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Hoe Kajabi te gebruiken: complete handleiding (2026)

door | Last updated Aug 27, 2026

Snelstart

Deze handleiding behandelt alle functies van Kajabi:

Benodigde tijd: 5 minuten per film

Ook in deze handleiding: Professionele tips | Veelgemaakte fouten | Probleemoplossing | Prijzen | Alternatieven

Waarom zou je deze gids vertrouwen?

I started selling on Kajabi 4 years ago and still run two products there.

Every screen below comes from my own dashboard, not a press kit.

Kajabi Uitgelichte afbeelding

Kajabi is an all-in-one platform that works like an operating system for experts.

You build, market, and sell digital products from a single dashboard.

It replaces scattered tools, manual workflows, and disconnected gegevens.

Most users only touch the course bouwer and miss the rest.

Deze handleiding laat je stap voor stap zien hoe je alle belangrijke functies gebruikt.

Kajabi-handleiding

This How to Use Kajabi tutorial walks through each feature in order, from signup to your first sale.

Kajabi

Kajabi brings your entire bedrijf into one unified system. Build a website, launch a course, and run pricing, checkout, and delivery in one place. Human support is there 24/7 while you grow.

Aan de slag met Kajabi

Do this one-time setup before you touch any feature.

Het duurt ongeveer 3 minuten.

Watch my walkthrough first:

Kajabi-tutorial voor beginners 2025 (COMPLETE GIDS)

Tap to unmute if the audio starts silent.

Use copy link or watch later to save it, and drag back to 0:00 to replay a step.

Click share and include playlist if you want the full series, or watch full video on YouTube.

Laten we nu elke stap eens doornemen.

Stap 1: Maak uw account aan

Go to the Kajabi website and click Start Free Trial.

Voer uw e-mailadres in en maak een wachtwoord aan.

✓ Controlepunt: Controleer uw inbox for the confirmation email.

Stap 2: Open het dashboard

Kajabi runs in any browser, and the branded mobile app covers iOS en Android.

Zo ziet het dashboard eruit:

Kajabi's persoonlijke ervaring

✓ Controlepunt: You should see Products, Marketing, Sales, and Website in the sidebar.

Step 3: Customize and Connect Payments

Customize your site settings with your logo, colors, and favicon to match your brand.

Then connect Kajabi Payments, Stripe, or PayPal so you can take money from day one.

✅ Klaar: Je bent klaar om een ​​van de onderstaande functies te gebruiken.

Hoe Kajabi digitale downloads te gebruiken

Digitale downloads lets you sell ebooks, checklists, and templates without a separate cart.

Here’s how it works, step by step.

Step 1: Create the Product

Click Products, then New Product, then Digital Download.

Stap 2: Upload uw bestanden

Drag your files in and write a short description buyers actually read.

Zo ziet het eruit:

Kajabi digitale downloads

✓ Controlepunt: Every file shows a green upload badge.

Stap 3: Prijs bepalen en publiceren

Set a one-time price, connect the checkout, then publish the offer.

✅ Resultaat: Your first paid download is live and ready to sell.

💡 Pro-tip: Bundle three small downloads into one offer and charge more than the parts.

How to Use Kajabi Email Marketer

E-mailmarketing lets you reach your audience and nurture trust before you ever push a sale.

Here’s how it works, step by step.

Stap 1: Open de e-maileditor

Go to Marketing, then Email Campaigns, then New Broadcast.

Step 2: Write and Segment

Write one clear idea per email, then select the tag you want to reach.

Zo ziet het eruit:

Kajabi E-mailmarketing

✓ Controlepunt: The recipient count updates as you select each tag.

Stap 3: Plannen of verzenden

Send it now or schedule it for a time your list actually opens email.

✅ Resultaat: Your list hears from you on a schedule instead of at random.

💡 Pro-tip: Lead with content marketing for three emails, then make your offer in the fourth.

Hoe gebruik je Kajabi-funnels en -automatiseringen?

Trechters en automatiseringen lets you connect landing pages, emails, and checkout so nothing gets dropped.

Here’s how it works, step by step.

Stap 1: Kies een blauwdruk

Open Marketing, then Funnels, and choose a product launch or webinar blueprint.

Step 2: Map the Pages

Follow the blueprint from opt-in to checkout and swap in your own copy.

Zo ziet het eruit:

Kajabi-funnels en -automatiseringen

✓ Controlepunt: Each stage shows a green connected icon.

Step 3: Add Automations

Voeg een toe automatisering that tags buyers and grants course access at the end.

✅ Resultaat: A funnel that runs while you sleep, from first click to delivery.

💡 Pro-tip: Add order bumps and upsells at checkout before you spend a dollar on ads.

Hoe gebruik je de Kajabi No-Code webbuilder?

Websitebouwer zonder code lets you build a real website without hiring a developer.

Here’s how it works, step by step.

Stap 1: Kies een thema

Open Website, then Design, and pick a theme close to your brand.

Step 2: Edit the Sections

Drag sections to build your homepage, then customize fonts and colors.

Zo ziet het eruit:

Kajabi No-Code Web Builder

✓ Controlepunt: The mobile preview looks as clean as desktop.

Stap 3: Publiceer je pagina's

Skip navigation on checkout pages so buyers don’t wander off mid-purchase.

✅ Resultaat: A branded website that turns visitors into customers.

💡 Pro-tip: Copy your best sales page, then change one headline and split test it.

How to Use Kajabi Analytics and Performance Checker

Analyse en prestaties lets you see which offers make money instead of guessing.

Here’s how it works, step by step.

Stap 1: Open het dashboard

Click Analytics to see net revenue, subscriptions, and churn in one view.

Step 2: Check Offer Reports

Open Offers Sold to find which products carry your revenue.

Zo ziet het eruit:

Kajabi Analytics en prestaties

✓ Controlepunt: Revenue by offer loads for your chosen date range.

Stap 3: Voortgang bijhouden

Open Product Progress to see where students stop watching your lessons.

✅ Resultaat: Clear numbers showing what to build next and what to retire.

💡 Pro-tip: Watch churn weekly, not monthly, so you catch a bad month before it ends.

Hoe gebruik je online cursussen van Kajabi?

Online cursussen lets you teach your customers through visual and written content.

Here’s how it works, step by step.

Step 1: Generate an Outline

Gebruik de AI-cursus generator to create an outline with modules and lessons.

Step 2: Add Lessons and Quizzes

Each course is made up of lessons and quizzes that live inside modules and submodules.

Zo ziet het eruit:

Kajabi online cursussen

✓ Controlepunt: Your outline shows every module in the order you want.

Step 3: Upload and Drip

Upload high-quality video and audio, then drip content to release material over time.

✅ Resultaat: A structured course your students can finish without getting lost.

💡 Pro-tip: Break long lessons into 7-minute videos so people organize study time around them.

Hoe gebruik je Kajabi Personal Coach?

Persoonlijke coach lets you sell one-on-one coaching with sessions and notes in one place.

Here’s how it works, step by step.

Stap 1: Ontwikkel een coachingproduct

Go to Products, then New Product, then Coaching.

Step 2: Build the Session Plan

Add session milestones, intake questions, and homework for each call.

Zo ziet het eruit:

Kajabi Personal Coach

✓ Controlepunt: Your client sees the session list on their dashboard.

Step 3: Set Your Offer

Choose a one-time payment, multi-pay installments, or a recurring subscription.

✅ Resultaat: A coaching offer with booking, notes, and billing handled for you.

💡 Pro-tip: Price coaching at three times your course, then cap it at ten clients.

Hoe gebruik je de AI-gestuurde nieuwsbrief van Kajabi?

AI-gestuurde nieuwsbrief lets you turn your best content into a newsletter people open.

Here’s how it works, step by step.

Step 1: Start a Newsletter

Open Marketing, then Newsletters, and click Create.

Step 2: Feed It Your Content

Paste a lesson or podcast outline and let Kajabi draft the issue.

Zo ziet het eruit:

Kajabi AI-gestuurde nieuwsbrief

✓ Controlepunt: A full draft appears with subject line options.

Stap 3: Bewerken en verzenden

Cut anything that sounds like a robot, add one link, then send.

✅ Resultaat: A weekly newsletter that took twenty minutes instead of two hours.

💡 Pro-tip: Keep the same send day for three months before you judge open rates.

How to Use Kajabi Podcast

Streamline Podcast lets you publish a private podcast your members hear on their phones.

Here’s how it works, step by step.

Step 1: Create the Podcast

Go to Products, then New Product, then Podcast.

Stap 2: Afleveringen uploaden

Upload each audio file and write a description with the episode takeaway.

Zo ziet het eruit:

Kajabi Streamline Podcast

✓ Controlepunt: Episodes appear in order with runtimes listed.

Step 3: Share the Private Feed

Send members the private feed link so they can subscribe in any player.

✅ Resultaat: A members-only podcast that keeps buyers engaged between lessons.

💡 Pro-tip: Record your live Q&A calls and publish them as bonus episodes the same week.

Kajabi Pro-tips en sneltoetsen

After two years inside this platform, these are the shortcuts I actually use.

Toetsenbord sneltoetsen

ActieSnelkoppeling
Save the page you’re editingCmd / Ctrl + S
Undo a layout changeCmd / Ctrl + Z
Bold selected tekstCmd / Ctrl + B
Search your adminCmd / Ctrl + K

Verborgen functies die de meeste mensen over het hoofd zien

  • Mobiel stem search: Open the app and search with your voice to find a lesson fast.
  • Kajabi Payments: Switching from Stripe gets you lower fees and faster payouts.
  • Pipeline blueprints: Pre-built templates connect landing pages, emails, and checkout in minutes.

Veelgemaakte fouten bij Kajabi die je moet vermijden

Mistake #1: Building the Course Before the Audience

❌ Fout: Spending three months filming lessons nobody asked for.

✅ Rechts: Focus on content marketing to attract buyers before pushing for a sale.

Mistake #2: Never Buying Your Own Product

❌ Fout: Launching without ever seeing what the customer sees.

✅ Rechts: Test the whole experience by buying your own product at full checkout.

Mistake #3: Following Outdated Tutorials

❌ Fout: Copying a walkthrough posted 3 years ago on an older dashboard.

✅ Rechts: Compared with 1 year ago, menus moved and the AI-tools improved. Check the date first.

Kajabi-probleemoplossing

Problem: Lesson Video Will Not Start

Oorzaak: A slow connection or a stale browser cache stalls the player.

Repareren: If playback doesn’t begin shortly try restarting your device, then clear your cache.

Problem: Share Link Throws an Error

Oorzaak: The embed lost permission after a product or offer was renamed.

Repareren: If an error occurred while retrieving sharing information please try again later, then regenerate the link.

Problem: Members Can’t Access Purchased Content

Oorzaak: The offer never got attached to the product during setup.

Repareren: Open the offer, add the product under Grant Access, then resend the welcome email.

📌 Opmerking: Kajabi supports businesses with human customer support available 24/7 if these don’t work.

Wat is Kajabi?

Kajabi is a course and community platform for people who sell expertise.

Think of it as Shopify, but for knowledge products instead of physical goods.

Watch my full review:

Eerlijke Kajabi-recensie - Is het de moeite waard?

Het omvat de volgende belangrijke kenmerken:

  • Digitale downloads: Sell ebooks, templates, and swipe files as instant downloads
  • E-mailmarketing: Nurture leads into buyers with automated campaigns
  • Trechters en automatiseringen: Connect landing pages, emails, and checkout in one flow
  • Websitebouwer zonder code: Build a website without touching a single line of code
  • Analyse en prestaties: See which offers actually make money
  • Online cursussen: Teach your expertise through modules, lessons, and quizzes
  • Persoonlijke coach: Sell one-on-one coaching with booking and notes built in
  • Nieuwsbrief op basis van AI: Turn your content into a newsletter your list opens
  • Streamline Podcast: Publish a private podcast members can hear on mobile

For the full breakdown, see our Kajabi recensie.

Kajabi homepage

Kajabi-prijzen

Dit zijn de kosten van Kajabi in 2026:

PlanPrijsHet beste voor
Kickstarter$71/maandTesting your first offer
Basis$199/maandOne product, one admin
Groei$159/maandMultiple products and a small team
Pro$319/maandEstablished businesses with staff

Gratis proefperiode: Yes, 14 days with full access and no credit card needed.

Geld-terug-garantie: Yes, 30 days on annual plans.

Kajabi-prijzen

💰 Beste prijs-kwaliteitverhouding: Growth — you get automations and affiliates without the Pro price.

Kajabi versus alternatieven

Here’s how Kajabi compares to the other tools I’ve tested:

HulpmiddelHet beste voorPrijsBeoordeling
KajabiAll-in-one selling$71/maand⭐ 4.4
SchoolSimple communities$99/maand⭐ 4.6
CirkelBranded community$89/maand⭐ 4,5
LeerbaarFirst course$59/maand⭐ 4.2
Ga naar een hoger niveauAgentschappen$97/maand⭐ 4.4
Machtige NetwerkenLidmaatschappen$41/maand⭐ 4.3
ThinkificCourse depth$49/maand⭐ 4.4
LearnWorldsInteractive video$29/maand⭐ 4,5

Snelle keuzes:

  • Beste overall: Kajabi — one system for courses, email, and checkout
  • Beste budget: Mighty Networks — memberships at a fraction of the price
  • Het meest geschikt voor beginners: Teachable — you can publish a course in a weekend
  • Het beste voor de gemeenschap: Skool — the discussion feed keeps members coming back

🎯 Alternatieven voor Kajabi

Op zoek naar alternatieven voor Kajabi? Dit zijn de beste opties:

  • 🚀 School: Courses plus a gamified feed that keeps members active daily.
  • 💰 Cirkel: Clean spaces, live rooms, and a strong mobile experience for paid groups.
  • 🎨 Teachable: The fastest way to publish your first course and take payments.
  • ⚡ GoHighLevel: Agency-grade funnels, pipelines, and client sub-accounts in one login.
  • 🔒 Machtige netwerken: Memberships and events with a branded app on cheaper tiers.
  • 🧠 Bettermode: Customizable community blocks for teams that want control over layout.
  • 👶 Thinkific: Deep course tools, quizzes, and certificates for serious teaching.
  • 🏢 LearnWorlds: Interactive video and assessments built for training businesses.
  • 🔧 Zwerm: Lightweight member networking with introductions handled automatically.
  • 🌟 Disco: Cohort-based programs with AI helping you run each learning group.
  • ⭐ Wylo: White-label communities for creators who want their own branding.
  • 🎯 Afranselen: A marketplace where buyers discover your products without ads.

Voor de volledige lijst, zie onze Kajabi-alternatieven gids.

⚔️ Kajabi vergeleken

Hieronder een vergelijking van Kajabi met de concurrenten:

  • Kajabi vs Skool: Skool wins on community energy. Kajabi wins on selling and email.
  • Kajabi versus Circle: Circle looks better for discussion. Kajabi handles checkout and courses natively.
  • Kajabi versus Teachable: Teachable is cheaper to start. Kajabi replaces four tools instead of one.
  • Kajabi versus GoHighLevel: GoHighLevel suits agencies. Kajabi suits experts selling their own products.
  • Kajabi versus Mighty Networks: Mighty Networks costs less. Kajabi gives deeper funnels and analytics.
  • Kajabi versus Bettermode: Bettermode is more customizable. Kajabi ships faster with less setup.
  • Kajabi versus Thinkific: Thinkific has stronger course tools. Kajabi has stronger marketing tools.
  • Kajabi versus LearnWorlds: LearnWorlds wins on interactive video. Kajabi wins on business breadth.
  • Kajabi versus Swarm: Swarm is niche networking. Kajabi is a full business platform.
  • Kajabi vs Disco: Disco fits cohort programs. Kajabi fits evergreen products and memberships.
  • Kajabi versus Wylo: Wylo offers white-label branding. Kajabi offers a proven selling engine.
  • Kajabi versus Whop: Whop brings marketplace traffic. Kajabi gives you owned audience and data.

Begin nu met het gebruik van Kajabi.

Je hebt geleerd hoe je alle belangrijke functies van Kajabi kunt gebruiken:

  • ✅ Digitale downloads
  • ✅ E-mailmarketing
  • ✅ Trechters en automatiseringen
  • ✅ Webbuilder zonder code
  • ✅ Analyse en prestaties
  • ✅ Online cursussen
  • ✅ Persoonlijke coach
  • ✅ Nieuwsbrief op basis van AI
  • ✅ Streamline Podcast

Here’s the payoff:

De belangrijkste voordelen van Kajabi

Volgende stap: Pick one feature and try it today.

Most people start with Online Courses, and it takes under 5 minutes to outline one.

I rebuilt my own funnel a few months ago and doubled checkout conversions.

Veelgestelde vragen

Wat is Kajabi en hoe werkt het?

Kajabi is an all-in-one platform for experts. You build a website, create a course, run email marketing, and take checkout payments from one dashboard.

How much does it cost to use Kajabi?

Kajabi starts at $71/month on Kickstarter. Basic is $199/month, Growth is $159/month, and Pro is $319/month. A free trial is available first.

Is Kajabi geschikt voor beginners?

Yes. The AI Course generator builds your outline, and blueprints connect pages, emails, and checkout for you. Most beginners publish a first product in a week.

Heb ik een website nodig als ik Kajabi gebruik?

No. The no-code web builder handles your homepage, blog, sales pages, and checkout. You only need a domain name to point at it.

Can I watch Kajabi on my TV?

Yes. Cast lessons from the branded mobile app. Videos you watch may be added to the TV’s watch history and influence TV recommendations. To avoid this cancel and sign in to YouTube on your computer.

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