⚡ Kort oordeel:
- Prijzen: ActiveCampaign starts at $15/month vs Thryv from $20/user/month (plus a $250 one-time onboarding fee)
- Het meest geschikt voor: ActiveCampaign for advanced marketing automation and email campaigns; Thryv for service-based kleine bedrijven needing an all-in-one operations tool
- Belangrijkste verschil: ActiveCampaign focuses on email marketing automation and CRM; Thryv bundles scheduling, invoicing, reputation management, and a client portal in one platform
- Onze keuze: ActiveCampaign for most businesses — its automation depth and 950+ integrations give it a wider use case range
ActiveCampaign vs Thryv both claim to help small businesses grow.
But they’re built for very different types of bedrijf eigenaren.
ActiveCampaign is a marketing and sales automation platform with deep email tools.
Thryv is an all-in-one business management tool for local service providers.
Picking the wrong one means paying for features you’ll never use.
Overzicht
Deze vergelijking omvat prijzen, functies, automatisering en gebruiksgemak.
Our sources include published documentation, official pricing pages, and user reviews.
Both tools have Personal Experience blocks from our writers — see “What Our Team Noticed” below.
By the end, you’ll know which tool fits your business.
Wat is ActiveCampaign?
ActiveCampaign is a Customer Experience Automation (CXA) platform for small and mid-sized businesses.
Het combineert e-mailmarketing, marketingautomatisering en een ingebouwde CRM op één plek.
The platform uses AI agents to build campaigns and suggest audience segments automatically.
Businesses use it to send automated emails, texts, and follow-up sequences without manual effort.
It’s especially popular with agencies and digital marketers who need advanced segmentation and conditional content.
ActiveCampaign
The go-to marketing automation platform for growing businesses. Over 900 templates, a built-in CRM, and AI-powered campaign building — starting at $15/month.
ActiveCampaign-prijzen
Here’s what ActiveCampaign costs in 2026. All plans scale with your contact count.
| Plan | Prijs | Het beste voor |
|---|---|---|
| Starter | $15/maand | Individuals and very small teams getting started with email marketing |
| Plus | $49/maand | Growing businesses needing CRM and advanced automation |
| Pro | $79/maand | Teams that want predictive sending and omnichannel campaigns |
| Onderneming | $145/maand | Grote teams die behoefte hebben aan rapportages op maat en specifieke ondersteuning. |
Pricing verified May 2026.
Gratis proefperiode: Yes — 14 days, no credit card required. Most Professional-tier features are included.
Geld-terug-garantie: ActiveCampaign does not publicly advertise a money-back guarantee. Check their terms before subscribing.
📌 Opmerking: ActiveCampaign offers a 20% discount on yearly plans. The Starter plan limits you to 5 actions per automation — upgrade to Plus or higher for complex workflows.
⚠️ Waarschuwing: Prices increase as your contact list grows. A list of 10,000 contacts will cost significantly more than the base rates shown above. Always calculate your actual contact count before committing.
Belangrijkste voordelen van ActiveCampaign
Here’s what makes ActiveCampaign worth considering:
- Visual Automation Bouwer: The drag-and-drop builder lets you create multi-step workflows with conditional logic — no coding needed. It’s one of the clearest automation interfaces available at this price point.
- Meer dan 900 automatiseringssjablonen: Pre-built templates cover welcome series, cart abandonment, lead nurturing, and follow-up email sequences. You can launch a working automation in minutes instead of hours.
- Geïntegreerd CRM: The ActiveCampaign CRM is included in all plans. It tracks your sales pipeline, scores leads, and connects directly to your email campaigns — no third-party add-on needed.
- Geavanceerde segmentatie: Group contacts by website visits, location, purchase history, or interaction history. This makes it possible to send highly targeted campaigns to the right people.
- AI-gestuurde functies: Active Intelligence agents can suggest audience segments and build campaigns based on real-time gegevens. The email editor also includes AI content generation to speed up writing.
- Meer dan 950 integraties: ActiveCampaign maakt verbinding met Shopify. Salesforce, WordPress, and hundreds of other tools. Zapier support extends this further for less common platforms.
- Voldoet aan de AVG (Algemene Verordening Gegevensbescherming): ActiveCampaign stores data on U.S. servers and meets GDPR requirements. It also offers HIPAA support on higher plans for healthcare businesses.
Wat ons team opmerkte
Ons schrijver signed up for ActiveCampaign and explored the platform across several sessions. Here’s what stood out:
Voordelen en nadelen van ActiveCampaign
✅ Voordelen
- Powerful visual automation builder with conditional logic
- Built-in CRM included across all plans — no add-on required
- 900+ ready-made automation templates for quick setup
- High email deliverability rates and GDPR compliant
- 14 dagen gratis proefperiode, geen creditcard nodig.
❌ Nadelen
- Starter plan limits automations to 5 actions — very restrictive
- Pricing rises quickly as your contact list grows
- Not ideal if you only want to send simple newsletters
- Learning curve for beginners new to advanced automation
Wat is Thryv?
Thryv is an all-in-one business management platform built specifically for small businesses.
It combines customer relationship management, online scheduling, invoicing, and reputation management in one dashboard.
The Thryv Command Center serves as a unified inbox for email, SMS, social media, and web chat messages.
It also syncs your business information across 50+ local listing sites automatically.
Service-based businesses — loodgieters, salons, consultants — use it to replace several separate tools with one platform.
Thryv
The all-in-one platform for local service businesses. Manage appointments, invoices, reviews, and customer interactions from one place — starting at $20/user/month.
Thryv-prijzen
Here’s what Thryv costs in 2026. Note that pricing details require a consultation for exact plan breakdowns.
| Plan | Prijs | Het beste voor |
|---|---|---|
| Marketingcentrum | Starting at $255/month | Service businesses needing scheduling, CRM, and payments |
| Custom / Higher Tiers | Starting at $299/month | Businesses needing advanced marketing and multi-location support |
Pricing verified May 2026.
Gratis proefperiode: Thryv offers a Free Plan with limited features — no time limit on the free tier.
Geld-terug-garantie: Thryv does not prominently advertise a standard money-back guarantee. Review contract terms carefully before signing.
📌 Opmerking: Thryv requires a one-time onboarding fee of $250 for its paid packages. Factor this into your total first-year cost when comparing it to other platforms.
⚠️ Waarschuwing: Thryv pricing details are not always transparent online — many features and add-ons require a sales call to get exact numbers. Budget extra time for the onboarding process and clarify any contract length before committing.
Belangrijkste voordelen van Thryv
Dit maakt Thryv het overwegen waard voor lokale dienstverlenende bedrijven:
- All-in-One Operations: Thryv bundles scheduling, invoicing, CRM, and marketing tools in one platform. This cuts the need for multiple separate subscriptions.
- Online boeken: Clients can book appointments 24/7 through automated online scheduling. According to Thryv’s published data, typical users report a 61% increase in bookings.
- Thryv Command Center: This unified inbox combines messages from email, SMS, social media, and web chats into one place. You manage all customer interactions without switching between apps.
- Local Listings Sync: Thryv automatically syncs your business information across 50+ listing sites and manages online reputation and review responses with an AI Response Tool.
- ThryvPay: The built-in payment processor lets clients pay invoices digitally. It’s designed specifically for service-based small businesses.
- Beveiligd klantenportaal: Customers can schedule, pay, share documents, and view their account through a dedicated portal — reducing back-and-forth communication for your team.
- Tijdsbesparing: According to Thryv, business owners save an average of 20 hours per week on administrative work by consolidating invoicing, scheduling, and document storage.
Wat ons team opmerkte
Our writer explored the Thryv platform and its key features across multiple sessions. Here’s what stood out:
Voor- en nadelen van de Thryv
✅ Voordelen
- True all-in-one platform — scheduling, CRM, payments, and marketing in one tool
- Syncs business listings across 50+ sites automatically
- Secure client portal reduces administrative back-and-forth
- 24/7 customer support available to all users
❌ Nadelen
- $250 one-time onboarding fee adds to the upfront cost
- Pricing details require a sales call — not fully transparent online
- Limited marketing automation depth compared to dedicated tools
- Not suited for businesses that primarily need advanced email segmentation
Functievergelijking
Let’s break down how ActiveCampaign and Thryv stack up across nine key areas. Both platforms offer email templates, but the depth and variety differ significantly.
| Functie | ActiveCampaign | Thryv |
|---|---|---|
| Startprijs | $15/maand | From $20/user/month |
| Gratis plan | ❌ (14-daagse proefperiode) | ✅ |
| E-mailmarketing | ✅ Geavanceerd | ✅ Basis |
| Marketingautomatisering | ✅ Geavanceerd | ✅ Beperkt |
| Geïntegreerd CRM | ✅ | ✅ |
| Afspraken plannen | ❌ | ✅ |
| Invoicing / Payments | ❌ | ✅ |
| Local Listings Management | ❌ | ✅ |
| Integraties | ✅ 950+ | ✅ Beperkt |
| Het beste voor | Marketing-focused teams | Lokale dienstverlenende bedrijven |
1. E-mailmarketing
ActiveCampaign: ActiveCampaign’s email marketing goes well beyond basic newsletters. The platform includes dynamic content, conditional content blocks, A/B testing of entire automation paths, and AI-assisted email writing. You can personalize emails based on tags, purchase history, or custom fields — making each message feel relevant to the recipient.
Thryv: Thryv includes email marketing capabilities, but they’re designed for simplicity rather than depth. You can send trigger-based email campaigns and tekst messages to clients, but advanced segmentation and A/B testing aren’t core features. It works well for appointment reminders, promotional blasts, and follow-up emails for service businesses.
⚠️ Waarschuwing: If email deliverability is critical to your business, ActiveCampaign’s higher deliverability rates give it a real advantage. Thryv’s email tools are functional but not built for high-volume campaigns.
2. Marketingautomatisering
ActiveCampaign: ActiveCampaign’s marketing automation is the centerpiece of the platform. The visual drag-and-drop builder lets you map out multi-step workflows with branching logic, time delays, and conditions. You can trigger automations from form submissions, website visits, email opens, or custom events — then let the system handle follow-up email sequences, SMS messages, and CRM updates automatically.
Thryv: Thryv automates trigger-based email and text campaigns — for example, sending a reminder 24 hours before an appointment or a thank-you message after a visit. This is practical for service businesses, but it doesn’t match the depth of ActiveCampaign’s multi-branch automation builder. Think basic automation vs. advanced automation.
3. CRM en contactbeheer
ActiveCampaign: The ActiveCampaign CRM is built directly into the platform. It tracks sales pipelines, scores leads based on engagement, and connects contact records to every email and automation. You can add notes, set tasks, and move deals through custom stages — without leaving your marketing dashboard.
Thryv: Thryv’s CRM focuses on customer relationships for service businesses. It tracks client history, appointments, communications, and payments in one record. The platform makes it easy to see a customer’s full journey — from first inquiry to paid invoice. It’s less pipeline-centric than ActiveCampaign but more complete for managing ongoing service relationships.
4. Scheduling and Payments
ActiveCampaign: ActiveCampaign does not include native appointment scheduling or payment processing. These require third-party integrations through tools like Calendly or Stripe. That adds cost and setup time if scheduling is core to your business.
Thryv: This is where Thryv clearly differentiates itself. Clients can book appointments online 24/7, and ThryvPay handles digital payments and invoicing. Estimates and digital document signing are also built in. For a plumber, salon, or contractor, this eliminates the need for a separate booking tool and payment processor entirely.
5. Online Reputation and Local Listings
ActiveCampaign: ActiveCampaign has no built-in reputation management or local listings features. You’d need a separate tool like BrightLocal or a Yext subscription to manage your business presence across directories.
Thryv: Thryv automatically syncs your business information across 50+ listing sites including Google, Yelp, and Yahoo. Its AI Response Tool helps ambacht replies to online reviews quickly. This is a significant time-saver for local businesses where online presence directly affects foot traffic and phone calls.
6. Segmentation and Targeting
ActiveCampaign: Advanced segmentation is one of ActiveCampaign’s strongest capabilities. You can group contacts by website visits, location, interaction history, purchase history, or custom fields. AI agents can also suggest high-value audience segments based on real-time data — useful for more advanced users running complex campaigns.
Thryv: Thryv segments contacts by client type, service history, and communication preferences. This works well for sending targeted SMS marketing messages or promotional emails to specific client groups. It’s simpler than ActiveCampaign but sufficient for most service business needs.
7. Integraties
ActiveCampaign: ActiveCampaign offers 950+ integrations including Shopify, Salesforce, Microsoft Dynamics, WordPress, and Zapier. This makes it a strong choice for businesses that already use a specific tech stack and want their tools to work together. Premium integrations are available for CRM and ecommerce platforms.
Thryv: Thryv connects with popular tools like QuickBooks, Google Calendar, and social media platforms. Its integration library is smaller than ActiveCampaign’s, but it covers the essentials for small business operations. The all-in-one design means many businesses won’t need many add-ons at all.
8. Gebruiksgemak
ActiveCampaign: ActiveCampaign has a user-friendly design with navigable menus, but the depth of its features means there’s a real learning curve. Beginners may feel overwhelmed by the automation builder at first. The personalized onboarding checklist helps, and the 14-day trial gives you time to explore without pressure.
Thryv: Thryv is built with non-technical business owners in mind. The interface is straightforward and the 24/7 support team helps users get set up quickly. The $250 onboarding fee covers guided setup, which reduces the time it takes to get running. For small teams who just want things to work, Thryv’s simplicity is a genuine advantage.
9. Prijsbepaling en kosten
Here’s a direct side-by-side look at pricing for both platforms.
| Plan | ActiveCampaign | Thryv |
|---|---|---|
| Vrij | ❌ (Alleen 14-daagse proefperiode) | ✅ Gratis abonnement beschikbaar |
| Betaalde startersfunctie | $15/maand (Startpakket) | From $20/user/month |
| Middenklasse | $49/maand (Plus) | Contact Thryv for pricing |
| Geavanceerd | $79/maand (Pro) | Contact Thryv for pricing |
| Onderneming | $145/maand | Prijs op maat |
| Aanmeldingskosten | Geen | $250 eenmalig |
ActiveCampaign: ActiveCampaign’s Starter plan at $15/month is the lower entry point. Keep in mind that prices scale with contact count, so a large list can push costs up significantly. Annual plans come with a 20% discount, which makes a meaningful difference over time.
Thryv: Thryv’s $20/user/month entry rate plus a $250 onboarding fee makes the first year more expensive upfront. However, if you’re currently paying for separate scheduling, payment, and reputation tools, bundling everything into Thryv could save money overall. Get a custom quote before assuming it’s pricier than your current stack.
Verschillende scenario's
| Als u het nodig heeft... | Kiezen | Waarom |
|---|---|---|
| Geavanceerde marketingautomatisering | ActiveCampaign | 900+ templates, multi-branch workflows |
| Online afspraak maken | Thryv | Built-in scheduling with 24/7 client access |
| Invoicing and payments built-in | Thryv | ThryvPay handles digital payments natively |
| Deep email segmentation | ActiveCampaign | Segment by behavior, location, purchase history |
| Lokaal reputatiemanagement | Thryv | Synchroniseert automatisch meer dan 50 advertentiesites. |
| Lower entry-level price | ActiveCampaign | $15/month vs $20/user/month + $250 onboarding |
| All-in-one small business tool | Thryv | Vervangt meerdere tools in één platform. |
💰 Jouw budget
ActiveCampaign’s Starter plan is cheaper at $15/month. But Thryv bundles tools you might already be paying for separately — factor in your full software stack before deciding which is actually cheaper for your business.
🔌 Jouw technologie-stack
ActiveCampaign connects with 950+ tools including Shopify, Salesforce, and Microsoft Dynamics. If you already use several platforms and need them to work together, ActiveCampaign’s integration depth is hard to match.
📝 Uw bedrijfstype
ActiveCampaign suits digital businesses, agencies, and ecommerce stores that need email-first marketing. Thryv is built for local service businesses — salons, contractors, consultants — that need scheduling and payments alongside marketing.
🎓 Jouw ervaringsniveau
Thryv is more approachable for non-technical owners — guided onboarding and 24/7 support smooth the learning curve. ActiveCampaign has a user-friendly interface, but its advanced features take time to master and suit a more advanced user.
🆓 Gratis proefversies en demo's
ActiveCampaign offers a 14-day free trial with no credit card required. Thryv has a free plan with limited features — try both before paying to confirm which fits your actual workflow.
🛟 Ondersteuningsopties
Thryv provides 24/7 support to all users, which is helpful for business owners who can’t afford downtime. ActiveCampaign offers phone support and a knowledge base, but support depth varies by plan tier.
Overstaphandleiding
Gebruik je al een van deze tools? Dit kun je verwachten als je overstapt.
🔄 Overstappen van ActiveCampaign naar Thryv?
✅ Wat je eraan hebt:
- Built-in appointment scheduling and ThryvPay — no more third-party tools
- Automatic local listing sync across 50+ sites
- A secure client portal for estimates, payments, and documents
❌ Wat je verliest:
- Advanced automation builder with conditional logic and multi-branch workflows
- Deep email segmentation by behavior, purchase history, and custom fields
- 950+ native integrations and A/B testing on full automation paths
📋 Zo schakel je over:
- Export your contact list and automation data from ActiveCampaign
- Sign up for Thryv and go through the guided onboarding (allow for the $250 fee)
- Import contacts and rebuild your trigger-based campaigns inside Thryv’s marketing tools
🔄 Overstappen van Thryv naar ActiveCampaign?
✅ Wat je eraan hebt:
- Powerful multi-step automation with branching logic and conditional content
- Advanced lead scoring, custom fields, and deeper CRM pipeline management
- 950+ integrations and predictive email sending powered by AI
❌ Wat je verliest:
- Built-in appointment scheduling and digital payments via ThryvPay
- Local listing management across 50+ sites in one place
- The secure client portal for estimates, documents, and account access
📋 Zo schakel je over:
- Export your client list and contact data from Thryv
- Start ActiveCampaign’s 14-day free trial and import your contacts
- Use ActiveCampaign’s free migration service and automation templates to rebuild your workflows
Wat onze recensie niet behandelde
This comparison focused on individual business owners and small teams. We didn’t evaluate enterprise-level features, multi-location management, or custom API integrations for either platform. Thryv’s higher-tier pricing structures weren’t fully testable without a direct sales consultation. If you’re managing a team of 20+ or need deep custom reporting, your experience may differ from what we’ve described here. Both platforms are reviewed based on their May 2026 feature sets — updates since then may change what’s available.
Eindconclusie
| Categorie | Winnaar |
|---|---|
| 💰 Prijs (Instapniveau) | ActiveCampaign |
| 📧 E-mailmarketing | ActiveCampaign |
| ⚙️ Marketingautomatisering | ActiveCampaign |
| 📅 Planning & Betalingen | Thryv |
| 🗺️ Local Listings & Reputation | Thryv |
| 🔌 Integraties | ActiveCampaign |
| 👶 Gebruiksgemak | Thryv |
| 🏆 Algemene winnaar | ActiveCampaign |
🏆 WINNAAR: ActiveCampaign
ActiveCampaign wint in 5 van de 8 categorieën.
Het meest geschikt voor: Marketing-focused small businesses, agencies, ecommerce stores, and any team that needs advanced email automation with CRM
ActiveCampaign and Thryv are solving different problems.
ActiveCampaign is the stronger choice for businesses that put marketing at the center of their growth strategy.
Its automation depth, segmentation tools, and integration library make it the better pick for teams that send campaigns, track leads, and run digital sales funnels.
Thryv wins if you run a local service business and need scheduling, payments, and reputation management in one place.
If your clients book appointments, pay invoices, and find you on Google Maps — Thryv is built for that workflow.
For most businesses that want to grow through email marketing and sales automation, ActiveCampaign is the right tool.
Meer informatie over ActiveCampaign
Here’s how ActiveCampaign stacks up against other platforms in the marketing automation space:
ActiveCampaign wint op de volgende punten: More affordable entry pricing, deeper automation builder for smaller teams, better contact-based pricing model
HubSpot wint op de volgende punten: More polished all-in-one suite, stronger built-in landing pages, free CRM tier with broader feature access
ActiveCampaign versus Keap
ActiveCampaign wint op de volgende punten: More automation templates, broader third-party integrations, lower starting price for small lists
Keap wint dankzij: Built-in payment collection, stronger appointment booking features, more established small business CRM workflow
ActiveCampaign versus GoHighLevel
ActiveCampaign wint op de volgende punten: More reliable email deliverability, cleaner automation interface, broader native integration library
GoHighLevel wint op: White-labeling for agencies, built-in funnel builder, SMS and stem campaigns in one platform
ActiveCampaign versus Salesforce
ActiveCampaign wint op de volgende punten: Far lower cost for small businesses, faster setup, email marketing built into the core product
Salesforce wint op de volgende punten: Deep CRM customization with custom objects and reporting, better fit for large sales teams
Meer informatie over Thryv
Here’s how Thryv compares to other all-in-one business management platforms:
Thryv wint op: Built-in invoicing and ThryvPay, local listing management, appointment scheduling designed for service businesses
HubSpot wint op de volgende punten: Much deeper marketing automation, free CRM tier, stronger SEO and content tools
Thryv wint op: Local presence tools and listing sync, client-facing portal with document sharing, broader service business features
Keap wint dankzij: More established email automation, stronger pipeline management for sales teams, better third-party app library
Thryv vs Ga naar een hoger niveau
Thryv wint op: Easier onboarding for non-technical owners, 24/7 support included, better fit for single-location service businesses
GoHighLevel wint op: White-label agency features, broader funnel building tools, more powerful SMS campaign capabilities
Veelgestelde vragen
Waarvoor wordt ActiveCampaign gebruikt?
ActiveCampaign is a marketing and sales automation platform. It helps businesses send automated emails, track leads through a CRM, and run personalized campaigns across email, SMS, and other channels. It’s especially popular with small to mid-sized businesses that need advanced automation without enterprise costs.
Is ActiveCampaign een CRM-systeem?
Yes — the ActiveCampaign CRM is included in all plans. It tracks sales pipelines, scores leads, and connects directly to your email campaigns and automations. The built-in CRM also supports custom objects and custom reports on higher tiers, making it a practical choice for businesses that want marketing and sales management in one place.
Waarvoor wordt Thryv gebruikt?
Thryv is an all-in-one business management platform for small service-based businesses. It handles appointment scheduling, invoicing, customer communications, online reputation management, and local listing sync. Business owners use it to replace multiple separate tools with a single dashboard.
Is ActiveCampaign gratis?
ActiveCampaign does not have a permanent free plan. It offers a 14-day free trial that includes access to most Professional-tier features, and no credit card is required to start. After the trial, paid plans start at $15/month — the enterprise plan reaches $145/month and includes features like a dedicated account team, transactional email, and advanced digital marketing tools. Pre-built templates and add-ons are available across all tiers to help you get started faster.
Heeft Thryv een contract?
Thryv’s contract terms vary by plan and region — some users report annual commitments. It also charges a $250 one-time onboarding fee. Always review the specific terms before signing up, and ask your sales representative directly about cancellation policies and contract length.
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