⚡ Veredito rápido:
- Preços: Folk starts at $17.5/member/month. Salesmate starts at $23/user/month.
- Ideal para: Folk suits contact management and partnerships. Salesmate suits a structured sales process with sales reps.
- Principal diferença: Folk works like a smart spreadsheet. Salesmate is a full customer relationship management platform with calling and marketing automação.
- Nossa escolha: Folk, rated 4.0 against 2.5 for Salesmate, because most small teams want simple contact management over heavy CRM características.
Most people pick a CRM before they know what they actually need.
Folk and Salesmate both promise to help you close winning deals.
But one is built to build genuine connections with people you already know.
The other is built to push leads through a sales pipeline.
That single difference decides which tool fits your negócios.
Visão geral
This Folk vs Salesmate comparison covers pricing, crm features, and ease of use.
We also look at who each tool serves best.
Our sources include published specs, product documentation, and G2 and Trustpilot reviews.
Nossos redatores também testaram os dois aplicativos na prática.
Essas observações aparecem nas seções "O que nossa equipe notou" abaixo.
O que é Folk?
Folk is a lightweight CRM for people who hate CRMs.
It looks and feels like a collaborative spreadsheet.
You add contacts, sort them into groups, and set reminders to follow up.
Folk CRM is built for multiple use cases beyond sales.
Fundraising, hiring, events, and partnerships all fit inside the same app.
That makes it popular with founders, agency owners, and small teams.
Watch this walkthrough to see how the interface is laid out.
🏆 Winner: Folk
Folk keeps contact management simple. Import from Gmail, group your people, and track outreach without heavy setup.
Preços populares
Here is what Folk costs per member. Every plan is billed per seat.
| Plano | Preço | Ideal para |
|---|---|---|
| Padrão | US$ 17,50 por membro por mês | Solo founders who organize contacts |
| Premium | US$ 35 por membro por mês | Small teams running outreach together |
| Personalizado | US$ 70 por membro por mês | Agency and partnership teams needing more control |
Pricing verified August 2026.
Teste grátis: Yes. Folk offers a 14-day free trial before you purchase a plan.
Garantia de reembolso: None published. Test the trial first, then pick a monthly plan.
📌 Observação: Folk uses a self-serve model. You can explore the app and compare plans without booking a sales call.
⚠️ Pricing conflict: Some third-party sources list Folk at $20 and $40 per user per month. Our CSV pricing data shows $17.5, $35, and $70 per member. Check the pricing page for your region before you buy.
Principais benefícios do folclore
Eis o que faz com que Folk valha a pena ser assistido:
- Campos Mágicos: A custom field type that uses AI to clean and enrich contact data. It fills in missing details for you.
- Extensão do Chrome: Add contacts from LinkedIn or any website in one click. The extension also pulls company details.
- Gmail and Outlook sync: Conecte seu caixa de entrada to import contacts and email history. No manual data import needed.
- Groups for every purpose: Organize contacts by project, event, or deal stage. This keeps outreach lists small and useful.
- Collaborative mail merge: Send personalized bulk email to a group. Your whole team can share templates.
- Kanban pipeline: A visual board for deals and partnerships. You drag a card as the relationship moves forward.
- Lembretes: Set reminders on any contact so nobody goes cold. This is the core of building real relationships.
O que nossa equipe observou
Nosso escritor signed up for Folk and spent several days moving a contact list into it. Here is what stood out:
The clip below shows that same workflow in the app.
Prós e contras do folclore
✅ Prós
- One of the easiest CRMs on the market to learn
- Magic Fields clean and enrich contact data automatically
- Extensão do Chrome adiciona contatos do LinkedIn com um clique
- Works for fundraising, events, hiring, and partnerships
- Self-serve signup with a 14-day free trial
❌ Contras
- Não há rastreamento automático de reuniões ou chamadas telefônicas.
- Relatórios views are basic compared with a full sales CRM
- Outreach is mostly email, with little support for other channels
- Some users report trouble importing emails and messy contact data
O que é o Salesmate?
Salesmate is an all-in-one cloud CRM for sales, marketing, and support.
It is built mainly for small and medium businesses.
Salesmate CRM covers the whole sales process from lead capture to closed deal.
Sales reps get calling, email tracking, and a visual pipeline in one place.
Managers get sales forecasting, dashboards, and reports on sales performance.
The goal is to generate more leads, close more deals, and build lasting customer relationships.
This video walks through the main screens.
Runner Up: Salesmate
Salesmate adds calling, automation, and reporting. It fits teams that already run a defined sales process.
Preços do parceiro de vendas
Salesmate prices every plan per user. Here is the current lineup.
| Plano | Preço | Ideal para |
|---|---|---|
| Básico | US$ 23 por usuário por mês | Small teams tracking deals and contacts |
| Pró | US$ 39 por usuário por mês | Sales teams that need automation and reports |
| Negócios | US$ 63 por usuário por mês | Companies running marketing automation and campaigns |
Pricing verified August 2026.
Teste grátis: Sim. A Salesmate oferece um período de teste gratuito de 15 dias, sem necessidade de cartão de crédito.
Garantia de reembolso: None published. Annual plans have also carried a 10% Black Friday discount.
📌 Observação: Higher tiers unlock marketing automation and deeper reporting. An Enterprise tier is quoted directly by the sales team.
⚠️ Aviso: Some reviewers report that leads can be deleted if a payment is missed. Export a backup of your accounts and contacts on a regular date.
Principais benefícios do Salesmate
Here is where Salesmate earns its price:
- Contact and deal intelligence: One view of all customer interactions. Emails, calls, and notes sit on the same record.
- IA Sandy: Drafts emails, summarizes calls, and qualifies leads. It removes a lot of repetitive tasks from the day.
- Built-in phone system: Call recording and voicemail drops are included. No separate dialer purchase needed.
- Mais de 700 integrações: Conectar Zapier, Slack, Google Apps, and Microsoft apps to your workflow.
- Jornadas de automação: Multi-channel drip campaigns and follow ups run without manual work.
- Reunião agendador: Prospects book meetings from a link. That saves your sales reps a round of emails.
- CRM móvel: Full access to data and activities from your phone. Useful for field sales and a imobiliária empresa.
O que nossa equipe observou
Our writer set up a test pipeline in Salesmate and ran a short outreach sequence. Here is what stood out:
Vantagens e Desvantagens do Salesmate
✅ Prós
- Covers sales, marketing, and support on one platform
- Built-in calling, email tracking, and meeting scheduler
- O atendimento ao cliente costuma ser elogiado por sua rapidez e prestatividade.
- Fully customizable for unique business processes
❌ Contras
- Reviewers report bugs in the email template editor and automation journeys
- Leads can reportedly be deleted after a missed payment
- Marketing automation lags behind dedicated marketing software
- More setup and training than a simple contact tool
Comparação de recursos
Now let’s compare Folk and Salesmate feature by feature.
We cover ten areas that decide most CRM purchase calls.
| Recurso | Povo | Vendedor |
|---|---|---|
| Preço inicial | US$ 17,50 por membro por mês | US$ 23 por usuário por mês |
| Plano Gratuito | ❌ (Teste gratuito de 14 dias) | ❌ (Teste gratuito de 15 dias) |
| Gestão de Contatos | ✅ | ✅ |
| Funil de Vendas Visual | ✅ | ✅ |
| Chamadas integradas | ❌ | ✅ |
| Automação de marketing | ❌ | ✅ |
| Extensão do Chrome | ✅ | ❌ |
| Previsão de Vendas | ❌ | ✅ |
| Agendador de reuniões | ❌ | ✅ |
| Aplicativo móvel | ✅ | ✅ |
| Ideal para | Contact management and partnerships | Structured sales teams |
1. Gestão de Contatos
Povo: Folk treats your contact list like a shared spreadsheet with superpowers. You organize contacts into groups, and Magic Fields fill in missing details using AI. Duplicates for the same person get merged instead of piling up.
Vendedor: Salesmate builds a full record for every contact and account. Emails, calls, and notes attach to the record, so customer interactions stay in one thread. It also links contacts to the companies they work for.
2. Sales Pipeline and Deals
Povo: Folk gives you a Kanban board for pipeline management. Drag a card forward as the conversation moves toward winning deals. It is simple, visual, and easy to explain to a new teammate.
Vendedor: Salesmate lets you track deals across multiple pipelines with custom stages. Each stage can trigger a task or an alert. That structure suits a defined sales process with several sales reps.
3. Lead Capture and Tracking
Povo: Leads land in Folk through the browser, your inbox, or a CSV import. There is no web form construtor, so generating inbound leads happens in other tools first.
Vendedor: Salesmate includes personalized web forms you can embed or share by link. New leads flow straight into the pipeline. That cuts data entry for the whole team.
4. Email Automation and Outreach
Povo: Folk runs collaborative mail merge for personalized bulk email. Email automation here is light by design. Outreach is mostly email, so calls and SMS stay outside the app.
Vendedor: Salesmate ships email templates, email tracking, and automation journeys. Drip campaigns and follow ups run across email, texto, and calls. Sandy AI can draft the first version for you.
⚠️ Aviso: Reviewers have flagged bugs in the Salesmate email template editor. Test a small campaign before you move your whole list over.
5. Extensions and Integrations
Povo: The Folk Chrome extension lets you add contacts from LinkedIn while you navegar. Folk also syncs with Gmail and Outlook to pull email history. The integration list is shorter than Salesmate’s.
Vendedor: Salesmate connects to more than 700 other apps. Google Apps, Microsoft apps, Slack, and Zapier integrations are all supported. You can also work inside Gmail through the browser add-on.
6. Relatórios e Análises
Povo: Folk shows basic views of your sales pipeline and groups. It lacks advanced reporting, so deep analytics are not its job. Teams that need forecasts usually export the data.
Vendedor: Salesmate turns activity into dashboards and insights. Sales forecasting and sales performance reports come standard on the higher plans. Managers can see which prospects are stalling.
7. Use Cases Beyond Sales
Povo: Folk handles partnerships, fundraising, hiring, and events in one app. Those multiple use cases are why non-sales teams pick it. An agency can track clients and partners side by side.
Vendedor: Salesmate stays focused on revenue work across SaaS, healthcare, and property teams. Its meeting scheduler lets prospects book meetings without email ping-pong. Task management keeps each rep on schedule.
8. Colaboração em equipe
Povo: Every group in Folk is shared, so your team sees the same company records. Notes and reminders sit next to the contact. It works well for teams of two to twenty.
Vendedor: Salesmate lets you tag teammates, share notes, and keep a full communication history. Role-based security controls who sees which accounts. That matters once headcount grows.
9. Communication Channels
Povo: Folk supports social selling through LinkedIn and email. It does not log meetings or phone calls automatically. You add those details by hand.
Vendedor: Salesmate adds a built-in phone system with recording and voicemail drops. Website chatbots capture visitors after hours. Everything writes back to the contact record automatically.
10. Preços e Custos
Here are both price lists side by side.
| Nível | Povo | Vendedor |
|---|---|---|
| Plano de entrada | Standard: $17.5/member/month | Básico: US$ 23/usuário/mês |
| Plano intermediário | Premium: $35/member/month | Pro: US$ 39/usuário/mês |
| Plano superior | Custom: $70/member/month | Empresarial: US$ 63/usuário/mês |
| Teste grátis | 14 dias | 15 dias, sem cartão de crédito |
Povo: Folk is $5.50 per seat cheaper at entry. For a team of five that is $330 saved per year. The Custom plan is the most expensive line item in this comparison.
Vendedor: Salesmate costs more per user, but calling, forms, and scheduling are bundled. If you would otherwise pay for those separately, the higher price can work out cheaper.
💡 Dica profissional: Run both free trials on the same contact list. Two weeks of real use tells you more than any feature table.
Diferentes cenários
| Se você precisar | Escolher | Por que |
|---|---|---|
| Orçamento apertado | Povo | $5.50 cheaper per seat |
| Gestão de contatos simplificada | Povo | Spreadsheet-style interface |
| Chamadas integradas | Vendedor | Recording and voicemail drops |
| Previsão de vendas | Vendedor | Dashboards and reports |
| Partnerships and events | Povo | Works past sales use cases |
| Configuração fácil para iniciantes | Povo | Almost no training needed |
💰 Seu orçamento
Folk’s entry plan costs less per seat than Salesmate’s. Salesmate closes the gap only if you drop a separate dialer or scheduler.
🔌 Seu conjunto de tecnologias
Salesmate can integrate with more than 700 apps, including Zapier and Slack. Folk covers the basics through Gmail, Outlook, and its browser extension.
📈 Seu Processo de Vendas
A team with stages, quotas, and forecasts needs Salesmate’s structure. A founder chasing warm intros will find that structure heavy.
🎓 Seu nível de experiência
Folk is the better first CRM if nobody on the team has used one. Salesmate rewards teams that already know how CRM software works.
🆓 Testes e demonstrações grátis
Folk gives you 14 days and Salesmate gives you 15 with no card. Load real contacts into both so the test means something.
🛟 Opções de suporte
Salesmate’s support team is often praised for fast, helpful replies. Folk leans on documentation and a self-serve model instead.
Guia de Troca
Already on one of these? Here is what changes if you move.
🔄 Switching from Folk to Salesmate?
✅ O que você vai ganhar:
- Chamadas, gravações e mensagens de voz integradas.
- Sales forecasting and dashboards for sales performance
- Web forms, chatbots, and a meeting scheduler
❌ O que você perderá:
- Magic Fields and AI contact enrichment
- The Chrome extension for LinkedIn prospecting
- The spreadsheet-style simplicity that needs no training
📋 Como mudar:
- Export your Folk groups and contacts to CSV
- Start the 15-day Salesmate trial and create your pipeline stages
- Import the CSV, then connect email and calling
🔄 Switching from Salesmate to Folk?
✅ O que você vai ganhar:
- A far shorter setup with almost no admin work
- Lower cost per seat on the entry plan
- One app for partnerships, hiring, and events
❌ O que você perderá:
- The phone system and automatic call logging
- Marketing automation journeys and drip campaigns
- Deep reporting and forecast views
📋 Como mudar:
- Export contacts, companies, and deals from Salesmate
- Open a Folk trial and connect Gmail or Outlook to sync history
- Import the file, then split people into groups
O que nossa avaliação não abordou
This comparison focused on solo users and small teams. We did not test enterprise rollouts, custom API builds, or bulk seat discounts. Call quality on the Salesmate phone system will vary by country, and we only checked a handful of routes. If you manage fifty or more users, your priorities will look different from what we describe here.
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Preços | Povo |
| 👥 Gestão de Contatos | Povo |
| 📊 Relatórios e análises | Vendedor |
| 📞 Calling and Channels | Vendedor |
| 👶 Facilidade de uso | Povo |
| 🔌 Integrações | Vendedor |
| 🎯 Use Cases Beyond Sales | Povo |
| 🏆 Vencedor Geral | Povo |
🏆 WINNER: FOLK
Folk wins 4 of 7 categories and holds a 4.0 rating against 2.5.
Ideal para: Contact management, partnerships and fundraising, small teams buying their first CRM
Folk and Salesmate are aimed at different buyers. Folk is a relationship tool that keeps people organized and reminders on schedule.
Salesmate is a sales engine. It automates repetitive work, tracks every call, and reports on the numbers your manager asks about.
Salesmate is the stronger pick for teams with quotas and a defined process. Reviewers say it exceeds expectations once it is configured.
For most small teams, though, Folk delivers more value for less money and far less setup. That is why it takes the win here.
Mais de Folk Comparado
Here is how Folk measures up against other CRM tools:
Povo vs. Pipedrive
Folk vence em: Faster onboarding, Magic Fields enrichment, use cases past sales
Pipedrive vence em: Deal reporting depth, activity goals, a bigger app marketplace
Folk vence em: Predictable per-seat cost, no forced onboarding fees, quicker daily use
A HubSpot vence em: A free starting tier, marketing and service hubs, huge integration library
Folk vence em: Contact enrichment, LinkedIn capture, less board configuration
Vitórias do CRM na segunda-feira em: Project views, workload planning, cross-department dashboards
Povo vs. Cápsula CRM
Folk vence em: Modern interface, AI fields, collaborative mail merge
O Capsule CRM se destaca em: A free tier for two users, case tracking, cheaper mid plans
Mais comparações de vendedores
Here is how Salesmate stacks up against other CRM options:
Vendedor ganha em: Included calling minutes, lower cost at the top tier, simpler admin
A HubSpot vence em: Content and marketing depth, free entry tier, partner network size
Vendedor ganha em: Automation journeys, custom pipelines, meeting scheduler included
O Freshsales CRM se destaca em: A free plan, lead scoring maturity, tighter helpdesk ties
Vendedor vs. Colega de Vendas Keap
Vendedor ganha em: Lower entry price, cleaner pipeline views, faster setup
Keap vence com base em: Invoicing and payments, landing pages, long-running automation recipes
Vendedor vs. Colega de Vendas ActiveCampaign
Vendedor ganha em: Native phone system, deal-centric layout, sales reporting
ActiveCampaign vence em: Email deliverability tooling, segmentation depth, campaign templates
Perguntas frequentes
O que é CRM popular?
Folk is a lightweight customer relationship management app. It works like a shared spreadsheet where you organize contacts, add notes, and set reminders for outreach.
O Folk é um bom CRM?
Yes, for small teams that want simple contact management. It is a weaker fit for large sales teams because reporting and call logging are limited.
Quanto custa o povo?
Plans run $17.5, $35, and $70 per member each month. A 14-day trial lets you test the app before paying.
Para que serve o Salesmate?
Teams use it to manage the sales process end to end. It handles leads, deals, calls, automation, and reports on one platform.
O que é um CRM em vendas?
It is a system that stores every customer detail and interaction. Sales teams use it to track deals, plan follow ups, and forecast revenue.
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