Ahrefs vs Ubersuggest: Which SEO Tool is Best for You in 2025?

You’re trying to rank higher on Google, right?

But choosing the right SEO tool feels like a maze.

You’ve probably heard of Ahrefs and Ubersuggest – two popular options. 

This article cuts through the confusion.

We’ll break down Ahrefs vs Ubersuggest, side-by-side.

Overview

We tested both Ahrefs and Ubersuggest.

We used them like you would, for real SEO tasks.

This helped us see how they truly stack up against each other. 

Now, let’s compare them fairly.

What is Ahrefs?

So, what is Ahrefs?

It’s like a powerful spy tool for your website and your rivals.

It helps you see what’s working well in search engines.

You can find good keywords, check who links to your site, and see what your competitors are doing.

It’s super helpful for getting more people to visit your website.

Also, explore our favorite Ahrefs alternatives…

Key Benefits

Ahrefs is really strong in a few areas. It helps you find those hidden gems that your audience is searching for.

• Massive Backlink Database: It has one of the biggest collections of website links, over 4 trillion links.
• Accurate Keyword Data: You get tons of keyword ideas, with metrics like clicks and traffic potential.
• Detailed Competitor Analysis: See competitor keywords, traffic, and backlink strategies.
• Excellent Site Audits: Find over 100 common SEO issues on your website.

Pricing

Ahrefs has different plans. They want to make sure you find something that fits your budget. Keep in mind, prices are lower if you pay yearly.

• Lite: $108/month. You get 5 projects and 750 tracked keywords. This is for small businesses.
• Standard: $208/month. You get 20 projects and 2,000 tracked keywords. This is great for growing websites.
• Advanced: $374/month. This plan offers 50 projects and 5,000 tracked keywords. It’s for bigger teams.

What is Ubersuggest?

So, what is Ubersuggest all about? It’s a simpler SEO tool.

Neil Patel created it. It helps you find keywords.

You can also analyze your competitors. It’s known for being easy to use. It’s also very budget-friendly.

Also, explore our favorite Ubersuggest alternatives…

Key Benefits

Ubersuggest focuses on straightforwardly delivering key SEO insights, making it accessible for everyone.

• Quick Keyword Ideas: Get thousands of keyword suggestions fast.
• Content Inspiration: Discover popular content related to your niche.
• Competitive Analysis: See top pages and keywords for rivals.
• Site Audit: Find SEO issues on your website.
• Backlink Data: Explore who links to your site.

Pricing

• Individual ($120/Lifetime)
• Business ($200/Lifetime)
• Enterprise ($400/Lifetime)

Future Comparison

Let’s look closely at how Ahrefs and Ubersuggest compare.

We’ll break down their key features.

This will help you see which tool has what you need.

1. Keyword Research

• Ahrefs: Offers a deep dive into keywords. You get search volume, how hard it is to rank (Keyword Difficulty), and even how many clicks a keyword gets. It shows related keywords, questions people ask, and even what your rivals rank for.
• Ubersuggest: Provides thousands of keyword ideas. It shows search volume, CPC (cost per click), and competition data. It also gives you related terms, “people also search for” suggestions, and trending long-tail keywords.

2. Backlink Analysis

• Ahrefs: Known for its huge backlink database. You can see who links to any site, new and lost links, and the text used in those links. It has its own scores like Domain Rating (DR) and URL Rating (UR) to tell you how strong a link is.
• Ubersuggest: Helps you manage your backlinks. You can see who links to your site and find new places to get links. It also provides basic backlink data to help you improve your link building.

3. Site Audit

• Ahrefs: Can crawl your website to find over 100 technical issues. It gives you a “Health Score” and shows problems like broken links or slow pages. It also helps you prioritize what to fix first.
• Ubersuggest: Runs full site audits to find SEO problems like broken links, slow pages, and missing tags. It has a simple layout that’s easy for beginners to understand.

4. Content Explorer/Ideas

• Ahrefs: Its Content Explorer helps you find popular content in any niche. You can see how much traffic pages get, their backlinks, and social shares. This helps you find new content ideas that have already worked for others.
• Ubersuggest: Offers “Content Ideas” to help you brainstorm. It shows top-performing content related to your keywords, making it easier to create engaging topics.

5. Rank Tracking

• Ahrefs: Lets you track how your keywords rank over time. You can see your average position, how many keywords are in the top 3, top 10, etc. It also covers global rankings and specific SERP features.
• Ubersuggest: Allows you to monitor your keyword rankings over time. You can see your average position and how many keywords rank in the top 3, top 10, or top 100. It also lets you switch between desktop and mobile tracking.

6. Competitor Analysis

• Ahrefs: Helps you find your organic competitors. You can see their best-performing content, what keywords they rank for (that you don’t), and analyze their backlink profiles in detail.
• Ubersuggest: Lets you analyze your competitors’ SEO strategy. You can see what keywords they use and learn from their successes to improve your own approach.

7. Pricing

• Ahrefs: Generally seen as the more expensive option, offering various plans with different levels of features and data limits.
• Ubersuggest: Offers more budget-friendly pricing, including a free tier with daily data limits, making it a good choice for beginners or those with smaller budgets.

What to Look for When Choosing a Keyword Research Tool?

• Database Size: Does it have a vast and updated keyword database?
• Accuracy of Data: Is the search volume and keyword difficulty reliable?
• Feature Set: Does it offer keyword suggestion, clustering, and intent analysis?
• Competitor Insights: Can it analyze keywords your competitors rank for?
• User-Friendliness: Is the interface intuitive and easy to navigate?
• Integration: Does it work well with other SEO solution tools you use?
• Pricing Structure: Does the cost align with the features offered and your budget?

Final Verdict (Our Pick)

So, which tool wins? For most people, Ubersuggest is our top pick.

It’s more budget-friendly.

It covers the essential SEO tasks well. 

This includes keyword research, backlink checks, and site audits.

If you’re just starting out or have a smaller business, it offers great value.

Ahrefs is powerful, but it’s also much more expensive.

It has deeper data, perfect for advanced SEO pros or big agencies.

But for everyday users, Ubersuggest gives you what you need without breaking the bank.

We’ve tested both extensively.

We’re sharing this from real-world experience to help you make the best choice for your website.

More of Ahrefs

Here’s how Ahrefs stacks up against some other popular SEO tools, highlighting their unique strengths:

• Ahrefs vs Content Raptor: Content Raptor focuses on optimizing content for missing entities and keywords.
• Ahrefs vs Surfer SEO: Surfer SEO excels in on-page content optimization and real-time content editing.
• Ahrefs vs Moz: Moz offers domain authority scores and focuses on a more beginner-friendly interface.
• Ahrefs vs SE Ranking: SE Ranking provides a balanced, affordable all-in-one SEO solution with strong site auditing.
• Ahrefs vs SpyFu: SpyFu specializes in detailed competitor insights, especially their PPC ad strategies.
• Ahrefs vs Similarweb: Similarweb provides comprehensive website traffic analysis and broad market insights.
• Ahrefs vs Raven Tools: Raven Tools offers a focus on simplicity and versatility, ideal for agencies and small teams.
• Ahrefs vs Mangools: Mangools stands out for its user-friendly interface and efficient long-tail keyword research.
• Ahrefs vs Ranktracker: Ranktracker offers robust, affordable keyword tracking and strong local SEO capabilities.

More of UberSuggest

Here’s how Ubersuggest stands against other SEO tools, highlighting their key features:

• Ubersuggest vs Content Raptor: Content Raptor specializes in AI-driven content optimization; Ubersuggest provides general content ideas.
• Ubersuggest vs Surfer SEO: Surfer SEO excels at on-page content optimization; Ubersuggest focuses on keyword research basics.
• Ubersuggest vs Moz: Moz provides comprehensive SEO metrics and a stronger community; Ubersuggest is more budget-friendly.
• Ubersuggest vs SE Ranking: SE Ranking offers more precise rank tracking; Ubersuggest provides a basic overview.
• Ubersuggest vs SpyFu: SpyFu is strong for competitor PPC insights; Ubersuggest focuses on organic keyword and site audits.
• Ubersuggest vs Similarweb: Similarweb gives broad website traffic and market intelligence; Ubersuggest focuses on SEO specifics.
• Ubersuggest vs Raven Tools: Raven Tools provides extensive reporting and integration; Ubersuggest is a simpler, all-in-one SEO tool.
• Ubersuggest vs Mangools: Mangools offers a suite of user-friendly tools; Ubersuggest is known for its simplicity and affordability.
• Ubersuggest vs Ranktracker: Ranktracker specializes in precise keyword rank tracking; Ubersuggest offers general ranking overviews.

Frequently Asked Questions