Framer vs Wix: Which AI Website Builder Reigns in 2025?

Building a website can feel like a big puzzle, right?

You want something that looks good and works well, but where do you even start?

Maybe you’ve heard of Framer and Wix.

Let’s take a simple look at Framer vs Wix to help you decide which AI website builder might be best for your needs this year.

Overview

So, what exactly are Framer and Wix?

Think of them as tools that help you build websites without needing to know complicated coding.

We’ve spent time playing around with both Framer and Wix.

What is Framer?

Ever heard of Framer?

It’s a cool tool for building websites.

People who like things super customizable often dig it.

Also, explore our favorite Framer alternatives…

Key Benefits

• Advanced prototyping: Create realistic interactions.
• Code components: Build custom elements.
• Team collaboration: Work together seamlessly.
• Extensive component library: Access hundreds of pre-built elements.

Pricing

• Mini: $5/mo
• Basic: $15/month
• Pro: $30/month

What is Wix?

Okay, now let’s talk about Wix.

You’ve probably seen their ads!

It’s known for being really easy to use.

Also, explore our favorite Wix alternatives…

Key Benefits

• Offers over 800 professionally designed templates.
• Their App Market boasts 300+ helpful integrations.
• Wix ADI can build a site for you quickly.
• Supports multilingual websites for wider reach.
• Provides 24/7 customer support.

Pricing

• Free Plan: Lets you test the waters with Wix branding.
• Core Plan: Starts at $16/month, removes Wix ads.
• Business Plan: For $32/month, it unlocks e-commerce features.
• Business Elite: At $159/month, get advanced business tools. Upgrading unlocks more power.

Feature Comparison

Let’s compare Framer and Wix.

This comparison will help you determine which platform might be a better fit for your website design needs.

1. Ease of Use

• Framer: While Framer offers powerful design tools, it has a steeper learning curve. If you’re comfortable with tools like Figma, you’ll feel at home.
• Wix: Wix offers a very user-friendly, drag-and-drop website editor. It’s designed for beginners, making it simple to build your website quickly.

2. Design Flexibility

• Framer: Framer provides a lot of creative control and design flexibility.³ You can really customize every detail to match your vision.
• Wix: Unlike Wix, which relies on pre-designed templates, Framer allows for more freeform design. While Wix has many templates, customization options can be limited.

3. Design Features

• Framer: Framer also shines with advanced design features, including animations and interactions. It’s built for creating highly interactive landing pages.
• Wix: Wix’s editor focuses on ease of use. It has many design elements, but it might not have the same depth of design capabilities as Framer.

4. Customization

• Framer: If you know code, Framer supports custom code, giving you even more control. You can extend its functionality to fit specific needs.
• Wix: While Wix has an app market, it doesn’t offer robust custom code options. You’re mostly working within their existing framework.

5. AI Tools

• Framer: Framer uses AI tools to help generate site layouts. This can speed up the initial design process, especially for website design.
• Wix: Wix has Wix ADI (Artificial Design Intelligence). This AI tool can automatically create a website for you based on your answers to a few questions, an all-in-one solution.

6. SEO Tools

• Framer: Framer focuses on performance, which is good for SEO optimization. It generates fast-loading sites, a key factor for search engines.
• Wix: Wix has improved its SEO tools, but some users find them less straightforward than Framer—both offer core SEO tools.

7. Security

• Framer: Framer handles hosting and website security, often using platforms like Amazon Web Services. This ensures your site is safe and reliable.
• Wix: Wix also provides strong security features. They manage hosting and ensure your site is protected. Both offer reliable security features.

What to Look for When Choosing an AI Website Builder?

Here are some extra things to keep in mind:

• Think about your technical skills. Is ease of use or deep customization more important?
• Consider if you’ll need specific integrations with other tools you use.
• Check if the platform scales as your website grows in complexity and traffic.
• Read reviews from other users to see their real-world experiences.
• Explore the support resources available if you run into any issues.
• Some builders are better for certain types of websites (e.g., e-commerce, blogs).
• Look at the platform’s performance, especially site speed, which impacts user experience and SEO.

Final Verdict 

So, Framer and Wix for your website?

If you like Framer for its real-time design and total web design control.

And want your custom domain, go for it.

But if easy is key, the Wix editor and its marketing tools are super simple to use.

We tested both, so trust us: it boils down to what you need and how comfortable you are.

Pick what feels right!

More of Framer

Here’s a quick look at how Framer stacks up against other website builders:

• Framer vs Gamma: Gamma excels in creating presentations that feel like websites.
• Framer vs Durable: Durable quickly generates a website with AI, focusing on speed.
• Framer vs Butternut AI: Butternut AI helps build sites from simple prompts.
• Framer vs Codedesign AI: Codedesign AI offers AI-powered design with a focus on aesthetics.
• Framer vs Siter: Siter provides collaborative web design with a visual canvas.
• Framer vs 10Web: 10Web specializes in WordPress hosting with AI website building.
• Framer vs Pineapple Builder: Pineapple Builder offers easy drag-and-drop for landing pages.
• Framer vs Dorik: Dorik focuses on fast loading speeds and responsive designs.
• Framer vs Typedream: Typedream turns documents into simple, elegant websites.
• Framer vs Jimdo: Jimdo offers straightforward website creation for small businesses.
• Framer vs B12: B12 provides AI-powered website building with built-in business tools.
• Framer vs Appy Pie: Appy Pie lets you build websites and mobile apps without code.

More of Wix

Here’s a brief look at how Wix stacks up against other website builders:

• Wix vs Gamma: Gamma focuses on creating website-like presentations with a unique flow.
• Wix vs Durable: Durable uses AI to build functional websites with an emphasis on speed quickly.
• Wix vs Butternut AI: Butternut AI helps users generate websites from simple text descriptions.
• Wix vs Codedesign AI: Codedesign AI offers AI-driven design tools with a strong visual focus.
• Wix vs Siter: Siter provides a collaborative visual platform for building websites together.
• Wix vs 10Web: 10Web offers AI-powered website building specifically for WordPress hosting.
• Wix vs Pineapple Builder: Pineapple Builder specializes in easy-to-use drag-and-drop for landing page creation.
• Wix vs Dorik: Dorik emphasizes building fast-loading and highly responsive websites easily.
• Wix vs Typedream: Typedream allows users to create simple websites directly from documents.
• Wix vs Jimdo: Jimdo offers a streamlined website-building experience tailored for small businesses.
• Wix vs B12: B12 provides AI-powered website creation with integrated tools for service-based businesses.
• Wix vs Appy Pie: Appy Pie is known for its no-code platform for building websites and apps.

Frequently Asked Questions