⚡ Verdict rapide :
- Tarification : ActiveCampaign starts at $15/month. Copper CRM starts at $9/seat/month.
- Idéal pour : ActiveCampaign for marketing and sales automation. Copper CRM for teams living inside Gmail.
- Différence principale : ActiveCampaign is an email marketing platform with a built in CRM. Copper is a sales CRM with light marketing tools.
- Notre choix : ActiveCampaign, rated 4.0 against Copper’s 3.5, because it covers email campaigns and pipeline work in one tool.
These two tools are not really competing for the same job.
ActiveCampaign sells marketing automation with a CRM attached.
Copper CRM sells customer relationship management that lives inside your Gmail inbox.
Most buyers land here because they want one tool instead of two.
That single question decides which one fits your entreprise.
Aperçu
This ActiveCampaign vs Copper CRM comparison covers pricing, key features, and daily usability.
Our sources are published specs, help docs, and public user reviews.
Nos rédacteurs ont également passé du temps sur le terrain à l'intérieur des deux comptes.
Ces observations figurent dans les sections « Ce que notre équipe a remarqué » ci-dessous.
By the end you will know which crm platform suits your sales process.
Qu'est-ce qu'ActiveCampaign ?
ActiveCampaign is a Customer Experience Automation platform for email marketing and sales automation.
It combines email campaigns, automation, and a built in CRM in one account.
The visual drag and drop constructeur lets you build automations without code.
You can reach contacts through email, SMS, WhatsApp, and social ads.
ActiveCampaign offers four tiers, from small businesses up to large sales teams.
Most teams pick it for advanced automation rather than plain newsletters.
The walkthrough below shows the dashboard and the email builder in action.
🏆 Gagnant : ActiveCampaign
Over 900 pre built templates and 950 integrations. Free migration from your old newsletter tool. Fourteen day trial with no card.
Tarification d'ActiveCampaign
Four tiers, priced by contacts and features.
| Plan | Prix | Idéal pour |
|---|---|---|
| Démarreur | 15 $/mois | Small teams sending basic email campaigns |
| Plus | 49 $/mois | Lead scoring and a real sales pipeline |
| Pro | 79 $/mois | A more advanced user needing split automations |
| Entreprise | 145 $/mois | Big businesses wanting a dedicated account team |
Pricing verified September 2026.
Essai gratuit : 14 days with access to most Professional features. No credit card needed.
Garantie de remboursement : No published refund window. Yearly billing cuts roughly 20% off the monthly rate.
📌 Note: Every tier ships with the built in CRM. The Starter plan caps you at 5 actions per automation, so complex flows need Plus or higher. The Enterprise plan adds single sign-on, HIPAA support, custom objects, and phone support.
⚠️ Pricing conflict: Our research notes list the ActiveCampaign Starter plan at $19/month. The CSV records $15/month, and every table here uses the CSV figure. Check the live pricing page before you buy, since your contact count changes the number.
Principaux avantages d'ActiveCampaign
Here is what makes ActiveCampaign worth the money:
- Automation depth: Over 900 pre built templates cover welcome series, follow up email chains, and cart abandonment. You can A/B test entire automation paths, not just subject lines.
- Segmentation avancée : Group contacts by website tracking data, location, purchase history, or custom fields. Tags update automatically as people click.
- Conditional content: Dynamic content blocks show or hide sections based on subscriber data. One send covers several audiences.
- Multi-channel reach: E-mail, texte messages, WhatsApp, and ads run from a single dashboard. You can send SMS from the same automation that triggers an email.
- Plus de 950 intégrations : Shopify, Salesforce, WordPress, and Zapier connect to other tools in minutes. Automations can fire on events from those apps.
- Deliverability record: ActiveCampaign’s deliverability scores well in independent inbox tests. Free migrations move your list over at no cost.
- Assistance IA : Predictive sending picks delivery times per contact. Active Intelligence agents suggest audience segments and draft campaigns from live data.
Ce que notre équipe a remarqué
Notre écrivain set up an account and ran a real welcome series through it. Here is what stood out during that hands-on time:
Avantages et inconvénients d'ActiveCampaign
✅ Avantages
- Automation builder handles multi-step logic without code
- Built in CRM on every plan, including Starter
- Over 950 integrations plus Zapier
- Free migration from your old email marketing services
- Essai gratuit de 14 jours sans carte de crédit
❌ Inconvénients
- Overkill if you only send a simple newsletter
- Starter plan limits you to 5 actions per automation
- Price climbs fast as your contact list grows
- Pas de forfait gratuit, seulement une période d'essai.
Qu'est-ce que Copper CRM ?
Copper CRM is crm software built specifically for Google Workspace, formerly G Suite.
Lancée en 2012 sous forme d'extension Gmail, elle a mis fin à la saisie manuelle de données.
A Chrome extension puts the whole CRM inside Gmail and Google Calendar.
Records fill themselves from your email, meetings, and contact data.
Copper revendique plus de 30 000 clients, dont Google lui-même.
Watch how the sidebar behaves inside a live Gmail inbox.
🥈 Runner Up: Copper CRM
The only CRM built around Google Workspace. Create leads and tasks directly from Gmail. Fourteen day free trial.
Tarification du CRM Copper
Copper CRM pricing runs per seat, so cost scales with headcount.
| Plan | Prix | Idéal pour |
|---|---|---|
| Démarreur | 9 $/siège/mois | Organizing contacts only, no pipelines |
| Basique | 23 $/siège/mois | petite entreprise teams with 2,500 contacts |
| Professionnel | 59 $/siège/mois | Sales reps needing workflow automation |
| Entreprise | 99 $/siège/mois | Teams that need email sequence sending |
Pricing verified September 2026.
Essai gratuit : 14 days on the paid tiers. No free plan exists after that.
Garantie de remboursement : None published. Copper does list its rates openly, unlike some other CRMs.
📌 Note: The Starter plan has no pipeline functionality, so you cannot create pipelines until Basic. The Professional plan lifts the import ceiling to 15,000 contacts. Email sequence sending is locked to the Business tier.
⚠️ Pricing conflict: The CSV rates above match annual billing. Our research notes show higher figures when paid monthly: Basic at $29, Professional at $69, and Business at $134 per seat. Confirm the billing cycle at checkout.
Principaux avantages du CRM Copper
Here is where Copper earns its place:
- Intégration de Google Workspace : Copper’s integration syncs email, meetings, and contacts on its own. Nothing else matches it among Google products.
- Work from the inbox: Create new contacts, leads, companies, and tasks directly from Gmail or Google Calendar. Google Docs, Google Sheets, and Google Drive files attach to records.
- Pipelines visuels : Drag deals across stages and run multiple pipelines for sales and project management side by side.
- Activity tracking: Copper logs opens and clicks so you can easily track which follow up email landed. Add notes without leaving the thread.
- Rapports personnalisés : Build your own sales reportage from Copper data instead of fixed dashboards.
- API conviviale : Reviewers rate the API as easier to work with than HubSpot’s when building custom links to other tools.
- Sécurité basics: Data encryption, two-factor login, and Google’s own security standards apply. A mobile app logs calls and texts automatically.
Ce que notre équipe a remarqué
Our writer installed the Chrome extension and worked a small pipeline from Gmail for several days. Here is what came out of that:
Avantages et inconvénients de Copper CRM
✅ Avantages
- Meilleure intégration de Google Workspace parmi tous les CRM
- Almost no learning curve for Gmail users
- Cuts manual data entry through auto-populated records
- Transparent, published pricing
❌ Inconvénients
- Unusable without Google Workspace, so Microsoft 365 shops are out
- Marketing runs through Outfunnel and feels clunky
- Reviewers report contact records glitching and disappearing
- Expensive per seat with limited features at the low tiers
Comparaison des fonctionnalités
Nine areas separate these two products, plus cost. The table gives you the short version first.
| Fonctionnalité | ActiveCampaign | CRM au cuivre |
|---|---|---|
| Prix initial | 15 $/mois | 9 $/siège/mois |
| Plan gratuit | ❌ | ❌ |
| Bulk Emails & Newsletters | ✅ | ❌ |
| Automatisation du marketing | ✅ | ❌ |
| Pipeline des ventes | ✅ | ✅ |
| Score de plomb | ✅ | ✅ |
| Pages de destination | ✅ | ❌ |
| Google Workspace Sync | ❌ | ✅ |
| Works Without Google | ✅ | ❌ |
| Idéal pour | Automatisation du marketing par e-mail | Gmail-based sales teams |
1. Email Marketing and Email Templates
Campagne active : This is a full email builder with a drag and drop editor and AI content generation. You can send bulk emails, RSS triggered newsletters, and transactional email from the same account. Conditional content swaps blocks per recipient.
CRM Cuivre : Copper handles one-to-one email only. You save email templates for common replies and send them from your Gmail address. There is no newsletter tool here at all.
⚠️ Avertissement: Copper’s automated emails leave from your own Gmail account. They count as transactional emails and carry no unsubscribe link, which is a compliance problem for real marketing sends.
2. Automation Builder and Workflow Automation
Campagne active : ActiveCampaign marketing automation is the headline act. Multi-step workflows use conditional logic, waits, and branches, and you can A/B test whole paths. Users report saving around 20 hours a month once flows run themselves.
CRM Cuivre : Copper’s workflow automation removes repetitive admin. It can automate tasks like stage changes and reminders, but it lacks the advanced capabilities of a drip campaign builder. Marketing sits with Outfunnel, an outside add on.
3. Personalization and Automated Tasks
Campagne active : Dynamic content changes what a reader sees based on tags, custom fields, or past behaviour. Goal blocks let you end automation runs tôt when someone converts. Predictive sending picks the hour per person.
CRM Cuivre : Copper’s personalization is simpler. Because messages leave from your inbox, they read like a human wrote them. Automated tasks then chase the next step for sales reps.
4. Built In CRM and Sales Pipeline
Campagne active : The ActiveCampaign CRM tracks deals, tasks, and pipeline stages inside the same account as your email campaigns. It is competent rather than deep. New features in 2025 added sales engagement tools and AI agents.
CRM Cuivre : Pipelines are Copper’s core strength. Boards are clean, drag-friendly, and quick to customise for any sales process. Just remember the Starter plan cannot create pipelines at all.
5. Lead Scoring and Lead Tracking
Campagne active : Lead scoring reacts to opens, clicks, page visits, and form fills. A new lead can move itself into a nurture track without anyone touching it. Scores feed straight into automation conditions.
CRM Cuivre : Copper offers lead scoring plus open and click tracking on individual messages. It tells you who is warm. It will not act on that signal by itself.
6. Contact Management, Custom Fields and Data Import
Campagne active : Advanced segmentation slices your list by site visits, location, or interaction history. Custom fields and custom objects hold whatever your business tracks. Free migrations import your existing list.
CRM Cuivre : Contact management pulls straight from Gmail, so records build themselves. Basic caps you at 2,500 contacts and Professional at 15,000 on import. Some reviewers report contact details vanishing.
7. Landing Pages, Content and Project Tracking
Campagne active : You can build landing pages and forms in-app, then trigger automations on submission. AI content creation drafts subject lines and body copy for digital marketing campaigns.
The content tools sit one tab across from the page builder.
CRM Cuivre : No landing pages here. Copper instead reuses its pipeline boards to manage client projects after the deal closes, which suits agencies tracking work for clients.
8. Rapports et rapports personnalisés
Campagne active : Reporting covers campaign performance, automation results, and attribution by date range. Split-test data sits beside deliverability numbers, so you can see why a send underperformed.
CRM Cuivre : Custom reports let a sales team build its own views of pipeline health. Reporting arrives on the Professional plan and above, not on Basic.
9. Integrations and Google Workspace
Campagne active : Over 950 integrations plus Zapier reach Shopify, Salesforce, WordPress, and Microsoft Dynamics. Premium CRM and ecommerce connections pull purchase data back into segments.
CRM Cuivre : One integration matters most and Copper nails it. Everything in Google Workspace connects natively. Companies on Microsoft 365 cannot use it as designed.
10. Tarification et coût
Copper looks cheaper until you count seats.
| Étage | ActiveCampaign | CRM au cuivre |
|---|---|---|
| Entrée | Formule de base — 15 $/mois | Starter — $9/seat/month |
| Milieu | Plus — 49 $/mois | Basic — $23/seat/month |
| Supérieur | Pro — 79 $/mois | Professional — $59/seat/month |
| Haut | Entreprise — 145 $/mois | Business — $99/seat/month |
Campagne active : You pay by contacts, not people. A five-person team on Plus still pays $49/month, and yearly billing trims about 20%. Costs rise as your list grows rather than as you hire.
CRM Cuivre : Five seats on Professional reach $295/month. That is why Copper reads as expensive against other CRM options with similar functionality, especially when paid monthly.
Différents scénarios
| Si vous avez besoin | Choisir | Pourquoi |
|---|---|---|
| Bulk email campaigns | ActiveCampaign | Copper cannot send newsletters |
| CRM inside Gmail | CRM au cuivre | Native Google Workspace sync |
| Automatisation avancée | ActiveCampaign | 900+ pre built templates |
| Cheapest single seat | CRM au cuivre | $9/seat/month entry tier |
| One tool for both jobs | ActiveCampaign | Built in CRM on every plan |
| Microsoft 365 office | ActiveCampaign | Copper needs Google |
💰 Votre budget
Solo operators pay less with Copper’s $9 seat. Once you pass three users, ActiveCampaign’s flat contact pricing usually wins.
🔌 Votre pile technologique
If your day already runs through Gmail and Google Calendar, Copper drops in with almost no setup. Anyone else should skip it.
📝 Votre style marketing
Sending one-to-one email to a short list? Copper is enough. Running segmented email marketing to thousands? Only ActiveCampaign handles it.
🎓 Votre niveau d'expérience
Copper is easier on day one because its user friendly layout mirrors Gmail. ActiveCampaign asks for a weekend of learning, then pays a more advanced user back with more advanced features.
🆓 Essais et démos gratuits
Both give you 14 days. ActiveCampaign skips the credit card, so start there if you are only browsing.
🛟 Options d'assistance
Both run a public knowledge base with chat backup. ActiveCampaign adds phone support and a dedicated account team on the Enterprise plan.
🔒 Confidentialité et sécurité des données
ActiveCampaign stores data on US servers under the EU-US data privacy framework. Copper leans on Google’s encryption and two-factor login.
Guide de changement
Already paying for one of them? Here is what changes.
🔄 Vous passez d'ActiveCampaign à Copper CRM ?
✅ Ce que vous y gagnerez :
- Un CRM qui vit directement dans votre boîte de réception Gmail
- Automatic capture of meetings and threads, cutting data entry
- Cleaner pipeline boards your sales team will actually update
❌ Ce que vous perdrez :
- Every bulk email and newsletter feature
- Multi-step automation with conditional branches
- Landing pages, SMS, and 950+ integrations
📋 Comment changer :
- Export contacts and deals from ActiveCampaign as CSV
- Start the Copper trial and install the Chrome extension
- Import the file, then rebuild pipelines and custom fields
🔄 Vous passez de Copper CRM à ActiveCampaign ?
✅ Ce que vous y gagnerez :
- Real email marketing automation with 900+ templates
- Landing pages, SMS, and ad audiences in one dashboard
- Flat pricing that does not charge per seat
❌ Ce que vous perdrez :
- Synchronisation native avec Gmail et Google Agenda
- Automatic record creation from email threads
- The Chrome extension sidebar workflow
📋 Comment changer :
- Export people, companies, and opportunities from Copper
- Open an ActiveCampaign trial and request the free migration
- Map fields to tags, then rebuild your pipeline stages
Ce que notre analyse n'a pas couvert
We looked at small business and mid-market use, not custom enterprise contracts. We did not test the ActiveCampaign Enterprise plan’s HIPAA support, nor Copper’s behaviour at 15,000 contacts. Deliverability numbers come from published tests rather than our own sends. Non profits and agencies with unusual billing may see different rates. Our full ActiveCampaign review covers the ActiveCampaign features we skipped here.
Verdict final
| Catégorie | Gagnant |
|---|---|
| 💰 Tarification | CRM au cuivre |
| 📧 Campagnes par e-mail | ActiveCampaign |
| ⚙️ Automatisation | ActiveCampaign |
| 🎯 Pipeline des ventes | CRM au cuivre |
| 👶 Facilité d'utilisation | CRM au cuivre |
| 🔌 Intégrations | ActiveCampaign |
| 📊 Signalement | ActiveCampaign |
| 🏆 Vainqueur toutes catégories | ActiveCampaign |
🏆 GAGNANT : ACTIVECAMPAIGN
ActiveCampaign wins 4 of 7 categories.
Idéal pour : Email campaigns, marketing and sales automation, and teams that want one platform instead of two.
These are different products wearing similar labels. ActiveCampaign is a marketing engine that happens to carry a CRM. Copper is a Google-shaped CRM that happens to send email.
Copper is excellent at the narrow job it picked. If your whole company runs on Google Workspace and nobody sends a newsletter, it will feel effortless.
We recommend ActiveCampaign for most readers because it covers more ground. Its 4.0 rating against Copper’s 3.5 reflects that range, and the free migration removes the usual reason to stay put.
Comparaison d'ActiveCampaign
Four rivals come up most often when readers weigh Alternatives à ActiveCampaign:
ActiveCampaign remporte la victoire sur : Far lower entry cost, deeper branching in automations, no forced onboarding fee
HubSpot l'emporte sur : Reporting dashboards, a genuine free tier, service and ticketing modules
ActiveCampaign remporte la victoire sur : Cheaper starting tier, wider integration list, stronger segmentation rules
Gardez victoires sur : Built-in invoicing, appointment booking, phone line included for small teams
ActiveCampaign remporte la victoire sur : Email sending at scale, landing pages, marketing reporting
Pipedrive victoires sur : Deal-stage clarity, per-seat simplicity, faster setup for pure sales use
ActiveCampaign remporte la victoire sur : Placement de la boîte de réception record, cleaner interface, more stable release cycle
GoHighLevel victoires sur : White-label resale, unlimited sub-accounts, agency client billing
Comparaison de davantage de CRM au cuivre
The video below walks through the closest Copper rivals, followed by our own notes.
Copper l'emporte sur : Gmail sidebar access, automatic contact capture, faster adoption for Google shops
Lundi, CRM remporte la victoire sur : Board customisation, project management depth, cheaper mid-tier seats
CRM en cuivre vs Capsule CRM
Copper l'emporte sur : Calendar and Drive sync, richer activity logging, mobile call logging
Capsule gagne sur : A free starter tier, lower paid pricing, Microsoft 365 support
Copper l'emporte sur : Google-native design, lighter interface, quicker record creation
Insightly remporte des victoires sur : Project delivery tooling, built-in marketing module, more reporting controls
Copper CRM contre Freshsales CRM
Copper l'emporte sur : Workspace integration, simpler onboarding, cleaner pipeline view
Freshsales remporte des victoires sur : Built-in phone and chat, AI deal insights, free plan for small teams
Foire aux questions
À quoi sert ActiveCampaign ?
It runs email campaigns, automation, and a sales pipeline from one account. Teams use it for welcome series, follow-ups, cart recovery, and lead nurturing.
À quoi sert Copper CRM ?
Copper manages contacts, deals, and tasks inside Gmail and Google Calendar. It suits sales and client-facing teams that already work in Google Workspace all day.
ActiveCampaign est-il un CRM ?
Yes. Every plan includes a CRM with deals, pipeline stages, and lead scoring. It is lighter than a dedicated sales CRM but covers most small business needs.
Copper CRM est-il compatible avec Outlook ?
Not natively. The product is built around Google Workspace, so Microsoft 365 and Outlook users lose the sync and inbox sidebar that make it worthwhile.
ActiveCampaign est-il cher ?
Entry cost is $15/month, which is fair for the automation depth. Bills climb with contact volume, so audit your list before upgrading tiers.
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