Gamma vs Wix: Which Website Builder Reigns in 2025?

by | Last updated May 8, 2025

Winner
gamma best
9.0
  • AI-powered Slide Generation
  • Customizable Themes
  • Interactive Content Embedding
  • Fast and Easy Editing
  • Flexible Content Repurposing
  • Free plan available
  • Paid Plans from $8/month
Runner Up
Wix Best
7.5
  • SEO & LLM Optimization
  • Leads
  • Analytics
  • Marketing
  • Automation
  • Email Marketing
  • Paid Plans from $17/month
Gamma vs Wix

Picking the right website builder can feel like a big puzzle, right?

You want something that looks good but isn’t a headache to use. 

Gamma and Wix are two names you’ll hear a lot.

They both promise to help you build awesome websites, but they go about it in different ways.

So, which one should you choose to make your online dreams a reality?

Let’s dive in and see what makes each of them tick: Gamma vs Wix.

Overview

We’ve put both Gamma and Wix through their paces.

Tinkering with their features and building test sites to see what they can really do.

This hands-on experience has given us a clear picture of their strengths and weaknesses, leading us to this in-depth comparison.

Ready to build your dream website?

gamma CTA

Ready to ditch tedious slide creation? Over 60% of users report that Gamma significantly cuts their AI presentation time.

9out of 10

Pricing: It has a free plan. The paid plan starts at $8/month

Key Features:

  • AI-powered slide generation
  • Customizable themes
  • Interactive content embedding
Wix CTA

Still on the fence? Over 200 million users have already built their websites with Wix. Discover why they chose Wix.

7.5out of 10

Pricing: Analytics Available. The paid plan starts at $17/month

Key Features:

  • Drag-and-Drop Editor
  • App Market
  • Wix ADI.

What is Gamma?

So, what’s the deal with Gamma?

Think of it as the website builder that’s leaning into the future.

It uses AI to help you get your site up and running fast. Pretty neat, huh?

Also, explore our favorite Gamma alternatives…

gamma CTA
Gamma
9.0

Streamline your presentation workflow. Data indicates that Gamma users experience an average 40% reduction in AI presentation development time.

Key Benefits

  • Interactive elements: Increase engagement by 50%.
  • Real-time collaboration: Work with teams smoothly.
  • AI-powered document generation: Get content fast.
  • Embed web content: Easily add videos and more.

Pricing

Gamma’s basic plan starts at $8 per month. You get AI site generation.

Plus, you get responsive templates.

  • Free: $0/month
  • Plus: $8/month
  • Pro: $15/month
Gamma AI

Pros

  • AI website generation is super quick.
  • The presentation feature is quite innovative.
  • Strong custom branding options.
  • Content creation feels more efficient.
  • Interface is generally quite intuitive.

Cons

  • Fewer integrations compared to Wix.
  • Design flexibility can feel somewhat limited.
  • The app market is not as extensive.
  • Some advanced features cost extra.

What is Wix?

Okay, let’s talk about Wix. You’ve probably heard of it.

It’s a really popular website builder.

They’re known for their easy drag-and-drop system.

It makes building a site feel pretty straightforward.

Also, explore our favorite Wix alternatives…

Wix CTA
Wix
7.5

Still on the fence? Over 200 million users have already built their websites with Wix. Discover why they chose Wix and start your free trial today!

Key Benefits

  • Offers over 800 professionally designed templates.
  • Their App Market boasts 300+ helpful integrations.
  • Wix ADI can build a site for you quickly.
  • Supports multilingual websites for wider reach.
  • Provides 24/7 customer support.

Pricing

  • Free Plan: Lets you test the waters with Wix branding.
  • Core Plan: Starts at $16/month, removes Wix ads.
  • Business Plan: For $32/month, it unlocks e-commerce features.
  • Business Elite: At $159/month, get advanced business tools. Upgrading unlocks more power.
Wix pricing

Pros

  • Drag-and-drop editor is very user-friendly.
  • Huge selection of templates.
  • App Market offers lots of extra features.
  • Wix ADI is great for quick websites.
  • Strong community and support resources.

Cons

  • Once you pick a template, it’s hard to change.
  • It can feel a bit overwhelming at first.
  • Some apps can increase site loading time.
  • Pricing can increase as you scale.

Feature Comparison

See how Gamma and Wix compare in terms of the features that truly matter for your website-building journey.

We’ll explore what each platform offers.

1. AI Website Builder & AI Tools

  • Gamma: At its core, Gamma is an AI website builder. Its AI capabilities shine through its ability to create a website using AI tools rapidly. You can generate a basic structure and AI content incredibly fast. This AI-powered website approach aims to streamline the website creation process.
  • Wix: While not primarily an AI builder, Wix offers AI features through Wix ADI (Artificial Design Intelligence). This AI-powered tool can help you create a website by asking questions about your needs and generating an initial design. However, its AI offers are less central than Gamma’s.

2. Ease of Use & Learning Curve

  • Gamma: Gamma boasts a relatively low learning curve, especially if you leverage its basic AI functionalities. The interface is clean, and the AI-driven approach can simplify the initial creation process for a simple website.
  • Wix: Wix is renowned for its drag-and-drop editor, making it quite user-friendly. The ease of use is a major draw, and while there are many features, the visual interface helps manage the potential complexity.
Gamma AI site generator

3. Templates & Customization

  • Gamma: While Gamma offers customization options, its template library is currently smaller than Wix’s. The focus is often on the AI-powered generation, which you then tweak. Achieving a truly website-tailored design might require more manual effort post-AI generation.
  • Wix: Wix provides a vast library of professionally designed templates, making it easier to get a stunning website as a starting point. It also offers extensive customization options, allowing you to fine-tune every aspect of your professional website.

4. SEO 

  • Gamma: Gamma includes fundamental SEO features to help your website rank. You can edit meta descriptions, title tags, and alt text for images. However, its AI integration in directly optimizing for SEO is still evolving.
  • Wix: Wix has significantly improved its seo capabilities over time. It offers a range of tools for optimizing your site, including structured data markup, customizable URLs, and mobile optimization.

5. Integrations & App Market

  • Gamma: Gamma’s integration ecosystem is currently less extensive than Wix’s. While it covers essential integrations, the number of third-party apps is not as large.
  • Wix: Wix has a well-established App Market with hundreds of integrations to extend the functionality of your online store or small business website. These apps cover everything from marketing to analytics.
Wix analytics

6. Pricing Plans

  • Gamma: Gamma’s pricing plans are structured around the level of features and usage, with a focus on the AI functionalities offered. The free plan is more limited, pushing users towards paid tiers for full AI capabilities.
  • Wix: Wix offers a wider variety of pricing plans catering to different needs, from personal blogs to e-commerce sites. While they don’t heavily gate features behind AI, the cost can increase as you require more advanced functionalities and storage.

7. Blogging Capabilities (vs WordPress)

  • Gamma: While Gamma allows you to create blog sections, its blogging features are not as robust or feature-rich as those of dedicated platforms like WordPress. It’s more focused on quick content creation through AI content.
  • Wix: Wix offers a decent blogging platform with categories, tags, and basic SEO tools for blog posts. However, for users prioritizing advanced blogging features and a vast plugin ecosystem, WordPress remains the dominant choice.

What to Look For When Choosing a Website Builder?

Here’s a quick rundown of extra things to think about:

  • Think about your technical skills. Some builders are easier than others.
  • Consider if you’ll need to sell things online. Not all have e-commerce built-in.
  • Check if the builder can grow with your needs. Can you upgrade easily?
  • See what kind of support they offer if you get stuck.
  • Mobile responsiveness is key. Make sure sites look good on phones.
  • Consider the long-term costs, including renewals and extra fees.
  • If you plan to move your site later, check the export options.

Final Verdict 

Okay, so we’ve looked at both Gamma and Wix.

If you want to get a website fast and love the idea of AI helping you build.

Gamma is pretty cool. It can help you create stunning first drafts effortlessly.

But if you want lots of design choices and tons of extra apps, Wix has got you covered.

It’s great for making a stunning website that feels just right for you.

A website tailored to your needs. At the same time, many AI website builders offer quick starts.

We’ve spent the time to really test these out, so trust us on this one!

More of Gamma

Here’s a quick look at Gamma vs other website builders:

  • Gamma vs Durable: Durable offers AI website generation with a focus on ease of use for quick site creation.
  • Gamma vs Butternut AI: Butternut AI simplifies website building with a user-friendly interface and rapid site generation.
  • Gamma vs CodeDesign AI: CodeDesign AI provides a comprehensive AI-powered platform with advanced design and development tools.
  • Gamma vs Siter: Siter focuses on creating visually appealing websites with AI assistance for design.
  • Gamma vs 10Web: 10Web is strong for WordPress users, offering AI-powered website building and hosting solutions.
  • Gamma vs Pineapple Builder: Pineapple Builder aims for fun and easy website creation with AI assistance.
  • Gamma vs Framer: Framer is distinct, targeting designers with powerful animation and interactive design features.
  • Gamma vs Dorik: Dorik is tailored for simple websites and landing pages, emphasizing ease of use.
  • Gamma vs Typedream: Typedream turns documents into websites, offering a simple and clean design approach.
  • Gamma vs Jimdo: Jimdo combines AI assistance with a drag-and-drop editor, balancing ease of use and design control.
  • Gamma vs B12: B12 focuses on professional service businesses, offering AI-powered website creation with integrated tools.
  • Gamma vs Appy Pie: Appy Pie allows users with varying technical skills to create websites and apps without code.

More of Wix

Here’s a quick look at Wix vs other website builders:

  • Wix vs Durable: Durable emphasizes AI-powered, quick website creation with a focus on simplicity and speed.
  • Wix vs Butternut AI: Butternut AI offers straightforward AI website building, prioritizing ease of use for beginners.
  • Wix vs CodeDesign AI: CodeDesign AI provides a comprehensive AI platform with advanced design and development capabilities.
  • Wix vs Siter: Siter focuses on visually appealing AI-assisted website design with a user-friendly approach.
  • Wix vs 10Web: 10Web excels for WordPress users, offering AI tools for website building and hosting optimization.
  • Wix vs Pineapple Builder: Pineapple Builder aims for easy and enjoyable website creation with AI design assistance.
  • Wix vs Framer: Framer targets designers with powerful interactive design features and advanced animation capabilities.
  • Wix vs Dorik: Dorik specializes in simple, fast-loading websites and landing pages with an easy-to-use interface.
  • Wix vs Typedream: Typedream uniquely transforms documents into clean and minimalist websites effortlessly.
  • Wix vs Jimdo: Jimdo offers a balance of AI-assisted website creation with an intuitive drag-and-drop editor.
  • Wix vs B12: B12 caters to service-based businesses with AI-powered website building and integrated business tools.
  • Wix vs Appy Pie: Appy Pie is a no-code platform for building websites and apps, accessible to users without coding skills.

Frequently Asked Questions

Can I really create a stunning website effortlessly with AI?

Yes, both Gamma and Wix offer AI tools to speed up the initial design process, making it easier to get a visually appealing site quickly.

Which platform is better for a complete beginner?

Wix’s drag-and-drop interface is generally considered more beginner-friendly than Gamma’s AI-focused approach, offering more visual control.

How do Gamma’s pricing plans compare to Wix’s?

Gamma’s plans focus on AI features, while Wix offers a wider range of plans based on storage and specific functionalities like e-commerce.

Can I customize my website extensively on both platforms?

Wix offers more extensive customization options and a larger template library compared to Gamma’s AI-generated structures.

Which platform is better for long-term growth and scalability?

Wix’s larger app market and broader feature set might offer more scalability options as your website needs evolve.