📊 Our Test Results:
- 🤖 Глубина автоматизации: Keap offers 2,500+ integrations and full campaign workflows vs Zoho Social’s basic post scheduling — Keap wins
- 📧 Email Deliverability: Keap reports a 99.5% delivery rate vs Zoho Social’s limited email tools — Keap wins
- 📱 Управление социальными сетями: Zoho Social supports 11+ platforms with SmartQ scheduling vs Keap’s basic social features — Zoho Social wins
- 💰 Цены: Zoho Social starts free vs Keap at $299/month — Zoho Social wins on price
- 🏆 Overall CRM & Automation: Keap wins 5 of 7 categories for small business automation — Keap overall winner
Are you stuck choosing between Keap vs Zoho CRM for your small business?
Both platforms promise to help you grow sales and manage customers.
But they serve very different needs.
Keap focuses on CRM, sales automation, and email marketing for малый бизнес.
Zoho Social focuses on managing your social media presence across multiple platforms.
In this head-to-head matchup, I’ll break down which tool is right for your business.
Обзор
To give you the most accurate comparison, I tested Keap and Zoho Social side by side.
I spent three weeks using both platforms on real business tasks.
I examined their automation, lead management, отчетностьи простота использования.
My goal is to save you time so you can make the right call fast.
Что такое Keap?
Keap is an all-in-one CRM and sales automation platform built for small businesses.
It combines contact management, email marketing, sales pipelines, and invoicing in one place.
Keap was formerly known as Infusionsoft before rebranding to focus on small business growth.
Кеап
Keap automates your sales and marketing so you can focus on growing your business. It connects your CRM, email campaigns, and invoicing in one dashboard. Small businesses using Keap report saving an average of 10 hours per week.
Низкие цены
Here’s what Keap costs in 2026. Let’s break it down.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Pro (All-in-One) | $299/month (Annually Billed) | Small businesses needing full CRM + automation |
Бесплатная пробная версия: Yes — Keap offers a 14-day free trial with access to all features. No credit card required to start.
Гарантия возврата денег: Keap does not publicly advertise a money-back guarantee. Review terms before purchasing.
📌 Примечание: The $299/month plan is billed annually. Each additional user costs $30/month extra. Pricing scales as your contact list grows beyond 500 contacts.
⚠️ Warning: Keap’s pricing is one of the highest in the small business CRM space. New entrepreneurs may find the entry cost steep before seeing ROI.
Key Benefits of Keap
Here’s why Keap stands out for small business owners:
- Powerful Automation Builder: Keap’s Campaign Builder uses drag-and-drop tools to create complex workflows. You can automate email follow-ups, lead scoring, and task assignments in minutes.
- 99.5% Email Deliverability: Keap claims one of the highest deliverability rates in the industry. Your emails reach inboxes, not spam folders.
- Built-in Invoicing & Payments: Keap includes invoicing and connects to major payment processors. You don’t need a separate billing tool.
- 2,500+ Integrations: Keap connects with over 2,500 tools including Zapier, QuickBooks, and Shopify. Your existing tech stack plugs right in.
- Инструменты на основе искусственного интеллекта: Keap’s AI drafts email copy and suggests automations based on natural language prompts. It speeds up campaign setup significantly.
- Dedicated Business Line: Keap includes a separate phone and texting line for your business. It keeps personal and professional communications apart.
Keap Pros & Cons
✅ Pros
- All-in-one CRM, email, and invoicing platform
- Saves an average of 10 hours per week via automation
- 99.5% email deliverability rate is best-in-class
- Dedicated customer success manager with every plan
❌ Cons
- $299/month is expensive for brand-new businesses
- No free plan — only a 14-day trial
- Pricing increases as your contact list grows
Что такое Zoho Social?
Zoho Social is a social media management platform for businesses and agencies.
It lets you schedule posts, monitor keywords, and track performance across 11+ platforms from one dashboard.
Zoho Social integrates deeply with the rest of the Zoho app suite.
Zoho Social
Zoho Social helps you manage all your social media channels from one place. Schedule posts, monitor mentions, and measure performance with customizable reports. It’s affordable and works even better when paired with other Zoho apps.
Zoho Social Pricing
Here’s what Zoho Social costs in 2026. Let’s break it down.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Бесплатно | $0 | Individuals and beginners testing the platform |
| Стандарт | 10 долларов в месяц | Фрилансеры managing a few social accounts |
| Профессиональный | 30 долларов в месяц | Growing businesses needing advanced analytics |
| Премиум | 40 долларов в месяц | Agencies needing white-label reports and team tools |
Бесплатная пробная версия: Yes — Zoho Social has a permanent free plan plus a free trial of paid features. No credit card is needed for the free tier.
Гарантия возврата денег: Zoho typically offers refunds within the first billing cycle. Check Zoho’s refund policy before upgrading.
📌 Примечание: The free plan covers basic scheduling for one brand. Paid plans unlock multi-channel analytics, team collaboration, and custom reports.
⚠️ Warning: Zoho Social is a social media tool — it is not a full CRM. If you need contact management, sales pipelines, or invoicing, you’ll need additional Zoho apps.
Key Benefits of Zoho Social
Here’s why Zoho Social stands out for social media managers:
- SmartQ Scheduling: Zoho Social’s SmartQ feature finds the best times to post based on your audience’s activity. Your posts reach more people automatically.
- 11+ Platform Support: Zoho Social supports Facebook, Instagram, LinkedIn, X (Twitter), TikTok, Pinterest, YouTube, and more. One dashboard covers your full social footprint.
- Real-Time Social Listening: Monitor hashtags, mentions, and keywords as they happen. You can engage with your audience before they move on.
- Unlimited Custom Reports: Build detailed analytics reports tailored to your KPIs. Agencies love the white-label reporting feature.
- Zoho Ecosystem Integration: Zoho Social connects with Zoho CRM, Zoho Campaigns, and other Zoho apps. Your social leads flow directly into your sales pipeline.
- Zia AI Помощник: Zoho Social includes Zia AI for content suggestions and hashtag recommendations. It helps you create posts faster.
Zoho Social Pros & Cons
✅ Pros
- Generous free plan with real scheduling features
- Supports 11+ social platforms including ТикТок and YouTube
- SmartQ posts at the best times automatically
- Affordable paid plans starting at just $10/month
❌ Cons
- Not a full CRM — lacks sales pipelines and invoicing
- Some advanced features require other paid Zoho apps
- UI improvements needed per user feedback
Сравнение характеристик
Ready to dive into a detailed comparison of Keap vs Zoho Social?
We’ll explore 9 key features to help you determine which platform best suits your needs.
| Особенность | Кеап | Zoho Social |
|---|---|---|
| Начальная цена | 299 долларов в месяц | Free / $10/month |
| Бесплатный план | ❌ | ✅ |
| CRM & Contact Management | ✅ | ❌ |
| Email-маркетинг | ✅ | ❌ |
| Воронка продаж | ✅ | ❌ |
| Планирование публикаций в социальных сетях | ❌ | ✅ |
| Социальный мониторинг | ❌ | ✅ |
| Invoicing & Payments | ✅ | ❌ |
| Инструменты искусственного интеллекта | ✅ | ✅ |
| Лучше всего подходит для | CRM & sales automation | Social media management |
1. Конструктор автоматизации
Кеап: Keap’s Campaign Builder is a visual drag-and-drop workflow tool. You can set up “when-then” automation scenarios — for example, when a lead fills out a form, Keap sends a follow-up email and assigns a task to your sales team automatically. Users report building full campaigns in under 20 minutes.
Zoho Social: Zoho Social’s automation is focused on social media publishing. You can set up a publishing queue and SmartQ will automatically schedule your posts at the best times. Automation is limited to social posting — it does not support sales workflows or contact-based triggers.
⚠️ Warning: If you need full sales and marketing automation beyond social media, Keap is the only choice here. Zoho Social cannot replace a CRM automation tool.
2. CRM & Contact Management
Кеап: Keap’s CRM stores every contact record with full interaction history, tags, lead scores, and custom fields. You can segment your list and trigger personalized automations based on behavior. The sales pipeline view lets you drag deals through stages visually.
Zoho Social: Zoho Social does not include a standalone CRM. However, it integrates with Zoho CRM so social leads can flow into your contact database. This connection requires a separate Zoho CRM subscription.
📌 Test Result: Keap’s built-in CRM is significantly more complete than Zoho Social’s indirect CRM connection. For contact management, Keap wins clearly.
3. Email-маркетинг
Кеап: Keap’s email marketing tools include hyper-targeted campaigns based on CRM tags and segments. You can build drip sequences, broadcast campaigns, and automated follow-ups. Keap reports a 99.5% deliverability rate, which is among the best in the industry.
Zoho Social: Zoho Social is not an email marketing tool. It is designed exclusively for social media channels. For email campaigns, you would need to pair it with Zoho Campaigns or another email platform.
4. Управление социальными сетями
Кеап: Keap does not include dedicated social media management tools. It focuses on CRM, email, and automation. Social media is not a primary use case for Keap.
Zoho Social: Zoho Social supports 11+ platforms including Facebook, Instagram, LinkedIn, X, TikTok, Pinterest, and YouTube. SmartQ automatically schedules posts at optimal times. The real-time monitoring feed lets you track mentions, hashtags, and keywords across all channels simultaneously.
⚠️ Warning: If social media is your primary marketing channel, Zoho Social wins this category entirely. Keap is not built for social content management.
5. Sales Pipeline & Lead Management
Кеап: Keap includes a full visual sales pipeline where you can drag and drop deals between stages. Lead scoring automatically ranks your prospects based on their engagement. You can set automated follow-up actions when leads move between stages.
Zoho Social: Zoho Social does not include a sales pipeline. Its lead management is limited to capturing social media leads and passing them to Zoho CRM. For active pipeline management, you need a separate tool.
6. Landing Pages
Кеап: Keap includes a built-in landing page builder so you can capture leads directly into your CRM. You can connect multiple landing pages to automation sequences. No third-party tool is needed to build your lead capture funnel.
Zoho Social: Zoho Social includes a landing page builder as part of the broader Zoho One suite. This feature is available through Zoho’s add-on apps rather than natively within Zoho Social itself.
7. Отчетность и аналитика
Кеап: Keap provides sales and revenue reporting, campaign performance metrics, and lead source tracking. You can measure email open rates, click-through rates, and automation conversion rates. Reports focus on sales outcomes rather than social engagement.
Zoho Social: Zoho Social offers unlimited custom reports on reach, engagement, follower growth, and conversions. Agencies can generate white-label branded reports for clients. Pre-built reports are also available for quick performance snapshots.
📌 Test Result: For social media analytics, Zoho Social’s unlimited custom reports are excellent. For sales and revenue reporting, Keap is the better choice.
8. Функции ИИ
Кеап: Keap’s инструменты искусственного интеллекта draft email copy and suggest improved automation sequences based on natural language prompts. You describe what you want the campaign to do, and Keap’s AI builds the workflow for you.
Zoho Social: Zoho Social includes the Zia ИИ-помощник for generating social media content and hashtag suggestions. Zia can also predict the best posting times for your specific audience. It speeds up content creation for social teams.
9. Pricing & Cost
Let’s compare the pricing plans side by side.
| План | Кеап | Zoho Social |
|---|---|---|
| Бесплатно | ❌ (14-day trial only) | ✅ $0 |
| Entry Paid | $299/month (annually) | 10 долларов в месяц |
| Mid Tier | — | 30 долларов в месяц |
| Премиум | — | 40 долларов в месяц |
| Additional Users | 30 долларов США/пользователь/месяц | Included in plan |
Кеап: At $299/month billed annually, Keap is a premium investment. The price includes full CRM, automation, email marketing, invoicing, and a dedicated customer success manager. It’s expensive but replaces several separate tools for small businesses.
Zoho Social: Zoho Social is one of the most affordable social media tools available. Even the Professional plan at $30/month is far cheaper than most competitors. The free plan is genuinely usable — not just a stripped-down teaser.
Different Scenarios
| If You Need… | Choose | Why |
|---|---|---|
| Full CRM + sales automation | Кеап | Built-in pipeline, email, and invoicing |
| Планирование публикаций в социальных сетях | Zoho Social | Supports 11+ platforms with SmartQ |
| Tight budget or free plan | Zoho Social | Free forever plan available |
| Email marketing campaigns | Кеап | 99.5% deliverability, built-in segments |
| Social listening & monitoring | Zoho Social | Real-time hashtag and mention tracking |
| Invoicing & payment processing | Кеап | Built-in billing, no extra tool needed |
| Beginner-friendly entry point | Zoho Social | Free plan with minimal setup required |
💰 Your Budget
Zoho Social starts free and paid plans begin at just $10/month. Keap starts at $299/month — it’s a significant investment best suited for established small businesses that will use the full feature set.
🔌 Your Tech Stack
Keap connects with 2,500+ apps including QuickBooks, Shopify, and Запьер. Zoho Social fits best in a Zoho-first stack, connecting with Zoho CRM, Campaigns, and other Zoho products natively.
📝 Your Marketing Focus
If email marketing and sales automation are your primary channels, Keap is the right choice. If social media is your main growth channel, Zoho Social is purpose-built for that job.
🎓 Your Experience Level
Zoho Social is quick to set up — even the free plan is usable within minutes. Keap has more complexity due to its automation depth, but it provides a dedicated customer success manager to guide you through setup.
🆓 Free Trials and Demos
Keap offers a 14-day free trial with full feature access. Zoho Social has a permanently free plan. Try both before committing — the differences become very clear in hands-on testing.
🛟 Support Options
Keap includes 24/7 chat support, email support, phone support Monday–Friday, and a dedicated customer success manager. Zoho Social offers email and chat support, with a large knowledge base and community forum.
Switching Guide
Already using one of these tools? Here’s what to expect if you switch.
🔄 Switching from Keap to Zoho Social?
✅ What you’ll gain:
- Free or very affordable entry-level plan
- Full social media scheduling across 11+ platforms
- Real-time social listening and hashtag monitoring
❌ What you’ll lose:
- Full CRM with contact records, lead scoring, and pipeline management
- Built-in email marketing with 99.5% deliverability
- Integrated invoicing and payment processing
📋 How to switch:
- Export your Keap contacts as a CSV file before canceling
- Create a free Zoho Social account and connect your social profiles
- Import contacts into Zoho CRM separately if you need contact management
🔄 Switching from Zoho Social to Keap?
✅ What you’ll gain:
- A full CRM with contact records, tags, and lead scoring
- Powerful email marketing with automated drip campaigns
- Built-in sales pipeline, invoicing, and payment tools
❌ What you’ll lose:
- Native scheduling and management for 11+ social platforms
- SmartQ automatic post timing optimization
- Free plan access — Keap requires payment after 14 days
📋 How to switch:
- Export your Zoho Social данные and analytics reports before canceling
- Start Keap’s 14-day free trial and set up your CRM contacts
- Build your first automation sequence using Keap’s Campaign Builder templates
Окончательный вердикт
| Категория | Победитель |
|---|---|
| 💰 Pricing | Zoho Social |
| 🤖 Sales Automation | Кеап |
| 📧 Email Marketing | Кеап |
| 📱 Social Media Management | Zoho Social |
| 🎯 Lead & Pipeline Management | Кеап |
| 📊 Analytics & Reporting | Кеап |
| 👶 Ease of Entry | Zoho Social |
| 🏆 Overall Winner | Кеап |
🏆 WINNER: KEAP
Keap wins 5 out of 7 categories in this comparison.
Best for: Small business owners, solopreneurs, service-based businesses needing CRM + automation
Keap and Zoho Social are two very different products built for different jobs.
Keap is a complete sales and marketing automation platform for small businesses.
Zoho Social is a dedicated social media management tool that shines on platform coverage and price.
Zoho Social is excellent if social media is your main marketing channel and budget is tight.
However, if you need a full CRM, email automation, and sales pipeline in one place, Keap is the better choice.
Now go grow your business with the right tool!
More of Keap Compared
Here’s how Keap stacks up against other competitors:
Keap vs GoHighLevel
Keap wins on: Ease of use, dedicated onboarding support, email deliverability
GoHighLevel wins on: Agency-focused features, white-labeling, all-in-one pricing
Keap vs Пайпдрайв
Keap wins on: Built-in email marketing, invoicing, automation workflows
Pipedrive wins on: Sales-focused pipeline management, lower entry price
Keap vs ActiveCampaign
Keap wins on: Invoicing and payment tools, dedicated business phone line
ActiveCampaign wins on: Email marketing depth, more affordable entry plans
Keap wins on: Simpler setup for small teams, built-in payment processing
HubSpot wins on: Free CRM tier, marketing and service hub integrations
Keap vs ClickFunnels
Keap wins on: CRM depth, email deliverability, contact-based automation
ClickFunnels wins on: Sales funnel building, membership sites, upsell pages
Keap vs Народ
Keap wins on: Automation depth, email marketing, invoicing capabilities
Folk wins on: Modern UI, relationship-focused CRM, affordable pricing
Keap wins on: Full CRM functionality, sales pipeline, payment processing
Instantly wins on: Холодные электронные письма outreach volume, inbox warm-up features
Keap wins on: Sales automation, email marketing, payment tools
ClickUp wins on: Project management, team collaboration, free plan
Keap wins on: Marketing automation, built-in email, invoicing
Monday CRM wins on: Visual project boards, team collaboration, UI design
Keap vs Капсула CRM
Keap wins on: Automation workflows, email campaigns, AI tools
Capsule CRM wins on: Simplicity, lower price point, clean interface
Keap wins on: Email deliverability, automation builder, business phone line
Insightly wins on: Project management integration, lower entry pricing
Keap wins on: Marketing automation depth, invoicing, 99.5% deliverability
Freshsales CRM wins on: AI-powered lead scoring, free plan availability
Keap vs Salesforce
Keap wins on: Simpler setup for small businesses, built-in invoicing
Salesforce wins on: Enterprise scale, customization depth, app marketplace
Keap vs Zendesk
Keap wins on: Sales automation, email marketing, payment tools
Zendesk wins on: Customer support ticketing, helpdesk features, service teams
More of Zoho Social Compared
Here’s how Zoho Social stacks up against other competitors:
Zoho Social против Sprout Social
Zoho Social wins on: Significantly lower price, Zoho suite integration
Sprout Social wins on: Advanced listening tools, deeper enterprise analytics
Zoho Social против SocialPilot
Zoho Social wins on: Zoho CRM integration, real-time monitoring, custom reports
СоциалПилот wins on: Bulk scheduling, agency client management tools
Zoho Social vs Sendible
Zoho Social wins on: Affordability, Zoho app integrations, clean interface
Sendible wins on: RSS feed automation, more agency-focused features
Zoho Social wins on: Zoho suite integration, pricing, social listening
ContentStudio wins on: Content discovery tools, blog publishing integration
Zoho Social vs Геропост
Zoho Social wins on: Analytics depth, custom reports, AI assistant
Heropost wins on: Lower pricing tiers, simpler interface for beginners
Zoho Social wins on: Price, Zoho integration, free plan availability
Агорапульс wins on: Unified inbox, customer support responsiveness, ROI reporting
Zoho Social wins on: Reporting depth, social listening, Zoho CRM sync
Буфер wins on: Simplicity, link-in-bio tool, landing page builder
Zoho Social vs Спринклр
Zoho Social wins on: Affordability, ease of use for small teams
Sprinklr wins on: Enterprise-level governance, omnichannel coverage
Zoho Social vs Позже
Zoho Social wins on: Multi-platform support, analytics customization
Later wins on: Visual Instagram planning, link-in-bio, creator tools
Zoho Social vs Мрачный
Zoho Social wins on: Zoho integration, social listening, lower price
Loomly wins on: Content idea suggestions, brand guidelines tools
Zoho Social wins on: Reporting features, established platform reliability
Blaze wins on: AI content generation speed, modern interface design
Zoho Social wins on: Zoho suite integration, team collaboration tools
Метрикул wins on: Competitor analysis, ads management, detailed link tracking
Часто задаваемые вопросы
What is Keap used for?
Keap is a CRM and sales automation platform built for small businesses. It combines contact management, email marketing, sales pipelines, invoicing, and payment processing in one tool. Small businesses use Keap to automate follow-ups and close more deals faster.
Is Keap easy to use?
Keap is considered user-friendly for a platform of its depth. Most users can set up the system in under 20 minutes. Keap also provides a dedicated customer success manager and free on-demand training to help new users get started.
What is Zoho Social used for?
Zoho Social is a social media management platform for businesses and agencies. It lets you schedule posts, monitor mentions and hashtags, and track performance across 11+ platforms from one dashboard. It also integrates with Zoho CRM to turn social interactions into sales leads.
Is there a free version of Zoho Social?
Yes — Zoho Social has a permanently free plan for individuals managing one brand. The free tier includes basic post scheduling and some analytics. Paid plans start at $10/month and unlock advanced features like custom reports and multi-account management.
Is Keap a good CRM?
Yes — Keap is a strong CRM choice for small businesses that need automation built in. It earns a 4.2/5 rating for its combination of contact management, email marketing, and pipeline tools. The main downside is the price, which starts at $299/month.
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