⚡ Veredicto rápido:
- Precios: Freshsales starts at $9/user/month. Close CRM Desde $35 por asiento al mes.
- Ideal para: Freshsales for teams that want customer relationship management plus marketing in one platform. Close CRM for outbound sales teams that live on phone calls.
- Diferencia clave: Freddy AI scores leads and flags deal risk. Close offers a power dialer and predictive dialer instead.
- Nuestra elección: Freshsales, rated 4.0 against Close CRM’s 3.0, mostly because it does more for a quarter of the price.
The cheaper CRM software here is not the weaker one.
Freshsales CRM costs $9 per user monthly. Close CRM starts at $35 per seat.
But price is the least interesting difference between them.
One is a full customer relationship management platform. The other is a calling machine.
Which one fits your sales process depends on how your team actually sells.
Descripción general
This Freshsales vs Close CRM comparison covers pricing, features, automation, and reportando.
Nuestro escritor spent time inside Close CRM directly.
Notes on Freshsales come from Freshworks documentation and G2 review datos.
Both tools serve small and medium sized businesses, but not the same ones.
By the end you will know which platform to test first.
¿Qué es Freshsales CRM?
Freshsales is a cloud-based CRM built for sales teams.
Freshworks launched it in 2016 as its second major product.
It centralizes customer data and gives you a full history of every touchpoint.
Freddy AI scores leads, predicts deal risks, and suggests the next best action.
Freshworks says over 67,000 customers worldwide use its products.
The platform is aimed squarely at small and medium sized businesses.
🏆 Ganador: Freshsales CRM
Freddy AI, built-in phone, and marketing tools in one place. The 21-day free trial needs no credit card. Cheapest full CRM in this comparison.
Precios de Freshsales CRM
Freshsales uses a tiered pricing structure built around team size.
| Plan | Precio | Mejor para |
|---|---|---|
| Crecimiento | $9/usuario/mes | Small teams tracking their first pipeline |
| Pro | $39/usuario/mes | Growing businesses that need automatización and sequences |
| Empresa | $59/usuario/mes | Larger sales teams needing custom fields and governance |
Pricing verified September 2026.
Prueba gratuita: 21 days on every tier. No credit card required to create a new account.
Garantía de devolución de dinero: Freshworks does not publish a blanket refund window. Cancel before your renewal date to avoid the next charge.
📌 Nota: Freshsales pricing has dropped two to three times lower than it was years ago. That shift is why it now reads as excellent value for money against pricier CRM options.
⚠️ Pricing conflict: Some third-party sources list a Freshsales free plan for up to 3 users, an $11 entry tier, and a $71 Enterprise tier. Our CSV records Growth at $9, Pro at $39, and Enterprise at $59. We use the CSV figures throughout this article. Check the Freshworks site before you buy.
Principales ventajas de Freshsales CRM
Esto es lo que hace que Freshsales merezca la pena:
- Vista del cliente en 360 grados: A single timeline holds every call, email, and note. Sales reps stop hunting across tabs for context.
- Freddy AI scoring: Freddy AI ranks leads on behavior and profile fit. It also flags which deals are slipping.
- Visual Kanban pipelines: Deals move across boards so bottlenecks show up fast. No spreadsheet gymnastics.
- Omnichannel built in: Phone, email, chat, and SMS sit in one unified inbox. WhatsApp Negocio, Facebook Messenger, and LINE connect too.
- Marketing on the same data: Freshsales feeds collected data into personalized marketing campaigns through Freshmarketer.
- Mobile that works offline: El iOS and Android app supports offline access and call logging from any mobile device.
- 24/5 support on all plans: Phone, chat, and email support is included even on the cheapest tier.
Lo que nuestro equipo observó
Note: We have not had extended hands-on time inside Freshsales CRM yet. Everything above comes from Freshworks documentation, the pricing page, and aggregated review data. On Capterra and G2, users rate Freshsales around 4.5 out of 5, with intuitive interface comments appearing often. The recurring complaint is the opposite: cluttered navigation and slow loading times that make the platform feel heavy.
Ventajas y desventajas de Freshsales CRM
✅ Ventajas
- Growth plan costs $9 per user per month
- Freddy AI scores leads and predicts deal risks
- Phone, email, chat and SMS in one unified inbox
- Prueba gratuita de 21 días sin necesidad de tarjeta de crédito.
- 24/5 support by phone, chat and email on every plan
❌ Contras
- Cluttered navigation and slow loading times
- Around 385 integrations, fewer than older rivals
- Misses some functionality found in HubSpot and Fuerza de ventas
¿Qué es Close CRM?
Close CRM is a sales platform built for pequeñas empresas that sell by phone.
It folds email, calling, and SMS into a single inbox.
You can talk to prospects from the browser without a separate phone system.
That design cuts manual data entry, because every call logs itself.
Close se suele comparar con las herramientas de interacción con el cliente en lugar de con los CRM tradicionales.
Its focus is narrow on purpose: turn more leads into revenue, fast.
Runner Up: Close CRM
Built for high-volume outbound calling. Dial multiple numbers from the app with a power dialer. Free one-click migration from other CRMs.
Precios de Close CRM
Close runs three tiers, each priced per seat.
| Plan | Precio | Mejor para |
|---|---|---|
| Lo esencial | $35/asiento/mes | Solo founders and two-person sales teams |
| Crecimiento | $99/asiento/mes | Teams needing workflows, sequences and a power dialer |
| Escala | $139/asiento/mes | Larger teams wanting call coaching and custom objects |
Pricing verified September 2026.
Prueba gratuita: 14 days. A motivated sales team can be live inside that window.
Garantía de devolución de dinero: None published. Close leans on the trial and free migration help instead.
📌 Nota: Entry-tier startup features cover built in calling, email templates, and multiple pipelines. Professional features on higher tiers add workflow automation and collaboration tools. Advanced features like call coaching and custom graphs sit at the top.
⚠️ Pricing conflict: Third-party pages still list older Close plans — Startup at $59, Professional at $109, and Enterprise at $149 monthly, with annual discounts. Our CSV records Essentials at $35, Growth at $99, and Scale at $139. This article uses the CSV. Confirm on the Close website before you buy.
Principales ventajas de Close CRM
Here is where Close CRM earns its keep:
- Dialers that do the work: A power dialer and a predictive dialer let reps dial multiple numbers without touching a keypad.
- Vistas inteligentes: Saved filters slice leads by any criteria you set. Reps open a list and start calling.
- Coaching telefónico en directo: Managers listen in and help sales reps mid-conversation. Onboarding gets faster.
- Automated follow ups: Workflows fire reminders and email sequences so nothing goes cold.
- Configuración rápida: A CSV import tool handles contacts, and free one-click migration pulls you off other CRMs.
- Activity timelines: Cada superar a action lands on the profile timeline, so the picture stays clear.
- Support that shows up: A help center, API documentation for any developer, and regular product updates.
Lo que nuestro equipo observó
Our writer created an account, imported a test list, and ran outreach for several days. Here is what stood out from that hands-on time:
Ventajas y desventajas de Close CRM
✅ Ventajas
- Best-in-class calling straight from the browser
- Simple enough to earn full team engagement quickly
- Migración gratuita con un solo clic desde otros CRM.
- Rated 4.7 out of 5 on G2 by users
❌ Contras
- Reporting is weak for analyzing sales performance
- Entry pricing is expensive for smaller teams
- Around 80 integrations, and less customizable than rivals
Comparación de características
Here is where the two platforms split apart. We walk through ten areas that decide most CRM purchases, then finish on cost.
| Característica | CRM de Freshsales | Cerrar CRM |
|---|---|---|
| Precio inicial | $9/usuario/mes | $35/asiento/mes |
| Prueba gratuita | ✅ 21 días | ✅ 14 días |
| Puntuación de clientes potenciales mediante IA | ✅ Freddy IA | ✅ IA de ventas |
| Power / Predictive Dialer | ❌ | ✅ |
| Llamadas integradas | ✅ | ✅ |
| Automatización de marketing | ✅ Freshmarketer | ❌ |
| Formularios web | ✅ | ❌ |
| Informes avanzados | ✅ | ⚠️ Limitado |
| Integraciones | ~385 | 80+ |
| Mejor para | Full customer relationship management on a budget | High-volume outbound phone calls |
1. Lead Scoring and Prioritization
CRM de Freshsales: Freddy AI scores every lead on behavior and profile fit, then improves conversion rates by pushing the hottest ones up. It also predicts deal risk and recommends the next best action to close deals.
Cerrar CRM: Smart Views filter leads on any criteria you define, which is prioritization by list rather than by score. It is manual, but reps know exactly why a lead sits in front of them.
2. Contact Management and Customer Data
CRM de Freshsales: Contacts carry a 360-degree view with a full timeline of interactions. Every touchpoint lands in one record, so nobody has to reconstruct the story before a call.
Cerrar CRM: Custom objects and custom fields on higher tiers let you model your own data shape. Customer relationships are tracked through activity timelines rather than deep record hierarchies.
⚠️ Advertencia: Close is less customizable than most other CRMs. If your negocio needs unusual data structures, test that on the trial before you commit.
3. Email Tracking and Bulk Email
CRM de Freshsales: You can send personalized bulk email and monitor activity on each send. Event tracking ties opens and clicks back to the contact record automatically.
Cerrar CRM: Email templates and email sequences live in the same inbox as calls and SMS. Reps respond without switching tools, which is the whole point of the design.
4. Automation and Follow Ups
CRM de Freshsales: Sales sequences automate repetitive tasks so reps spend their day selling. Workflow automation covers assignment, field updates, and reminders across your sales activities.
Cerrar CRM: Workflows and automated follow ups fire without manual effort, which lifts response rates. Automation sits on the Growth tier and above, not on Essentials.
5. Calling and Omnichannel Conversations
CRM de Freshsales: One-click phone, chat, and SMS sit inside the unified inbox. Omnichannel reach extends to WhatsApp Business, Facebook Messenger, LINE, and Zoom meetings through connected apps.
Cerrar CRM: This is Close at its best. Built in calling with a power dialer and predictive dialer lets one rep work through multiple numbers back to back, no separate phone system needed.
6. Lead Capture and Web Forms
CRM de Freshsales: Web forms capture more leads straight from your site into the pipeline. Collected data then powers personalized marketing campaigns through Freshmarketer.
Cerrar CRM: There is no native form constructor. Close leans on its ROI calculator and import tools instead, assuming leads arrive from somewhere else in your stack.
7. AI Assistance
CRM de Freshsales: The Freddy AI co-pilot drafts replies, summarizes records, and recommends actions. It is the deepest AI layer in this comparison.
Cerrar CRM: Sales AI handles call summaries and suggested next steps. Useful, but narrower than Freddy AI, because it stays inside the calling workflow.
8. Informes y análisis
CRM de Freshsales: Around a dozen predefined sales reports ship ready to use, and all of them are customizable. AI insights track team performance and forecast revenue on top of that.
Cerrar CRM: Quick KPI reports and custom graphs cover coaching and daily check-ins. Reporting depth is the most common complaint in user reviews of the platform.
⚠️ Advertencia: If revenue forecasting matters to you, Close will frustrate you. Its reporting is built for activity coaching, not deep sales analysis.
9. Integraciones y complementos
CRM de Freshsales: The marketplace lists around 385 integrations and add ons, including Google, Microsoft 365, Slack, and Zoom. Integration with other Freshworks products such as Freshdesk and Freshmarketer is the tightest connection of all.
Cerrar CRM: Close connects with over 80 other tools and ships API documentation for any developer who needs more. A few common integrations found elsewhere are missing.
💡 Consejo profesional: Freshsales integrates cleanly across other Freshworks products but has thinner native connectors to outside software. Map your stack on paper before you create an account anywhere.
10. Precios y costos
| Nivel | CRM de Freshsales | Cerrar CRM |
|---|---|---|
| Entrada | Crecimiento: 9 dólares por usuario al mes. | Servicios básicos: 35 dólares por asiento al mes. |
| Medio | Pro: 39 $/usuario/mes | Crecimiento: 99 dólares por asiento al mes. |
| Arriba | Empresa: 59 dólares por usuario al mes. | Escala: 139 dólares por asiento al mes. |
| Prueba gratuita | 21 días | 14 días |
CRM de Freshsales: Its top Enterprise tier costs $59, which is $40 less than Close’s middle plan. For a five-seat team the gap over a year runs into thousands of dollars.
Cerrar CRM: Entry pricing lands mid-tier against other CRM options with similar functionality. You are paying for the dialer and the unified inbox, so the value depends entirely on call volume.
Diferentes escenarios
| Si lo necesita | Elegir | Por qué |
|---|---|---|
| Presupuesto ajustado | CRM de Freshsales | $9 versus $35 entry |
| Llamadas telefónicas de alto volumen | Cerrar CRM | Potencia y marcador predictivo |
| Marketing plus sales in one | CRM de Freshsales | Freshmarketer integration |
| Deep reporting and forecasts | CRM de Freshsales | Customizable report library |
| Fastest rep onboarding | Cerrar CRM | Simple enough for full team engagement |
| Wide app marketplace | CRM de Freshsales | Around 385 integrations |
💰 Tu presupuesto
Freshsales Growth costs less than a quarter of Close Essentials. For companies counting every seat, that gap decides it before features enter the conversation.
🔌 Tu conjunto de tecnologías
Already running Freshdesk or Freshmarketer? Freshsales slots in without effort. If your stack is scattered, check both marketplaces before you commit.
📞 Your Sales Processes
Outbound teams that dial all day get more from Close. Teams juggling inbound leads, email, and marketing get more from Freshsales.
🎓 Tu nivel de experiencia
Close wins on day-one simplicity, and new reps get productive fast. Freshsales takes longer to learn because navigation can feel cluttered.
Pruebas y demostraciones gratuitas 🆓
Freshsales gives you 21 days with no card. Close offers 14 days, which is still enough to import a list and start calling.
🛟 Soporte y seguridad
Freshsales includes 24/5 phone, chat, and email support on every plan. Close leans on proactive onboarding, free migration help, and a documented security posture.
Guía de cambio
Already on one of them? Here is what changes.
🔄 ¿Estás pensando en cambiar de Freshsales a Close CRM?
✅ Lo que ganarás:
- A power dialer and predictive dialer built in
- Coaching telefónico en directo para directivos
- A faster, lighter interface reps actually use
❌ Lo que perderás:
- Freddy AI scoring and deal risk prediction
- Web forms and Freshmarketer campaigns
- Roughly 300 marketplace integrations
📋 Cómo cambiar:
- Export contacts, leads, and deals from Freshsales as CSV
- Start the Close trial and run the one-click migration tool
- Rebuild your pipelines, then set up Smart Views and reminders
🔄 ¿Estás pensando en cambiar de Close CRM a Freshsales?
✅ Lo que ganarás:
- A much lower per-seat bill every month
- Customizable reports and revenue forecasting
- Marketing campaigns running on the same customer data
❌ Lo que perderás:
- Predictive dialing and browser-native call quality
- Live coaching on active phone calls
- The lighter, faster daily interface
📋 Cómo cambiar:
- Export leads, contacts, and activity history from Close
- Create a new account on the 21-day Freshsales trial
- Import your data, then map custom fields and pipeline stages
Lo que nuestra reseña no cubrió
We focused on small businesses and mid-market sales teams. We did not test enterprise contracts, custom pricing, or heavy API work by a developer. Call quality across regions was outside our scope, and so was long-term data migration at scale. If you manage 100 seats, your priorities will differ from what we describe here.
Veredicto final
| Categoría | Ganador |
|---|---|
| 💰 Precios | CRM de Freshsales |
| 📞 Calling & Dialers | Cerrar CRM |
| 🤖 Características de IA | CRM de Freshsales |
| 📊 Informando | CRM de Freshsales |
| 👶 Facilidad de uso | Cerrar CRM |
| 🔌 Integraciones | CRM de Freshsales |
| 📣 Herramientas de marketing | CRM de Freshsales |
| 🏆 Ganador absoluto | CRM de Freshsales |
🏆 GANADOR: FRESHSALES CRM
Freshsales wins 5 of 7 categories.
Ideal para: budget-conscious sales teams, businesses that want marketing and CRM together, and anyone who needs real reporting.
These are not two versions of the same tool. Freshsales is a broad customer relationship management platform. Close is a sales engagement machine with a database attached.
Close is genuinely better if your reps close more deals by dialing. Nothing in Freshsales matches a predictive dialer, and the human coaching layer is real value for a phone-first team.
For everyone else, Freshsales does more work for less money. It handles email, marketing, reporting, and mobile from a $9 seat, which is why it takes our pick.
Comparativa de Freshsales CRM
Here is how Freshsales lines up against its closest rivals:
CRM de Freshsales frente a HubSpot
Freshsales gana en: far cheaper paid seats, built-in phone on every tier, 21-day trial with no card
HubSpot triunfa en: a much larger app marketplace, deeper content marketing tooling, a genuinely usable free tier
CRM de Freshsales frente a CRM de Zoho
Freshsales gana en: a cleaner onboarding path, Freddy AI on lower tiers, tighter links to other Freshworks products
Zoho gana en: deeper customization, a wider bundled suite, more granular admin controls
Freshsales CRM vs Pipedrive
Freshsales gana en: native calling and SMS, AI lead scoring included, marketing automation through Freshmarketer
Pipedrive gana en: a faster interface, simpler pipeline setup, less clutter for very small teams
CRM de Freshsales frente a Salesforce
Freshsales gana en: price at every tier, setup you can finish without a consultant, support included on all plans
Salesforce gana en: enterprise depth, a far bigger network of partners and consultants, functionality Freshsales still lacks
Más de Close CRM comparado
Here is how Close CRM measures up elsewhere:
Cerrar CRM vs Keap
Victorias ajustadas en: browser-native dialing, quicker rep onboarding, cleaner outbound workflows
Sigue ganando: marketing automation, invoicing and payments, better fit for service businesses
Victorias ajustadas en: a real calling stack, sales-specific defaults, faster time to first call
El lunes gana en: flexible boards, cross-team project work, lower entry pricing
Victorias ajustadas en: outbound calling, live coaching, tighter sales pipeline management
Campaña activa Gana en: email marketing depth, segmentation, nurture campaigns for existing clients
Victorias ajustadas en: dialer performance, less setup overhead, sales-only focus
HubSpot triunfa en: reporting depth, marketing and service modules, a free plan to start on
Preguntas frecuentes
¿Freshsales es un CRM?
Yes. It is a cloud-based CRM from Freshworks, launched in 2016, covering sales, marketing, and support conversations in one platform.
¿Qué es Close CRM?
Close is a sales platform for small and mid-sized teams. It merges calling, email, and SMS into one inbox aimed at converting leads.
¿Cuánto cuesta Close al mes?
Our CSV records three tiers: Essentials at $35 per seat monthly, Growth at $99, and Scale at $139. A 14-day trial is available.
¿Freshsales es gratis para siempre?
Not in our pricing data. Paid tiers start at $9 per user monthly, with a 21-day trial that needs no card to search and test features.
¿En qué se diferencia Close de otros CRM?
Most CRMs store records. Close bundles sales engagement on top, so a rep can dial, texto, and email from the same desktop screen.
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