⚡ Kort oordeel:
- Prijzen: Keap CRM lists $299/month (annually billed). Agile CRM runs a free version plus paid tiers at $8.99, $29.99, and $47.99.
- Het meest geschikt voor: Keap suits small businesses that want sales and marketing automatisering with invoicing and payment processing built in. Agile CRM suits small and medium businesses on a tight budget.
- Belangrijkste verschil: Keap bundles a landing page builder, checkout forms, and a business line. Agile CRM adds sales gamification and a helpdesk instead.
- Onze keuze: Keap, rated 4.2 against 2.8 for Agile CRM. It automates more of the customer journey in one dashboard.
The cheaper CRM software is not always the safer bet.
Agile CRM costs a fraction of what Keap charges.
But price is the smallest gap between these two crm platforms.
One automates almost every stage of the sales process.
The other gives you an all in one crm at a great price with real reliability questions.
Overzicht
This Keap vs Agile CRM comparison covers pricing, key features, and ease of use.
We reviewed documentation, pricing pages, and user review sites for both crm platforms.
Our writers also spent hands-on time inside each system.
Those notes appear in the “What Our Team Noticed” blocks below.
By the end you will know which tool matches your growth goals.
Wat is Keap?
Keap is a customer relationship management platform for kleine onderneming eigenaren.
It was formerly known as Infusionsoft before the rebrand to Keap.
The keap app combines CRM, marketing automation, and e commerce tools in one dashboard.
It automates almost every stage of the sales journey.
Keap customers who use automation report saving 10 hours per week.
They also report a 38% increase in revenue generated.
🏆 Winnaar: Keap
Keap CRM automates follow-up, invoicing, and email campaigns from one place. Setup takes about 20 minutes. Free migration comes with onboarding.
Keap-prijzen
Here is what our gegevens shows for keap plans in 2026.
| Plan | Prijs | Het beste voor |
|---|---|---|
| Keap (Annually Billed) | $299/maand | Established small businesses running sales and marketing automation together |
Pricing verified August 2026.
Gratis proefperiode: Yes. Small businesses can explore keap features with a 14-day free trial that includes access to all features.
Geld-terug-garantie: No published refund window. Cancel before the trial ends to avoid the first monthly fee.
📌 Opmerking: Onboarding includes free migration and custom coaching. A dedicated customer success manager ships with every plan. Expert Coaching is a separate one-time setup fee of $499.
⚠️ Pricing conflict flagged: Our data source lists a single $299/month annually billed rate. Keap’s own materials describe three tiers — Lite from $79, Pro from $169, and Max from $199, each for 500 contacts, with $30 per extra user. Pricing also climbs as your contact list grows past each threshold. Check the vendor site before you buy.
Belangrijkste voordelen van Keap
Here is what makes Keap worth the higher price.
- Campagnebouwer: A visual flowchart tool for building campaigns and advanced automations. You create when-then logic with drag and drop tools.
- One dashboard for everything: The platform cuts the need for multiple tools by folding CRM, marketing, sales, and project tracking together.
- Invoicing and payment processing: Built-in invoicing plus many payment processing integrations. Checkout forms handle e commerce sales without a separate cart.
- Leadscore: The lead score assesses each prospect’s interest by engagement level. You score leads and prioritise the sales pipeline accordingly.
- 2,500+ third party integrations: Keap connects with more than 2,500 platforms and third party tools, including LinkedIn lead capture apps.
- Speciale zakelijke lijn: A separate line for calls and texts keeps personal and professional customer queries apart.
- Email deliverability: Keap claims a 99.5% deliverability rate for mail sent through the platform.
The screenshot above shows how the contact record and pipeline sit side by side.
Wat ons team opmerkte
Ons schrijver signed up for Keap and spent several days building sales campaigns. Here is what stood out from that hands-on time:
Voordelen en nadelen van Keap
✅ Voordelen
- Automation templates and a drag-and-drop builder make advanced automations easy to create
- Setup takes as little as 20 minutes, with free migration and a dedicated customer success manager
- Built-in invoicing and payment processing remove the need for separate e commerce tools
- Integrates with more than 2,500 platforms and third party tools
- 24/7 chat support plus phone support Monday through Friday for U.S. customers
❌ Nadelen
- Pricing is high enough to deter new small businesses and entry-level entrepreneurs
- Costs climb sharply once your contact list crosses each contact threshold
- Expert Coaching carries a one-time $499 charge on top of the monthly fee
- The user community is not very active, so answers often come from support instead
Wat is Agile CRM?
Agile CRM is a cloud-based crm system built for small and medium businesses.
It has been in operation since 2013 and serves over 15,000 customers globally.
The company runs offices in India en de Filipijnen.
Agile CRM combines sales, marketing, and customer service in one interface.
That single view reduces data silos across marketing teams and sales teams.
G2 Crowd has recognised it as a leader in its category.
🥈 Runner Up: Agile CRM
Agile CRM offers a free version for up to 10 users. Paid tiers add marketing automation, helpdesk, and web engagement tracking at a great price.
Agile CRM-prijsstelling
Agile CRM prices per user per month across four tiers.
| Plan | Prijs | Het beste voor |
|---|---|---|
| Vrij | Vrij | Up to 10 users testing contact management |
| Starter | $8.99 | Solo founders who need a sales pipeline and email campaigns |
| Normaal | $29.99 | Growing marketing teams using marketing automations |
| Onderneming | $47.99 | Larger sales teams needing analytics and sales forecasting |
Pricing verified August 2026.
Gratis proefperiode: The free version covers up to 10 users, so you can trial the crm software without a card.
Geld-terug-garantie: No published refund policy. Billing is monthly, and you cancel from account settings.
📌 Opmerking: There is no setup fee. Paid plans typically land between $8.99 and $9.99 per user in 2026, which keeps the price low for small teams and new employees.
⚠️ Waarschuwing: Reviewers report that email sending has gone weeks without working, and that deliverability halved twice in one year. Test the free version with a real contact list before you commit money.
Belangrijkste voordelen van Agile CRM
Here is where Agile CRM earns its keep.
- Free plan for 10 users: Few competitors give away that many seats. You can roll the crm system out across a team before any budget approval.
- 360-degree contact management: Every contact record shows the full history of customer interactions and customer data in one place.
- Verkoopgamificatie: Leaderboards and badges push friendly competition across the sales team. Most crm platforms skip this entirely.
- Built-in telephony and helpdesk: Calls, mail management, and automated ticketing handle customer queries without extra software.
- Web engagement tracking: You gauge visitor behaviour and trigger automated email campaigns from what people do on your site.
- Calendar booking: Leads book meetings directly on your calendar, syncing with Google Calendar or Outlook.
- Multichannelmarketing: Email, social, and mobile apps all feed the same customer journey.
The dashboard above groups deals, tasks, and web engagement into a single view.
Wat ons team opmerkte
Our writer set up a free Agile CRM account and imported a test contact list. Here is what stood out:
The walkthrough below covers the same account in more detail.
Voordelen en nadelen van Agile CRM
✅ Voordelen
- Free plan for up to 10 users, which is rare among crm platforms
- Paid tiers start at $8.99 per user, well under most all in one crm rivals
- Sales gamification with leaderboards and badges lifts sales enablement
- Drag-and-drop workflow builder handles follow-ups, lead scoring, and data entry
❌ Nadelen
- Reviewers describe email delivery rates falling sharply with no fix in sight
- Rapportage tools are described as poorly configured and hard to trust
- Limited customisation for larger firms that need deep custom fields and data mapping
- Support answers vary between agents, and bug fixes can take up to two weeks
Functievergelijking
We compared ten areas that matter most when you pick a CRM. Each one covers how both tools handle the same job.
| Functie | Keap | Agile CRM |
|---|---|---|
| Startprijs | $299/maand | Free / $8.99 |
| Gratis versie | ❌ | ✅ |
| Landingspagina-builder | ✅ | ❌ |
| Facturering en betalingsverwerking | ✅ | ❌ |
| Verkoopgamificatie | ❌ | ✅ |
| Helpdesk / Ticketing | ❌ | ✅ |
| Business Line for Calls & Texts | ✅ | ✅ |
| Leadscore | ✅ | ✅ |
| Integraties met derden | 2,500+ | Beperkt |
| Het beste voor | E commerce businesses automating the full sales process | Budget-conscious small and medium businesses |
1. Contactbeheer
Keap: Every contact record holds notes, tags, orders, and the full customer journey. You segment the contact list with tags, then fire email marketing campaigns at each segment. Custom fields let you track whatever your sales process needs.
Agile CRM: Contact management gives a 360-degree view of customer interactions in one screen. Search, tags, and custom fields all work as expected. Documentation notes that deep data mapping is limited for larger firms.
2. Sales Pipeline and Deals
Keap: The visual sales pipeline shows every deal by stage. Lead scoring ranks prospects so your sales team works the hottest new lead first. Moving a card can trigger automated actions further down the pipeline.
Agile CRM: Deals management uses the same drag and drop board idea across multiple sales pipelines. Milestones and deal values feed the sales forecasting view. Gamification badges sit on top to keep reps competing.
3. Marketingautomatisering
Keap: The Campaign Builder is a visual flowchart for building campaigns. You pick from a broad library of workflow templates or build advanced automations with drag and drop tools. This is the strongest part of the whole keap crm package.
Agile CRM: Marketing automation covers email, social, and mobile in one workflow canvas. Marketing teams get A/B testing and personalisation for email campaigns. The builder is simpler than Keap’s, which cuts both ways.
4. Sales Automation and Lead Management
Keap: Lead management and tracking runs on when-then logic. Automated tasks handle follow-ups and notifications based on customer interactions. Keap customers who use automation report saving 10 hours per week on automated tasks alone.
Agile CRM: Sales automation removes manual data entry, follow-ups, and lead scoring. Web forms and lead capture feed straight into the pipeline. It covers the basics well without the depth of Keap’s advanced automations.
5. E-mailmarketing
Keap: Email marketing sends hyper-targeted messages based on CRM tags and segments. The platform claims a 99.5% deliverability rate. Broadcasts, nurture sequences, and cross sells all run from the same editor.
Agile CRM: Email marketing supports A/B testing and personalisation, and the template editor looks clean. Reviewers call that editor inflexible once you step outside its parameters. Several also report delivery rates dropping over time.
⚠️ Waarschuwing: Email deliverability is the single biggest complaint about Agile CRM. If email marketing drives most of your repeat business, send a real batch during the free trial and check the numbers yourself.
6. Landing Pages and Web Forms
Keap: The landing page builder ships inside the platform. You can publish one landing page or connect multiple landing pages to the same campaign, and each web form drops leads straight into the CRM. Checkout forms turn a landing page into a paid order.
Agile CRM: Landing pages and forms exist, but the builder is basic next to Keap’s. Company records group contacts by organisation, which helps B2B sales marketing teams. Most users pair it with a dedicated page tool.
7. Business Line, Text and Scheduling
Keap: A dedicated business line handles calls and texts from inside the app. Personal and work conversations stay separate. Tekst and email sit in the same thread on each contact record.
Agile CRM: Built-in telephony covers calls, and the online calendar lets leads book meetings themselves. It syncs with Google Calendar and Outlook. Mobile apps keep the same data available on the road.
8. AI-tools en -analyses
Keap: Keap AI drafts email copy and suggests automation from plain language prompts. That shortens the gap between an idea and a live campaign. Reporting focuses on sales and marketing performance rather than deep analytics.
Agile CRM: Reports cover deals, calls, and email campaigns, and AI agents for lead scoring and predictive analytics are rolling out through 2026. Reviewers currently rate the reporting tools poorly and call the configuration confusing.
9. Klantenservice en ondersteuning
Keap: Support runs 24/7 chat, email, and phone support Monday through Friday for U.S. customers. Onboarding adds checklists, videos, and training webinars, plus free on-demand product training and a knowledge base. There is no in person training.
Agile CRM: A built-in helpdesk automates ticketing so you can answer customer queries inside the same tool. Feedback on Agile’s own support is split: some reviewers call it great support, others say answers differ by agent and fixes take up to two weeks.
10. Prijsbepaling en kosten
This is where the two products separate most sharply.
| Planniveau | Keap | Agile CRM |
|---|---|---|
| Vrij | ❌ | Gratis (tot 10 gebruikers) |
| Invoer | — | Starter: $8.99 |
| Midden | — | Regular: $29.99 |
| Bovenkant | $299/maand (jaarlijks gefactureerd) | Enterprise: $47.99 |
Keap: At $299 per month billed annually, this is a serious commitment for a small business. What you get back is one system instead of five, including e commerce features and payment processing. That maths works once the automation replaces real tools you already pay for.
Agile CRM: The free version and $8.99 Starter tier make this one of the cheapest ways into an ecommerce crm. There is no setup fee and no long contract. The trade-off is reliability, not features.
Verschillende scenario's
| Als u het nodig heeft... | Kiezen | Waarom |
|---|---|---|
| Een gratis versie om mee te beginnen. | Agile CRM | 10 free users, no card |
| Facturering en betalingsverwerking | Keap | Built in, no extra tool |
| Reliable email at scale | Keap | Claims 99.5% deliverability |
| A helpdesk inside your CRM | Agile CRM | Automated ticketing included |
| Deep advanced automations | Keap | Campaign Builder flowcharts |
| De laagst mogelijke prijs | Agile CRM | From $8.99 per user |
💰 Jouw budget
Keap’s monthly fee only makes sense once automation replaces tools you already pay for. If cash is tight this quarter, Agile CRM costs less than a lunch per user.
🔌 Jouw technologie-stack
Keap plugs into more than 2,500 platforms, so odd tools usually have a path in. Agile CRM supports third party integrations too, but the catalogue is much shorter.
🛒 Your Business Strategy
If your business strategy leans on selling online, Keap’s checkout and order tools keep e commerce businesses in one system. Service firms without carts will not miss them.
🎓 Jouw ervaringsniveau
Keap is user friendly enough that many teams finish setup in about 20 minutes. Agile CRM is simpler still, though its depth runs out faster.
🆓 Gratis proefversies en demo's
Keap gives a 14-day free trial with every feature unlocked. Agile CRM’s free plan runs indefinitely for up to 10 users, so you can test longer.
🛟 Ondersteuningsopties
Keap ships onboarding services with a success manager, phone support, and training webinars. If you have ever needed assistance at 2am, the 24/7 chat matters.
Overstaphandleiding
Already running one of them? Here is what changes if you move.
🔄 Overstappen van Keap naar Agile CRM?
✅ Wat je eraan hebt:
- A far lower bill, starting from a free plan for 10 users
- A built-in helpdesk for tickets and customer service
- Verkoopgamificatie met scoreborden en badges
❌ Wat je verliest:
- Invoicing, checkout forms, and native payment processing
- The Campaign Builder and its library of workflow templates
- A dedicated success manager and free migration help
📋 Zo schakel je over:
- Export contacts, tags, and orders from Keap as CSV files
- Open a free Agile CRM account and map your custom fields
- Rebuild your top three sales campaigns before cancelling Keap
🔄 Overstappen van Agile CRM naar Keap?
✅ Wat je eraan hebt:
- Stronger email deliverability, claimed at 99.5%
- A landing page builder, checkout forms, and invoicing in one place
- Free migration, coaching, and 24/7 chat during the move
❌ Wat je verliest:
- The free plan and the $8.99 entry price
- The helpdesk and ticketing workflow
- Leaderboards and badges for the sales team
📋 Zo schakel je over:
- Export your contact list and deal history from Agile CRM
- Start the 14-day trial and hand the files to the migration team
- Rebuild automations in the Campaign Builder, then switch your web form links
Wat onze recensie niet behandelde
This comparison focused on small businesses and lean teams. We did not test enterprise SSO, custom API work, or bulk licensing for large employee counts. We also did not measure real-world conversion rates or track how many more leads either tool produced over a full quarter. Our notes reflect the August 2026 versions, and both products change their processes often.
Eindconclusie
| Categorie | Winnaar |
|---|---|
| 💰 Prijzen | Agile CRM |
| 🚀 Automation Depth | Keap |
| 📧 E-mailmarketing | Keap |
| 🛒 E-commercefuncties | Keap |
| 👶 Gebruiksgemak | Keap |
| 🔌 Integraties | Keap |
| 🎮 Sales Enablement Extras | Agile CRM |
| 🏆 Algemene winnaar | Keap |
🏆 WINNAAR: KEAP
Keap wint 5 van de 7 categorieën.
Het meest geschikt voor: e commerce businesses, solopreneurs automating follow-up, and mid-sized companies chasing growth goals
These two products are not really aimed at the same buyer. Keap sells depth, and charges for it. Agile CRM sells breadth at a great price, and asks you to accept some rough edges.
If money is the deciding factor, Agile CRM is the better fit. Its free version alone beats most trial offers, and $8.99 buys a working sales pipeline.
For everyone else, we recommend Keap CRM. It automates more of the sales process, and the built-in commerce tools help increase conversions without a second subscription. That is the takeaway from this Keap review of both tools.
Meer over Keap vergeleken
Keap offers a different mix from each of these rivals:
Keap vs Ga naar een hoger niveau
Keap wint dankzij: onboarding with free migration, cleaner invoicing, 24/7 chat support
GoHighLevel wint op: agency sub-accounts, white labelling, unlimited contacts on flat pricing
Keap wint dankzij: native checkout and orders, faster setup for solo owners, one flat platform fee
HubSpot wint op de volgende punten: free entry tier, reporting depth, a far larger app marketplace
Keap vs Pijpleiding
Keap wint dankzij: marketing automation, e commerce tools, text and business line handling
Pipedrive wint op: per-seat pricing, pipeline speed, a lighter learning curve for pure sales roles
Keap vs ActiveCampaign
Keap wint dankzij: invoicing and payments, phone and text tools, done-for-you onboarding
ActiveCampaign wint op de volgende punten: cheaper entry plans, deeper email testing, broader template library
Meer informatie over Agile CRM in vergelijking
Here is how Agile CRM lands against other options in this market:
Agile CRM versus Salesforce
Agile CRM scoort hoog op de volgende punten: price per user, faster setup, marketing automation included at entry level
Salesforce wint op de volgende punten: customisation, enterprise governance, a deep bench of certified partners
Agile CRM scoort hoog op de volgende punten: bundled sales pipeline, lower cost, marketing and service in one login
Zendesk wint op: ticket routing, support reporting, published uptime reliability
Agile CRM versus Freshsales CRM
Agile CRM scoort hoog op de volgende punten: gamification, helpdesk bundling, ten free seats instead of three
Freshsales wint op de volgende punten: email delivery consistency, mobile experience, clearer reporting
Agile CRM versus Capsule CRM
Agile CRM scoort hoog op de volgende punten: built-in telephony, campaign automation, web engagement tracking
Capsule wint op: interface polish, dependable email sending, simpler contact management
The video below walks through more alternatives in this category.
Veelgestelde vragen
Waarvoor wordt Keap gebruikt?
It organises leads and automates repetitive work for small businesses. The platform covers contacts, follow-up email, invoicing, checkout, and pipeline tracking from a single login.
Is Keap gebruiksvriendelijk?
Yes. Many teams finish setup in about 20 minutes. Onboarding adds checklists, videos, webinars, and a success manager, so most owners get running without technical help.
Hoe heet Infusionsoft tegenwoordig?
Infusionsoft is now Keap. The company rebranded to signal its focus on small business automation rather than enterprise software. It is the same product line, renamed.
Is Agile CRM echt gratis?
Yes, for up to 10 users. The free tier covers contacts, deals, and basic tasks. Paid plans start at $8.99 and add automation, helpdesk, and analytics.
Wat is het beste CRM-platform?
Salesforce holds the largest market share worldwide. The beste crm for you depends on size and budget. Between these two, Keap scores 4.2 against 2.8.
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