Are you trying to figure out which SEO tool is best for your business?
It’s a tough choice! You’ve probably heard of Surfer SEO and Raven Tools.
But knowing which one truly shines for keyword research can be confusing.
We’ll cut through the noise and directly compare Surfer SEO vs Raven Tools, focusing on their keyword research strengths.
Let’s dive in and find out which tool is your perfect match!
Overview
To give you the clearest picture, we extensively tested both Surfer SEO and Raven Tools, running various keyword research scenarios.
Our hands-on experience and deep dives into their features led us to this direct comparison.
Surfer SEO helps you write content that ranks higher. Users have seen up to a 30% increase in organic traffic.
Pricing: 7-day money-back guarantee. Plans start from $79/month.
Key Features:
- Content Editor
- SERP Analyzer
- Topical Map
Join thousands of businesses already using this powerful tool. Our Raven Tools integration allows you to track ranking accurately.
Pricing: Free trial available. Premium Plan starts at $39/mo.
Key Features:
- Robust Reporting
- Site Auditor for technical SEO
- White Label SEO Reports
What is Surfer SEO?
So, you want to know about Surfer SEO? It’s a pretty cool tool.
It helps you write content that ranks higher on Google.
Think of it as your writing assistant for SEO. It analyzes top-ranking pages and gives you suggestions.
Also, explore our favorite Surfer SEO alternatives…
Surfer SEO helps you write content that ranks higher in search results. In fact, users have seen up to a 30% increase in organic traffic after using Surfer SEO.
Key Benefits
- Real-time Content Editor: Get live feedback on your content as you write, telling you exactly what to add or change based on the top 50 ranking pages.
- Keyword Research Tools: Discover related keywords and long-tail variations to expand your content strategy. Find hundreds of keyword ideas quickly.
- SERP Analyzer: See a detailed breakdown of the top 10 (or more) ranking pages, including word count, keyword density, and common backlinks.
- Content Planner: Get a content outline with suggested headings and keywords to cover for specific topics. It helps you create comprehensive articles.
- Audit Feature: Analyze your existing pages and get a clear list of actions to take to improve their rankings. See exactly what’s holding you back.
Pricing
- Essential: $79/month
- Scale: $175/month
- Enterprise: Contact them for pricing.
Pros
Cons
What is Raven Tools?
Okay, let’s talk about Raven Tools. It’s an all-in-one platform for digital marketing.
You can manage your SEO, social media, and PPC campaigns.
It’s really good for agencies and marketers. It helps you keep everything organized in one spot.
Also, explore our favorite Raven Tools alternatives…
Join thousands of businesses already using this powerful tool. Our Raven Tools integration allows you to accurately track ranking for 15,000+ keywords and effortlessly create comprehensive keyword research reports. Stop guessing; start growing!
Key Benefits
Raven Tools has its own set of strong points, often praised for its agency-friendly features.
- Robust Reporting: You can create custom, white-label reports. This is great for clients.
- Site Auditor: It scans your site for over 30 common SEO issues. This helps keep your website healthy.
- Integrated Data: It pulls data from sources like Google Analytics, Google Search Console, and Majestic. This saves you time.
- Generous Rank Tracking: You can track up to 30,000 keywords on its top plan. That’s a lot of monitoring!
- Multi-User Access: Most plans include multiple users. This is perfect for teams.
Pricing
- Small Biz ($39/month)
- Start ($79/month)
- Grow ($139/month)
- Thrive ($249/month)
- Lead ($399/month)
Pros
Cons
Feature Comparison
Here’s a detailed comparison of Surfer SEO and Raven Tools.
Discover which SEO platform best fits your needs.
From technical SEO audits to content optimization, to boost your overall digital marketing success.
1. Core Focus & SEO Platform Type
- Surfer SEO: Primarily a content optimization tool, focusing heavily on on-page SEO and content creation for higher rankings in search engines. It helps you write and optimize new or existing content.
- Raven Tools: An all-in-one SEO platform that combines various tools and offers for broader digital marketing management, including site audits, rank tracking, and reporting.
2. SEO Audit Capabilities
- Surfer SEO: Its “Audit” feature provides insights for improving existing content, focusing on missing keywords, word count, and structure. It’s excellent for on-page content issues.
- Raven Tools: Raven Tools offers a thorough site auditor that performs comprehensive technical SEO checks. It scans for over 30 types of issues, identifying critical problems affecting your seo performance.
3. Keyword Research Tool Depth
- Surfer SEO: Offers robust keyword research tool features, analyzing search volume and providing a detailed cluster of related terms for content marketing. It helps pinpoint comprehensive keyword research opportunities.
- Raven Tools: Provides a solid keyword research tool, but its depth might not match specialized tools like SEMrush or even Ubersuggest for certain metric analyses.
4. Keyword Rank Tracking
- Surfer SEO: While it can show how content performs, its primary strength isn’t daily keyword rank tracking across numerous terms. It focuses more on immediate on-page seo impact.
- Raven Tools: Excels in keyword rank tracking, allowing daily, weekly, or monthly monitoring of your performance in search engine results across various locations and devices.
5. Backlink Analysis Features
- Surfer SEO: Does not offer dedicated backlink analysis features. It focuses on the content itself, not the off-page SEO elements like link profiles.
- Raven Tools: Includes comprehensive backlink analysis features, utilizing data from Majestic. Using Raven Tools, you can audit your or competitors’ backlink profiles to improve your seo efforts.
6. Integration with Google Search Console
- Surfer SEO: Integrates with Google Search Console to pull relevant data, helping to inform content briefs and audits based on actual user queries from the search console.
- Raven Tools: Seamlessly integrates with Google Search Console and Google Analytics, centralizing data for a more holistic view of organic traffic and overall site seo performance.
7. Content Creation & On-Page SEO Support
- Surfer SEO Is specifically designed for content optimization. Its Content Editor provides real-time scoring and suggestions for headings, keywords, and structure, making it highly effective seo for content writers.
- Raven Tools: While it helps with keyword research for content, it doesn’t offer the granular on-page content editor features found in Surfer SEO, focusing more on broader campaign management.
What to look for when choosing a keyword research tool?
When choosing a keyword research tool, look beyond just basic search volume.
- Data Accuracy & Metrics: Ensure the tool provides reliable search volume, keyword difficulty (or competition), and other essential metrics. Some tools, like Semrush, also offer search intent, which is crucial.
- Keyword Suggestions & Ideas: A good tool should generate a variety of relevant keyword ideas, including long-tail keywords, questions, and related terms.
- Competitor Analysis: Look for features that allow you to see what keywords your competitors are ranking for. This helps identify content gaps and new opportunities.
- SERP Analysis: The tool should show you the search engine results page (SERP) for keywords, including features like snippets or “People Also Ask” sections.
- Filtering Options: The ability to filter keywords by various criteria (e.g., search volume range, difficulty, word count) is vital for efficient research.
- Integration with Other Tools: Consider if it integrates with Google Search Console or other SEO platform features for a holistic view of your seo performance.
- User Interface & Ease of Use: The tool should be intuitive and easy to navigate, even for those new to comprehensive keyword research.
Final Verdict
For most folks, especially those serious about ranking content, we pick Surfer SEO.
It’s truly amazing for comprehensive SEO on your content.
It guides your writing directly to help you rank higher.
While Raven Tools is good for overall digital marketing, Surfer SEO’s specific focus on what to write makes it a winner.
We’ve used these tools ourselves and know what works.
Trust us, optimizing your content with Surfer can make a real difference.
More of Surfer SEO
Here’s how Surfer SEO vs other tools stack up, highlighting their key strengths:
- Surfer SEO vs Ahrefs: Ahrefs excels in backlink analysis and overall SEO research, while Surfer focuses on content optimization.
- Surfer SEO vs Semrush: Semrush is a broad, all-in-one SEO suite, whereas Surfer specializes in deep on-page content guidance.
- Surfer SEO vs Content Raptor: Content Raptor is a budget-friendly AI content optimization tool, while Surfer offers more advanced features.
- Surfer SEO vs Moz: Moz provides strong domain authority and backlink analysis, with Surfer dominating in content optimization.
- Surfer SEO vs SE Ranking: SE Ranking is an affordable, all-in-one platform with robust rank tracking; Surfer focuses on content.
- Surfer SEO vs Ubersuggest: Ubersuggest is a user-friendly, budget-friendly tool for basic keyword research and site audits.
- Surfer SEO vs SpyFu: SpyFu shines in competitor PPC and keyword analysis; Surfer focuses on optimizing content for organic search.
- Surfer SEO vs Similarweb: Similarweb is strong for traffic analysis and competitive intelligence across entire websites.
- Surfer SEO vs Mangools: Mangools offers a suite of user-friendly tools, especially KWFinder, for easy keyword research.
- Surfer SEO vs Ranktracker: Ranktracker specializes in detailed keyword rank tracking and overall site performance monitoring.
More of Raven Tools
Here’s how Raven Tools vs other platforms stack up, highlighting their key strengths:
- Raven Tools vs Ahrefs: Ahrefs offers deeper backlink and keyword analysis; Raven provides robust reporting and a broader toolset.
- Raven Tools vs Semrush: Semrush is a powerhouse all-in-one SEO suite; Raven offers a more focused, agency-friendly platform.
- Raven Tools vs Content Raptor: Content Raptor is a specialized content optimization tool; Raven is a broader SEO platform for various tasks.
- Raven Tools vs Moz: Moz excels in Domain Authority and link metrics; Raven offers extensive reporting and diverse integrations.
- Raven Tools vs SE Ranking: SE Ranking is an affordable, user-friendly, comprehensive SEO tool; Raven offers strong reporting and audits.
- Raven Tools vs Ubersuggest: Ubersuggest is a simpler, budget-friendly option for keyword research; Raven provides more advanced agency features.
- Raven Tools vs SpyFu: SpyFu specializes in competitor PPC and keyword intelligence; Raven is broader with site audits and reporting.
- Raven Tools vs Similarweb: Similarweb provides in-depth traffic and market intelligence; Raven focuses more on direct SEO campaign management.
- Raven Tools vs Mangools: Mangools offers user-friendly keyword and site analysis tools; Raven provides a more extensive all-in-one SEO suite.
- Raven Tools vs Ranktracker: Ranktracker specializes in advanced keyword rank tracking; Raven offers a wider array of overall digital marketing tools.
Frequently Asked Questions
What is the main difference between Surfer SEO and Raven Tools?
Surfer SEO excels at content optimization for on-page SEO. Raven Tools is a broader, all-in-one SEO platform offering various tools like site audits, rank tracking, and reporting for overall digital marketing.
Is Surfer SEO better for content optimization than Raven Tools?
Yes, absolutely. Surfer SEO is specifically built for content optimization. Its real-time content editor and detailed suggestions for keywords and structure make it far superior for improving written content to rank in search engines.
Does Raven Tools offer better technical SEO audits than Surfer SEO?
Yes, Raven Tools offers a more thorough site audit for technical SEO. It scans for a wider range of site-wide issues, whereas Surfer SEO’s audit focuses more on on-page content gaps.
Which tool is more affordable, Surfer SEO or Raven Tools?
Comparing base plans, Raven Tools tends to start at a lower monthly price, making it potentially more affordable for basic needs. However, the value depends on the specific features and usage limits required for your seo efforts.
Can Raven Tools replace Surfer SEO for content creation?
No, Raven Tools cannot fully replace Surfer SEO for actual content creation and content optimization. While Raven Tools assists with keyword research tool functions, it lacks the interactive content editor and granular on-page seo guidance that Surfer SEO provides.
