Keap vs ActiveCampaign: Which Is the Best CRM Tool in 2025?

우승자

4.6

• 자동화 빌더
• 강한 고객 관계 관리(CRM)
• 이메일 및 문자 마케팅
• 멋진 랜딩 페이지
• 판매 파이프라인
• 무료 체험 가능
• 유료 플랜은 $249부터 시작합니다

지금 시도해보세요

준우승

3.5

• 이메일 마케팅
• 동적 콘텐츠
• 맞춤형 랜딩 페이지
• 통합 AI
• 분할
• 무료 플랜 이용 가능
• 유료 플랜은 $15부터 시작합니다

지금 시도해보세요

올바른 것을 선택하다 고객 관계 관리(CRM) can feel like trying to navigate a maze blindfolded.

You know it’s important for your business, but which one fits 당신의 needs?

구입했다 and ActiveCampaign are two popular options, both promising to streamline your sales and marketing.

But which one comes out on top?

In this post, we’ll break down the key differences between Keap vs ActiveCampaign, helping you decide which 고객 관계 관리(CRM) tool is the best for your business.

개요

To give you the most accurate comparison, we’ve spent weeks testing both Keap and ActiveCampaign.

We built email sequences, set up 오토메이션, and even ran a few test campaigns to see how each platform performed in a real-world setting.

4.65점 만점에

Ready to get organized and save 15 hours a week? Keap’s powerful automation can make it happen.

가격: You can try it for free. Paid plan starts at $249/month

주요 특징:

• 이메일 마케팅
• 고객 관계 관리(CRM)
• Sales and Marketing Automation

Try Keap for FREE 전체 리뷰 읽기

3.55점 만점에

Unlock the power of an all-in-one marketing platform. So, check it out now!

가격: It has a 7-day free Trial. Paid plan starts at $15/month

주요 특징:

• 이메일 마케팅
• Marketing Automation
• 고객 관계 관리(CRM)

Try activecampaign 전체 리뷰 읽기

What is Keap?

Keap wants to make things easier for 중소기업.

They combine sales and marketing tools in one place.

Think of it as your all-in-one platform for growth. You can send emails, organize contacts, and track your sales.

또한 우리가 가장 좋아하는 것을 탐색하세요 Keap alternatives…

우리의 견해

구입했다 is a fantastic option for small businesses to streamline their sales and marketing efforts. It’s user-friendly and packed with valuable features.

Keap을 무료로 사용해 보세요 전체 리뷰 읽기 대안 구매 확인

주요 이점

• 내장된 이메일 마케팅: 대상 고객에게 타겟팅된 이메일을 보내세요.
• 사용하기 쉬운 자동화: 후속 메시지 전송, 리드 할당 등의 작업을 자동화합니다.
• 영업 파이프라인 관리: 거래를 추적하고 기회를 파악하세요.
• 전자상거래 통합: Keap을 온라인 매장과 연결하여 주문과 고객을 관리하세요.

노력하다 구입했다 무료로

가격

Keap은 무료 체험판과 간단한 가격 구조를 제공하여 쉽게 시작할 수 있도록 도와줍니다.

• 간단한 계획: 월 249달러(연간 청구)부터 시작하며 2명의 사용자와 1,500개의 연락처를 제공합니다.

노력하다 구입했다 무료로

장점

• 소규모 사업체에 적합합니다.
• 배우고 사용하기 쉽습니다.
• 강력한 이메일 마케팅 도구.
• 뛰어난 자동화 기능.

단점

• 성장할수록 비용이 많이 들 수 있습니다.
• 사용자 정의 옵션이 제한적입니다.
• 대기업에는 적합하지 않습니다.

노력하다 구입했다 무료로

What is ActiveCampaign?

ActiveCampaign is a powerful tool.

But don’t let that scare you. It’s actually pretty easy to use. They focus on helping you automate your marketing.

This means less work for you!

You can send the right message to the right people at the right time. Sounds cool, right?

또한 우리가 가장 좋아하는 것을 탐색하세요 ActiveCampaign 대안…

우리의 견해

ActiveCampaign is an excellent choice for businesses that want to leverage the true power of email marketing and automation. However, it may not be the best fit for beginners due to its complexity.

Try ActiveCampaign For free 전체 리뷰 읽기 ActiveCampaign 대안 확인

주요 이점

• Advanced automation: Create complex workflows to nurture leads and automate tasks.
• Email marketing powerhouse: Send beautiful and effective email campaigns.
• Built-in 고객 관계 관리(CRM): Manage contacts and track interactions.
• Segmentation and personalization: Target specific groups of contacts with personalized messages.

노력하다 액티브캠페인 무료로

가격

• 기동기: 월 15달러.
• 을 더한: 월 49달러.
• 찬성: 월 79달러.
• 기업: 월 145달러.

장점

• Robust automation capabilities.
• Excellent email deliverability.
• 자세한 보고 및 분석.
• Great for growing businesses.

단점

• It can be complex to learn.
• Pricing can increase quickly.
• It’s not as user-friendly as some options.

노력하다 액티브캠페인 무료로

기능 비교

The true power of any platform lies in its individual tools.

Let’s dig into the details and find out exactly where ActiveCampaign vs Keap really stands out against the competition.

We’ll examine the key factors that influence your choice of marketing automation platforms.

1. Core Marketing Automation Features

• ActiveCampaign: The clear leader in the breadth of its marketing automation features. It lets you create complex sequences and automated workflows that respond to various triggers across multiple channels, including sms messages.
• Keap: Offers solid automated marketing capabilities, but they are generally less flexible. ActiveCampaign’s focus on deep automation makes your marketing efforts highly personalized and provides more advanced features.

2. Email Marketing and Deliverability

• ActiveCampaign: Known among email marketers for superior email deliverability rates. It provides a wide range of customizable email templates and a flexible campaign 건축업자.
• Keap: Offers robust email marketing functionality. However, ActiveCampaign’s predictive sending and A/B testing give it a powerful edge over Keap’s standard email marketing tools.

3. Customer Relationship Management (CRM)

• Keap: Positions itself as an all-in-one solution with a stronger focus on its robust crm system that includes payment processing and appointment scheduling features. For a small business owner or service-based businesses, it’s simple, a combined approach to managing contacts and crm features is very appealing.
• ActiveCampaign: Its CRM is fantastic for aligning marketing and sales teams, but it is more specialized as a companion to its automation, rather than a standalone crm systems solution.

4. Automation Depth and Builder Interface

• ActiveCampaign: Shines with its ability to create complex automation workflows. Its visual flow builder is incredibly powerful. You can leverage its automation platform with less technical expertise to create complex marketing campaigns.
• Keap: Also uses a drag-and-drop interface for its automation. However, ActiveCampaign allows for much deeper customization based on user behavior and site tracking.

5. Sales Tools and Sales Automation

• ActiveCampaign: Provides more advanced features for sales teams regarding sales automation, including deep lead scoring and pipeline visualization.
• Keap: Includes critical sales tools like invoicing and quotes, which are essential for small businesses. Keap’s sales offering focuses on simplicity, whereas ActiveCampaign targets mid-sized businesses with more advanced sales team requirements.

6. E-commerce and Commerce Features

• Keap: Has a slight edge for commerce features due to stronger, native e-commerce features and built-in payment processing, making it great for managing sales based on past purchases. It integrates easily with popular e-commerce platforms.
• ActiveCampaign: Often requires more reliance on third-party software to achieve the same level of integrated e-commerce functionality.

7. Segmentation and Analytics

• ActiveCampaign: Provides advanced segmentation capabilities. It allows you to segment your customer 데이터 based on deep user behavior and trigger targeted campaigns. It also provides detailed analytics for campaign performance.
• Keap: Offers effective 보고, but ActiveCampaign’s insights are more granular, allowing you to use its more advanced features for precise targeting.

8. Ease of Use and Target Audience

• Keap: Is often praised for its user-friendly interface and is built for the small business owner who wants an all-in-one system without a steeper learning curve.
• ActiveCampaign: Has advanced features and is better suited for medium-sized businesses or those in digital marketing that need high-level automation, leading to a slightly higher requirement for technical expertise.

9. Pricing Structure and Lifecycle Support

• ActiveCampaign: Uses a tiered pricing model where features and users unlock at higher levels. This can be more cost-effective for focused email marketers.
• Keap: Has a more all-inclusive tiered pricing model based mostly on contact count. Keap also bundles professional services and support into its plans to assist with client relationships across the entire customer lifecycle.

What to Look for When Choosing a CRM Platform?

• Is the marketing automation tool a comprehensive solution for your specific business needs?
• Check the cost of the enterprise plan if you expect rapid growth.
• Evaluate how the platform helps manage customer relationships over time.
• Ensure the marketing features align with your digital marketing strategy.
• Investigate the availability of various support channels (phone, chat, email).
• Consider the unique strengths of both ActiveCampaign and keap to see which you will benefit greatly from.
• Look for strong integration capabilities with your existing third-party software.
• Assess the platform’s email deliverability to ensure your campaigns are seen.

최종 판결

For us, Keap emerges as the winner.

While ActiveCampaign is a great option for beginners, Keap’s advanced marketing automation tools & comprehensive feature set 만들다 it the better choice for businesses.

It offers greater flexibility, deeper customization, and more powerful automation capabilities.

We’ve walked you through the key differences between Keap and ActiveCampaign, comparing their features, pricing, and ease of use.

Remember it, the best choice depends on your specific needs and budget.

But if you’re looking for a platform that can truly elevate your marketing and sales efforts, Keap is the way to go.

Try Keap for FREE 전체 리뷰 읽기 Keap alternatives

Try activecampaign 전체 리뷰 읽기 check alternatives

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