⚡ Kort oordeel:
- Prijzen: HubSpot starts free, then $15/seat/month. Creatio CRM starts at $25/user/month.
- Het meest geschikt voor: HubSpot fits sales and marketing teams. Creatio CRM fits workflow automatisering at larger firms.
- Belangrijkste verschil: HubSpot leads with a free CRM. Creatio CRM leads with a no-code platform.
- Onze keuze: HubSpot for most users. It is easier to start and costs nothing to test.
HubSpot and Creatio CRM both promise to organize your customer relationships.
But they were built for two different kinds of buyers.
HubSpot starts with a free CRM that sales and marketing teams love.
Creatio CRM starts with a no-code platform built to automate workflows.
One is the easy on-ramp. The other is the heavy-duty engine.
This comparison shows which CRM software fits your bedrijf best.
Overzicht
This HubSpot vs Creatio CRM comparison covers pricing, core features, and ease of use.
We also break down who each CRM platform works best for.
Onze bronnen omvatten gepubliceerde specificaties, documentatie en G2-recensies.
Our writers also spent hands-on time inside each tool.
Die bevindingen staan in de onderstaande secties onder 'Wat ons team heeft opgemerkt'.
Wat is HubSpot?
HubSpot is a customer relationship management platform for growing teams.
It helps sales and marketing teams manage contacts and track deals in real time.
The platform groups its tools into connected hubs.
You get a Marketing Hub, a Sales Hub, and a Service Hub.
These hubs unify your marketing, sales, and customer success work in one place.
Most people start with HubSpot’s free CRM and grow from there.
HubSpot
HubSpot is one of the best free CRM tools for kleine onderneming. It pairs contact management with email marketing and a clean sales pipeline.
HubSpot-prijzen
Here is what HubSpot costs in 2026. Let’s break it down.
| Plan | Prijs | Het beste voor |
|---|---|---|
| Gratis tools | $0/maand | Startups testing free CRM features |
| Marketing Hub Starter | $15 per stoel per maand | Kleine marketingteams |
| Startersklantenplatform | $15 per stoel per maand | Sales and marketing in one bundle |
| Marketing Hub Professional | $800 per stoel per maand | Scaling marketing with automation |
Pricing verified June 2026.
Gratis proefperiode: The free plan never expires and needs no credit card. Paid tiers offer demos.
Geld-terug-garantie: HubSpot bills annually on most paid plans, so review the terms before you commit.
📌 Opmerking: The Starter plan includes 1,000 marketing contacts. Each additional thousand contacts costs about $50.
⚠️ Waarschuwing: HubSpot’s published Professional and Enterprise tiers can run near $1,080 and $4,000 per month. Those figures differ from the per-seat numbers above, so confirm pricing for your hub mix and contact count. Paid plans usually require an annual commitment.
Key Benefits of HubSpot
Here is what makes HubSpot worth considering:
- Free CRM Core: HubSpot’s free CRM supports up to one million contacts and unlimited users. That makes it a strong start for any small bedrijf.
- Connected Hubs: The Marketing Hub, Sales Hub, and Service Hub share one contact record. Your sales team and marketing team work from the same data.
- Inbound Marketing Tools: Build landing pages, website pages, and email marketing campaigns. These marketing tools help you attract new customers.
- Universal Inbox: A universal inbox brings email, live chat, and Facebook Messenger into one view. It even connects chatbots for faster replies.
- Meer dan 500 integraties: HubSpot connects to over 500 business apps, including Google Workspace, Microsoft 365, and Salesforce.
- HubSpot Academy: Free courses teach contact management, lead nurturing, and sales pipeline management. The learning curve gets shorter fast.
Wat ons team opmerkte
Ons schrijver signed up for HubSpot’s free CRM and spent several days inside the dashboard. Here is what stood out:
We also recorded a short walkthrough of the same workflow.
The visual dashboard gave a real-time view of the whole sales funnel. Most HubSpot CRM reviews echo what we saw: on review platforms, HubSpot’s CRM averages about 4.4 out of 5 stars, and the clean interface is a big reason why. For many sales teams it ranks as the best free CRM and a strong contender for the beste CRM overall, with email tracking and a connected customer experience that keeps marketing and sales aligned.
HubSpot Pros & Cons
✅ Voordelen
- Free plan supports one million contacts and unlimited users
- User friendly interface with a guided setup for new users
- Connects with over 500 business apps and tools
- HubSpot Academy offers free training and certifications
❌ Nadelen
- Paid plans get expensive fast as your business grows
- Free version has no live customer support
- Pricing gets complex when you mix and match hubs
Wat is Creatio CRM?
Creatio CRM is a no code platform that pairs CRM with workflow automation. As a low code platform too, it hands teams no code tools and visual builders so citizen developers ship apps fast.
It is built to automate workflows across sales, marketing, and service.
The platform runs on a native business process management engine.
This lets teams orchestrate customer journey steps from end to end.
Creatio gives users a maximum degree of freedom to customize.
Thousands of customers run millions of workflows daily in 100 countries.
Creatio products earn strong end-user reviews, and the cloud technology under the platform serves global names such as Société Générale Group. By communicating transparently about its roadmap and managing data in one place, Creatio helps teams lift efficiency, productivity, and revenue, giving every department access to the same services across the company.
Here is a short overview of how the platform works in practice.
Creatio CRM
Creatio CRM is a no-code platform to automate workflows and CRM. It suits teams that need deep customization and industry workflows.
Creatio CRM-prijzen
Here is what Creatio CRM costs in 2026. The plans are priced per user.
| Plan | Prijs | Het beste voor |
|---|---|---|
| Groei | $25 per gebruiker per maand | Small teams starting with no-code CRM |
| Onderneming | $55 per gebruiker per maand | Larger teams needing more workflows |
| Onbeperkt | $85 per gebruiker per maand | Complex operations and heavy automation |
Pricing verified June 2026.
Gratis proefperiode: Creatio offers a trial and product demos. There is no permanent free plan like HubSpot’s.
Geld-terug-garantie: Terms vary by contract, so confirm refund rules with the Creatio team before signing.
📌 Opmerking: Creatio claims a 37% lower total cost of ownership thanks to its flexible pricing and no-code architecture.
⚠️ Waarschuwing: Creatio has no permanent free version. Budget for setup time, since deeper customization adds complexity.
Belangrijkste voordelen van Creatio CRM
Here is what makes Creatio CRM worth a look:
- Hulpmiddelen zonder code: Non-technical users and citizen developers can build applications with a drag-and-drop designer. No coding is required.
- Bedrijfsprocesbeheer: A native BPM engine powers automation of complex workflows. This is a defining part of the platform.
- CRM Applications: Marketing Creatio, Sales Creatio, and Studio Creatio cover the full customer journey. They share one data model.
- Marketplace-add-ons: A marketplace of over 700 connectors and templates speeds up setup. You also get marketplace add ons for niche needs.
- AI-agenten: Creatio AI handles account research, lead conversion, and ticket resolution. This helps accelerate sales processes.
- Industriële werkprocessen: Creatio offers ready industry workflows for 20 verticals. Teams enjoy a maximum degree of freedom to adapt them.
Wat ons team opmerkte
Our writer explored a Creatio CRM trial to test the no-code builder. Here is what stood out:
The no-code UI designer made it easy to build apps without coding. Creatio reviews on peer portals praise this freedom, though setup for a full rollout takes planning. Creatio also shows genuine care in long lasting relationships with big customers.
Creatio CRM Voordelen & Nadelen
✅ Voordelen
- No-code platform lets you build apps without coding
- Native BPM engine automates complex business workflows
- Over 700 marketplace connectors and industry templates
- Unlimited customization with a maximum degree of freedom
❌ Nadelen
- No permanent free plan to test long term
- Higher entry price than HubSpot’s free CRM
- Deeper setup adds complexity for small teams
Functievergelijking
Ready to dig into HubSpot vs Creatio CRM feature by feature? We will walk through ten areas that matter most. Each one helps you see which CRM platform fits your team.
| Functie | HubSpot | Creatio CRM |
|---|---|---|
| Startprijs | $0 (free), then $15/seat/mo | $25 per gebruiker per maand |
| Gratis plan | ✅ | ❌ |
| Contactbeheer | ✅ Up to 1M contacts | ✅ |
| E-mailmarketing | ✅ | ✅ |
| App-bouwer zonder code | ❌ Beperkt | ✅ Volledig |
| Bedrijfsprocesmanagement | ❌ | ✅ Native BPM |
| Ingebouwde AI | ✅ Breeze AI | ✅ Creatio AI |
| Integraties | ✅ 500+ apps | ✅ Meer dan 700 connectoren |
| Het beste voor | Verkoop- en marketingteams | Workflowautomatisering op grote schaal |
1. Contactbeheer
HubSpot: Contact management is the heart of HubSpot’s free CRM. You can store up to one million contacts and add custom properties to each record. Custom objects let you model deals, tickets, and other data your sales team tracks.
Creatio CRM: Creatio handles client management through a unified data model. It consolidates customer data and links it to account management and order management. The structure rewards teams that want to manage customer relationships across many departments.
2. Marketingtools
HubSpot: The HubSpot Marketing Hub is built around inbound marketing. You get email marketing, landing pages, and lead nurturing in one place. HubSpot’s marketing tools also tie campaigns back to contacts, so marketing teams can prove results.
Creatio CRM: Marketing Creatio is an omnichannel marketing platform for marketing campaigns. It helps teams orchestrate the customer journey across many channels. The focus is automation depth rather than the inbound content engine HubSpot leans on.
3. Sales & Pipeline Management
HubSpot: The Sales Hub gives a clean visual deal pipeline. Sales leaders get a real-time view of the sales funnel and can run sales pipeline management without setup headaches. This is where HubSpot’s sales process shines for a growing sales team.
Creatio CRM: Sales Creatio is an end-to-end engine for sales processes of any complexity. It can accelerate sales processes through automation rules and AI. Teams that run intricate deal stages will value this control.
4. AI & Automatisering
HubSpot: HubSpot’s Breeze AI suite automates repetitive tasks like email drafting and data enrichment. The automation and workflow tools help you manage leads and nurture relationships with less manual work. It fits teams that want quick wins without coding.
Creatio CRM: Creatio AI features agents that autonomously handle account research, lead conversion, and ticket resolution. Paired with the BPM engine, this drives deep workflow automation. It rewards teams ready to design their own processes.
5. No-Code Customization
HubSpot: HubSpot offers custom reports, custom properties, and custom objects without code. But the customization stays inside HubSpot’s structure. Some users find it rigid compared to more developer-focused CRMs.
Creatio CRM: This is Creatio’s home turf. Studio Creatio is a no-code platform to automate workflows with visual design tools. It is a low-code platform too, so citizen developers and pro developers can both build applications.
The no-code design tools use simple drag-and-drop building blocks.
6. Website & Content
HubSpot: HubSpot lets you build website pages and landing pages inside the same platform. Content arrangement tools connect your pages to forms and email marketing. This keeps your marketing and CRM data in sync.
Creatio CRM: Creatio is less about website building and more about process apps. Content lives inside the workflows and CRM records your team uses daily. If a public website is your priority, HubSpot is the simpler pick.
7. E-Commerce & Order Management
HubSpot: HubSpot includes e-commerce management features for payments and product data. These connect to your contacts and deals, so the sales team sees the full picture. It works well for simple online selling tied to your CRM.
Creatio CRM: Creatio leans on order management inside its broader operations workflows. Orders flow through the same BPM engine that runs sales and service. This suits firms that treat orders as part of a larger process.
8. Rapportage en analyses
HubSpot: HubSpot's rapportage and analytics give a real-time dashboard of marketing, sales, and service. You can build custom reports without a data team. The visual layout keeps analytics readable for non-technical users.
Creatio CRM: Creatio provides analytics, customizable dashboards, and AI-powered insights. It supports data-driven decisions across operations. The depth is higher, but so is the learning curve.
9. Klantenservice
HubSpot: The Service Hub adds tickets, live chat, and a shared inbox. Chatbots route questions to the right support team member. It is a clean fit for teams already using HubSpot’s marketing and sales tools.
Creatio CRM: Service Applications give a full-cycle, AI-powered service desk. Cases run through automated workflows for faster resolution. This helps enhance customer and employee experiences at the same time.
10. Integrations & Resources
HubSpot: HubSpot integrates with over 500 business apps, including Google Workspace and Salesforce. HubSpot Academy adds free training that shortens onboarding. The mix of integrations and learning resources boosts everyday usability.
Creatio CRM: Creatio offers a marketplace of over 700 connectors and templates. A code platform to automate workflows means you can build third-party integrations yourself. Creatio also shares learning through podcasts and videos.
Creatio also publishes regular learning content in podcast and video form.
11. Prijsbepaling en kosten
Laten we de prijzen eens naast elkaar vergelijken.
| Plan | HubSpot | Creatio CRM |
|---|---|---|
| Vrij | $0/month (Free Tools) | ❌ Geen gratis abonnement |
| Invoer | $15/seat/month (Starter) | $25 per gebruiker per maand (Groei) |
| Midden | $800/seat/month (Marketing Pro) | $55 per gebruiker per maand (Enterprise) |
| Bovenkant | Custom (Enterprise plans) | $85 per gebruiker per maand (onbeperkt) |
HubSpot: HubSpot wins on the entry point. The free plan and $15 Starter plan let a small business test the full CRM with no risk. Costs climb at the professional plan and enterprise plans, so watch your contact count and hub mix.
Creatio CRM: Creatio has no free version, so the entry price is higher. But per-user pricing stays flat as you add workflows. For complex operations, the value comes from automation, not the sticker price.
Verschillende scenario's
| Als u het nodig heeft... | Kiezen | Waarom |
|---|---|---|
| Een gratis CRM om mee te beginnen. | HubSpot | Free plan, unlimited users |
| Diepgaande workflowautomatisering | Creatio CRM | Native BPM engine |
| Inbound marketing | HubSpot | Marketing Hub built for it |
| App-ontwikkeling zonder code | Creatio CRM | Maximale vrijheidsgraad |
| Fast, beginner setup | HubSpot | Guided, user friendly |
💰 Jouw budget
HubSpot’s free plan removes the cost barrier for kleine bedrijven. Creatio asks for budget up front but keeps per-user pricing steady as you scale.
🔌 Jouw technologie-stack
HubSpot’s 500+ integrations cover common business apps fast. Creatio’s no-code platform lets you build custom integrations and connect to a niche business environment.
📝 Jouw workflowstijl
HubSpot fits teams that want ready-made marketing and sales flows. Creatio fits teams that want to design their own industry workflows from scratch.
🎓 Jouw ervaringsniveau
HubSpot is the friendlier start for users new to a CRM platform. Creatio rewards teams with time to learn its no-code tools.
🆓 Gratis proefversies en demo's
Test both before you commit. HubSpot’s free version runs forever, while Creatio offers a trial and guided demos.
🛟 Ondersteuningsopties
HubSpot’s free plan leans on its knowledge base, with email support on paid tiers. Creatio offers structured support backed by partners and a local presence in six offices.
Overstaphandleiding
Gebruik je al een van deze tools? Dit kun je verwachten als je overstapt.
🔄 Switching from HubSpot to Creatio CRM?
✅ Wat je eraan hebt:
- A native business process management engine
- No-code freedom to build applications
- Ready industry workflows for 20 verticals
❌ Wat je verliest:
- HubSpot’s free CRM and free features
- The simple inbound marketing tools
- HubSpot Academy training resources
📋 Zo schakel je over:
- Export your contacts and deals from HubSpot
- Set up your Creatio CRM workspace and data model
- Import data and rebuild your workflows
🔄 Switching from Creatio CRM to HubSpot?
✅ Wat je eraan hebt:
- A free CRM with unlimited users
- Faster, more user friendly onboarding
- Stronger inbound marketing and email marketing
❌ Wat je verliest:
- The native BPM automation engine
- Deep no-code customization freedom
- 700+ marketplace connectors and add ons
📋 Zo schakel je over:
- Export your records from Creatio CRM
- Create a free HubSpot account
- Import contacts and connect your apps
Wat onze recensie niet behandelde
This comparison focused on small businesses and mid-market teams. We did not test large enterprise rollouts, custom beveiliging reviews, or deep developer projects on either platform. Our notes reflect the June 2026 versions, and features may change. If you manage hundreds of seats, your priorities and pricing may differ from what we covered here.
Eindconclusie
| Categorie | Winnaar |
|---|---|
| 💰 Prijzen | HubSpot |
| 🚀 Kernfuncties van CRM | HubSpot |
| ⚙️ Workflowautomatisering | Creatio CRM |
| 🎯 Customization | Creatio CRM |
| 👶 Gebruiksgemak | HubSpot |
| 📣 Marketingtools | HubSpot |
| 🏆 Algemene winnaar | HubSpot |
🏆 WINNER: HUBSPOT
HubSpot wins 4 out of 6 categories.
Het meest geschikt voor: sales and marketing teams, small businesses, and free CRM seekers
HubSpot and Creatio CRM solve different problems. HubSpot is the easy, affordable way to manage contacts and grow with inbound marketing.
Creatio CRM is the no-code platform for teams that need to automate workflows at scale. It earns strong-performer status from analysts for that depth.
Creatio CRM is excellent for complex operations and custom processes. But for most businesses chasing growth, HubSpot is the better first choice.
More of HubSpot Compared
Here is how HubSpot stacks up against other CRM software and popular HubSpot alternatives:
HubSpot wint op de volgende punten: easier setup, free plan, faster time to value for smaller businesses
Salesforce wint op de volgende punten: deeper enterprise customization, advanced configuration, large-team admin controls
HubSpot wint op de volgende punten: inbound marketing depth, HubSpot Academy training, cleaner universal inbox
Zoho CRM scoort hoog op de volgende punten: lower paid pricing, broader low-cost app suite, flexible per-user tiers
HubSpot versus Pijpleiding
HubSpot wint op de volgende punten: all-in-one marketing and service hubs, free CRM core, larger integration library
Pipedrive wint op: sales-only simplicity, lower starting cost, lean deal pipeline focus
Meer over Creatio CRM vergeleken
Here is how Creatio CRM stacks up against other crm applications:
Creatio CRM wint op de volgende punten: no-code freedom, lower total cost of ownership, faster implementation timelines
Salesforce wint op de volgende punten: bigger partner network, broader app marketplace, wider name recognition
Creatio CRM wint op de volgende punten: full workflow automation, service and marketing apps, industry templates
Pipedrive wint op: quick sales setup, lower cost for tiny teams, gentle learning curve
Creatio CRM wint op de volgende punten: native BPM engine, AI agents, deeper enterprise process control
CRM wint maandag op de volgende punten: simpler boards, lower entry price, lighter day-to-day management
Veelgestelde vragen
Is HubSpot CRM echt gratis?
Yes. HubSpot’s free CRM supports up to one million contacts and unlimited users at no cost. Live support and advanced features sit behind paid plans.
Is Salesforce of HubSpot beter?
HubSpot is easier and friendlier for small businesses. Salesforce suits large enterprises that need deep customization. Most growing teams find HubSpot the simpler start.
Waarvoor wordt Creatio gebruikt?
Creatio is a no-code platform used to automate workflows and run CRM across sales, marketing, and service. It suits teams that want custom processes.
Wat zijn de nadelen van HubSpot?
Paid plans get pricey as you scale. The free version lacks live support. Customization can feel rigid, and essential features often sit on higher tiers.
Which is better, HubSpot or Creatio CRM?
HubSpot wins for most users on price and ease of use. Creatio CRM wins for teams that need deep workflow automation and no-code customization.
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