⚡ 간단 평가:
- 가격: GoHighLevel generally costs between $97 per month (Starter) and $297 per month (Pro/Unlimited). Bitrix24 starts at $49/organization/month with a free plan for unlimited users.
- 다음과 같은 경우에 가장 적합합니다: GoHighLevel is the great choice for marketing agencies, digital marketers, and coaches. Bitrix24 is the ideal choice for small to medium businesses needing internal collaboration and task management.
- 주요 차이점: GoHighLevel is automation-first and built for marketers. Bitrix24 is a broader 사업 management suite with project management, HR tools, and a collaboration platform for teams.
- 저희가 선택한 제품: GoHighLevel is the excellent choice for most marketing agencies, while Bitrix24 is budget friendly for small business teams managing internal projects.
올바른 것을 고르다 CRM and marketing platform can save your business hours of work and a lot of money.
GoHighLevel and Bitrix24 both promise an all in one marketing and CRM 해결책.
But they focus on very different users.
GoHighLevel is built for marketing agencies that need sales automation and sales funnels.
Bitrix24 is built for small teams and large enterprises that need project management and a collaboration platform.
개요
This review compares GoHighLevel vs Bitrix24 across pricing, crm features, and automation tools.
Both platforms aim to boost productivity for marketing campaigns and lead management workflows.
We tested both for three weeks across real marketing campaigns and lead management workflows.
By the end, you will know which tool is the right great choice for your business growth.
GoHighLevel won 6 of 8 categories. Bitrix24 won on pricing and project management.
GoHighLevel이란 무엇인가요?
GoHighLevel is an all-in-one sales and marketing platform designed for marketers and agencies.
It combines crm features, email marketing, SMS, sales funnels, and appointment booking in one tool.
It helps marketers capture new leads, nurture them, and convert them into customers.
GoHighLevel is particularly suited for digital marketing agencies that require extensive setup and customization.
It is primarily targeted at marketing agencies, digital marketers, entrepreneurs, and coaches/consultants.
고하이레벨
GoHighLevel is the marketing platform built for agencies and marketers. It replaces CRM, email tools, sales funnels, and SMS apps with one monthly fee. Agencies use it for lead generation, sales automation, and managing clients.
GoHighLevel 가격 책정
Here’s what GoHighLevel costs in 2026. Let’s break down the pricing.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 기동기 | 월 97달러 | Small business or agency with up to 3 sub-accounts |
| 제한 없는 | 월 297달러 | 무제한 고객 계정을 관리하는 에이전시 |
가격은 2026년 3월에 확정되었습니다.
무료 체험: Yes — GoHighLevel offers a 14-day free trial. There is no permanent free plan to date.
환불 보장: GoHighLevel은 체험 기간 종료 후 공식적인 환불 보증을 제공하지 않습니다.
📌 메모: The Starter plan limits you to 3 sub-accounts. The Unlimited plan at $297 per month includes API access, a branded desktop app, and unlimited sub-accounts. There is no per user pricing — you pay per account.
⚠️ 경고: The biggest disadvantage of GoHighLevel is the steep learning curve. It can be overwhelming for some users. GoHighLevel also charges extra usage fees for SMS, email, and phone calls beyond your monthly allowance.
GoHighLevel의 주요 이점
GoHighLevel이 마케팅 대행사에게 돋보이는 이유는 다음과 같습니다.
- All In One Marketing Platform: GoHighLevel replaces CRM, email tools, SMS apps, landing pages, and booking software. Agencies save $300–$500/month on other software subscriptions.
- Unlimited Marketing Automation: You can build complex workflows triggered by any action. Automate email campaigns, appointment reminders, and lead nurturing across SMS and email.
- 화이트 라벨 SaaS 모드: The Unlimited plan lets you rebrand GoHighLevel as your own software. Agencies can resell it to small business clients at their own pricing.
- 판매 퍼널 건축업자: GoHighLevel offers features such as forms, surveys, inbound phone systems, calendars, and landing pages. Build full funnels without coding.
- 평판 관리: The platform automates Google and Facebook review requests. This drives more 5-star reviews and protects your brand’s online presence.
- Web Analytics & Tracking: GHL excels in funnel building and CRM automation. You get conversion tracking, lead scoring, and customer segmentation in one dashboard.
GoHighLevel의 장점과 단점
✅ 장점
- 5~10개의 개별 마케팅 도구를 하나의 플랫폼으로 대체합니다.
- Unlimited marketing automation workflows on all plans
- 화이트 라벨 및 SaaS 리셀러 모드 이용 가능
- 내장형 평판 관리 및 리뷰 자동화 기능
- Strong agency-focused community and customer support
❌ 단점
- 초보자 및 비전문가에게는 학습 곡선이 가파릅니다.
- No free plan — starts at $97 per month
- 문자 메시지, 이메일 및 전화 통화에 대한 추가 사용료
- Weak project management features compared to Bitrix24
Bitrix24란 무엇인가요?
Bitrix24 is a full business management suite focused on CRM, collaboration, project management, and internal HR tools.
It is a low-cost CRM platform that offers a complete suite of marketing automation and communication tools.
Bitrix24 is suitable for businesses of all sizes, including startups, 소규모 사업체, and large enterprises.
It is known for its internal document management and HR tools.
비트릭스24
Bitrix24 is the all-in-one business suite for internal teams. It gives you CRM, project management, HR tools, and team collaboration under one roof. The free plan supports unlimited users — making it an excellent choice for budget-conscious businesses.
Bitrix24 가격
Bitrix24 pricing varies by the number of users, with a free tier for unlimited users available.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 기초적인 | 월 49달러/기관 | 최대 5명으로 구성된 소규모 팀 |
| 기준 | 월 99달러/기관 | Growing companies up to 50 users |
| 전문적인 | 월 199달러/기관 | Larger businesses needing advanced automation |
| 기업 | 월 399달러/기관 | 맞춤형 솔루션을 필요로 하는 대기업 |
가격은 2026년 3월에 확정되었습니다.
무료 플랜: Yes — Bitrix24 provides free subscription packages for unlimited users with basic features for CRM and team collaboration.
환불 보장: Bitrix24 does not advertise a formal money-back guarantee. Trial the free plan before upgrading to test the basic features.
📌 메모: Bitrix24 uses organization-based pricing, not per user pricing. This means a team of 20 pays the same as a team of 5 on the same plan. This makes Bitrix24 budget friendly for large businesses.
⚠️ 경고: The biggest disadvantage of Bitrix24 is limited access to technical support, especially in the lower-tier plans. The complexity of Bitrix24 in navigation and setup can be an obstacle for more novice computer users.
Bitrix24의 주요 이점
Here’s why Bitrix24 stands out for businesses needing internal tools:
- 무제한 사용자 무료 플랜: Bitrix24 offers free subscription packages for unlimited users. No other all-in-one platform matches this at zero cost.
- 프로젝트 관리 제품군: Bitrix24 includes a vast suite of tools, such as project management, Gantt charts, and a messenger/social intranet for teams. It rivals dedicated tools like Asana and Monday.
- Service Automation & HR: Bitrix24 includes employee scheduling, leave management, and an internal HR module. Service automation features are rare in a CRM platform.
- Team Collaboration Platform: Bitrix24는 완벽한 사내 소셜 인트라넷, 그룹 채팅, 화상 통화 및 파일 공유 기능을 제공합니다. 팀원들은 플랫폼을 벗어나지 않고도 소통할 수 있습니다.
- eCommerce + Payment Processing: Bitrix24 includes a wide range of eCommerce features such as product catalogs, discounts and coupons, and inventory management. Payment processing is built in.
- CRM Marketing Features: Bitrix24 provides segment-based email marketing, customer segmentation, and analytical reports as part of its CRM marketing features.
Bitrix24 장점 및 단점
✅ 장점
- 무제한 사용자 무료 플랜 - 비교할 수 없는 가치
- Strong project management with Gantt charts and Kanban
- Built-in HR tools, 시간 추적, and employee scheduling
- Includes eCommerce tools and payment processing
- 조직별 가격 책정 방식은 대규모 팀에 비용 효율적입니다.
❌ 단점
- Complex navigation with a steep learning curve
- 마케팅 자동화는 GoHighLevel에 비하면 기본 수준입니다.
- 화이트 라벨 또는 SaaS 리셀러 모드는 지원하지 않습니다.
- Limited technical support on lower-tier plans
기능 비교
GoHighLevel과 Bitrix24를 자세히 비교해 보겠습니다.
We will cover 8 key features to help you decide between these two platforms.
| 특징 | 고하이레벨 | 비트릭스24 |
|---|---|---|
| 시작 가격 | 월 97달러 | 월 49달러 (무료 플랜 이용 가능) |
| 무료 플랜 | ❌ | ✅ |
| CRM 기능 | ✅ | ✅ |
| 마케팅 자동화 | ✅ 고급 | ✅ 기본 |
| 판매 퍼널 | ✅ | ❌ |
| 프로젝트 관리 | ✅ 기본 | ✅ 고급 |
| 화이트 라벨/SaaS 모드 | ✅ | ❌ |
| eCommerce + Payment Processing | ❌ | ✅ |
| HR 및 팀 도구 | ❌ | ✅ |
| 가장 적합한 대상 | 마케팅 대행사 | Small business teams |
1. CRM Features & Lead Management
고하이레벨: GoHighLevel’s CRM is built around lead generation and conversion. It tracks every contact across email, SMS, phone, and social. The pipeline view shows where each lead stands. You can set automated follow-ups for customer interactions based on pipeline stage.
비트릭스24: Bitrix24 includes features such as unlimited leads, quotes, invoices, and product catalogs. It offers lead scoring and customer segmentation even on the free plan. The CRM is deep but can feel cluttered for new users who only need basic pipeline management.
⚠️ 경고: GoHighLevel excels in funnel building and CRM automation. Bitrix24 excels in customizable CRM functionality and internal team collaboration. Pick the one that matches your use case.
2. 마케팅 자동화
고하이레벨: GoHighLevel is automation-first and optimized for marketing agencies. It supports complex automation rules for sales processes and lead nurturing. GoHighLevel allows users to message leads automatically through various channels including SMS and email.
비트릭스24: Bitrix24 offers a complete suite of marketing automation, social collaboration, and communication tools. It also supports complex automation rules for sales processes. But it lacks the depth of GoHighLevel’s multi-channel triggers.
💡 테스트 결과: Both platforms aim to combine CRM, email marketing, landing pages, and scheduling into a single solution. For marketing campaigns at scale, GoHighLevel was faster to set up than Bitrix24 in our testing.
3. 판매 퍼널 및 랜딩 페이지
고하이레벨: GoHighLevel has a powerful drag-and-drop builder for sales funnels and landing pages. You can build multi-step funnels with upsells, downsells, and order bumps. Landing pages, forms, and calendars are all connected to your CRM natively.
비트릭스24: Bitrix24 includes a basic site and landing pages builder. It can create a simple website with forms for lead generation. But it has no dedicated funnel builder with conversion optimization features like order bumps or upsells.
4. 프로젝트 및 작업 관리
고하이레벨: GoHighLevel has basic task management and opportunity tracking. You can create tasks, set deadlines, and assign them to team members. But there are no Gantt charts, time tracking, or workload views.
비트릭스24: Bitrix24 excels in project management tools and internal business operations. It offers Gantt charts, Kanban boards, time tracking, workload management, and task dependencies. It rivals dedicated tools like Asana for complex projects.
⚠️ 경고: If you are managing many projects internally, Bitrix24 clearly wins here. GoHighLevel is not designed for complex project workflows.
5. 화이트 라벨 및 에이전시 도구
고하이레벨: GoHighLevel offers extensive white-labeling options and SaaS mode for reselling. You can rebrand the entire platform with your logo and colors. The SaaS mode lets you resell access to clients at your own pricing.
비트릭스24: Bitrix24 has no white-label or SaaS reseller mode. It is designed as an internal business tool, not an agency platform. You cannot rebrand or resell Bitrix24 to your clients.
6. Communication & Team Collaboration
고하이레벨: GoHighLevel은 통합된 대화를 제공합니다. 받은 편지함 that pulls in SMS, email, Facebook Messenger, and Google Business messages. This is great for sales and client follow-up. But it has no internal team chat or video calls.
비트릭스24: Bitrix24 excels in providing multiple modes of communication, which is essential for collaboration. It includes group chats, video calls, a social intranet, and file sharing for small teams and large enterprises.
7. Reputation Management & Web Analytics
고하이레벨: GoHighLevel has built-in reputation management. It automates Google and Facebook review requests. You can monitor and respond to reviews from inside the tool. Web analytics tracking is also built in for funnels and forms.
비트릭스24: Bitrix24 has no dedicated reputation management feature. Review automation is not part of the platform. Web analytics are focused on CRM and sales tracking rather than marketing funnels.
8. 가격 및 비용
| 계획 | 고하이레벨 | 비트릭스24 |
|---|---|---|
| 무료 | ❌ (14일 무료 체험만 가능) | ✅ 평생 무료 |
| 유료 플랜 시작 | 월 97달러 (스타터 플랜) | 월 49달러/기관 (기본 요금제) |
| 중급 플랜 | 월 297달러 (무제한) | 월 99달러/기관 (표준 요금제) |
| 고급 플랜 | — | 월 199달러/기관 (전문가용) |
| 기업 | — | 월 399달러/기관 |
고하이레벨: GoHighLevel starts at $97 per month with no free plan. But when you factor in the other software it replaces — sales funnels builder, email platform, SMS tool, and booking system — most marketers save money overall. The value is in the consolidation.
비트릭스24: Bitrix24 wins on raw price. The free plan is genuinely useful. The per-organization pricing model means a team of 20 pays the same as a team of 5. For small businesses on a budget friendly stack, this is hard to beat.
다양한 시나리오
| 필요하시면 | 선택하다 | 왜 |
|---|---|---|
| 대행사를 위한 마케팅 자동화 | 고하이레벨 | Sales funnels, SMS, and white-label SaaS |
| 사용자 수 제한 없이 무료 CRM을 사용할 수 있습니다. | 비트릭스24 | Generous free plan, no per user pricing |
| 화이트 라벨 SaaS 리셀링 | 고하이레벨 | Full SaaS mode on the Unlimited plan |
| 프로젝트 관리 + CRM | 비트릭스24 | Gantt charts, Kanban, and task management |
| 평판 관리 자동화 | 고하이레벨 | 내장된 Google 및 Facebook 리뷰 도구 |
| Internal HR and team collaboration | 비트릭스24 | 직원 스케줄링 및 인사 관리 모듈 |
| Tight budget or small business | 비트릭스24 | Free plan covers basic features for life |
💰 예산
Bitrix24 wins on price if you need a free or low-cost CRM. GoHighLevel starts at $97/month, but it replaces many paid tools. Do the math on what you currently spend on other software.
🔌 사용 중인 기술 스택
Bitrix24 offers 400+ native integrations and easy integration with most apps. GoHighLevel has fewer native integrations but covers most agency needs natively. Each tool can also be integrated using automation services.
📝 귀하의 사업 유형
Marketing agencies, marketers, and consultants should pick GoHighLevel. Internal small business and large business teams that need project management should pick Bitrix24. The platforms target different company types.
🎓 귀하의 경험 수준
Both platforms have a steep learning curve. GoHighLevel’s community and customer support are stronger for marketing agencies. Bitrix24 can be overwhelming due to its massive feature set.
🆓 무료 체험 및 데모
GoHighLevel offers a 14-day free trial. Bitrix24 has a free plan you can use forever. Test Bitrix24 on real customer 데이터 before committing to a paid plan.
🛟 지원 옵션
GoHighLevel has a large community of marketers with active Facebook groups. Bitrix24’s technical support is limited on lower plans. Higher plans include priority support and security guarantees for enterprise data.
전환 가이드
이미 이러한 도구 중 하나를 사용하고 계신가요? 전환 시 예상되는 사항은 다음과 같습니다.
🔄 GoHighLevel에서 Bitrix24로 전환하시나요?
✅ 얻게 될 이점:
- 사용자 수 제한 없이 무료로 사용할 수 있는 플랜입니다.
- 간트 차트와 칸반을 활용한 더욱 효율적인 프로젝트 관리
- HR tools, employee scheduling, and internal team intranet
❌ 잃게 될 것:
- 고급 마케팅 자동화 및 멀티채널 워크플로우
- Sales funnels builder with conversion optimization features
- 화이트 라벨 및 SaaS 리셀러 능력
📋 전환 방법:
- GoHighLevel에서 연락처 및 파이프라인 데이터를 CSV 파일로 내보내세요.
- Bitrix24 무료 계정을 만들고 CRM 구조를 설정하세요.
- Import contacts, rebuild pipelines, and configure automation tools
🔄 Bitrix24에서 GoHighLevel로 전환하시나요?
✅ 얻게 될 이점:
- SMS, 이메일 등을 활용한 강력한 멀티채널 자동화 기능 목소리 액
- A built-in sales funnels builder for high-converting landing pages
- White-label mode to resell the tool to your clients
❌ 잃게 될 것:
- Free plan — GoHighLevel starts at $97 per month
- 고급 프로젝트 관리, 간트 차트 및 인사 관리 도구
- Built-in eCommerce, product catalogs, and payment processing
📋 전환 방법:
- Export your Bitrix24 contacts and deal data as CSV files
- GoHighLevel의 14일 무료 체험판에 가입하고 계정을 설정하세요.
- Import your contacts, set up pipelines, and build your first workflow
저희 리뷰에서 다루지 않은 내용
This review focused on small business and agency use cases. We did not deeply test enterprise SSO, advanced API workflows, or large-scale custom deployments for large enterprises. We also did not benchmark deliverability for high-volume email campaigns or test every integration. If you are a large business with strict security or compliance needs, your experience may differ.
최종 판결
| 범주 | 우승자 |
|---|---|
| 💰 가격 | 비트릭스24 |
| 🚀 마케팅 자동화 | 고하이레벨 |
| ⚡ Sales Funnels | 고하이레벨 |
| 🎯 CRM 기능 | 고하이레벨 |
| 🏢 프로젝트 관리 | 비트릭스24 |
| 🔁 화이트 라벨링 | 고하이레벨 |
| 👥 팀 협업 | 비트릭스24 |
| ⭐ 평판 관리 | 고하이레벨 |
| 🏆 종합 우승 | 고하이레벨 |
🏆 우승: GoHighLevel
GoHighLevel이 8개 부문 중 6개 부문에서 수상했습니다.
다음과 같은 경우에 가장 적합합니다: Marketing agencies, digital marketers, coaches, and consultants
GoHighLevel과 Bitrix24는 매우 다른 고객층을 대상으로 합니다.
GoHighLevel is a great choice for digital marketing agencies that will be highly involved with the setup and ongoing customizations for their users.
Bitrix24 is better suited for businesses needing internal management systems with CRM, task management, and communication features.
Bitrix24 serves small to medium enterprises that require a full digital workplace.
However, if you need lead generation, sales automation, and white-label SaaS, GoHighLevel is the right choice.
Both can also be integrated together — GoHighLevel can be integrated with Bitrix24 using automation tools to save time and money.
GoHighLevel 비교하기
GoHighLevel이 다른 경쟁업체와 비교했을 때 어떤 위치에 있는지 살펴보겠습니다.
GoHighLevel이 다음에서 승리했습니다: Pricing, white-label mode, SMS and 목소리 오토메이션
HubSpot이 다음 분야에서 우위를 차지했습니다: Renowned for inbound marketing tools and CRM capabilities, brand recognition
GoHighLevel이 다음에서 승리했습니다: CRM features, SMS automation, agency sub-accounts, and overall value
ClickFunnels가 다음 분야에서 우위를 차지했습니다: Excels in creating optimized sales funnels for maximizing conversions, templates, community
GoHighLevel 대 세일즈포스
GoHighLevel이 다음에서 승리했습니다: Pricing, ease of setup, built-in marketing campaigns and funnels
Salesforce가 다음 분야에서 우위를 점했습니다: Powerful CRM platform with extensive customization options, enterprise reporting
GoHighLevel 대 파이프드라이브
GoHighLevel이 다음에서 승리했습니다: Marketing campaigns, SMS workflows, white-label SaaS
Pipedrive는 다음 항목에서 승리했습니다: User-friendly CRM designed specifically for sales teams focusing on activity-based selling
GoHighLevel 대 메일침프
GoHighLevel이 다음에서 승리했습니다: Built-in funnels, SMS, white-label SaaS, and unified CRM features
Mailchimp wins on: Expanded from email marketing to a full marketing platform with CRM features, brand familiarity
Bitrix24 비교 항목 더 보기
Bitrix24가 다른 경쟁업체와 비교했을 때 어떤 위치에 있는지 살펴보겠습니다.
Bitrix24가 다음에서 승리했습니다: Free plan for unlimited users, project management, HR tools
Zoho CRM이 다음 항목에서 우위를 차지했습니다: Versatile platform offering a wide range of features for businesses of all sizes, ease of use
Bitrix24가 다음에서 승리했습니다: Pricing, HR tools, free plan for unlimited users
HubSpot이 다음 분야에서 우위를 차지했습니다: Renowned for inbound marketing tools and CRM capabilities, smoother user experience
Bitrix24 vs SharpSpring
Bitrix24가 다음에서 승리했습니다: Free plan, built-in project management, internal HR tools
SharpSpring wins on: Flexible marketing automation tailored to small and medium-sized businesses
Bitrix24가 다음에서 승리했습니다: Pricing, free plan, built-in collaboration platform and project tools
Salesforce가 다음 분야에서 우위를 점했습니다: Powerful CRM platform with extensive customization options, enterprise scalability
Bitrix24 vs GreenRope
Bitrix24가 다음에서 승리했습니다: Free plan, project management depth, internal team collaboration
GreenRope wins on: All-in-one marketing and CRM solution with sales automation features for unlimited users
자주 묻는 질문
Bitrix24는 왜 이렇게 저렴한가요?
Bitrix24 uses per-organization pricing instead of per user pricing. A team of 50 pays the same as a team of 5. The free plan attracts users who upgrade later for advanced features.
Bitrix24의 한계점은 무엇인가요?
The biggest disadvantage of Bitrix24 is limited access to technical support, especially in the lower-tier plans. Its complex navigation and setup can be an obstacle for novice users.
Bitrix24는 정말 무료인가요?
Yes. Bitrix24 provides free subscription packages for unlimited users. It includes CRM, task management, video calls, and basic features. Advanced automation requires a paid plan.
Bitrix24가 다른 SaaS 서비스에 비해 갖는 핵심적인 장점은 무엇인가요?
Bitrix24 combines free unlimited users with built-in project management, HR tools, and a collaboration platform. Most SaaS rivals charge per user or skip internal team tools entirely.
Bitrix24를 사용하는 회사는 어디인가요?
Over 12 million companies use Bitrix24 worldwide. It is popular with small businesses and large enterprises in retail, real estate, manufacturing, and professional services, especially in Europe and Latin America.
English 
Spanish 
Chinese 
German 
French 
Arabic 
Russian 
Portuguese 
Japanese 
Korean 
Italian 
Turkish 
Dutch 
Polish 
Indonesian 
Thai 
Vietnamese 