Elegir lo correcto CRM es duro, ¿verdad?
You’re looking at ActiveCampaign vs Copper CRMy ambos parecen buenos.
¿Pero cuál es? de hecho better for your business in 2025?
You don’t want to waste time or money on the wrong choice.
This comparison between ActiveCampaign vs Copper CRM will break down the key differences.
We’ll look at features, pricing, and who each CRM is best for.
By the end, you’ll know exactly which one to choose.
Descripción general
We’ve put both ActiveCampaign and Copper CRM through rigorous testing, exploring their features, usability, and performance.
Our hands-on experience, coupled with user feedback and industry benchmarks, forms the foundation of this detailed comparison.
Unlock the power of an all-in-one marketing platform. So, check it out now!
Precios: It has a 7-day free Trial. Paid plan starts at $15/month
Características principales:
- Marketing por correo electrónico
- Automatización del marketing
- CRM
¿Quieres un CRM que se integre a la perfección con tus aplicaciones de Google? ¡Disfruta de un flujo de trabajo más fluido!
Precios: It has a free trial. The premium plan starts at $9/month.
Características principales:
- Integración de Google Workspace
- Gestión de contactos
- Gestión de tuberías
What is ActiveCampaign?
ActiveCampaign? It’s a powerhouse. Think marketing automatización, email, and CRM all in one spot.
Do you want to automate your sales? This tool can help.
It also enables you to keep track of customers and makes your marketing smarter.
Además, explora nuestros favoritos Alternativas a ActiveCampaign…
Nuestra opinión
ActiveCampaign es una excelente opción para empresas que desean aprovechar el verdadero poder del email marketing y la automatización. Sin embargo, debido a su complejidad, puede que no sea la mejor opción para principiantes.
Beneficios clave
- Automatización avanzada: Cree flujos de trabajo complejos para nutrir clientes potenciales y automatizar tareas.
- Potencia del marketing por correo electrónico: Envíe campañas de correo electrónico hermosas y efectivas.
- Учебник по взлетно-посадочной полосе CRM: Gestionar contactos y realizar un seguimiento de las interacciones.
- Segmentación y personalización: Diríjase a grupos específicos de contactos con mensajes personalizados.
Precios
- Motor de arranque:$15/mes.
- Más:$49/mes.
- Pro:$79/mes.
- Empresa:$145/mes.
Ventajas
Contras
¿Qué es Copper CRM?
Bien, hablemos de Copper CRM.
It’s easy to integrate and designed for Google Workspace users.
Copper CRM aims to streamline your sales process and has a simple interface. It’s focused on relationship management.
Además, explora nuestros favoritos Alternativas al CRM de cobre…
Nuestra opinión
¡Deja de perder 10 horas semanales ingresando datos manualmente! El software Copper CRM automatiza tu proceso de ventas y se integra a la perfección con Google Workspace.
Beneficios clave
Copper CRM destaca por su simplicidad e integración. Esto es lo que lo hace destacar:
- Integración sin esfuerzo con Google Workspace: Administra tus contactos, acuerdos y proyectos sin salir de tu bandeja de entrada de Gmail.
- Interfaz intuitiva: Copper es fácil de navegar, incluso para principiantes en CRM.
- Gestión visual de tuberías: Obtenga una visión clara de su proceso de ventas y realice un seguimiento de las transacciones con facilidad.
- Entrada automatizada de datos: Copper captura automáticamente la información de contacto de correos electrónicos y otras interacciones, ahorrando tiempo y esfuerzo.
Precios
Todos los precios se facturarán anualmente.
- Motor de arranque:$9/asiento/mes.
- Básico:$23/asiento/mes.
- Profesional:$59/asiento/mes.
- uplead 与 maildoso 对比:$99/asiento/mes.
Ventajas
Contras
Comparación de características
Time to put these two platforms side-by-side.
We are comparing ActiveCampaign features against Copper CRM’s strengths to help you decide which CRM platform fits your work style.
1. Automation Capabilities
- Campaña activa: Focuses on intelligent marketing automation. It has a visual constructor to build automations for email, SMS, and website actions. This is key for the advanced user needing complex, multi-step marketing and sales automation.
- CRM de cobre: Offers basic workflow automation for tasks and follow-up email reminders. Its core automation strength is streamlining manual datos entry within the Google Workspace.
2. CRM Focus and Integration
- Campaña activa: Offers a built-in crm that is part of its automation suite. It connects well with other crm tools like Microsoft Dynamics and Salesforce.
- CRM de cobre: Is a dedicated sales crm built on deep integration with Gmail and Google Calendar, and Google Drive. It works natively inside your Gmail bandeja de entrada via a Chrome extension.
3. Email Marketing & Newsletter
- Campaña activa: Known for powerful email marketing services. It offers detailed advanced segmentation, dynamic content, and extensive pre built templates for your newsletter tool. Campaña activa‘s deliverability is highly rated.
- CRM de cobre: Provides basic email and bulk emails capabilities, but its core focus is not mass marketing. It has simple templates and is less of a digital marketing powerhouse than Campaña activa.
4. Sales Pipeline Management
- Campaña activa: Provides a good sales pipeline view integrated with its Campaña activa crm. This allows you to track deals and triggers actions for sales engagement.
- CRM de cobre: Excels here with highly visual and customizable multiple pipelines. It integrates deals directly with Google Sheets for reportando, which is great for sales reps.
5. Google Workspace Integration
- Campaña activa: Integrates with Google products but not as natively. This requires add-ons or connectors for full syncing.
- CRM de cobre: This is its USP. It is designed to live inside Gmail and Google Calendar. It helps you manage new contacts and projects directly without leaving your Google site.
6. Pricing Structure & Affordability
- Campaña activa: Offers a free trial but no free plan. Pricing starts at $15/mo for the Starter plan but scales quickly with contacts and features for the enterprise plan.
- CRM de cobre: Offers a free plan (with limits) and a free trial. Pricing is paid monthly per user, starting at around $23 per month for the Basic tier. This can be more affordable for small teams.
7. Multi-Channel Communication
- Campaña activa: Offers sms add-ons to send sms and texto messages as part of its marketing and sales automation. It supports WhatsApp and other channels for comprehensive outreach.
- CRM de cobre: Primary communication is focused on email through Gmail and calling/tasks/notes. Multi-channel messaging features are not as central or advanced.
8. Reporting and Analytics
- Campaña activa: Delivers detailed reports on everything from conversion to purchase history. It provides the advanced user with data for high-level decision-making and ROI tracking.
- CRM de cobre: Provides custom reports on the Business Tier and focuses mostly on sales pipeline and activity metrics, linking to Google Sheets for deeper analysis.
9. Customization and Extensibility
- Campaña activa: Features like custom objects (on high tiers) allow you to store and segmentation unique contacts, leads, and companies’ data. This is a must-have platform for big businesses.
- CRM de cobre: Customization focuses more on customizable sales pipeline stages and fields. It is straightforward but less flexible than Campaña activa for complex data needs.
¿Qué tener en cuenta al elegir un software CRM?
- Focus on what truly matters to your business, not just the number of new features. A CRM should improve the customer experience and help your sales team close deals.
- Evaluate the core functionality first, such as contact management and the ability to easily track a new lead through your sales process. You need to be able to add notes and tasks directly to these clients.
- Check the integration level. Does the CRM offer seamless integration with other tools you use daily, like Google Docs or marketing tools? Copper’s integration with formerly G Suite is a key feature here.
- If ActiveCampaign marketing automation is a priority, assess the advanced capabilities like lead scoring, conditional content, and the ability to create pipelines and automate tasks. This is what separates an advanced user from a beginner.
- Look beyond the initial copper crm pricing and check what you get on the professional plan or if you need an add on for features like transactional email, ads activecampaign, or phone support.
- Ensure the email templates and email builder support your branding and that the platform is not always busy redesigning key components, which is a common complaint found in an ActiveCampaign review or ActiveCampaign alternatives discussions.
- For pequeña empresa use, look for accessibility features like a good Gmail extension and a robust knowledge base. Also, check the data privacy framework; is it activecampaign gdpr compliant or offering hipaa support?
- Consider what you need for a complete marketing loop: Do you need website tracking? Will you use landing pages? Does it support email marketing automation like an email sequence or RSS-triggered emails to end automation when goals are met?
- Finally, check if the provider offers a dedicated account team at higher tiers or a single sign feature, which is a sign of a more professional and activecampaign legit platform, especially important for non-profits or those dealing with sensitive data. The ability to easily track everything is essential.
Veredicto final
After thorough testing, we lean towards ActiveCampaign for most businesses.
Its robust automation, extensive integrations, and detailed analytics provide a comprehensive customer relationship management solution.
Copper CRM is a strong choice if your team lives inside Google Workspace.
However, ActiveCampaign’s versatility and scalability hacer it our top pick.
We’ve spent countless hours diving into these platforms, so you can trust our insights to guide your decision.
Choose wisely, and watch your business grow!
More of ActiveCampaign
Here’s a comparison of ActiveCampaign with its alternatives:
- ActiveCampaign vs Pipedrive: ActiveCampaign excels in marketing automation and lead nurturing with integrated CRM. Pipedrive, however, is a sales-centric CRM that emphasizes visual pipeline management and efficient deal tracking.
- ActiveCampaign frente a GoHighLevel: GoHighLevel is an all-in-one platform for marketing agency users, with strong white-labeling and unlimited accounts.
- ActiveCampaign frente a Keap: ActiveCampaign offers robust marketing automation and email capabilities. Compró is tailored for small businesses, blending CRM with sales and email for an integrated approach.
- ActiveCampaign frente a HubSpot: ActiveCampaign is a leader in email marketing automation and customer engagement. HubSpot provides a more comprehensive, all-in-one platform covering marketing, sales, service, and content management.
- ActiveCampaign frente a ClickFunnels: ActiveCampaign is ideal for email marketing automation and lead nurturing within a CRM context. ClickFunnels specializes in building sales funnels and landing pages for direct conversions.
- ActiveCampaign vs Folk: ActiveCampaign is known for sophisticated marketing automation and detailed customer segmentation. Folk offers a simpler, collaborative CRM for contact management, email campaigns, and basic sales pipelines.
- ActiveCampaign vs Instantly: ActiveCampaign delivers advanced marketing automation and a comprehensive CRM. Instantly focuses more on correo electrónico frío outreach and lead finding with basic CRM features for simplified sales.
- ActiveCampaign vs ClickUp: ActiveCampaign excels in marketing-specific automation and customer relationship management. Haga clic hacia arriba is a versatile work management platform that can be customized for CRM and emphasizes project management.
- ActiveCampaign frente a Monday CRM: ActiveCampaign provides powerful marketing automation and email campaigns with strong CRM integration. Monday CRM emphasizes visual collaboration and customizable boards for lead and deal management.
- ActiveCampaign frente a Capsule: ActiveCampaign offers robust email marketing and advanced automation for sales and customer journeys. Cápsula CRM provides straightforward contact management and sales pipeline features, ideal for basic CRM needs.
- ActiveCampaign frente a Insightly: ActiveCampaign focuses on deep marketing and sales automation with lead scoring and tracking. Insightly combines CRM with project management, suiting teams needing both sales and project delivery.
- ActiveCampaign vs Freshsales CRM: ActiveCampaign provides comprehensive marketing automation and email with integrated CRM functionalities. Freshsales CRM focuses on sales management and streamlining sales processes with AI-powered insights.
- ActiveCampaign vs Salesforce: ActiveCampaign specializes in marketing automation and email engagement for small to medium businesses. Salesforce is an extensive, scalable CRM platform for large enterprises, covering sales, service, and marketing.
- ActiveCampaign vs Zendesk: ActiveCampaign focuses on email marketing, sales automation, and customer experience management. Zendesk primarily provides customer service and support tools, including ticketing systems and help desks.
Más de Copper CRM
A continuación se muestra una breve comparación de Copper CRM con estas soluciones de software:
- CRM de cobre frente a Pipedrive: Copper CRM se destaca en la integración de Google Workspace y la gestión de contactos, mientras que Pipedrive se centra en la gestión visual del flujo de ventas para organizaciones orientadas a las ventas.
- Cobre vs. GoHighLevelCopper es ideal para equipos que usan Google. Es fácil de usar y está integrado en Gmail. GoHighLevel es una herramienta más completa para las necesidades de las agencias de marketing. Ofrece una automatización más potente y permite gestionar múltiples clientes.
- CRM de cobre frente a Keap: Copper CRM proporciona una integración perfecta con Google para un CRM simplificado, mientras que Keap ofrece una sólida automatización de ventas y marketing con amplias funciones.
- CRM de cobre frente a ActiveCampaign: Copper CRM ofrece una integración intuitiva con Google Workspace para gestionar las interacciones con los clientes, mientras que ActiveCampaign se centra en la automatización avanzada del marketing y la segmentación detallada de los clientes.
- CRM de cobre frente a Hubspot: Copper CRM prioriza la integración profunda de Google Workspace y la facilidad de uso, mientras que HubSpot ofrece un conjunto integral de herramientas de marketing, ventas y servicios.
- CRM de cobre frente a Clickfunnels: Copper CRM es un sistema de gestión de relaciones con los clientes, mientras que ClickFunnels es un constructor de embudos de ventas especializado diseñado para generar clientes potenciales y automatizar las ventas.
- CRM de cobre frente a la gente común: Copper CRM ofrece una sólida integración con Google Workspace para la gestión de ventas y contactos, mientras que Folk enfatiza la organización y personalización de contactos simples y colaborativas.
- CRM de cobre frente a Instantly: Copper CRM ofrece una experiencia de CRM completa con integración con Google Workspace, mientras que Instantly es principalmente una herramienta de difusión por correo electrónico para campañas de correo electrónico frío.
- CRM de cobre frente a ClickUp: Copper CRM es un CRM especializado estrechamente integrado con Google Workspace, mientras que ClickUp es una plataforma de gestión del trabajo versátil que incluye funcionalidades de CRM, entre muchas otras.
- CRM de cobre frente a CRM de lunes: Copper CRM ofrece una experiencia de CRM sencilla y centrada en Google, mientras que Monday CRM ofrece flujos de trabajo visuales altamente personalizables y sólidas funciones de gestión de proyectos.
- CRM de cobre frente a CRM de cápsula: Copper CRM ofrece una integración profunda con Google Workspace y sólidas funciones de canal de ventas, mientras que Capsule CRM es un administrador de contactos más simple enfocado en el seguimiento básico de ventas.
- CRM de cobre frente a Insightly: Copper CRM se centra en la integración de Google Workspace y en los canales de ventas intuitivos, mientras que Insightly ofrece un CRM más amplio con gestión de proyectos y automatización avanzada del flujo de trabajo.
- CRM de cobre frente a CRM de Freshsales: Copper CRM ofrece un CRM contextual con canales visuales e integración con Google, mientras que Freshsales CRM ofrece puntuación de clientes potenciales impulsada por IA, análisis avanzados y comunicación integrada.
- CRM de cobre frente a Salesforce: Copper CRM ofrece una solución intuitiva y perfectamente integrada con Google Workspace. Salesforce, a su vez, es un CRM empresarial altamente personalizable y completo con un amplio conjunto de funciones.
Preguntas frecuentes
Is ActiveCampaign better than Copper CRM for small businesses?
ActiveCampaign offers a wider range of features, which can be beneficial for growing small businesses. However, Copper CRM’s seamless integration might be a better fit if your pequeña empresa primarily uses Google Workspace. Consider your team’s workflow and needs.
Which CRM is easier to integrate with other platforms?
ActiveCampaign is generally easier to integrate with a broader range of platforms, including Salesforce and HubSpot. Copper CRM heavily focuses on Google Workspace integration, limiting its direct integrations with other systems.
Does ActiveCampaign or Copper CRM offer better automation?
ActiveCampaign offers more advanced automation features, including complex workflows and automated email campaigns. Copper CRM provides basic automation within Google Workspace, primarily focusing on task management and reminders.
Which CRM has better analytics and reporting?
ActiveCampaign offers more detailed analytics and reporting on marketing campaigns, sales performance, and customer behavior. Copper CRM provides basic reporting within Google Workspace, focusing on sales activity and pipeline performance.
Which CRM is more user-friendly for sales teams?
Copper CRM’s interface is designed to integrate seamlessly with Google Workspace, making it very user-friendly for sales teams already familiar with Google tools. ActiveCampaign has a steeper learning curve but offers more advanced features.
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