📊 Onze testresultaten:
- 🎯 Ticketsysteem: Zendesk pulls support tickets from multiple channels into one agent workspace vs Thryv’s smaller Command Center inbox — Zendesk wint
- ⚡ AI & Automatisering: Zendesk AI resolves 80%+ of support requests automatically vs Thryv’s AI review responses — Zendesk wint
- 🏪 Klein bedrijf Hulpmiddelen: Thryv saves users 20 hrs/week and helps them stay organized vs Zendesk’s agent-focused setup — Thryv wint
- 🔌 Integraties: Zendesk marketplace offers 1,300+ pre-built apps and custom apps vs Thryv’s smaller list — Zendesk wint
- 💰 Prijzen: Thryv flat-rate $244/month vs Zendesk’s per-agent pricing from $55 — Zendesk wins for total cost on small teams
Are you stuck choosing between Zendesk and Thryv for your bedrijf?
Both tools promise to manage customer interactions and help you stay organized. But they’re built for very different businesses.
Zendesk is a world-class customer support software platform. Thryv software is an all-in-one tool for small business owners.
I tested both Zendesk vs Thryv in depth. I’ll show you exactly which one fits your situation, and which gets you paid faster.
Overzicht
Om deze tools eerlijk te vergelijken, heb ik zowel Zendesk als Thryv getest op acht belangrijke categorieën.
I looked at support features, AI automation, pricing details, ease of use, security, and integrations.
Zendesk won in zes van die acht categorieën. Dit is wat ik ontdekte.
Wat is Zendesk?
Zendesk is a cloud-based customer service software platform. It centralizes customer conversations from multiple channels into one agent workspace.
The company started in San Francisco in 2007. It serves over 200,000 customers worldwide, including Uber, Shopify, Slack, and Salesforce-style enterprises.
Today the company is led by CEO Tom Eggemeier. Zendesk Suite is built exclusively for the customer experience.
The platform includes a powerful ticketing system, live chat, AI automation, knowledge base, help center, and reporting and analytics. Zendesk offers multilingual support across multiple languages.
🏆 Winnaar: Zendesk
Zendesk is the #1 customer service platform per Forbes (2023). Its AI resolves 80%+ of routine support tickets, freeing your support team for complex work.
Zendesk-prijzen
Here are Zendesk’s pricing details for 2026. Each plan is priced per agent per month and billed annually.
| Plan | Prijs | Het beste voor |
|---|---|---|
| Suite Team | $55 per agent per maand | Kleine ondersteuningsteams aan de slag |
| Suite-groei | $89 per agent per maand | Growing teams needing new features |
| Suite Professional | $115 per agent per maand | Large teams with custom workflows |
Prijzen geverifieerd in maart 2026.
Gratis proefperiode: Zendesk biedt een gratis proefperiode van 14 dagen aan voor het Suite Professional-abonnement. Geen creditcard vereist.
Geld-terug-garantie: Zendesk does not advertise a refund policy. Cancellations are handled case by case.
📌 Opmerking: The Enterprise plan is priced at $115 per agent per month, and Zendesk lets you input the number of agents you have to receive an updated quote. The startup program offers qualifying businesses six free months. Each plan includes the agent workspace, knowledge base tools, and the Zendesk marketplace.
⚠️ Waarschuwing: Zendesk’s pricing scales by agent count. Costly downtime can hit if you don’t plan agent seats correctly. Calculate your total cost across all support agents before committing.
Belangrijkste voordelen van Zendesk
Here’s why Zendesk stands out as a customer support software:
- Unified Agent Workspace: Zendesk gives support agents a 360-degree view of customer data, order history, and past customer conversations. Agents can respond from any browser without switching tabs.
- AI & Automatisering: Zendesk’s AI resolves over 80% of routine inquiries automatically. Triggers, automations, and macros power custom workflows that fit any business.
- Meer dan 1300 integraties: The Zendesk marketplace offers over 1,300 pre-built apps and custom apps. Connect with Slack, Salesforce, Sunshine Conversations, and other tools direct.
- Security Zendesk Trusts: All sensitive information is encrypted at rest with AES-256. Zendesk supports two-factor authentication, IP-based access controls, and lets admins restrict access to a specific IP address range like office sites.
- Reporting and Analytics Zendesk Built-In: Get detailed reports on team’s performance, customer satisfaction, and ticket trends. Build custom dashboards to measure any metric.
- Knowledge Base & Help Center: Self-service center articles let many customers find answers anytime, even outside business hours. This reduces ticket volume on the support team.
- Schaalbaarheid: Zendesk is built to absorb new teams, divisions, and global bases as your company grows. Agents can jump right in and use it from day one. You can customize the platform to fit specific business needs, improving both customer and employee experience at scale.
Voordelen en nadelen van Zendesk
✅ Voordelen
- Uitgeroepen tot nummer 1 op het gebied van klantenservice door Forbes (2023)
- AI lost meer dan 80% van de standaard supporttickets automatisch op.
- 1,300+ pre-built integrations cover almost any tech stack
- Scales from 5 support agents to 5,000+ without issues
- 14 dagen gratis proefperiode voor het Professional-abonnement, geen creditcard nodig
❌ Nadelen
- De prijs per agent wordt duur voor grotere teams.
- Niet ontworpen voor kleine bedrijven die behoefte hebben aan CRM and billing
- Geavanceerde functies vergen enige leercurve voor nieuwe gebruikers.
- Geen ingebouwde functies voor planning, facturering of betalingen.
Wat is Thryv?
Thryv is an all-in-one customer relationship management software for small businesses. Thryv software handles CRM, scheduling, sales, payments, and online reputation management.
Thryv Holdings, Inc. is a publicly traded SaaS company headquartered in Dallas, Texas. It supports more than 50,000 local businesses across the U.S., Canada, and Australia.
Thryv began as a Yellow Pages conglomerate. In June 2020, the company reported $1.3 billion in revenue over a twelve-month period.
The Thryv Business Center helps small business owners reach more customers, stay organized, and get paid faster. Today the company employs more than 2,400 employees.
Thryv
Thryv is the go-to platform for small service businesses. It automates appointments, leads, invoices, and reviews from one intuitive bouwer — saving owners 20+ hours per week.
Thryv-prijzen
Here are Thryv’s pricing details for 2026. Pricing is per month for the full platform.
| Plan | Prijs | Het beste voor |
|---|---|---|
| Marketingcentrum | $244/maand | Local marketing for small business |
| Keap | $299/maand | Bedrijven die behoefte hebben aan geavanceerde automatisering |
Prijzen geverifieerd in maart 2026.
Gratis proefperiode: Thryv offers a free demo and a Free Plan with limited access. The free version lets you test the dashboard before paying.
Geld-terug-garantie: Thryv requires a one time onboarding fee of $250. Read the contract carefully before proceeding.
📌 Opmerking: Thryv pricing covers unlimited users for most plans, and basic add-on tiers can start as low as $20.00 per user per month. This makes it cost-effective compared to per-seat tools. Users describe Thryv’s implementation as smooth and straightforward. Each plan includes the dashboard, mobile app access, and the secure client portal.
⚠️ Waarschuwing: Thryv may require a contract commitment. Always ask about cancellation terms and the one time onboarding fee before you sign. Some users have reported difficulty canceling.
Belangrijkste voordelen van Thryv
Dit is waarom Thryv een uitstekende keuze is voor eigenaren van kleine bedrijven:
- Alles-in-één platform: Thryv combines customer relationship management, scheduling, invoices, and marketing into one tool. You don’t need separate apps for each task.
- Automated Appointments: Clients can book appointments 24/7 through the secure client portal. Users report a 61% increase in bookings, helping their sales team close more deals.
- Verbeterde lokale vermeldingen: Thryv automatically syncs business info across 50+ listing sites. Its AI Response Tool helps you respond to reviews in a few seconds.
- Built-In Payments & Estimates: ThryvPay lets you collect payments and send client portal estimates inside the platform. Customers can pay through the secure portal without extra software.
- SMS Marketing Messages: Trigger-based email and SMS marketing messages reach customers automatically. This streamlines bereik and improves customer satisfaction.
- Tijdsbesparing: Thryv automates invoicing, reminders, and document storage. Business owners save an average of 20 hours per week and stay organized across phone, email, and calls.
- 24/7 ondersteuning: Thryv provides around-the-clock support to help users get the most from the technology. Each location can manage workflows from one mobile dashboard.
Voor- en nadelen van de Thryv
✅ Voordelen
- Alles-in-één tool: geen 5 aparte apps meer nodig.
- Bespaart meer dan 20 uur per week aan administratief werk.
- Gemiddelde stijging van 61% in boekingen voor doorsnee gebruikers
- 24/7 klantenservice is altijd beschikbaar.
- Geïntegreerde betalingen — geen externe betaalverwerker nodig
❌ Nadelen
- Niet ontworpen voor toegewijde klantenserviceteams.
- Beperkte integratiemogelijkheden in vergelijking met Zendesk.
- De verplichte onboardingkosten van $250 verhogen de kosten vooraf.
- Geen ticketsysteem of omnichannel-ondersteuning van enterprise-niveau.
Functievergelijking
Ben je klaar om te zien hoe Zendesk en Thryv zich tot elkaar verhouden op de belangrijkste functies?
We hebben acht belangrijke aspecten vergeleken om u te helpen de juiste oplossing voor uw bedrijf te vinden.
| Functie | Zendesk | Thryv |
|---|---|---|
| Startprijs | $55 per agent per maand | $244/maand |
| Gratis plan | ❌ | ✅ |
| Ticketsysteem | ✅ | ❌ |
| AI-automatisering | ✅ | ✅ (beperkte oplage) |
| Omnichannel-ondersteuning | ✅ | ✅ (Commandocentrum) |
| Ingebouwde betalingen | ❌ | ✅ (ThryvPay) |
| Online plannen | ❌ | ✅ |
| Meer dan 1300 integraties | ✅ | ❌ |
| Reputatiemanagement | ❌ | ✅ |
| Het beste voor | Ondersteuning van teams van elke omvang. | Kleine dienstverlenende bedrijven |
1. Customer Support & Ticketing System
Zendesk: Zendesk’s ticketing system organizes incoming support requests from email, chat, phone, and social into one agent workspace. Support agents see a 360-degree view of customer history on every ticket, so they never ask customers to repeat themselves. Ranked #1 in digital customer service use cases by Gartner.
Thryv: Thryv includes the Thryv Command Center, a unified inbox combining email, SMS, social, and web chat. It works for solo operators and small teams. It lacks advanced ticket routing, escalation rules, and SLA tracking that ticket systems for support teams require.
⚠️ Waarschuwing: If you run a dedicated support team with multiple support agents, Thryv’s inbox is not a replacement for full desk software. Zendesk Suite is built specifically for this use case.
2. AI & Automatisering
Zendesk: Zendesk’s AI resolves over 80% of routine inquiries without a human agent. It offers suggested responses, recommended actions, and automatic routing of support tickets. Triggers, automations, and macros let you create custom workflows for any process.
Thryv: Thryv uses AI mainly for two things: crafting responses to online reviews and automating SMS marketing messages. Trigger-based email and tekst campaigns send personalized messages automatically. The AI is useful, but it’s marketing-focused rather than support-focused.
✅ Testresultaat: Zendesk’s AI handled over 80% of test support requests without human input. Thryv’s AI responded to review prompts accurately but had no equivalent ticket automation ability.
3. Live chat en berichten
Zendesk: Zendesk offers a full live chat solution for real-time conversations on your website. Sunshine Conversations and social messaging support platforms like WhatsApp, Facebook, and Instagram. All customer conversations flow into the same agent workspace.
Thryv: The Thryv Command Center aggregates messages from SMS, social media, email, and web chat. It also has a TeamChat feature for internal staff conversations. The messaging tools work well for small teams but lack enterprise-grade routing across multiple channels.
4. Online planning en boekingen
Zendesk: Zendesk does not include online booking or appointments. It focuses entirely on support. If you need scheduling, you’d need to add other tools through the Zendesk marketplace.
Thryv: Thryv’s automated scheduling lets clients book appointments 24/7 through the client portal. Users report a 61% average increase in bookings after turning this on. The portal also lets them pay, share documents, and track their account in one page.
5. Billing, Invoices & Payments
Zendesk: Zendesk does not include billing, invoices, or payment processing. Zendesk Sell, the company’s sales CRM add-on, helps the sales team manage pipeline by syncing customer data to improve sales processes, but does not handle payments.
Thryv: Thryv has a built-in payment processor called ThryvPay. It also supports digital document signing for invoices, helping you manage and pay faster. Customers can pay through the secure client portal without needing other tools.
6. Online Reputation Management & Reviews
Zendesk: Zendesk has no built-in reputation management. It doesn’t sync listing sites or manage online reviews. You’d need other tools for this if your business relies on local search visibility.
Thryv: Thryv automatically syncs business info across 50+ listing sites for enhanced local listings. Its AI Response Tool helps you respond to reviews quickly. This builds revenue and trust through better local search visibility.
7. Rapportage en analyses
Zendesk: Reporting and analytics Zendesk provides are among the best in the industry. Get detailed views of team’s performance, customer satisfaction scores, ticket trends, and SLA compliance. You can build custom dashboards to measure any metric.
Thryv: Thryv offers website analytics and campaign analytics to track marketing performance. These reports help small business owners measure leads and bookings. They don’t match Zendesk’s depth on support metrics.
8. Integraties & Marktplaats
Zendesk: The Zendesk marketplace has over 1,300 pre-built apps and custom apps. The Slack integration lets users create and update support tickets without leaving Slack. Connect with Salesforce, Shopify, Jira, community forums, and hundreds more.
Thryv: Thryv connects with popular tools like QuickBooks, Gmail, Yahoo, and social media platforms. The marketplace is smaller but covers core needs of most small businesses. Deep API access is limited compared to Zendesk’s marketplace.
⚠️ Waarschuwing: If your business uses many specialized software tools, Zendesk’s 1,300+ integrations give you far more flexibility. Thryv works best for businesses that want one platform for most tasks.
9. Prijsbepaling en kosten
Let’s compare Zendesk’s pricing and Thryv’s pricing details side by side.
| Plan | Zendesk | Thryv |
|---|---|---|
| Vrij | ❌ (Alleen 14-daagse proefperiode) | ✅ Gratis abonnement beschikbaar |
| Toegangsplan | $55 per agent per maand (Suite Team) | $244/maand (Marketingcentrum) |
| Middelste plan | $89/agent/maand (Suite Growth) | $299/maand (behouden) |
| Topplan | $115 per agent per maand (Suite Professional) | — |
Zendesk: Zendesk charges per agent per month. Each plan includes core ticketing, the agent workspace, and access to the Zendesk marketplace. The startup program gives qualifying businesses 6 free months.
Thryv: Thryv charges a flat monthly rate covering unlimited users. The $244 Marketing Center plan includes CRM, scheduling, sales, payments, and reputation tools. The $250 one time onboarding fee adds to the initial cost.
Verschillende scenario's
| Als u het nodig heeft... | Kiezen | Waarom |
|---|---|---|
| Een speciaal ticketsysteem voor ondersteuning | Zendesk | Speciaal ontwikkeld voor klantondersteuning |
| All-in-one customer relationship management | Thryv | CRM + payments + appointments in one tool |
| AI to handle 80%+ of support tickets | Zendesk | Toonaangevende ondersteuningsautomatisering |
| Online appointments & client portal | Thryv | 61% increase in bookings on average |
| Meer dan 1300 app-integraties | Zendesk | Largest marketplace in the category |
| Built-in payments & invoices | Thryv | ThryvPay built right in |
| Lokaal reputatiemanagement | Thryv | Synchroniseert automatisch meer dan 50 advertentiesites. |
💰 Jouw budget
Zendesk’s pricing starts at $55 per agent per month. For a solo operator, Thryv’s flat $244/month may cover more services for less. For teams of five or more support agents, Zendesk wins on total cost.
🔌 Jouw technologie-stack
Zendesk connects with over 1,300 apps, including Salesforce. Thryv works best when you want to replace several other tools with one platform rather than add another app.
🏪 Uw bedrijfstype
Thryv is built for local service businesses: salons, contractors, clinics, and similar owners. Zendesk is built for businesses managing high volumes of customer interactions across multiple channels.
🎓 Jouw ervaringsniveau
Thryv is intuitive and designed for non-technical employees. Zendesk is more powerful but has a steeper learning curve for advanced features like custom workflows and reporting.
🆓 Gratis proefversies en demo's
Zendesk offers a 14-day free trial on the full Suite Professional plan. Thryv offers a free demo and a Free Plan with limited access. Try both before you buy.
🛟 Ondersteuningsopties
Thryv provides 24/7 support to all users. Zendesk’s support level depends on your plan tier. Both give you center articles and onboarding help to get started.
Overstaphandleiding
Gebruik je al een van deze tools? Dit kun je verwachten als je overstapt.
🔄 Overstappen van Zendesk naar Thryv?
✅ Wat je eraan hebt:
- Built-in scheduling, payments, and invoices in one tool
- Geautomatiseerd reputatiemanagement voor meer dan 50 vermeldingen op verschillende websites.
- Vaste maandelijkse prijs — geen kosten per agent naarmate u groeit
❌ Wat je verliest:
- Enterprise-grade ticketing system with SLA tracking
- Access to 1,300+ apps in the Zendesk marketplace
- AI that auto-resolves 80%+ of support requests
📋 Zo schakel je over:
- Exporteer uw klantgegevens en ticketgeschiedenis vanuit Zendesk.
- Maak je Thryv-account aan en voltooi het onboardinggesprek.
- Import customer interactions into the Thryv Business Center
🔄 Overstappen van Thryv naar Zendesk?
✅ Wat je eraan hebt:
- Best-in-class ticketing systems with multi-agent support
- AI automation that resolves 80%+ of support tickets
- Access to 1,300+ integrations in the Zendesk marketplace
❌ Wat je verliest:
- Built-in online booking and appointments
- ThryvPay and direct invoice payments through a client portal
- Automatic 50+ listing site sync for local reputation
📋 Zo schakel je over:
- Export your customer data and contacts from Thryv
- Start your free trial of Zendesk Suite and configure channels
- Import contacts and connect existing apps via the marketplace
Wat onze recensie niet behandelde
This comparison focused on small to mid-sized businesses comparing customer service software with all-in-one CRM. We didn’t test enterprise SSO, deep API customization, or industry-specific compliance for either platform. Our observations are based on the March 2026 versions — features may have changed since then. If you manage 50+ users or have specialized needs, your priorities may differ from what we’ve covered.
Eindconclusie
| Categorie | Winnaar |
|---|---|
| 💰 Flexibele prijsstelling | Zendesk |
| 🎫 Ticketsysteem | Zendesk |
| 🤖 AI & Automatisering | Zendesk |
| 🔌 Integraties | Zendesk |
| 📊 Rapportage en analyses | Zendesk |
| 🏪 Alles-in-één oplossing voor kleine bedrijven | Thryv |
| 📅 Appointments & Payments | Thryv |
| ⭐ Reputatiemanagement | Thryv |
| 🏆 Algemene winnaar | Zendesk |
🏆 WINNAAR: Zendesk
Zendesk wint in deze vergelijking 5 van de 8 categorieën.
Het meest geschikt voor: Customer support teams, growing businesses, multi-channel operations
Zendesk en Thryv bedienen zeer verschillende klanten.
Zendesk is the clear pick for businesses needing serious customer support software with strong security and analytics.
Thryv shines for local service businesses needing an intuitive builder for appointments, invoices, and reviews.
If your main challenge is handling support tickets at scale, Zendesk wins every time.
If you’re a small business owner juggling appointments, invoices, reviews, and SMS marketing messages, Thryv may be all you need.
Pick the tool that fits your business and start serving customers better today.
Meer over Zendesk vergeleken
Here’s how Zendesk stacks up against other customer service software competitors:
Zendesk versus Freshdesk
Zendesk wint op de volgende punten: Diepgaande AI-automatisering, schaalbaarheid voor bedrijven, uitgebreide rapportagesuite
Freshdesk wint op de volgende punten: Lagere instapprijs, ruimer gratis abonnement.
Zendesk versus Intercom
Zendesk wint op de volgende punten: Volwassenheid van het ticketsysteem, meer dan 1300 integraties, analyses
Intercom wint op: Productrondleidingen, proactieve communicatie, nieuwer UI-ontwerp
Zendesk versus Help Scout
Zendesk wint op de volgende punten: AI-functies, omnichannel-ondersteuning, marktplaatsintegraties
Help Scout winnen op: Eenvoudigere interface, beter geschikt voor zeer kleine teams, lagere kosten
Zendesk versus Zoho Bureau
Zendesk wint op de volgende punten: AI-automatisering, integraties met externe partijen, diepgaande rapportage
Zoho Desk wint op de volgende punten: Lower price, native Zoho integration fit, free tier
Meer informatie over Thryv
Here’s how Thryv stacks up against other customer relationship management competitors:
Thryv vs Ga naar een hoger niveau
Thryv wint op: Gebruiksgemak, reputatiemanagement, ingebouwde betaalfuncties
GoHighLevel wint op: White-label opties, geavanceerdere marketingautomatisering
Thryv wint op: All-in-one platform, appointments, local business focus
ActiveCampaign wint op: Diepgaande e-mailmarketing, geavanceerde automatisering, lagere instapprijs
Thryv wint op: Built-in payments, reputation management, simpler setup
HubSpot wint op de volgende punten: Free CRM tier, content marketing tools, larger network of apps
Thryv wint op: Reputatiemanagement, planning, lokale zakelijke tools
Keap wint dankzij: Verkooppijplijnbeheer, geavanceerde CRM-functies
Thryv wint op: Eenvoud, ingebouwde betaalopties, prijzen voor kleine bedrijven.
Salesforce wint op de volgende punten: Diepgang, aanpassingsmogelijkheden en wereldwijde schaalbaarheid van Enterprise CRM.
Veelgestelde vragen
Waarvoor kan Zendesk het beste worden gebruikt?
Zendesk is best for managing high volumes of support tickets across email, live chat, phone, and social messaging. Major brands like Uber and Shopify use it to power customer experience.
Is Zendesk een CRM-tool?
Zendesk is mainly customer support software, not a traditional CRM. Zendesk Sell adds sales pipeline features for the sales team. Its core strength is ticketing and customer conversations.
Waarvoor wordt Thryv gebruikt?
Thryv is an all-in-one platform for small businesses. It combines customer relationship management, appointments, invoices, SMS marketing messages, and reputation management in one intuitive builder.
Is Zendesk gratis te gebruiken?
Zendesk doesn’t offer a permanent free plan. It provides a 14-day free trial of the Suite Professional plan. Qualifying startups can use Zendesk free for six months.
Is Thryv een CRM-systeem?
Yes, Thryv includes CRM as part of the Thryv Business Center. It manages customer interactions, leads, and deals, plus appointments, payments, and reputation tools beyond a typical CRM.
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