⚡ 快速结论：
- 定价： Keap plans start around $79/month, while HubSpot offers free CRM tools and paid plans from $15/seat/month.
- 最适合： Keap suits small businesses wanting all-in-one simplicity. HubSpot caters to growing teams needing advanced marketing.
- 主要区别： Keap is the marketing automation tool with built-in payments. HubSpot is the feature-rich CRM platform.
- 我们的选择： Keap for most small teams. It bundles sales and marketing into one intuitive CRM at a flat price.
最多 小型企业 owners hit the same wall.
They want one tool for sales and marketing, not five.
The Keap vs HubSpot decision usually decides that question.
Both promise customer relationship management with built-in marketing automation.
But they solve different problems for different 商业 需要。
This HubSpot vs Keap guide breaks down both, so you pick right.
概述
This HubSpot vs Keap comparison covers pricing plans, key features, and ease of use.
We also break down who each CRM platform works best for.
Our writers signed up for both Keap and HubSpot directly.
这些笔记出现在下面的“我们的团队注意到”部分中。
We also reviewed documentation, pricing pages, and G2 reviews for both.
Keap是什么？
Keap is a CRM software built for small businesses.
It bundles contact management, email marketing, and sales automation in one place.
The platform helps you automate manual tasks and close sales faster.
Keap was once called Infusionsoft, a name many marketers still recognize.
It now focuses on simple automation for solo owners and small teams.
Here’s a quick walkthrough of how the platform works.
基普
An intuitive CRM with built-in payments and easy automation. Keap helps small teams run lead follow-ups, appointments, and invoicing from one dashboard.
Keap定价
Here’s what Keap costs in 2026. Let’s break down the paid plans.
| 计划 | 价格 | 最适合 |
|---|---|---|
| Pro (entry) | From $79/month (up to 500 contacts) | 个体经营者和小团队 |
| 先进的 | $249/month or more | Teams needing deeper automation |
| Listed plan (annual billing) | 每月 299 美元 | Full all-in-one access on file |
Pricing verified June 2026.
免费试用： Yes. Keap offers a 14-day free trial with no credit card needed to start.
退款保证： Keap provides a money-back window on new paid plans. Check current terms at checkout.
📌 笔记： Every Keap paid plan bundles the CRM, email marketing, and automation tools together. There are no separate hub purchases.
⚠️ Pricing discrepancy: Our data on file lists Keap at $299/month (annually billed). Published starting tiers may run lower (around $79/month for 500 contacts). Verify the current Infusionsoft pricing structure on Keap’s site before you buy.
Keap的主要优势
以下是Keap值得考虑的原因：
- 一体化平台： Keap blends a sales CRM with email marketing and automation. You manage customer relationships without juggling separate marketing tools.
- 内置支付功能： Keap includes payment processing and invoicing. You collect money inside the same CRM platform you use for lead tracking.
- 轻松实现自动化： Keap workflows automate manual follow-ups using simple if-this-then-that logic. Automated follow up emails fire without extra setup.
- Top-Rated Mobile App: The Keap mobile app manages your sales pipeline and processes payments on the go.
- Landing Pages & Web Forms: A built-in landing page 建筑商 and web forms help with lead generation and growing customer data.
- Shorter Learning Curve: Keap has a shorter learning curve than HubSpot. The intuitive CRM lines up key features on one navigation menu.
我们的团队注意到了什么
我们的 作家 signed up for Keap in May 2026 and spent several days exploring the dashboard. Here’s what stood out:
Keap 的优缺点
✅ 优点
- All-in-one CRM with sales and marketing in one place
- Built-in payments and invoicing close the sales cycle
- Easy if-this-then-that automation for lead follow-ups
- Highly-rated mobile app for pipelines and payments
❌缺点
- Basic reporting compared to HubSpot’s depth
- No free plan, only a 14-day free trial
- Fewer native integrations than the HubSpot platform
HubSpot是什么？
HubSpot is a CRM platform for sales and marketing teams.
It started with inbound marketing and grew into a full suite.
The HubSpot CRM connects a Marketing Hub, Sales Hub, and Service Hub.
You can start small and scale by adding modules over time.
HubSpot offers free CRM tools, then paid plans for advanced marketing.
Watch the platform in action before we dig into the details.
HubSpot
A feature-rich CRM platform with a powerful free plan. HubSpot pairs advanced marketing and reporting with a large library of native integrations.
HubSpot定价
Here’s what HubSpot costs in 2026. The pricing plans split by hub.
| 计划 | 价格 | 最适合 |
|---|---|---|
| 免费工具 | 每月 0 美元 | Testing the free CRM tools |
| 营销中心入门 | 每席每月 15 美元 | 刚起步的独立营销人员 |
| 入门级客户平台 | 每席每月 15 美元 | Small teams bundling hubs |
| 营销中心专业人士 | 每席每月 800 美元 | Scaling teams needing advanced marketing |
Pricing verified June 2026.
免费试用： Not needed. HubSpot has a genuine free plan with no time limit on its core CRM features.
退款保证： Paid plans bill monthly or annually. Refund terms depend on your contract type.
📌 笔记： HubSpot uses both bundled pricing and individual pricing for each hub. You can mix Marketing, Sales, and Service Hubs to fit your marketing efforts.
⚠️ 警告： HubSpot pricing gets expensive fast. Costs can climb past $800/month once you add advanced marketing features and extra seats.
Key Benefits of HubSpot
Here’s what makes HubSpot worth considering:
- Powerful Free CRM: HubSpot’s CRM gives you free CRM tools with contact management and AI-powered features. Many small businesses start here at no cost.
- Advanced Marketing: The Marketing Hub handles email marketing, landing pages, and 社交媒体 management. It links your 社交媒体 accounts so you can create targeted campaigns from one screen.
- Scalable Analytics: HubSpot provides superior reporting with a Google Analytics tracking ID for attribution. The data scales as your team grows.
- 销售工具： The HubSpot Sales Hub manages your sales pipeline, lead management, and customer interactions in one CRM platform.
- 集成能力： HubSpot has more integrations with popular apps than Keap. A large library connects your favorite marketing tools.
- 支持与资源： A deep knowledge base, phone support, and a dedicated customer success manager help on higher plans.
我们的团队注意到了什么
Our writer set up a HubSpot account in May 2026 and tested the free CRM tools. Here’s what stood out:
The short clip below shows more of that hands-on walkthrough.
HubSpot Pros & Cons
✅ 优点
- Powerful free CRM with AI-powered tools
- In-depth reporting and campaign management
- Large library of native integrations
- Scales by adding Marketing, Sales, and Service Hubs
❌缺点
- Pricing gets expensive very fast
- Some key features are missing on lower plans
- Steeper learning curve than Keap
功能对比
Ready for a detailed look at HubSpot vs Keap? We’ll cover ten key features so you can match each platform to your business needs.
| 特征 | 基普 | HubSpot |
|---|---|---|
| 起价 | ~$79/month | $15/seat/month (paid) |
| 免费计划 | ❌（14天试用期） | ✅ |
| 营销自动化 | ✅ | ✅ |
| 内置支付 | ✅ | ❌ |
| 落地页生成器 | ✅ | ✅ |
| 高级报告 | ❌ 基本款 | ✅ |
| 原生集成 | 有限的 | ✅ Large library |
| 移动应用 | ✅ Top-rated | ✅ |
| 最适合 | 小型企业 一体机 | Growing teams scaling up |
1. Marketing Automation & Workflows
Keap： Keap is the marketing automation tool built for small business simplicity. As marketing automation software, its automation builder uses easy if-this-then-that logic. These workflows automate manual lead follow-ups, appointments, and payments without coding.
HubSpot： HubSpot offers powerful automation capabilities through its workflow tools and AI. The marketing automation platform suits advanced marketing across multiple channels. It rewards teams ready to learn deeper automation features.
⚠️ 警告： HubSpot’s strongest automation tools sit on higher-priced plans. Keap bundles its automation features into every tier.
2. 客户关系管理与联系人管理
Keap： Keap’s sales CRM keeps customer data and company records in one tidy view. The contact management dashboard tracks every deal, note, and task. The interface resembles 管道驱动, with key features on the navigation menu.
HubSpot： HubSpot’s CRM handles contact management and customer relationships at scale. Company records, customer interactions, and lead tracking all sync across hubs. The user friendly interface opens each hub with a single click.
3. 电子邮件营销
Keap： Keap’s email marketing ties straight to your contact records. You build targeted campaigns and let automated follow up emails run on a schedule. It works as a focused email marketing platform for small teams.
HubSpot： HubSpot’s Marketing Hub pairs email marketing with broader campaign management. You create targeted campaigns, run A/B tests, and track marketing campaigns against revenue. Its marketing features run deeper than Keap’s.
4. Email & Text Messaging
Keap： Keap adds 文本 messaging alongside email in the same automation flow. You reach leads by SMS and email without leaving the CRM. This helps small businesses run lighter marketing activities from one tool.
HubSpot： HubSpot focuses more on inbound marketing channels than native SMS. It leans on integrations for text 外联. For email-led marketing efforts, the HubSpot platform stays strong.
5. 着陆页和网页表单
Keap： Keap’s landing page builder and web forms feed leads straight into the CRM. New contacts trigger automation 即刻. It covers everyday lead generation for a small business without extra apps.
HubSpot： HubSpot pairs landing pages with content management and SEO工具. You build landing pages, web forms, and blog content in one place. This supports a wider inbound marketing strategy.
6. 销售渠道管理
Keap： Keap’s sales pipeline management keeps deals moving with drag-and-drop stages. You see each sales process step at a glance. The top-rated mobile app lets you update the pipeline and take payments anywhere.
HubSpot： The HubSpot Sales Hub adds sales automation, deal scoring, and forecasting. It maps a longer sales cycle for growing teams. Sales and marketing data stays connected across the platform.
7. 线索管理与跟踪
Keap： Keap handles lead management and lead tracking with tags and simple scoring. Every new lead lands in the CRM and starts an automation. This keeps small teams on top of follow-ups.
HubSpot： HubSpot’s lead tracking ties to its reporting and Google Analytics tracking ID. You see where each lead came from and how campaigns perform. The data scales as your CRM systems grow.
8. Pipeline & Deal Stages
Keap： Keap’s pipeline management lets you build custom deal stages for your sales process. Automation moves contacts between stages based on their actions. This trims manual data entry for busy owners.
HubSpot： HubSpot supports multiple pipelines for different teams and products. Reporting on each stage feeds the campaign management platform. Larger teams get the structure they need to grow.
9. 报告与分析
HubSpot： HubSpot provides in-depth reporting with custom dashboards and revenue attribution. You track marketing efforts down to each campaign. This is where the HubSpot platform pulls clearly ahead of Keap.
Keap： Keap’s reporting function is basic next to HubSpot’s. It shows core sales and email metrics, which is enough for most small teams. Heavy data users may want HubSpot’s depth.
10. E-Commerce, Payments & AI
Keap： Keap includes built-in e-commerce tools such as payment processing and invoicing. Keap AI drafts emails and suggests copy. This all-in-one setup helps small businesses sell without bolting on extra software.
HubSpot： HubSpot handles e-commerce through integrations and its commerce tools. Advanced e-commerce often needs more complex setups than Keap’s built-in option. Its AI-powered features still add value across the CRM.
11. 定价与成本
让我们来并排比较一下这些定价方案。
| 计划 | 基普 | HubSpot |
|---|---|---|
| 自由的 | ❌（14天试用期） | ✅ Free CRM tools |
| 入场费 | ~$79/month | 每席每月 15 美元 |
| Mid / Advanced | $249/month+ | Varies by hub |
| 顶级 | 每月 299 美元（年付） | 每席每月 800 美元 |
Keap： Keap has a better pricing structure for bundling. One flat plan includes all the key features small teams need, with all the tools in one place. There are no per-seat surprises, which helps a tight small business budget.
HubSpot： HubSpot starts free and scales by the seat. The free plan is generous, but paid plans rise quickly. You pay more as you add hubs and advanced marketing tools.
不同场景
| 如果您需要…… | 选择 | 为什么 |
|---|---|---|
| All-in-one simplicity | 基普 | Bundled CRM and marketing |
| 免费方案 | HubSpot | Free CRM tools, no time limit |
| 内置支付 | 基普 | Invoicing inside the CRM |
| 高级报告 | HubSpot | 深度分析 |
| Easy automation | 基普 | If-this-then-that workflows |
| Room to scale | HubSpot | Add hubs as you grow |
💰 您的预算
Keap is often more cost-effective for tight automation. Its flat pricing plans bundle the tools that many CRMs sell separately.
🔌 您的技术栈
HubSpot has stronger integration capabilities and more integrations with popular apps. Keap covers the basics but connects to fewer marketing tools.
📣 Your Marketing Activities
HubSpot wins for advanced marketing and campaign management. Keap covers everyday email marketing and automated follow up emails for small teams.
🎓您的经验水平
Keap is more intuitive with a shorter learning curve. HubSpot is more feature-rich but takes longer to master.
🆓 免费试用和演示
HubSpot has a free plan, while Keap does not. Keap offers a 14-day free trial so you can test it first.
🛟 支持选项
Both offer a knowledge base and phone support on paid tiers. HubSpot adds a dedicated customer success manager on higher plans.
切换指南
已经在使用这些工具之一了吗？如果您切换到其他工具，以下是您可能遇到的情况。
🔄 Switching from Keap to HubSpot?
✅ 你将获得：
- A free plan and free CRM tools to start
- In-depth reporting and better customization options
- A larger library of native integrations
❌ 你会失去什么：
- Built-in payments and invoicing
- The shorter learning curve and flat pricing
- The top-rated mobile app for payments
📋 如何切换：
- Export your contacts and company records from Keap
- Create a free HubSpot CRM account
- Import contacts and rebuild your workflows in HubSpot
🔄 Switching from HubSpot to Keap?
✅ 你将获得：
- Built-in payments and invoicing in the CRM
- Flat, bundled pricing with no per-seat costs
- A simpler, more intuitive CRM to learn
❌ 你会失去什么：
- The free plan and free CRM tools
- In-depth reporting and analytics
- The large set of native integrations
📋 如何切换：
- Export your customer data from HubSpot
- Start a 14-day Keap free trial
- Import contacts and set up your automation
我们的评测没有涵盖的内容
This comparison focused on small businesses and growing teams. We didn’t test enterprise rollouts, custom API builds, or HubSpot’s customer portal at scale. Our notes reflect the June 2026 versions of each CRM platform. If you manage a large sales team, your priorities around the sales cycle may differ from what we’ve covered here.
最终判决
| 类别 | 优胜者 |
|---|---|
| 💰 定价与价值 | 基普 |
| 🆓 Free Entry | HubSpot |
| 📊 报告与分析 | HubSpot |
| ⚙️ Ease of Automation | 基普 |
| 🔌 集成 | HubSpot |
| 👶 易用性 | 基普 |
| 🛒 Built-in Payments | 基普 |
| 🏆 总冠军 | 基普 |
🏆 获胜者：KEAP
Keap 在 7 个类别中赢得了 4 个类别。
最适合： Small business all-in-one CRM, built-in payments, easy automation
HubSpot and Keap solve the same goal in different ways.
The HubSpot Keap matchup really comes down to scale versus simplicity.
Keap is best for small teams wanting one intuitive CRM. It bundles sales and marketing with built-in payments at a flat price.
HubSpot is excellent for teams looking to grow and scale. Its free CRM tools, advanced marketing, and reporting are hard to beat.
If you want depth and room to expand, the HubSpot platform is the safer long-term pick.
But for most small businesses chasing simple, all-in-one automation, Keap edges it.
Keap 的比较
Here’s how Keap stacks up against other CRM systems:
Keap 对阵 ActiveCampaign
Keap 获胜理由： Built-in payments, simpler setup, all-in-one small business focus
ActiveCampaign 在以下方面胜出： Deeper email automation, cheaper entry tiers, more reporting detail
Keap 获胜理由： Built-in email marketing, payment processing, marketing automation in one tool
Pipedrive 获胜： Lower starting price, cleaner deal view, lighter sales-only focus
Keap 对阵 GoHighLevel
Keap 获胜理由： Easier learning curve, top-rated mobile app, cleaner contact management dashboard
GoHighLevel 获胜： Agency features, white-label options, broader campaign management platform tools
More of HubSpot Compared
Here’s how HubSpot stacks up against other CRM software:
HubSpot 与 Salesforce
HubSpot 在以下方面胜出： Easier onboarding, free CRM tools, friendlier interface for small businesses
Salesforce 的优势在于： Deeper customization, enterprise scale, broader third-party marketplace
HubSpot 在以下方面胜出： Stronger inbound marketing, richer reporting, mature marketing hub
周一 CRM 胜出： Flexible boards, lower cost, simpler project-style workflows
HubSpot 在以下方面胜出： Larger app marketplace, advanced campaign tools, scalable analytics
Freshsales 在以下方面胜出： Lower pricing, built-in phone, faster setup for sales-only teams
常见问题解答
HubSpot最大的竞争对手是谁？
Salesforce is widely seen as HubSpot’s biggest competitor. Keap, ActiveCampaign, and Zoho also compete, especially for small businesses wanting marketing automation.
Infusionsoft现在叫什么名字？
Infusionsoft is now called Keap. The company rebranded to focus on simple, all-in-one CRM and automation for small businesses.
Infusionsoft有客户关系管理系统（CRM）吗？
Yes. Under the Keap name, the former Infusionsoft includes a full sales CRM with contact management, pipelines, and built-in automation.
Infusionsoft 的用途是什么？
Infusionsoft, now Keap, helps small businesses automate manual tasks, manage leads, and close sales faster from one CRM platform.
Is HubSpot or Keap better for small businesses?
Keap suits small teams wanting simple all-in-one automation. HubSpot fits businesses needing advanced marketing and free CRM tools to scale.
English 
Spanish 
Chinese 
German 
French 
Arabic 
Russian 
Portuguese 
Japanese 
Korean 
Italian 
Turkish 
Dutch 
Polish 
Indonesian 
Thai 
Vietnamese 