Are you struggling to get your website seen online?
Do you feel lost trying to improve your search engine rankings?
Your competitors are using powerful tools.
They are stealing your potential visitors.
This means less business and less growth for you.
We compare SE Ranking vs Ranktracker to help you choose wisely. This article breaks down their features.
Discover which one fits your needs best for real results.
Overview
We put both SE Ranking and Ranktracker through rigorous testing.
Our team spent hours exploring every feature, running audits, and tracking keywords.
This hands-on experience enables us to provide a true side-by-side comparison.
Join over 1 million SE Ranking users who track 10M+ keywords daily and save 3.6B+ positions yearly!
Pricing: 14 Days Free Trial. Paid Plans start from $52/month.
Key Features:
- Rank Tracking
- Website Audit
- Backlink Monitoring
Ready to boost your website’s visibility? Give it a try now and unlock its hidden features.
Pricing: Free trial available. Paid Plan starts at $14/month.
Key Features:
- Keyword Finder
- Site Audit
- SERP Analyze
What is SE Ranking?
It’s a full-stack SEO platform.
Think of it as your all-in-one hub.
It helps you with almost every SEO task.
You can track keywords, analyze competitors, and audit your site.
It’s built to make SEO easier for you.
Many people find it very user-friendly.
Also, explore our favorite SE Ranking alternatives…
Join over 1 million SE Ranking users who track 10M+ keywords daily and save 3.6B+ positions yearly.
Key Benefits
- Accurate rank tracking across five search engines.
- Detailed website audit with 70+ parameters checked.
- Extensive backlink analysis of 15+ metrics.
- Competitive research for 10 websites at once.
- Content marketing ideas are generated instantly.
- Local SEO tools for 180+ countries.
Pricing
SE Ranking offers a variety of pricing plans to suit your needs & budget, with discounts available for annual subscriptions.
- Essential: $52.00/month. 1 manager seat, 5 projects, Rank Tracker.
- Pro: $95.20/month. 3 Manager seats, 30 projects, On-page and SERP analysis, Share of voice metric.
- Business: $207.20/month. 5 Manager seats, unlimited projects, Maximize data reach, Team Training, Data Insights.
Pros
Cons
What is Ranktracker?
It’s a focused SEO tool.
It’s mostly known for its strong keyword features.
If you need quick keyword insights, this is it.
It also has a site audit and SERP checker.
It aims to be simple and effective.
Many users appreciate its straightforward approach.
Also, explore our favorite Ranktracker alternatives…
Ready to boost your website’s visibility? Give it a try now and unlock its hidden features.
Key Benefits
- Keyword Finder generates 500+ ideas.
- Accurate local rank tracking is provided.
- Quick site audit for core issues.
- SERP Checker analyzes 10 competitors.
- Web Audit flags critical errors fast.
- Backlink tool finds new opportunities.
Pricing
Ranktracker offers several plans (billed annually), allowing you to choose the one that best fits your needs.
- Starter Plan: Costs $14 per month.
- Double Data Plan: Costs $34 per month.
- Quad Data Plan: Costs $63 per month.
- Hex Data Plan: Costs $121 per month.
Pros
Cons
Feature Comparison
Now, let’s dive into the core features.
We will compare how SE Ranking vs Ranktracker handles key tasks.
This helps you see which tool truly helps your search engine optimization efforts.
1. Rank Tracking
SE Ranking: Offers detailed rank tracking. You can track across multiple search engines and locations. It provides historical data, allowing you to see trends over time. Many real users praise its accuracy.
Ranktracker: Focuses on quick, frequent updates. It also tracks positions globally and locally. This tool is known for showing fast changes in rankings.
2. Keyword Analysis
SE Ranking: It helps you find new keyword ideas. You also get deep insights into the competition. This supports your overall search engine optimization strategy.
Ranktracker: Features a robust Keyword Finder. It helps discover high-value terms. The tool offers suggestions and difficulty scores quickly.
3. Competitor Analysis
SE Ranking: Gives detailed insights into competitor strategies. You can compare keywords and traffic. It helps identify gaps in your market. This makes it a strong optimization tool.
Ranktracker: Provides basic competitor tracking. It helps you see the keywords for which they rank. This can guide your initial strategy.
4. Website Audit
SE Ranking: Offers a thorough website audit. It checks for over 70 common SEO issues. You receive actionable steps to resolve issues. This feature is very comprehensive.
Ranktracker: Provides a quick website audit. It scans for technical SEO issues. This helps you find and fix errors.
5. Backlink Monitoring
SE Ranking: Includes robust backlink monitoring. It helps analyze your link profile. You can also keep an eye on competitors’ backlinks.
Ranktracker: Offers a backlink checker. It helps find links to your site. You can monitor new and lost links.
6. Reporting & Integrations
SE Ranking: Provides customizable reports. It integrates with Search Console and Google Analytics. This makes data sharing simple. It supports white-label reports for agencies.
Ranktracker: Offers automated report delivery. It allows for basic data export. The tool focuses on clear visuals.
7. Overall Functionality
SE Ranking: This is a more complete cloud-based SEO suite. It offers features beyond just ranking. This includes lead-generation tools for agencies. It aims for broad search engine optimization support.
Ranktracker: This is more focused on core tracking tasks. It provides essential optimization tools for smaller needs. It’s user-friendly for quick results.
What to Look for When Choosing a Keyword Research Tool?
- Data Accuracy: Is the data reliable? Does it match what you see in other tools?
- User-Friendliness: How easy is it to use daily? Can you quickly find what you need?
- Comprehensive Features: Does it offer more than just keywords? Can it help with other SEO tasks? Does it act as full management software for your online presence?
- Integration Power: Does it connect with Google Search Console? Are there other useful integrations?
- Support & Resources: What kind of help is available if you get stuck? Are there good tutorials?
Final Verdict
After examining both tools closely, we selected SE Ranking.
It simply offers more for your money.
Its dashboard gives a clear picture of your online presence.
We found its backlink monitoring and keyword rank tracking to be very strong.
It helps you track ranking across multiple locations.
The customer support is also top-notch.
It helps your seo strategies with deeper data.
This means better visibility and growth for your site.
More of SE Ranking
Here’s how SE Ranking stacks up against other popular SEO tools, highlighting their standout features:
- SE Ranking vs Ahrefs: SE Ranking offers more affordable and comprehensive features, while Ahrefs excels in its backlink database size.
- SE Ranking vs Content Raptor: Content Raptor focuses on AI-driven content optimization, whereas SE Ranking is a comprehensive SEO suite.
- SE Ranking vs Surfer SEO: Surfer SEO specializes in on-page content optimization, whereas SE Ranking offers an all-in-one solution.
- SE Ranking vs Moz: Moz offers robust domain authority metrics, while SE Ranking boasts a larger keyword database.
- SE Ranking vs Ubersuggest: Ubersuggest is a free-tier-friendly keyword tool, while SE Ranking offers a more comprehensive paid solution.
- SE Ranking vs Semrush: SE Ranking specializes in competitor PPC ads and keyword strategies, whereas Semrush has a broader focus.
- SE Ranking vs Similarweb: Similarweb is best suited for overall web analytics, while SE Ranking focuses on SEO campaign management.
- SE Ranking vs Raven Tools: Raven Tools offers integrated client reporting, while SE Ranking provides a comprehensive suite of SEO features.
- SE Ranking vs Mangools: Mangools is recognized for its user-friendly keyword research, whereas SE Ranking offers a more comprehensive platform.
More of Ranktracker
Here’s how Ranktracker stacks up against some of its alternatives, highlighting their standout features:
- Ranktracker vs Ahrefs: Ahrefs excels with its huge backlink database and comprehensive site explorer.
- Ranktracker vs Content Raptor: Content Raptor focuses on AI-powered content optimization and entity coverage scores.
- Ranktracker vs Surfer SEO: Surfer SEO specializes in on-page content optimization and SERP analysis.
- Ranktracker vs Moz: Moz is known for its strong Domain Authority metric and user-friendly interface.
- Ranktracker vs Ubersuggest: Ubersuggest provides basic SEO insights and is very accessible for beginners.
- Ranktracker vs SpyFu: SpyFu specializes in providing detailed insights into competitor PPC ads and keyword strategies.
- Ranktracker vs Similarweb: Similarweb is a market intelligence leader, strong in traffic and audience analysis.
- Ranktracker vs Raven Tools: Raven Tools offers broad digital marketing reporting and client management.
- Ranktracker vs Mangools: Mangools provides user-friendly tools with a focus on affordability.
Frequently Asked Questions
Is SE Ranking good for keyword rank tracking in 2025?
Yes, SE Ranking offers very accurate daily rank tracking for your keyword positions. It provides a variety of search engine options.
How does backlink analysis work in these tools?
Both tools help you check backlinks to your site. SE Ranking offers more detailed backlink monitoring and analysis.
Which tool has better customer support?
Based on user reviews, SE Ranking generally has excellent and helpful customer support.
Can these tools help with overall seo management?
Yes, SE Ranking is a full SEO management platform. Ranktracker focuses more on just the rank tracker features.
Do they provide analytics beyond simple keyword ranking?
Yes, SE Ranking integrates with Google Analytics and Search Console. This offers deeper insights into your site’s performance.
