

⚡ Kort oordeel:
- Prijzen: Koper CRM starts at $9/seat/month. Nutshell CRM Vanaf $13 per gebruiker per maand.
- Het meest geschikt voor: Copper for teams living inside the Gmail inbox. Nutshell for B2B teams that want sales automatisering plus marketing tools.
- Belangrijkste verschil: Copper is a Chrome extension CRM built around Google Workspace. Nutshell is a standalone sales CRM with email marketing built in.
- Onze keuze: Copper CRM, rated 3.5 versus 2.8, wins for Google-first small businesses.

Your CRM software should not feel like a second job.
Copper CRM and Nutshell CRM both promise to kill manual data entry.
They go about it in two different ways.
Copper lives inside Gmail and Google Calendar as a Chrome extension.
Nutshell is a standalone sales CRM with marketing tools attached.
Overzicht
This Copper CRM vs Nutshell CRM comparison covers pricing, features, and day-to-day functionality.
Onze schrijvers hebben beide tools uitgebreid uitgeprobeerd.
Die bevindingen staan in de onderstaande secties onder 'Wat ons team heeft opgemerkt'.
We also pulled from vendor documentation and G2 review pages.
By the end, you will know which CRM fits your sales process.
Wat is Copper CRM?
Copper is a customer relationship management tool built only for Google Workspace.
It launched in 2012 as a simple Gmail extension.
Its job back then was to automate data entry from email.
Today it is a full CRM for Google Workspace, formerly G Suite.
Copper claimt wereldwijd meer dan 30.000 CRM-klanten te hebben, waaronder Google zelf.
Most users are small to mid-sized companies that live in Google products.

The short review below walks through the interface at a normal working pace.

🏆 Winnaar: Copper CRM
Copper puts your CRM inside Gmail and Google Calendar. You create leads and tasks directly from an email thread. New contacts fill themselves in from message data.
Copper CRM-prijzen
Copper CRM pricing runs across four seats-based tiers.
| Plan | Prijs | Het beste voor |
|---|---|---|
| Starter | $9 per stoel per maand | Organizing contacts only, no pipeline |
| Basis | $23 per stoel per maand | Up to 2,500 contacts and one pipeline |
| Professioneel | $59 per stoel per maand | Workflow automation and 15,000 contacts |
| Bedrijf | $99 per stoel per maand | Email sequence sending and website tracking |
Pricing verified August 2026.

Gratis proefperiode: 14 days, so you can test the site and sync before paying.
Geld-terug-garantie: None published. Cancel before your renewal date instead.
📌 Opmerking: The Starter plan ships with limited features and no pipeline functionality. It only organizes contacts. The Professional plan adds workflow automation and custom rapportage.
⚠️ Pricing conflict: Our CSV lists annual rates. Copper’s site shows higher figures when paid monthly, such as $29 for Basic and $134 for the Business tier. Check the vendor page before you buy.
Belangrijkste voordelen van Copper CRM
Here is what makes Copper worth a look:
- Integratie met Google Workspace: Emails, meetings, and contact data sync on their own. Copper’s integration reaches Google Calendar, Google Drive, Google Docs, and Google Sheets.
- Work from the inbox: Create and update leads, people, companies, and tasks directly from Gmail and Google Calendar.
- Minder handmatige gegevensinvoer: Records populate themselves from Gmail. Your sales reps stop retyping the same details.
- Visuele pijplijnen: Create pipelines for deals and projects. Multiple pipelines let one team track sales and delivery separately.
- Email engagement tracking: Copper shows when someone opened a message and what they clicked.
- Gebruiksvriendelijke API: Reviewers rate the API as easier to build against than other CRMs like HubSpot.
- Beveiliging basics: Data encryption, two-factor authentication, and Google’s own security standards.

Start the 14-day trial if that list matches how your team already works.
Wat ons team opmerkte
Ons schrijver ran Copper alongside a live Gmail inbox for several days. Here is what stood out from that time.

Voordelen en nadelen van Copper CRM
✅ Voordelen
- Google Workspace integration is unmatched by other CRM tools
- Chrome extension puts the CRM inside your Gmail inbox
- Familiar interface means faster onboarding for Google users
- Automated emails send from your own Gmail account
- Transparent pricing with no hidden developer costs
❌ Nadelen
- Pricing is high for the functionality on offer
- Cannot be used natively by companies on Microsoft 365
- Contact management has been reported as unreliable by some users
- Marketing functionality is clunky and runs through Outfunnel
Wat is Nutshell CRM?
Nutshell CRM is a cloud-based sales CRM for small to mid-sized B2B teams.
It packs contact management, pipelines, and email marketing into one page.
The company aims for core functionality at an affordable price.
Nutshell works with Google Workspace, Microsoft 365, Outlook, and Slack.
Zapier adds over 5,000 more apps to that list.
Reviewers rate it as one of the easier CRM tools to learn.

This walkthrough shows the boards, dashboards, and reports in motion.

🥈 Runner Up: Nutshell CRM
Nutshell bundles sales automation and email marketing in one plan. Every customer gets free live support and free data migration. Contacts are unlimited on every tier.
Nutshell CRM-prijzen
Nutshell plans are sold per user across five tiers.
| Plan | Prijs | Het beste voor |
|---|---|---|
| Fundering | $13 per gebruiker per maand | A single user or a first sales team |
| Groei | $25 per gebruiker per maand | Teams that need a reporting suite |
| Pro | $42 per gebruiker per maand | Personal email sequences and multiple pipelines |
| Bedrijf | $59 per gebruiker per maand | Full reporting suite, audit log, custom fields |
| Onderneming | $79 per gebruiker per maand | Larger teams needing priority support |
Pricing verified August 2026.

Gratis proefperiode: 14 days, with no card needed to view the product.
Geld-terug-garantie: None listed. You can downgrade or cancel each month.
📌 Opmerking: Every plan includes unlimited contacts, no data limits, free data migration, and free live support. That last part is rare at this price.
⚠️ Waarschuwing: Costs climb fast as you add seats. Five people on the Business tier costs $295 per month before any add ons.
Belangrijkste voordelen van Nutshell CRM
Here is where Nutshell earns its keep:
- Marketing without extras: Email marketing, landing pages, and web forms ship inside the CRM software.
- Verkoopautomatisering: Lead routing, follow-up notifications, and email sequences cut repetitive work for sales reps.
- Four pipeline views: Board, List, Map, and Chart. The Map view helps teams that work sales territories.
- Looddetectie: VisitorIQ flags companies visiting your site. ProspectorIQ surfaces a new lead from its database.
- Gratis live ondersteuning: Live chat and email support on every plan, with priority support for enterprise teams.
- No data limits: Unlimited contacts on all plans. You import new contacts from a CSV file at any time.
- Mobiele apps: Oorspronkelijk iOS and Android apps give you access from any device, with calendar sync and click-to-call.

Test those marketing tools during the trial before you commit a full team.
Wat ons team opmerkte
Our writer built a test funnel in Nutshell and moved a few deals through it. Here is what came out of that.

Kortom, de voor- en nadelen van CRM.
✅ Voordelen
- Minimal learning curve, so teams are productive within days
- Gratis datamigratie en gratis live support bij alle abonnementen.
- Works with Google Workspace, Microsoft 365, and Slack
- Unlimited contacts with no data limits on any tier
❌ Nadelen
- De automatisering is minder geavanceerd dan bij HubSpot of Salesforce
- Email attachment handling needs work, according to user reviews
- Gmail integration is shallower than a native Google CRM
- Advanced capabilities sit behind the $59 Business plan
Functievergelijking
Both tools cover the CRM basics. The gaps show up in how each one handles email, automation, and reporting.
| Functie | Koper CRM | Nutshell CRM |
|---|---|---|
| Startprijs | $9 per stoel per maand | $13 per gebruiker per maand |
| Gratis plan | ❌ | ❌ |
| Gmail Extension | ✅ | ❌ |
| Works With Outlook | ❌ | ✅ |
| Meerdere pijpleidingen | ✅ | ✅ |
| E-mailmarketing ingebouwd | ❌ | ✅ |
| Leadscore | ✅ | ❌ |
| Website volgen | ✅ | ✅ |
| Gratis live support | ❌ | ✅ |
| Het beste voor | Google Workspace-teams | B2B teams on a budget |
1. Integratie met Google Workspace
Koper CRM: This is the whole reason Copper exists. The Chrome extension loads the CRM inside Gmail and Google Calendar. Emails, meetings, and contact data sync without a click.

Nutshell CRM: Google is one option among many here. Nutshell connects to Google Workspace, Microsoft 365, Outlook, and Slack. Zapier opens up thousands of other tools.

⚠️ Waarschuwing: Copper works strictly inside Google Workspace. A Microsoft 365 shop cannot run it natively.
2. Contactbeheer
Koper CRM: Records fill themselves from Gmail, which kills most manual data entry. The Basic plan caps you at 2,500 contacts. Professional raises the import ceiling to 15,000.

Nutshell CRM: No contact ceiling at all, on any plan. You import a CSV file and start work. Custom fields let you customize records for your own sales process.

⚠️ Waarschuwing: Some Copper users report glitches where contact information disappears. Keep a CSV backup of your data.
3. Pijpleidingbeheer
Koper CRM: You create pipelines for sales, onboarding, or delivery work. Multiple pipelines let one team manage deals and projects side by side. The Starter plan has none of this.

Nutshell CRM: Drag-and-drop boards track each deal through its stages. Four views ship as standard: Board, List, Map, and Chart. Multiple pipelines start on the Pro plan.

4. Workflowautomatisering
Koper CRM: Workflow automation removes repetitive steps and more manual entry. It arrives on the Professional plan. You automate tasks like stage changes and follow-up reminders.

Nutshell CRM: Sales automation handles lead routing and follow-up notifications. It is simpler to set up than Salesforce. It is also less powerful once your rules get complex.

5. Email Templates and Sequences
Koper CRM: Email templates keep replies consistent across the team. Automated emails send from your own Gmail account. A full email sequence needs the Business tier.

Nutshell CRM: Personal email sequences and drip campaigns run inside the CRM. You send bulk emails to a list you built there. No separate marketing tool is required.

⚠️ Waarschuwing: Copper’s automated emails go out as transactional messages from Gmail. They carry no unsubscribe link, so they are unfit for bulk emails.
6. Lead Scoring and Website Tracking
Koper CRM: Lead scoring ranks who deserves attention first. Copper also tracks email opens and clicks. Sales reps easily track which prospects went quiet.

Nutshell CRM: VisitorIQ handles website tracking by naming companies that browse your site. ProspectorIQ digs up new contacts. AI-tools then suggest the next revenue-driving action.

7. Rapportage en analyses
Koper CRM: Custom reporting lets you build sales reports from your own Copper data. You can push results into Google Sheets for deeper analysis. Reporting starts on the Professional plan.

Nutshell CRM: Dashboards track sales KPIs and team performance out of the box. A full reporting suite plus an audit log sits on the Business plan. AI ontmoeting summaries feed those timelines.

8. Projectmanagement
Koper CRM: Project management runs on the same pipeline engine as sales. You manage projects for clients after the deal closes. Files live in Google Drive and Google Docs.

Nutshell CRM: Post-sale work leans on quotes and invoices instead. That suits teams selling products more than teams running long delivery projects.

9. Automated Tasks and Support
Koper CRM: Automated tasks fire off notifications when a deal stalls. Support is documentation-led, with paid tiers getting faster response. The mobile app logs calls and texts on its own.

Nutshell CRM: Free live support covers every customer, not just the top plan. Free data migration comes with it. Competitors usually charge for that help.

10. Prijsbepaling en kosten
Here are both ladders side by side.
| Laag | Koper CRM | Nutshell CRM |
|---|---|---|
| Invoer | Starttarief: $9 per gebruiker per maand | Stichting: $13 per gebruiker per maand |
| Low-mid | Basistarief: $23 per persoon per maand | Groei: $25 per gebruiker per maand |
| Midden | Professioneel: $59 per gebruiker per maand | Pro: $42 per gebruiker per maand |
| Hoog | Zakelijk: $99 per gebruiker per maand | Zakelijk: $59 per gebruiker per maand |
| Bovenkant | ❌ Geen | Zakelijk: $79 per gebruiker per maand |
Koper CRM: The $9 entry point looks cheap until you learn it has no pipelines. Real work starts at $23. The jump to $59 and then $99 is steep for a kleine onderneming.
Nutshell CRM: Foundation at $13 gives you a working CRM, not a contact list. Nutshell’s top tier costs less per user per month than Copper’s Business tier.
Verschillende scenario's
| Als u het nodig heeft... | Kiezen | Waarom |
|---|---|---|
| A CRM inside Gmail | Koper CRM | Native Gmail extension |
| E-mailmarketing inbegrepen | Nutshell CRM | No paid add ons |
| Outlook or Microsoft 365 | Nutshell CRM | Koper is alleen voor Google. |
| Leadscore | Koper CRM | Built into paid tiers |
| Onbeperkt aantal contacten | Nutshell CRM | No data limits anywhere |
| Hands-on onboarding | Nutshell CRM | Free live support and migration |
💰 Jouw budget
Copper’s usable tier costs $23 per seat. Nutshell gives you pipelines at $13 per user per month.
🔌 Jouw technologie-stack
Copper only makes sense with Google Workspace integration in play. Nutshell suits mixed stacks with Outlook or Slack.
📝 Jouw verkoopproces
Relationship selling from the inbox favors Copper. High-volume outbound with bulk emails favors Nutshell.
🎓 Jouw ervaringsniveau
Both are beginner-friendly. Nutshell has the shorter learning curve for a first-time CRM buyer.
🆓 Gratis proefversies en demo's
Each vendor offers a 14-day free trial. Load real contacts during the trial, not sample data.
🛟 Ondersteuningsopties
Nutshell gives live chat and email help to every customer. Copper leans on documentation and its help center.
Overstaphandleiding
Already paying for one of them? Here is what changes if you move.
🔄 Switching from Copper CRM to Nutshell CRM?
✅ Wat je eraan hebt:
- Email marketing and landing pages with no add ons
- Unlimited contacts and free live support
- Freedom from a Google-only stack
❌ Wat je verliest:
- The Chrome extension that runs inside your Gmail inbox
- Automatic sync with Google Calendar and Google Drive
- Lead scoring and project-style pipelines
📋 Zo schakel je over:
- Export people, companies, and opportunities from Copper as CSV files
- Start the Nutshell free trial and ask for free data migration
- Rebuild your pipeline stages, then update custom fields to match
🔄 Switching from Nutshell CRM to Copper CRM?
✅ Wat je eraan hebt:
- A CRM that lives inside Gmail and Google Calendar
- Records that build themselves from email, cutting manual data entry
- Lead scoring plus pipelines for client projects
❌ Wat je verliest:
- Built-in email marketing, web forms, and landing pages
- Unlimited contacts and the free live support desk
- Outlook and Microsoft 365 compatibility
📋 Zo schakel je over:
- Export contacts, leads, and deals from Nutshell to CSV
- Open a Copper trial and install the Chrome extension in Gmail
- Import your data, then create pipelines that mirror your old stages
Wat onze recensie niet behandelde
This comparison focused on small businesses and mid-sized sales teams. We did not test enterprise rollouts, single sign-on, or custom API builds at scale. Long-term deliverability of bulk emails also sits outside what we could verify. If you manage 50 or more sales reps, your priorities will look different from ours.
Eindconclusie
| Categorie | Winnaar |
|---|---|
| 💰 Prijzen | Nutshell CRM |
| 🔌 Integratie met Google Workspace | Koper CRM |
| 🚀 Contact Management | Nutshell CRM |
| ⚡ Werkstroomautomatisering | Koper CRM |
| 📊 Rapportage en analyses | Koper CRM |
| 📣 Marketingtools | Nutshell CRM |
| 🎯 Leadscore | Koper CRM |
| 👶 Gebruiksgemak | Koper CRM |
| 🏆 Algemene winnaar | Koper CRM |
🏆 WINNAAR: COPPER CRM
Copper CRM wins 5 of 8 categories and holds the higher rating at 3.5.
Het meest geschikt voor: Google Workspace teams, agencies managing client projects, sales reps who work from the inbox
These are not interchangeable products. Copper is a Google-first CRM that happens to run sales. Nutshell is a sales CRM that happens to include marketing.
Nutshell is the better buy on price and on support. It costs less per user and hands you free help from day one.
Copper still takes the overall win. If your business already runs on Gmail and Google Calendar, no other CRM matches that fit.
Meer informatie over Copper CRM vergeleken
Copper is not the only CRM software worth a look. This clip lines it up against the usual alternatives.
Koper wint op: Gmail-native workflow, a friendlier API, transparent pricing with no surprise developer bills
HubSpot wint op de volgende punten: A genuine free tier, deeper marketing tools, room to grow past 100 sales reps
Koper wint op: Tighter Gmail extension, faster setup for Google shops, cleaner day-one interface
Insightly wint op de volgende punten: Stronger project management, more reporting depth, better fit for Microsoft-based companies
Koper wint op: Automatic contact enrichment from Gmail, lead scoring, Google Calendar sync
Capsule wint op: Lower entry price, a free plan for very small teams, simpler contact records
Koper wint op: Days-not-months onboarding, no admin headcount, predictable per-seat cost
Salesforce wint op de volgende punten: Advanced capabilities at scale, territory and forecasting depth, a far larger app marketplace
Meer over Nutshell CRM vergeleken
Nutshell competes in a crowded field of kleine onderneming CRM tools. The video below covers its closest rivals.
Nutshell wint op: Marketing included at $13, free migration for your data, live human support on every plan
HubSpot wint op de volgende punten: Automation depth, a broader app directory, reporting that scales to large teams
Nutshell CRM versus Freshsales CRM
Nutshell wint op: Map view for field sales, unlimited contacts, no charge for onboarding help
Freshsales wint op de volgende punten: A free starting tier, built-in phone and chat, stronger AI lead scoring
Nutshell CRM versus Monday CRM
Nutshell wint op: Purpose-built sales pipelines, email marketing in the same tool, simpler pricing per user
CRM wint maandag op de volgende punten: Flexible boards for non-sales work, richer views, tighter fit with project teams
Nutshell wint op: Much lower entry cost, shorter learning curve, no mandatory onboarding fee
Keap wint op: Heavier marketing automation, native payments, sales and billing in one funnel
Veelgestelde vragen
Waarvoor wordt Copper CRM gebruikt?
It manages contacts, leads, and deals from inside Gmail. Sales and customer-facing teams use it to track relationships without leaving Google Workspace.
Werkt Copper CRM met Outlook?
No. The platform is built for Google Workspace only. Companies on Microsoft 365 should pick Nutshell or another CRM instead.
Is Nutshell een goed CRM-systeem?
Yes, for small to mid-sized B2B sales teams. Reviewers praise its ease of use, free live support, and included email marketing.
Wat zijn de maandelijkse kosten van een CRM-systeem?
Most small business plans land between $13 and $99 per seat. Copper starts at $9 per seat and Nutshell at $13.
Welke CRM-software is nummer 1?
Salesforce leads the market by revenue. For Google-first teams, Copper is the better daily tool, and it wins this comparison.












