⚡ Kort oordeel:
- Prijzen: ClickUp starts at $0 with paid plans from $7 per user per month. Keap costs $299/month (Annually Billed).
- Het meest geschikt voor: Keap CRM suits sales and marketing automation. ClickUp suits project management and task management.
- Belangrijkste verschil: Keap tracks the customer journey from new lead to payment. ClickUp tracks work across multiple projects.
- Onze keuze: ClickUp for most teams, because the free forever plan covers an unlimited number of users.
Keap and ClickUp show up on the same shortlist for one odd reason.
Both promise to replace three or four tools you already pay for.
That is where the overlap ends.
Keap is customer relationship management with sales and marketing automatisering attached.
ClickUp is project management software built to manage tasks and deadlines.
Picking wrong means paying for the half you never touch.
Overzicht
This Keap vs ClickUp comparison covers pricing, key features, support, and ease of use.
We read both pricing pages, the documentation, and public G2 reviews.
Onze schrijvers hebben ook daadwerkelijk tijd doorgebracht met het testen van elk platform.
Die notities staan in de onderstaande secties 'Wat ons team heeft opgemerkt'.
Wat is Keap?
Keap is een CRM platform for small businesses that want automation built in.
It was formerly known as Infusionsoft and rebranded around small bedrijf automatisering.
The Keap app holds contacts, email marketing, invoicing and payment processing in one place.
Every contact record sits next to its sales pipeline stage and history.
Keap offers a drag and drop Campaign Builder for building campaigns visually.
Here is a closer look at how the platform works day to day.
Keap
Keap runs your sales process from first web form to paid invoice. Automation, email campaigns, and a sales pipeline sit in one dashboard.
Keap-prijzen
Keap sells one all-in-one package rather than a ladder of cheap tiers.
| Plan | Prijs | Het beste voor |
|---|---|---|
| Keap | $299/maand (jaarlijks gefactureerd) | Small businesses running sales and marketing automation together |
| Extra user | $30 per user, per month | Adding a sales team member to the account |
| Deskundige coaching | $499 eenmalig | Guided setup and custom coaching at launch |
Pricing verified August 2026.
💡 Pricing conflict: Our verified figure is $299/month (Annually Billed). Keap’s public page has also listed Lite at $79, Pro at $169, and Max at $199 per month for 500 contacts. Those tiers are contact-capped, so confirm your contact list size before you buy.
Gratis proefperiode: 14 days with access to all features. No long contract required to start.
Geld-terug-garantie: Keap does not publish a standard refund window, so cancel before renewal.
📌 Opmerking: Onboarding includes free migration, checklists, videos, and training webinars. Every account also gets a dedicated customer success manager.
⚠️ Waarschuwing: The monthly fee climbs once your contacts pass each threshold. Budget for that jump before you import data from an old tool.
Belangrijkste voordelen van Keap
Here is what makes Keap CRM worth a look for a growing bedrijf:
- Automation that saves time: Keap says customers who automate save 10 hours per week. The same group reports a 38% lift in revenue.
- Lead management and scoring: A lead score ranks each prospect by engagement. Use it to score leads and work the hottest ones first.
- E-mailmarketingcampagnes: Send hyper-targeted email campaigns using CRM tags and segments. Keap claims a 99.5% deliverability rate.
- Landingspagina-builder: Publish landing pages and a web form for lead capture. Every new lead lands straight in the contact list.
- Invoicing and payment processing: Built-in invoices and checkout forms close the loop. Repeat business is easier to chase.
- Speciale zakelijke lijn: Calls and texts run through a separate number. Personal and work messages stay apart.
- 2,500+ third party tools: Keap connects to boekhouding, forms, and checkout apps. Your tech stack stays intact.
Wat ons team opmerkte
Ons schrijver set up a Keap account and ran a small campaign through it. Here is what stood out from that hands-on time:
Voordelen en nadelen van Keap
✅ Voordelen
- Automates nearly every stage of the sales journey
- Campaign Builder uses drag and drop tools plus ready templates
- Invoicing, checkout forms, and payment processing are built in
- Free migration and a customer success manager on every plan
❌ Nadelen
- Pricing is steep for entry-level entrepreneurs
- Each extra user adds $30 per month
- No project management or delivery tracking after the sale
Wat is ClickUp?
ClickUp is a project management platform that holds tasks, docs, and chat together.
Teams plan work, assign tasks, and set a due date in one workspace.
ClickUp includes list, board, calendar, timeline, and Gantt charts for any workflow.
A multi-level hierarchy runs from Spaces down to subtasks.
ClickUp Brain, the built-in ai assistant, tracks workloads and drafts updates.
The walkthrough below shows how the workspace fits together.
🏆 Winnaar: ClickUp
ClickUp offers a free plan with unlimited users. Paid tiers add time tracking, dashboards, and heavier automation for growing teams.
ClickUp-prijzen
ClickUp plans scale per user, so cost tracks headcount rather than contacts.
| Plan | Prijs | Het beste voor |
|---|---|---|
| Vrij | $0 | Solo workers and smaller teams testing the tool |
| Onbeperkt | $7 per gebruiker per maand | Teams that need unlimited storage and guest access |
| Bedrijf | $12 per gebruiker per maand | Complex projects, workload views, and advanced automations |
| Onderneming | Aangepast | Large orgs needing single sign on and HIPAA compliance |
Pricing verified August 2026.
Gratis proefperiode: 15 days on any paid plan. The free forever tier never expires.
Geld-terug-garantie: 30 dagen retourrecht op alle betaalde abonnementen.
📌 Opmerking: ClickUp’s free plan allows an unlimited number of users but caps custom fields at 100 uses.
⚠️ Waarschuwing: Upgrades apply to the entire workspace. You cannot put two people on a paid plan and leave the rest free.
Belangrijkste voordelen van ClickUp
Here is what pushes ClickUp ahead of most project management tools:
- Gratis abonnement voor altijd: The free tier carries unlimited users. Few project management tools match that.
- Views for every workflow: List, kanban board, calendar, timeline, and Gantt charts cover most habits. Switch without rebuilding the project.
- Time tracking and resource management: Native timers log billable hours against estimates. Workload views flag who is buried.
- Automation without code: Over 100 pre-built rules handle repetitive, automated tasks. Custom triggers cover the rest.
- Communication features in one place: Docs, chat, and a whiteboard feature support team communication. Real time editing keeps everyone on one version.
- 1,000+ third party integrations: Slack, Google Drive, and Zoom connect directly. Your existing business software keeps working.
- Dashboards and reports: Custom dashboards track KPIs and project health. Sprint reports and burndown charts serve dev teams.
Wat ons team opmerkte
Our writer built a real content workspace in ClickUp and ran it for several weeks. Here is what stood out:
Voordelen en nadelen van ClickUp
✅ Voordelen
- Het gratis abonnement ondersteunt een onbeperkt aantal gebruikers.
- Over 1,000 third party integrations including Google Drive
- List, board, calendar, timeline, and Gantt views on every plan
- 15-day free trial plus a 30-day money-back guarantee
❌ Nadelen
- The interface overwhelms new users at first
- Time tracking feels clunky next to dedicated timers
- Rapportage Gereedschap is verspreid en moeilijk te vinden.
- Geen telefonische ondersteuning, alleen chat en een kennisbank.
Functievergelijking
These two tools rarely win the same category. The table below shows where each one is strong, then we break down ten areas in detail.
| Functie | Keap | ClickUp |
|---|---|---|
| Startprijs | $299/maand (jaarlijks gefactureerd) | $0 free forever plan |
| Gratis plan | ❌ | ✅ |
| Klantrelatiebeheer | ✅ | ❌ |
| Task Management & Gantt Charts | ❌ | ✅ |
| E-mailmarketingcampagnes | ✅ | ❌ |
| Sales Pipelines & Lead Scoring | ✅ | ❌ |
| Tijdregistratie | ❌ | ✅ |
| Facturering en betalingsverwerking | ✅ | ❌ |
| Integraties met derden | 2,500+ | 1,000+ |
| Telefonische ondersteuning | ✅ | ❌ |
| Het beste voor | Small businesses automating sales | Teams die projecten beheren |
1. Core Function: CRM vs Project Management
Keap: The database is built around people, not projects. Each contact record carries tags, custom fields, purchase history, and a place in the sales pipeline. That structure is why Keap CRM sits beside other crm platforms rather than project management tools.
Klik omhoog: The database is built around work. Workspaces, Spaces, Folders, Lists, and subtasks hold complex projects without extra tools. You can manage projects and manage tasks in the same view, but there is no contact list behind them.
2. Automation Builder
Keap: The Campaign Builder is a visual flowchart for sales campaigns and follow-up. Advanced automations run on when-then logic, so automated actions fire after a form fill or a purchase. Keap automates almost every stage of the sales journey.
Klik omhoog: Over 100 pre-built rules cover status changes, assignments, and reminders. Custom rules handle the rest without code. The automations move work forward, not buyers, so marketing automations are out of scope here.
3. Sales Pipelines vs Kanban Boards
Keap: Deals move through visual sales pipelines with drag and drop stages. Sales teams see deal value and next steps on one screen. Automation can trigger the moment a card changes stage.
Klik omhoog: The kanban board tracks tasks through stages instead of deals. Some sales teams do run a pipeline here with custom fields and statuses. It works, though you lose scoring and follow-up email built into a real CRM.
4. Email Marketing vs Team Communication
Keap: Email marketing campaigns segment by tag, purchase, or lead score. Keap claims a 99.5% deliverability rate on messages sent through the platform. Broadcast email campaigns and automated follow-up share the same editor.
Klik omhoog: There is no outbound email marketing here. What you get instead is internal messaging, comments, and an AI Notetaker that captures meetings. Marketing teams often run campaign planning in ClickUp and send the actual mail elsewhere.
5. Landing Pages vs Ready-Made Templates
Keap: The landing page builder ships with a drag and drop editor and hosting. You can connect multiple landing pages to one dashboard and route every web form into lead capture. That path is how most users pull in more leads and lift conversion rates.
Klik omhoog: No landing pages, but over 1,000 workflow templates. Forms exist for intake requests, not public lead capture. Templates cover sprints, content calendars, and client onboarding.
6. Lead Management vs Time Tracking
Keap: Lead management ranks each new lead by engagement so reps chase the warmest first. Lead scoring feeds the sales process and helps increase conversions. There is no time tracking for delivery work afterwards.
Klik omhoog: Native timers and manual logging track billable hours against estimates. Workload views support resource management across multiple projects. Our writer found the timers usable but fiddly compared with a dedicated tracker.
7. AI Assistants: Keap AI vs ClickUp Brain
Keap: Keap AI drafts email copy and suggests automation from plain language prompts. It sits inside the editor, so the output lands in the campaign you are already building. The focus is copy and sales automation, nothing else.
Klik omhoog: ClickUp Brain answers questions about your own workspace. It summarises threads, writes updates, and reports time spent on complex tasks. It reads project data, not customer data.
8. Text Messaging vs Calendar and Scheduling
Keap: A dedicated business line handles calls and texts inside the same record. Appointment booking links sit next to email, so follow-up never leaves the app. Mobile apps carry the same inbox.
Klik omhoog: The ClickUp Calendar pulls tasks and meetings into one timeline. Drag a task onto a slot and the due date updates. Mobile apps add an offline mode for capturing new tasks.
9. Reporting and Search
Keap: Pipeline management reports show deal value, stage age, and campaign performance. The numbers answer revenue questions, which is what a business strategy review needs. Reporting depth is thinner than a full analytics tool.
Klik omhoog: Enterprise Search looks across tasks, docs, and connected apps at once. Custom dashboards track KPIs and team capacity in real time. The catch is that reporting tools sit in several places, so new users hunt for them.
⚠️ Waarschuwing: Neither tool replaces the other. Agencies often run Keap for sales and ClickUp for delivery, then connect the two through a third party automation app.
10. Prijsbepaling en kosten
Cost is where the gap gets loud. One charges per contact base, the other per user.
| Plan | Keap | ClickUp |
|---|---|---|
| Vrij | ❌ (Alleen 14 dagen gratis proefperiode) | $0 |
| Betaald instapabonnement | $299/maand (jaarlijks gefactureerd) | Onbeperkt: $7 per gebruiker per maand |
| Middenklasse | — | Business plan: $12/user/month |
| Topklasse | — | Enterprise plan: Custom |
| Extra seat | $30 per user, per month | Included in the per-seat price |
Keap: The verified price is $299/month (Annually Billed), and Expert Coaching adds $499 once. That is expensive for a solo founder and reasonable for a business already paying for a CRM, an email tool, and a checkout tool separately.
Klik omhoog: The unlimited plan at $7 per user and the business plan at $12 per user stay cheap until headcount grows. A five-person team on Business pays $60 a month. Every paid plan is priced per seat, so cost rises with each team member.
Verschillende scenario's
| Als u het nodig heeft... | Kiezen | Waarom |
|---|---|---|
| The lowest monthly fee | ClickUp | Free forever tier, then $7 per user |
| Email marketing and follow-up | Keap | Campaigns, tags, and broadcasts built in |
| Task management for a team | ClickUp | Views, workloads, and time tracking |
| Facturering en betalingsverwerking | Keap | Checkout forms and invoices included |
| A tool for one person | ClickUp | Solo workers stay on the free plan |
| Telefonische ondersteuning | Keap | Weekday phone lines for U.S. customers |
💰 Jouw budget
Keap asks for $299/month (Annually Billed) before you send a single email. ClickUp costs nothing to start, so cash-tight teams get an easy answer here.
🔌 Jouw technologie-stack
Keap links to more than 2,500 platforms, mostly payment, forms, and boekhouding apps. ClickUp connects to over 1,000 work tools including Slack, Zoom, and Google Drive.
📈 Your Growth Goals
If growth goals depend on more leads and repeat business, Keap features map to that directly. If they depend on shipping client work faster, ClickUp fits business operations better.
🎓 Jouw ervaringsniveau
Keap is user friendly enough that some accounts are running in about 20 minutes. ClickUp’s features are wide, and G2 reviews often call the interface overwhelming at first.
🆓 Gratis proefversies en demo's
Keap gives 14 days with every feature unlocked. ClickUp gives 15 days on paid plans plus a 30-day refund window, so you can test with real work.
🛟 Ondersteuningsopties
Keap runs 24/7 chat, email, and weekday phone support, plus a success manager. ClickUp offers 24/7 chat and a knowledge base, but you meet a bot first.
Overstaphandleiding
Already paying for one of them? Here is what changes if you move.
🔄 Overstappen van Keap naar ClickUp?
✅ Wat je eraan hebt:
- A far lower bill, starting at zero
- Real task management with workloads and time tracking
- Docs, whiteboards, and chat in the same workspace
❌ Wat je verliest:
- Email marketing, lead scoring, and the customer database
- Invoicing, checkout forms, and the business line
- Landing pages and hosted lead capture forms
📋 Zo schakel je over:
- Export contacts and deals from Keap as CSV files
- Pick a separate email tool for your campaigns first
- Create a ClickUp workspace and import data into a List
🔄 Overstappen van ClickUp naar Keap?
✅ Wat je eraan hebt:
- Sales and marketing automation in one system
- Contact history, lead scoring, and pipeline reporting
- Free migration plus a dedicated success manager
❌ Wat je verliest:
- Gantt, board, and calendar views for delivery work
- Time tracking, dashboards, and workload planning
- The free tier and per-seat pricing
📋 Zo schakel je over:
- Export your ClickUp lists and any client contact fields
- Start the 14-day Keap trial and request free migration
- Rebuild your first campaign with the success manager
Wat onze recensie niet behandelde
This comparison focused on small businesses and small teams. We did not test Keap plans at high contact volumes, and we did not audit ClickUp plans at the Enterprise level, where single sign on and user permissions matter most. Custom API work, HIPAA setups, and agency reseller pricing sit outside what we checked. Both vendors ship new features often, so re-check pricing pages before you commit.
Eindconclusie
| Categorie | Winnaar |
|---|---|
| 💰 Prijzen | ClickUp |
| 🆓 Gratis abonnement | ClickUp |
| 🚀 Work and Task Management | ClickUp |
| 📊 Reporting and Dashboards | ClickUp |
| 🤖 AI-assistent | ClickUp |
| 👶 Gebruiksgemak | Keap |
| 📣 Marketingautomatisering | Keap |
| 🎯 Customer Data and Sales | Keap |
| 🛟 Ondersteuning | Keap |
| 🏆 Algemene winnaar | ClickUp |
🏆 WINNAAR: CLICKUP
ClickUp wins 5 out of 9 categories.
Het meest geschikt voor: Agencies, product teams, freelancers, and any group that needs to view tasks and deadlines in one place.
ClickUp takes the overall win on price and range. A team can start free, keep the essential features, and pay only when headcount grows.
Keap wins the categories that decide revenue. If your bottleneck is follow-up rather than delivery, the extra spend buys back real hours.
Pick Keap if you sell to a list and need automation to save time on follow-up. Pick ClickUp if you already have customers and need to get the work done.
Meer over Keap vergeleken
Here is how Keap holds up against the CRM tools buyers usually shortlist beside it:
Keap wint dankzij: Built-in invoicing, a dedicated business line, and cheaper access to full automation.
HubSpot wint op de volgende punten: A genuinely usable free tier, deeper reporting, and a much larger app marketplace.
Keap wint dankzij: Cleaner onboarding, phone support for U.S. accounts, and a calmer interface for non-marketers.
Ga naar een hoger niveau wint op: Agency sub-accounts, white labelling, and unlimited client workspaces on one bill.
Keap wint dankzij: Marketing automation, landing pages, and payment collection inside the same account.
Pijpleiding wint op: Entry price, faster pipeline setup, and a lighter feel for pure sales teams.
Meer over ClickUp vergeleken
And here is how it lands against the other project management platforms:
ClickUp versus Monday.com
ClickUp wint op: Value per seat, a free tier with unlimited users, and native docs plus whiteboards.
Monday.com wint op: A gentler learning curve, tidier board design, and quicker setup for non-technical staff.
ClickUp versus Asana
ClickUp wint op: Built-in time tracking, more view types, and cheaper mid-tier pricing.
Asana wint op: Interface polish, steadier performance at scale, and clearer permission controls.
ClickUp versus Trello
ClickUp wint op: Dashboards, dependencies, and hierarchy for work that outgrows a single board.
Trello wint op de volgende punten: Speed to first board, simplicity for two-person teams, and a lower cognitive load.
Veelgestelde vragen
Waarvoor wordt Keap gebruikt?
Keap is used to store customer data and automate follow-up. Small businesses run email campaigns, sales pipelines, invoices, and appointment booking from one account.
Waarvoor wordt ClickUp gebruikt?
ClickUp is used to plan and track work. Teams assign tasks, set deadlines, log hours, and keep docs and chat beside the project.
Is ClickUp echt gratis?
Yes. The free tier is permanent and supports unlimited users. Limits apply to custom field uses, storage, and advanced dashboards, so heavy teams eventually upgrade.
Is Keap gebruiksvriendelijk?
Mostly yes. Basic setup can take about 20 minutes, and every account gets a success manager. Deep automation still takes practice to build well.
Welke is de beste CRM choice here, Keap or ClickUp?
Keap, because ClickUp is not a CRM. ClickUp wins overall on price and work management, but only Keap tracks leads, campaigns, and payments properly.
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