your local marketing efforts more efficiently.
What are the most important features in local SEO software?
Look for features that help with Google Business Profile optimization, consistent listing management, customer review collection and response, local keyword research, and accurate local rank tracking. These are key for regional success.
How is local SEO different from national SEO?
Local SEO focuses on attracting customers in a specific geographic area using “near me” searches and local keywords. National SEO targets a wider audience nationwide, focusing on broader keywords and overall website authority.
