⚡ Kort oordeel:
- Prijzen: Freshsales CRM starts at $9/user/month. Folk CRM starts at $17.5/member/month.
- Het meest geschikt voor: Freshsales suits sales teams tracking deals. Folk suits small teams that want to build genuine connections.
- Belangrijkste verschil: Freddy AI scores leads and flags deal risk. Folk keeps contact management simple instead.
- Onze keuze: Freshsales CRM for most users, because it costs less per seat and covers more sales activities.
The cheaper tool is not always the weaker one.
Freshsales CRM costs about half what Folk CRM charges per seat.
Yet it ships with more crm features, not fewer.
Folk answers a different vraag about customer relationship management.
It asks how you build real relationships, not how you forecast revenue.
That gap decides which app belongs in your bedrijf.
Overzicht
This Folk vs Freshsales CRM comparison covers pricing, crm features, and ease of use.
We leggen ook uit voor wie elk hulpmiddel het meest geschikt is.
Ons schrijver spent hands-on time inside Folk directly.
Notes on Freshsales come from its documentation, pricing page, and G2 reviews.
By the end, you will know which crm software fits your team.
Wat is Freshsales CRM?
Freshsales CRM is een AI-gestuurd platform voor het beheren van verkoop, marketing en klantinteracties.
Het werd in 2016 gelanceerd als het tweede belangrijke product van Freshworks.
The cloud-based tool centralizes customer data and every touchpoint in one record.
Sales teams get visual pipelines, lead scoring, and a shared inbox.
Freshworks says over 67,000 customers worldwide use its products.
Watch the walkthrough below before you decide.
🏆 Winnaar: Freshsales CRM
A full sales platform with Freddy AI built in. Start a new account and test every tier free for 21 days.
Freshsales CRM-prijzen
Here is what Freshsales costs today. Three paid tiers, priced per user.
| Plan | Prijs | Het beste voor |
|---|---|---|
| Groei | $9 per gebruiker per maand | Kleine teams beginnen met een CRM-systeem. |
| Pro | $39 per gebruiker per maand | Groeiende verkoopteams hebben behoefte aan automatisering |
| Onderneming | $59 per gebruiker per maand | Grotere teams met maatwerk rapportage behoeften |
Pricing verified August 2026.
Gratis proefperiode: 21 days on every tier, with no credit card required to create an account.
Geld-terug-garantie: Freshworks does not publish a blanket refund window. Cancel before your renewal date to avoid the next charge.
📌 Opmerking: A free plan for up to 3 users covers most core features. Freshsales pricing has dropped over the years and now sits two to three times lower than it once did, which is why it reads as excellent value for small and medium sized businesses.
⚠️ Pricing conflict flagged: Our research notes list the entry paid plan at $11/user/month and Enterprise at $71/user/month. Our verified CSV data lists $9 and $59. The tables in this review use the verified figures. Check the Freshsales website before you purchase, since add ons and billing terms change.
Belangrijkste voordelen van Freshsales CRM
Dit is waarom Freshsales de moeite waard is om eens te bekijken:
- Freddy AI scoring: Freddy AI scores leads on behavior and profile. It also predicts deal risk and suggests the next best action to close winning deals.
- 360-graden klantbeeld: Every record holds a full timeline of customer interactions. You see each email, call, and note in one place.
- Ingebouwde communicatie: Phone, email, chat, and SMS sit inside a unified inbox. WhatsApp Business, Facebook Messenger, and LINE connect too.
- Visuele verkooppijplijn: Kanban boards track deal progress. Bottlenecks show up before they cost you the quarter.
- Reporting depth: Around a dozen predefined sales reports ship ready to use. Each one is fully customizable for generating forecasts.
- Freshworks-integratie: It ties into other Freshworks products like Freshdesk and Freshmarketer without extra setup.
- Mobiele toegang: De iOS en Android app supports offline access and call logging on the road.
Wat ons team opmerkte
Note: We have not had extended hands-on time with Freshsales CRM. The points above come from published documentation, the pricing page, and user reviews on G2 and Capterra, where the platform averages 4.5 out of 5.
Voordelen en nadelen van Freshsales CRM
✅ Voordelen
- Growth plan starts at $9 per user per month
- Freddy AI beoordeelt leads, voorspelt dealrisico's en suggereert de beste vervolgstappen.
- Built-in phone, email, chat, and SMS inside a unified inbox
- 21 dagen gratis proefperiode op elk abonnement, zonder creditcard.
- 24/5 ondersteuning voor alle abonnementen via telefoon, chat en e-mail.
❌ Nadelen
- Cluttered navigation and slow loading times
- Around 385 integrations is fewer than older rivals offer
- Missing some functionality found in HubSpot and Salesforce
Wat is Folk CRM?
Folk is a lightweight CRM built around contact management, not quotas.
Its interface looks like a collaborative spreadsheet you already know how to read.
You organize contacts into groups instead of drowning in fields.
The tool is aimed at individuals and small teams who want real relationships.
People often compare it to other tools like Airtable and Begrip.
Here is a closer look at how the app works day to day.
🥈 Runner Up: Folk CRM
The simplest way to organize contacts and follow up. Best for agency owners, founders, and partnerships work.
Folk CRM-prijzen
Folk charges per member. Here are the three tiers.
| Plan | Prijs | Het beste voor |
|---|---|---|
| Standaard | $17,50 per lid per maand | Solo-oprichters en freelancers |
| Premie | $35 per lid per maand | Small teams sharing one contact base |
| Aangepast | $70 per lid per maand | Agencies needing deeper controls |
Pricing verified August 2026.
Gratis proefperiode: 14 days. Folk uses a self-serve model, so you can explore features without pressure from sales reps.
Geld-terug-garantie: None published. The trial is your test window, so use it before you purchase a full year.
📌 Opmerking: There is no free plan. Every seat is billed, so a five-person team pays five times the listed rate.
⚠️ Pricing conflict flagged: Our research notes list Folk at $20 and $40 per user per month. Our verified CSV data lists $17.5 and $35. The table above uses the verified figures. Confirm on the Folk site before you buy.
Key Benefits of Folk CRM
Here is where Folk earns its keep:
- Magische velden: A custom field type that uses AI to fill in missing details. It cleans and enriches contact data before outreach.
- Chrome-extensie: Add contacts straight from LinkedIn without leaving your browser. The extension pulls names, companies, and job details.
- Inbox sync: Connect Gmail or Outlook to import contacts and email history. Folk merges duplicates so you stop tracking the same person twice.
- Group-based organization: You organize contacts into groups per project. Fundraising, hiring, and partnerships each get their own space.
- Mail merge outreach: Collaborative mail merge sends personalized bulk email. Shared templates keep a small team on message.
- Kanban pipeline: A visual board tracks deals without heavy setup. Most people get running in an afternoon.
- Meerdere toepassingsmogelijkheden: It handles events, partnerships, and fundraising, not just sales.
Wat ons team opmerkte
Our writer signed up for Folk and spent several days moving a real contact list into it. Here is what stood out:
The screenshots below show the same workflow inside the app.
Folk CRM Pros & Cons
✅ Voordelen
- Incredibly easy to learn, even if you have never used a CRM
- Magic Fields clean and enrich contact data automatically
- Works for multiple use cases like fundraising and event follow-up
- Chrome-extensie voegt contacten van LinkedIn toe met één klik.
❌ Nadelen
- No advanced reporting views for pipeline analysis
- Geen automatische registratie van vergaderingen of telefoongesprekken.
- Reviewers report trouble importing emails and managing contact data
- Not built for larger sales teams or complex sales processes
Functievergelijking
Now let’s put both CRM tools side by side. We’ll walk through eleven areas, then finish with pricing.
| Functie | Freshsales CRM | Volks-CRM |
|---|---|---|
| Startprijs | $9 per gebruiker per maand | $17,50 per lid per maand |
| Gratis plan | ✅ | ❌ |
| Gratis proefperiode | 21 dagen | 14 dagen |
| AI-assistent | ✅ Freddy AI | ✅ Magische velden |
| Built-in Phone Calls | ✅ | ❌ |
| Geavanceerde rapportage | ✅ | ❌ |
| Chrome-extensie | ❌ | ✅ |
| Mobiele app | ✅ | ❌ |
| Integraties | Around 385 | Core tools only |
| Het beste voor | Sales teams closing deals | Small teams building relationships |
1. Contactbeheer
Freshsales CRM: Every contact record carries a complete history of each touchpoint. You get a 360-degree view of emails, calls, chats, and notes on one screen. That depth helps when several reps talk to the same person.
Folk CRM: Folk treats contacts like rows you can search, sort, and tag. You organize contacts into groups per project rather than one giant database. It is lighter, though the details you capture depend on what you type in.
2. Beheer van de verkooppijplijn
Freshsales CRM: The visual sales pipeline uses Kanban boards to track deal progress. Sales sequences push each deal forward on a schedule you set. Stalled stages surface as bottlenecks before the quarter closes.
Folk CRM: Folk offers a Kanban-style board for its sales pipeline too. Setup takes minutes because there are fewer settings to configure. The trade-off is thinner deal data behind each card.
⚠️ Waarschuwing: Folk does not automatically log meetings or phone calls. If your pipeline depends on call activity, you will be entering that by hand.
3. Lead Tracking and Scoring
Freshsales CRM: Freddy AI scores leads based on behavior and profile, which lifts conversion rates. It flags deal risk vroeg and recommends the next best action. Event tracking and one-click phone round out the lead workflow.
Folk CRM: Folk tracks leads through simple statuses and reminders. There is no predictive scoring model behind it. You decide who matters, then set reminders so nobody slips.
4. Email Outreach and Automation
Freshsales CRM: You can send personalized bulk emails and monitor activity on each one. Email automatisering runs through sales sequences with branching steps. Open and click data feeds straight back into lead scores.
Folk CRM: Collaborative mail merge sends personalized bulk outreach from shared templates. Outreach is mostly email, with limited support for other channels. For a founder emailing 200 people, that is usually enough.
5. Company Records and Lead Capture
Freshsales CRM: Web forms capture new leads and drop them into the right pipeline automatically. Companies link to their contacts and open deals. Collected data then powers personalized marketing campaigns.
Folk CRM: Company records sit alongside people records and stay easy to scan. You can search across companies and see who you know inside each one. There is no native web form to capture inbound leads.
6. AI Features: Freddy AI vs Magic Fields
Freshsales CRM: Freddy AI works as a co-pilot across the whole platform. It drafts replies, scores leads, and answers questions about your customer data. The focus is on selling faster.
Folk CRM: Magic Fields point AI at your records instead of your inbox. Ask for a company size or a role, and the field fills itself. It is narrower, but it keeps contact data clean.
7. Social Selling and Multichannel Outreach
Freshsales CRM: Omnichannel communication covers email, phone, WhatsApp Business, and Facebook Messenger. Smart AI agents can respond to routine questions on those channels. LINE is supported as well.
Folk CRM: Folk leans on LinkedIn for social selling. You add contacts from a profile and note where the conversation started. Messaging still happens outside the app.
8. Integrations, Chrome Extension and Add Ons
Freshsales CRM: The marketplace lists around 385 integrations and add ons. You can integrate with Google, Microsoft 365, Slack, and Zoom out of the box. It links tightly to other Freshworks products such as Freshdesk and Freshmarketer. Native connectors to third-party apps are thinner than the count suggests.
Folk CRM: The Chrome extension is the headline integration. It pulls people from LinkedIn into a group in seconds. Gmail and Outlook sync brings email history across automatically.
9. Partnerships, Events and Multiple Use Cases
Freshsales CRM: Freshsales is built for sales first. You can bend it toward partnerships or recruiting, but the fields and reports assume a deal cycle. That structure is helpful for revenue and heavy for anything else.
Folk CRM: This is Folk’s home turf. Fundraising, events, hiring, and partnerships each get a group with their own columns. For example, an agency can keep 40 partner conversations in one board. For temporary use cases like event follow-up, that flexibility beats a full sales CRM.
10. Reporting and Deal Tracking
Freshsales CRM: Around a dozen predefined sales reports ship ready to edit. AI insights help with generating forecasts and tracking team performance. This is the clearest gap between the two products.
Folk CRM: Folk lacks advanced reporting views, which limits deeper analytics. You can filter a board and count what you see. Anything past that means exporting to a spreadsheet.
11. Support and Customer Service Tools
Freshsales CRM: Support runs 24/5 on every plan via phone, chat, and email. Freshdesk OMNI extends the same record into service tickets. Beveiliging and access controls tighten as you move up tiers.
Folk CRM: Support is email-based with a help center behind it. There is no ticketing product attached. For a two-person team, that is rarely a problem.
12. Prijsbepaling en kosten
Laten we de prijsplannen eens naast elkaar vergelijken.
| Laag | Freshsales CRM | Volks-CRM |
|---|---|---|
| Invoer | Groei: $9 per gebruiker per maand | Standard: $17.5/member/month |
| Midden | Pro: $39 per gebruiker per maand | Premium: $35/member/month |
| Bovenkant | Zakelijk: $59 per gebruiker per maand | Custom: $70/member/month |
Freshsales CRM: Growth at $9 per user is the cheapest entry point here by a wide margin. Reviewers on Capterra and G2 call it excellent value for small and medium sized businesses. Enterprise at $59 still lands under Folk’s top tier.
Folk CRM: Standard at $17.5 per member costs nearly double the Freshsales entry plan. Premium at $35 does undercut Freshsales Pro by $4. You are paying for simplicity rather than depth.
💡 Pro-tip: Run both free trials at the same time with the same 50 contacts. Twenty-one days on one and fourteen on the other is enough to see which app you actually open each morning.
Verschillende scenario's
| Als u het nodig heeft... | Kiezen | Waarom |
|---|---|---|
| Laagste maandelijkse kosten | Freshsales CRM | $9 vs $17.5 entry price |
| Snelste installatie | Volks-CRM | Spreadsheet layout, no training |
| Lead scoring and forecasts | Freshsales CRM | Freddy AI plus real reports |
| Fundraising or event follow-up | Volks-CRM | Groups fit temporary use cases |
| Built-in calls and SMS | Freshsales CRM | Unified inbox, no add ons |
| LinkedIn-heavy prospecting | Volks-CRM | Chrome extension adds contacts fast |
💰 Jouw budget
Freshsales starts at $9 per user and offers a free plan for up to 3 users. Folk has no free tier, so a three-person team pays $52.50 a month before anything else.
🔌 Jouw technologie-stack
Already running Freshdesk or Freshmarketer? Freshsales connects to other Freshworks products with almost no setup. If your day lives in Gmail and LinkedIn, Folk will feel closer to home.
📝 Jouw verkoopproces
Multi-stage deals with several reps on the same account need Freshsales. A founder chasing partnerships one message at a time needs less machinery than that.
🎓 Jouw ervaringsniveau
Folk is one of the easiest CRM tools to pick up cold. Freshsales has more power, though reviewers describe the navigation as cluttered at first.
🆓 Gratis proefversies en demo's
Freshsales gives you a 21-day free trial with no credit card required. Folk gives you 14 days and a self-serve signup with no sales call attached.
🛟 Ondersteuningsopties
Freshsales includes 24/5 phone, chat, and email support on every plan. Folk keeps support to email and documentation, which suits smaller teams.
Overstaphandleiding
Already using one of these? Here is what changes when you move.
🔄 Switching from Freshsales CRM to Folk?
✅ Wat je eraan hebt:
- A far simpler interface your team learns in one sitting
- A Chrome extension that adds contacts from LinkedIn direct
- Groups that fit non-sales work like fundraising and events
❌ Wat je verliest:
- Freddy AI lead scoring and deal-risk alerts
- Built-in phone, SMS, and the unified inbox
- Customizable sales reports and the mobile app
📋 Zo schakel je over:
- Export contacts, companies, and deals from Freshsales as CSV files
- Create a new account in Folk and connect Gmail or Outlook
- Import each CSV into its own group, then set reminders for open deals
🔄 Switching from Folk to Freshsales CRM?
✅ Wat je eraan hebt:
- Freddy AI scoring, deal-risk flags, and next-best-action prompts
- Phone, email, chat, and SMS inside one shared inbox
- Customizable reports plus a mobile app with offline access
❌ Wat je verliest:
- Magic Fields and the spreadsheet-style editing view
- The LinkedIn Chrome extension for one-click capture
- The relaxed structure that suits partnerships and events
📋 Zo schakel je over:
- Export each Folk group to CSV, keeping the group name as a tag column
- Start the 21-day free trial and map your fields during import
- Rebuild your pipeline stages, then turn on Freddy AI scoring
Wat onze recensie niet behandelde
This comparison focused on individuals and small teams. We did not test bulk data migration at scale, custom API work, or security and compliance reviews that larger buyers run before signing. Enterprise contracts and negotiated pricing were also outside our scope. If you manage 50 or more seats, your priorities will differ from what we covered here.
Eindconclusie
| Categorie | Winnaar |
|---|---|
| 💰 Prijzen | Freshsales CRM |
| 🚀 Kernfuncties van CRM | Freshsales CRM |
| 🤖 AI Assistance | Freshsales CRM |
| 📊 Rapporteren | Freshsales CRM |
| 🔌 Integraties | Freshsales CRM |
| 🛟 Ondersteuning | Freshsales CRM |
| 👶 Gebruiksgemak | Volks-CRM |
| 🎯 Multiple Use Cases | Volks-CRM |
| 🏆 Algemene winnaar | Freshsales CRM |
🏆 WINNAAR: FRESHSALES CRM
Freshsales CRM wins 6 out of 8 categories.
Het meest geschikt voor: sales teams tracking deals, small and medium sized businesses on a budget, companies that want AI scoring without a big spend
These two products answer different questions. Freshsales is a sales engine. Folk is an address book with manners.
Freshsales takes the win because it costs less per seat and still covers phone calls, reporting, and automation. Both scored 4.0 in our ratings, so price and feature depth broke the tie.
Folk is genuinely better at one thing: keeping a human list of people you want to build genuine connections with. If your work is partnerships, fundraising, or agency business development, that matters more than a forecast chart.
For everyone else who needs a full customer relationship management platform, Freshsales is the safer purchase.
Meer over Freshsales CRM vergeleken
Hieronder een vergelijking van Freshsales met andere CRM-software:
Freshsales wint op de volgende punten: a $9 entry seat, built-in phone and SMS at every tier, tighter links to other Freshworks products
HubSpot wint op de volgende punten: a much larger app marketplace, deeper marketing automation, stronger content and learning resources
Freshsales CRM versus Zoho CRM
Freshsales wint op de volgende punten: a cleaner onboarding path, 24/5 support included on all plans, Freddy AI available lower down the tiers
Zoho CRM scoort hoog op de volgende punten: a wider bundled product suite, more granular customization, lower cost at the top tier
Freshsales CRM versus Pijpleiding
Freshsales wint op de volgende punten: a free plan for up to 3 users, native calling and SMS, AI lead scoring at no extra cost
Pipedrive wint op: faster pipeline setup, snappier page loads, a more focused deal-first layout
Freshsales CRM versus Salesforce
Freshsales wint op de volgende punten: price at every tier, setup you can finish without a consultant, support included rather than sold separately
Salesforce wint op de volgende punten: unmatched customization, a vast partner network, reporting built for complex org structures
More of Folk CRM Compared
Here is how Folk compares with other CRM tools:
Folk wint op: a spreadsheet layout anyone can read, the LinkedIn Chrome extension, groups for non-sales use cases
Pipedrive wint op: deal forecasting, activity reminders tied to stages, far deeper reporting
Volk versus Capsule CRM
Folk wint op: AI-powered Magic Fields, collaborative mail merge, a more modern editing view
Capsule CRM scoort hoog op: a genuinely free starter tier, task management built in, longer track record with kleine onderneming gebruikers
Folk wint op: speed of setup, contact enrichment quality, a lighter learning curve for first-time CRM users
CRM wint maandag op de volgende punten: workflow automation, dashboards and charts, connecting sales work to wider project boards
Veelgestelde vragen
Wat is folk CRM?
Folk is a lightweight contact management app for individuals and small teams. It looks like a shared spreadsheet and handles outreach, reminders, and simple pipelines across several use cases.
Is Freshsales een CRM-systeem?
Yes. Freshsales is the cloud CRM from Freshworks, launched in 2016. It manages contacts, deals, and campaigns, with Freddy AI scoring leads and suggesting next steps.
Is Folk een goed CRM-systeem?
It is good for relationship work and weak for sales analytics. Small teams love how fast it is to learn. Larger sales teams outgrow it quickly.
Hoeveel kost het aan mensen?
Standard costs $17.5 per member each month. Premium is $35 and Custom is $70. A 14-day free trial lets you test before you pay.
Wat zijn de voordelen van Freshsales?
Low entry pricing, Freddy AI lead scoring, built-in phone and SMS, around 385 integrations, a 21-day free trial, and 24/5 support on every plan.
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