CRM Folk ou CRM Close : Quel CRM l'emportera en 2025 ?

par | Dernière mise à jour Oct 19, 2025

Gagnant
Fermer le CRM
4.5
  • CRM Aperçu
  • Communication
  • L'automatisation
  • Cool integrations
  • Sales AI
  • Essai gratuit disponible
  • Paid Plans from $35/month
Finaliste
folklorique
3.0
  • Massèges et Séquences
  • Tableaux de bord personnalisés
  • Collaboration d'équipe
  • Gestion des pipelines
  • Intégration facile
  • Essai gratuit disponible
  • Paid Plan Starts at $20
Folk vs Close CRM

Struggling to pick the right CRM? You’re not alone.

Folk and Close CRM both look good, but which one en fait helps your business?

Choosing the wrong one wastes time and money. Imagine losing leads because your CRM is clunky.

Think of the missed deals and the frustrated team. It’s a headache.

Let’s break down Folk vs Close CRM and look at the key features and see which one wins in 2025.

Get ready to faire a smart choice. Let’s dive in.

Aperçu

Our in-depth comparison stems from rigorous, hands-on testing.

We subjected both Folk and Close CRM to real-world scenarios, evaluating their features, usability, and performance across diverse entreprise workflows to provide an unbiased analysis.

CRM folklorique
3sur 5

It excels at managing 10,000 contacts and building relationships. It has powerful automation.

Tarifs : It has a free trial. The premium plan starts at $20/month.

Caractéristiques principales :

  • Sales pipelines
  • Advanced reports
  • Android app
Close CRM Logo
4.5sur 5

Start your trial and experience the CRM that’s helped thousands of businesses boost their sales.

Tarifs : It has a free trial. The premium plan starts at $35/month.

Caractéristiques principales :

  • Built-in calling
  • Email sequences
  • Advanced Reporting

Qu'est-ce que le folklore ?

So, you’re looking at Folk? It’s a CRM, but it feels more like a smart contact manager. 

Think of it as a way to organize everyone you know, with powerful features for outreach and follow-ups.

It’s designed to be simple yet effective.

Découvrez également nos alternatives Folk préférées...

Folk CRM homepage

Notre avis

CRM folklorique

It excels at managing 10,000 contacts and building relationships. It has powerful automation that some businesses need.

Principaux avantages

  • Manage 10,000 contacts.
  • Connect five email accounts.
  • No warranty mentioned.

Tarifs

Tous les plans seront facturés annuellement.

  • Standard: $20/membre/mois.
  • Prime: $40/membre/mois.
Folk Pricing

Avantages

  • Interface conviviale.
  • Excellent contact management.
  • Effective sales pipeline visualization.
  • Seamless email integration.
  • Fonctionnalités d'automatisation puissantes.

Inconvénients

  • Capacités de reporting limitées.
  • The mobile app could be improved.
  • Integrations with some tools might be limited.
  • Customer support can be slow at times.

What is Close CRM?

Thinking about Close CRM? It’s a sales-focused CRM.

This means it’s built to help you close deals faster.

It’s got built-in calling, email automation, and a strong emphasis on sales rapports

It’s all about streamlining your sales process.

Découvrez également nos favoris Fermer les alternatives CRM

Close CRM Homepage

Notre avis

Close CRM Logo

Close the deal with Close CRM! Start your 14-day free trial and experience the CRM that’s helped thousands of businesses boost their sales.

Principaux avantages

  • Appel intégré : Make and receive calls directly within Close.
  • Puissant email sequences: Automate your outreach and follow-up.
  • Advanced reporting: Track your progress and identify areas for improvement.
  • Sales automation: Streamline repetitive tasks and save time.
  • Dedicated support: Get help from their expert team when you need it.

Tarifs

  • Essentials: $35/seat/month.
  • Croissance: 99 $/siège/mois.
  • Échelle: $139/seat/month.
Close CRM Pricing

Avantages

  • Best built-in calling feature.
  • Saves me so much time.
  • The email sequences are compelling.
  • The reporting gives me valuable insights.

Inconvénients

  • More expensive than some CRMs.
  • The interface can feel a bit overwhelming at first.

Comparaison des fonctionnalités

This comparison evaluates Folk CRM, a specialized tool for customer relationship management focused on nurturing real relationships through deep social listening.

Close CRM, a high-velocity sales platform specializing in minimizing manual données entry and maximizing sales processes using built-in communication tools like phone calls.

This analysis will clarify which solution is the better investment for dedicated relationship management versus maximizing outbound sales efficiency.

1. Core Focus and Goal

  • Folk: The core goal of Folk CRM is relationship intelligence, designed to help sales reps build genuine connections and nurture real relationships across different use cases. It is a lightweight platform focused on personal connections to close winning deals.
  • Close: The focus is maximizing the productivity and full team engagement of the sales team. It provides professional features and tools to accelerate the sales processes and generate more deals with minimal friction.

2. Contact Management and Organization

  • Folk: Excels at helping users organize contacts effectively using flexible tagging and importing features via its chrome extension. It is built for customer relationship management and grouping contacts based on use cases and custom lists.
  • Close: Provides robust contact management through automatic data capture, drastically reducing manual data entry. It allows custom objects to store unique customer relationships data and supports management across the entire sales pipeline.
Vidéo YouTube

3. Communication Tools (Calls and Email)

  • Folk: Communication relies primarily on email automation and tracking via the chrome extension. It tracks phone calls made or received by the same person but requires integration with other tools.
  • Close: Features built in calling with a power dialer and the ability to dial multiple numbers sequentially. Call coaching and recording are core professional features, making phone calls a central part of the platform’s value.

4. Sales Pipeline and Deal Management

  • Folk: Provides a simple visual sales pipeline view to track deals and help users close winning deals quickly. It excels in using personalized communication and set reminders to drive the deal forward.
  • Close: Offers highly visual and customizable sales pipeline management. It uses its communication tools to ensure every lead receives consistent follow-up, maximizing the visibility and efficiency of the sales processes.

5. Automation and Workflow

  • Folk: Offers simple email automation and tools to set reminders. Automation is generally minimal and focused on assisting individual users and simplifying follow-ups for the same person.
  • Close: Provides extensive workflow automation, including task automation and reporting triggers to ensure full team engagement. It excels at automating repetitive tasks around phone calls and follow-up sequences.

6. Mobility and Accessibility

  • Folk: Relies heavily on its web interface and chrome extension. While usable on mobile, it does not have the deep, native mobile functionality of a dedicated mobile device app. It provides a simple way to add contacts from various sources.
  • Close: Offers powerful native apps for desktop and mobile appareils. The mobile device apps provide full access to the sales team pipeline and calling features, ensuring the sales reps maintain team engagement while working remotely.

7. Customization and Enterprise Features

  • Folk: Provides flexible tagging and group customization for organize contacts. It is more focused on use cases and nurturing genuine connections than on enterprise-level structuring like custom objects.
  • Close: Offers significant customization, allowing the creation of custom objects to map unique customer relationships and sales data. This makes it scalable for complex sales team structures aiming for full team engagement.

8. Relationship Intelligence

  • Folk: Excels in building genuine connections and real relationships. It aggregates other tools and social data to provide context on the same person, helping users build genuine connections and nurture relationships.
  • Close: Its relationship intelligence focuses on sales metrics: who to call, when to follow up, and tracking key customer relationships through the sales pipeline. It ensures no lead is dropped, focusing on efficiency and driving more deals.

9. Learning Curve and Adoption

  • Folk: Highly intuitive and simple, making it easy for new users to quickly add contacts and begin tracking customer relationships. The shallow learning curve enables immediate adoption for personalized use.
  • Close: While packed with professional features like call coaching and advanced reporting, the platform is still designed to be streamlined. Its focus on efficiency means sales reps can achieve full team engagement and proficiency relatively quickly.

What To Look For in a CRM Tool?

  • Consider your sales team’s size and workflow.
  • Evaluate the necessity of built-in calling and SMS.
  • Assess the importance of deep sales reporting versus general contact management.
  • Check if the crm features integrates with your existing tools.
  • Factor in the scalability of the CRM as your business grows.
  • Consider the ease of use & user training needed.
  • Make sure to factor in the cost of the CRM with your budget.

Verdict final

Alors, lequel l'emporte ? Cela dépend de vos besoins.

If you need a powerful sales tool, Close CRM is the clear choice.

It has built-in calling and strong sales reports. But Folk is great if you want a simple, flexible way to manage contacts. 

It’s easy to use and good for general contact management. We tested both a lot.

We looked at how easy they were to use and what they could do.

We think if you want to close deals, Close CRM is best.

If you want to keep track of everyone you know, try Folk.

We spent a lot of time testing these so that you can trust our advice.

Plus de Folk

Voici une brève comparaison de Folk avec ces solutions logicielles :

  • Folk vs GoHighLevel: Folk met l'accent sur l'organisation collaborative des contacts et la facilité d'utilisation, tandis que GoHighLevel est une plateforme complète de vente et de marketing avec une automatisation robuste et la génération de leads.
  • Folk vs Pipedrive: Folk se concentre sur la gestion conviviale des contacts et la personnalisation, tandis que Pipedrive excelle dans la gestion visuelle du pipeline de vente pour les équipes axées sur la vente.
  • Folk vs Keap: Folk offre une interface simple et collaborative pour la gestion des contacts, tandis que Keap propose une automatisation puissante des ventes et du marketing avec une personnalisation poussée.
  • Folk vs ActiveCampaign: Folk offre un système de gestion des contacts convivial et collaboratif, tandis qu'ActiveCampaign se targue d'une automatisation du marketing, d'une segmentation et d'analyses détaillées.
  • Folk vs Clickfunnels: Folk est un CRM de gestion des contacts, tandis que ClickFunnels est un générateur d'entonnoirs de vente conçu pour créer des pages d'atterrissage et automatiser les processus de vente.
  • Folk vs Instantané: Folk se concentre sur la gestion et l'enrichissement des contacts ; Instantly se spécialise dans les campagnes automatisées d'envoi de courriels non sollicités et dans la prospection commerciale à haut volume.
  • Folk vs ClickUp: Folk est un outil spécialisé dans la gestion des relations avec les contacts, tandis que ClickUp est un espace de travail tout-en-un qui combine des fonctions de gestion de projet, de suivi des tâches et de CRM.
  • Folk vs Monday: Folk offre un système de contact simple et collaboratif, tandis que Monday CRM propose des flux de travail visuels hautement personnalisables et une collaboration d'équipe solide.
  • Folk vs Capsule: Folk est un CRM moderne et personnalisable pour la gestion des contacts ; Capsule CRM est un gestionnaire de contacts simplifié, principalement axé sur le suivi des opportunités de vente.
  • Folk vs Insightly: Folk est une solution simple de gestion collaborative des contacts ; Insightly offre un CRM plus robuste avec des fonctions avancées de gestion de pipeline de vente et de projets.
  • Folk vs Freshsales CRM: Folk se concentre sur la gestion intuitive des relations et les pipelines visuels ; Freshsales propose un CRM complet avec une automatisation avancée et des rapports détaillés pour les ventes.
  • Folk contre Salesforce: Folk fournit un CRM convivial pour une gestion simple des relations, tandis que Salesforce est un CRM d'entreprise hautement personnalisable, évolutif et complexe avec des fonctionnalités étendues.
  • Folk contre Zendesk: Folk privilégie une gestion simple et collaborative des contacts pour les petites équipes, tandis que Zendesk est une plateforme de service client complète axée sur la billetterie et l'assistance.

More of Close CRM

Here’s a brief comparison of Close CRM with these software solutions:

  • Close CRM vs Pipedrive: Close CRM emphasizes robust communication tools and automation for inside sales. At the same time, Pipedrive is known for its intuitive visual sales pipeline management for small to medium businesses.
  • Close CRM vs Keap: Close CRM is a sales-focused CRM with built-in calling and email sequences, whereas Keap offers more comprehensive marketing automation and e-commerce integrations.
  • Close CRM vs ActiveCampaign: Close CRM excels in streamlined sales processes and communication tools, while ActiveCampaign provides more extensive marketing automation, advanced segmentation, and detailed customer journey tracking.
  • Close CRM vs HubSpot: Close CRM is designed for sales teams and prioritizes built-in calling and rapid deal closing, while HubSpot offers a broader suite that encompasses marketing, sales, and customer service.
  • Close CRM vs Clickfunnels: Close CRM is a sales-oriented CRM for managing leads and deals; ClickFunnels is a specialized tool for building sales funnels and optimizing conversions.
  • Close CRM vs Folk: Close CRM is a sales-focused CRM with robust sales automation and built-in communication, while Folk offers flexible, collaborative contact management with a focus on organization and simple outreach.
  • Close CRM vs Instantly: Close CRM provides a comprehensive sales CRM with integrated calling and broader sales automation, while Instantly specializes in high-volume cold email outreach and deliverability.
  • Close CRM vs Clickup: Close CRM is a dedicated sales CRM for pipeline management and communication, whereas ClickUp is a versatile work operating system with project management, task organization, and customizable CRM capabilities.
  • Close CRM vs Monday CRM: Close CRM is a specialized sales CRM with advanced automation for closing deals. Monday CRM is a visual work OS offering customizable workflows for various business functions, including sales.
  • Close CRM vs Capsule CRM: Close CRM offers robust sales automation and built-in communication for dedicated sales teams. Capsule CRM is a simpler, more affordable contact manager primarily for basic relationship tracking.
  • Close CRM vs Insightly: Close CRM is mainly a sales-focused CRM with strong communication tools. At the same time, Insightly offers a broader CRM solution that includes robust project management and more extensive integrations.
  • Close CRM vs Freshsales CRM: Close CRM emphasizes sales efficiency with built-in communication and automation. Freshsales CRM provides a comprehensive solution with advanced sales automation and in-depth reporting.
  • Close CRM vs Salesforce: Close CRM is a sales engagement platform for SMBs with integrated calling and email, while Salesforce is an extensive, highly customizable enterprise-level CRM with broad sales, marketing, and service capabilities.
  • Close CRM vs Zendesk: Close CRM is specifically built for sales teams and has robust calling and email features. At the same time, Zendesk is primarily a customer service platform focused on ticketing and support management.

Questions fréquemment posées

Quel CRM est le meilleur pour les petites entreprises ?

It depends on your needs. Folk is great for general contact management and simple outreach, and it’s ideal if sales aren’t your primary focus. Close CRM is better if you need strong sales tools, even if you’re a small team.

Does Folk or Close CRM integrate with Google Workspace?

Folk has a strong direct integration with Google Workspace, making it easy to sync contacts and calendars. Close CRM integrates with Google Workspace, but it’s not as direct; it relies on third-party apps like Zapier.

Is Close CRM worth the higher price?

If your business relies heavily on sales, Close CRM’s built-in calling, detailed reporting, and robust automation can justify the cost. However, Folk offers better value for simpler contact management.

Can I use Folk or Close CRM on my mobile device?

Both platforms offer mobile access. Close CRM’s mobile app is geared towards sales teams on the go, with strong calling and lead management features. Folk’s mobile access is suitable for basic contact management and quick updates.

Quel CRM est le plus facile à apprendre et à utiliser ?

Folk is generally considered easier to learn and use due to its clean interface and intuitive design. While powerful, Close CRM has a steeper learning curve due to its extensive sales-focused features.

Articles connexes