You are trying to find the best keyword research tool.
This can be a tough choice, right?
You want to know which one gives you the best results without a lot of hassle.
Today, we’re putting two popular tools head-to-head: Surfer SEO vs Mangools.
We will break down their keyword research features to see which one is the best for you this year.
Overview
To provide an insightful comparison, we rigorously tested both Surfer SEO and Mangools’ keyword research capabilities.
Our hands-on evaluation focused on their ease of use, data accuracy, and feature depth.
And a practical application for content strategy, leading to this comprehensive analysis.
Surfer SEO helps you write content that ranks higher. Users have seen up to a 30%.
Pricing: 7-day money-back guarantee. Plans start from $79/month.
Key Features:
- Content Editor
- SERP Analyzer
- Topical Map
Get Mangools Today! Mangools offers powerful tools, too. Try it now!
Pricing: Free trial available. Premium Plan starts at $14.95/month.
Key Features:
- KWFinder (Keyword Research)
- SERPWatcher (Rank Tracking)
- LinkMiner (Backlink Analysis)
What is Surfer SEO?
Have you heard about Surfer SEO? It’s a really powerful tool for optimizing your content.
Think of it like your personal SEO coach.
You give it a keyword, and it analyzes what’s already ranking on Google.
Then, it gives you actionable advice to make your content even better.
Also, explore our favorite Surfer SEO alternatives…
Surfer SEO helps you write content that ranks higher in search results. In fact, users have seen up to a 30% increase in organic traffic after using Surfer SEO.
Key Benefits
- Real-time Content Editor: Get live feedback on your content as you write, telling you exactly what to add or change based on the top 50 ranking pages.
- Keyword Research Tools: Discover related keywords and long-tail variations to expand your content strategy. Find hundreds of keyword ideas quickly.
- SERP Analyzer: See a detailed breakdown of the top 10 (or more) ranking pages, including word count, keyword density, and common backlinks.
- Content Planner: Get a content outline with suggested headings and keywords to cover for specific topics. It helps you create comprehensive articles.
- Audit Feature: Analyze your existing pages and get a clear list of actions to take to improve their rankings. See exactly what’s holding you back.
Pricing
- Essential: $79/month
- Scale: $175/month
- Enterprise: Contact them for pricing.
Pros
Cons
What is Mangools?
So, you want to know about Mangools? It’s a suite of five really handy SEO tools.
They help you with things like keyword research and tracking your website’s performance.
It’s designed to be super easy to use, even if you’re new to SEO.
Get Mangools Today! Mangools offers powerful tools, too.
Key Benefits
Mangools stands out because it’s simple yet powerful. What does it do best?
- Easy to use interface: It’s super simple to navigate.
- Accurate keyword difficulty: You get reliable “KD” scores.
- Local SEO focus: Find keywords for 65,000+ locations.
- All-in-one suite: Get 5 core tools in one place.
- Daily rank updates: See your rankings change fast.
Pricing
Mangools offers a few plans. They are cheaper if you pay yearly.
- Basic Plan: Starts at $14.95/month (billed annually).
- Premium Plan: Starts at $22.95/month (billed annually).
- Agency Plan: Starts at $44.95/month (billed annually).
Pros
Cons
Feature Comparison
It’s time to see how Surfer SEO and Mangools stack up.
We’ll dive into their main features to see which one performs better for your SEO efforts.
Let’s compare them side-by-side.
1. Keyword Research & Analysis
- Surfer SEO: Surfer’s keyword research is different. It’s built into its content editor and SERP Analyzer. It helps you find related keywords and content ideas based on what’s already ranking. You can use it to build a Topical Map and see content ideas with search volume and keyword difficulty. It’s more about finding keywords to help you optimize content rather than just a big list of keywords.
- Mangools: Mangools’ KWFinder is a dedicated and powerful tool for comprehensive keyword research. It helps you find long-tail keywords with low competition. You get exact numbers for search volume, CPC, and a Keyword Difficulty score. It also shows you trends and lets you filter by location, making it easy for local SEO.
2. Content Optimization
- Surfer SEO: This is Surfer’s biggest strength. The Content Editor is a powerful on-page SEO tool. As you write, it gives you a live content score and tells you which keywords to use, how many words to write, and which headings to include. It analyzes the top-ranking pages in the search engine results to give you data-driven recommendations, helping you optimize content and ensure your content is comprehensive.
- Mangools: Mangools does not have a dedicated content optimization tool like Surfer’s Content Editor. It focuses more on the research and analysis part of SEO. You would need another tool to get real-time feedback on your content as you write.
3. Competitor Analysis
- Surfer SEO: The SERP Analyzer lets you see exactly what the top-ranking pages are doing. You can audit their content, see their word count, keyword usage, and other SEO features. It’s a great audit tool for competitive analysis.
- Mangools: The SERPChecker tool shows you the search engine results page for any keyword. You can see important metrics for each top-ranking page, like Domain Authority and Citation Flow. This helps you understand how hard it will be to rank and lets you analyze your competition’s backlink profile, making it easy to see who you are up against.
4. Backlink Analysis
- Surfer SEO: Surfer SEO has some backlink analysis features in its audit tool, but it’s not its main focus. It will show you how many backlinks top pages have, but it doesn’t have its own extensive backlink database like Semrush or Ahrefs.
- Mangools: Mangools has a dedicated tool called LinkMiner for backlink analysis. It uses data from Majestic to show you backlinks for any site. You can check link strength and see where backlinks are placed on a page. While its database is smaller than Semrush or Ahrefs, it’s still a useful tool for a small business or marketer.
5. Rank Tracking
- Surfer SEO: Surfer has a Rank Tracker, but it’s an add-on feature. It lets you monitor your keyword rankings, but it’s not the core part of the seo tool.
- Mangools: SERPWatcher is a dedicated and easy-to-use rank tracker. You can monitor your search engine ranking for specific keywords over time. It gives you a clear visual of your seo performance and tracks your progress, making it a reliable tool.
6. Technical SEO Audit
- Surfer SEO: Surfer’s audit tool focuses mainly on on-page SEO. It checks for keyword gaps, missing backlinks, and other issues that impact content. It integrates with Google Search Console to help with your seo tasks.
- Mangools: Mangools’ SiteProfiler provides a quick SEO audit of any website. It shows key metrics like Domain Authority and Trust Flow, but it is not a deep technical seo audit tool. It gives a good overview of a site’s health and visibility.
7. User Experience and Integration
- Surfer SEO: Surfer is very user-friendly, especially for content creators. The real-time feedback loop in the Content Editor is a great user experience. It has helpful integrations with tools like Google Docs and WordPress.
- Mangools: Mangools has a clean, simple, and very intuitive interface. It’s often recommended for beginners because it’s so easy to navigate. It has a handy browser extension that lets you check SEO metrics on the fly.
What to look for when choosing a keyword research tool?
- Search Volume and Trends: You need to see how many people are searching for a keyword each month and if its popularity is going up or down. A good tool gives you exact numbers, not just ranges.
- Keyword Difficulty: This is a key metric. It tells you how hard it will be to rank for a keyword. Look for a tool that gives you a reliable score, and maybe even a personalized score for your website.
- Search Intent: A great tool helps you understand why people are searching for a keyword. Is it to buy something (transactional), learn something (informational), or find a specific website (navigational)?
- Long-tail Keywords: Your tool should help you find specific, longer keyword phrases that are often easier to rank for and bring in targeted traffic.
- Competitor Insights: Can you see what keywords your competitors are ranking for? A good tool helps you find these keyword gaps.
- User-Friendly Interface: The tool should be easy to use, especially if you’re not an SEO expert. You want clear data and easy navigation.
- Additional Features: Does it offer more than just keyword research? Look for things like content optimization, rank tracking, or a site audit tool. This gives you more value for your money.
Final Verdict
So, which tool should you choose? It really comes down to your goals.
If you’re a content marketer or SEO professional who creates top-notch content.
We recommend Surfer SEO. It helps your content rank higher in search results.
Surfer offers the most comprehensive seo toolkit for on-page optimization.
It gives you an edge by telling you exactly how to optimize content based on what’s working now.
If your main goal is content, Surfer is the way to go.
More of Surfer SEO
We have compared Surfer SEO with the following alternatives, highlighting their standout features.
- Surfer SEO vs Ahrefs: Ahrefs is a leader in backlink analysis and extensive keyword research.
- Surfer SEO vs Semrush: Semrush offers a comprehensive suite for all-in-one digital marketing.
- Surfer SEO vs Content Raptor: Content Raptor tracks if content changes improve rankings via A/B testing.
- Surfer SEO vs Moz: Moz Pro focuses on link building and technical site audits for authority.
- Surfer SEO vs SE Ranking: SE Ranking is a full-featured, all-in-one SEO platform with rank tracking.
- Surfer SEO vs Ubersuggest: Ubersuggest is a cost-effective tool with a user-friendly interface for research.
- Surfer SEO vs SpyFu: SpyFu specializes in competitor analysis and PPC insights for keywords.
- Surfer SEO vs Similarweb: Similarweb provides deep website traffic and competitor intelligence data.
- Surfer SEO vs Raven Tools: Raven Tools offers comprehensive reporting and marketing management dashboards.
- Surfer SEO vs Ranktracker: Ranktracker excels in precise keyword rank tracking across locations.
More of Mangools
We have compared Mangools with the following alternatives, highlighting their standout features.
- Mangools vs Ahrefs: Ahrefs is known for its massive backlink database and powerful Site Explorer tool.
- Mangools vs Semrush: Semrush offers a full suite of tools, from competitor analysis to PPC insights.
- Mangools vs Content Raptor: Content Raptor’s unique feature is its A/B testing for content changes.
- Mangools vs Moz: Moz excels in local SEO and its proprietary Domain Authority and Page Authority metrics.
- Mangools vs SE Ranking: SE Ranking is a budget-friendly, all-in-one platform with excellent rank tracking accuracy.
- Mangools vs Ubersuggest: Ubersuggest offers a very affordable option, great for beginners and small businesses.
- Mangools vs SpyFu: SpyFu specializes in competitive intelligence, revealing competitor’s keywords and ads.
- Mangools vs Similarweb: Similarweb provides deep traffic and audience insights for any website.
- Mangools vs Raven Tools: Raven Tools is an all-in-one platform with a strong focus on customizable reporting.
- Mangools vs Ranktracker: Ranktracker offers highly accurate and detailed rank tracking features.
Frequently Asked Questions
Is Surfer SEO better for content marketing?
Yes, Surfer SEO is a top choice for content marketing. Its Content Editor helps you optimize your content in real time based on what’s already ranking, giving you a clear roadmap for success.
How does Surfer SEO handle keyword density?
Surfer SEO’s Content Editor helps you manage keyword density naturally. It suggests keywords to include and how often to use them, helping you avoid over-optimization while still creating great content.
Is Mangools good for search engine optimization?
Mangools is a great starter tool for search engine optimization. Its suite of tools is easy to use and excellent for finding keywords and analyzing competitors, especially for a small business or local SEO.
Can I do a content audit with Mangools?
Mangools doesn’t have a specific content audit tool. It provides a site overview, but it doesn’t give in-depth, on-page optimization recommendations like Surfer SEO’s dedicated content audit feature.
Which tool provides better keyword suggestions?
Mangools’ KWFinder gives you a wide range of long-tail keyword suggestions. Surfer SEO provides keyword suggestions tailored to your content, focusing on what will help you rank against your competition.
