SocialPilot versus Later: Vind jouw socialmediatool voor 2025?

deur | Laatst bijgewerkt op 29 augustus 2025

Winnaar
SocialPilot
4.8
  • Geïntegreerde sociale inbox
  • Inhoudscuratie
  • Analyse en rapportage
  • Sociale mediakalender
  • Teamsamenwerking
  • Gratis proefperiode beschikbaar
  • Betaalde abonnementen vanaf $25,50
Tweede plaats
Later
3.5
  • Kalender
  • Mediabibliotheek
  • Gesprekken
  • Analyses
  • Link in bio
  • Gratis proefperiode beschikbaar
  • Betaalde abonnementen vanaf $16,67 per maand
Socialpilot versus Later

Je bent aan het jongleren sociale media, right? It’s a mess. 

You need a tool, but which one? SocialPilot vs Later? It’s a tough call.

Imagine missing key posting times. Or, worse, your analytics are a jumbled mess.

You’re wasting precious hours on tasks that should be automated.

You’re losing potential engagement because you’re not posting consistently. 

Good news! We’re comparing SocialPilot vs Later side-by-side. We’ll examine the features, the pricing, and what real users say. 

Overzicht

To provide a clear and unbiased comparison, we’ve rigorously tested both SocialPilot and Later.

This involved hands-on use across various sociale media platforms, evaluating their scheduling capabilities, analytics, and user interfaces.

We explored each tool’s features, from basic post-scheduling to advanced analytics, to give you a real-world perspective.

SocialPilot CTA
4.8van de 5

Stroomlijn je social media marketing. Beheer 30 profielen, analyseer de prestaties en ga de interactie aan met je publiek.

Prijzen: Er is een gratis abonnement. Betaalde abonnementen beginnen bij $30 per maand.

Belangrijkste kenmerken:

  • Bulkplanning
  • Klantenbeheer
  • Diepgaande analyses
Later-CTA
3.5van de 5

De visuele planner van Later en de functie 'Beste tijd om te publiceren' helpen je het maximale uit je content te halen. Ontdek de functies vandaag nog!

Prijzen: Er is een gratis proefperiode. Betaalde abonnementen beginnen bij $16,67 per maand.

Belangrijkste kenmerken:

  • Visuele planner
  • Beste tijd om te posten
  • Linkin.bio

Wat is SocialPilot?

Zie het als je alles-in-één commandocentrum voor sociale media. 

It handles scheduling, analytics, and team collaboration.

Basically, it aims to simplify your social life.

Ontdek ook onze favorieten Alternatieven voor SocialPilot…

SocialPilot-homepage

Onze mening

SocialPilot CTA

Klaar om je sociale media te vereenvoudigen? Socialpilot biedt krachtige functies om je online aanwezigheid te beheren. Klik hier om te ontdekken hoe Socialpilot je sociale media-activiteiten vandaag nog kan verbeteren!

Belangrijkste voordelen

  • Functies: SocialPilot biedt een complete set tools voor het plannen, publiceren en analyseren van content. Het bevat ook functies voor klantbeheer en teamsamenwerking.
  • Ondersteunde sociale netwerken: Het is gekoppeld aan alle belangrijke platforms zoals Facebook, Twitter, LinkedIn, Instagram en zelfs Google Business Profile en TikTok.
  • Gebruiksgemak: Het dashboard is overzichtelijk en gebruiksvriendelijk, waardoor je direct aan de slag kunt zonder veel tijd te hoeven besteden aan het leren kennen ervan.
  • Klantenservice: Ze bieden 24/5 klantenservice via chat en e-mail.
  • Integraties: Het integreert met handige tools zoals Canva, Bitly en Zapier.
  • Schaalbaarheid: SocialPilot biedt abonnementen die met u meegroeien, van individuele gebruikers tot grote bureaus met meerdere klanten.
  • Garantie: Hoewel SocialPilot geen traditionele garantie biedt, hebben ze wel een 14-dagen geld-terug-garantie voor nieuwe aankopen.

Prijzen

  • Essentiële zaken: € 25,50 per maand (jaarlijks gefactureerd)
  • Standaard: $42,50 per maand (jaarlijks gefactureerd)
  • Premie $85 per maand (jaarlijks gefactureerd)
  • Ultiem: $170 per maand (jaarlijks gefactureerd)
SocialPilot-prijzen

Voordelen

  • Makkelijk en snel te leren.
  • Door bulkplanning bespaart u tijd.
  • Goed klantbeheer.
  • Kosteneffectieve waarde.
  • Uitstekende klantenservice.

Nadelen

  • Basisanalyses.
  • Mist geavanceerde AI.
  • Beperkte rapportage.
  • Integratielimieten.

Wat is 'later'?

Later is built for visual content. Think Instagram, Pinterest, and TikTok.

It helps you plan and schedule your posts. It’s a very visual tool.

Ontdek ook onze favorieten Latere alternatieven…

latere homepage

Onze mening

Later-CTA

Later is een uitstekende keuze voor bedrijven die prioriteit geven aan visuele content en Instagram-marketing. Het is gebruiksvriendelijk, betaalbaar en biedt een scala aan functies waarmee je prachtige, boeiende content kunt creëren en inplannen.

Belangrijkste voordelen

  • Functies: Later biedt functies voor het plannen, publiceren, analyseren en een visuele planner voor het maken en bekijken van je content voor sociale media.
  • Ondersteunde sociale netwerken: Het integreert met Instagram, Facebook, Twitter, Pinterest en TikTok.
  • Gebruiksgemak: De interface werkt met slepen en neerzetten en is erg visueel, waardoor het gemakkelijk is om je content te plannen en in te plannen.
  • Klantenservice: Later biedt ondersteuning via e-mail en chat, evenals een uitgebreid helpcentrum.
  • Integraties: Het is te koppelen aan een aantal belangrijke tools, zoals Canva, Unsplash en Dropbox.
  • Schaalbaarheid: Later biedt abonnementen aan voor bedrijven van elke omvang, van zzp'ers tot grote teams.

Prijzen

Later biedt een gratis abonnement met beperkte functies. Betaalde abonnementen beginnen bij $18 per maand en de prijs loopt op afhankelijk van het aantal sociale profielen en gebruikers dat je nodig hebt.

  • Starter: $16,67/maand
  • Groei: $30/maand
  • Geavanceerd: $53,33/maand
latere prijsbepaling

Voordelen

  • Intuïtieve interface.
  • Visuele planning.
  • Rijk aan functies.
  • Handige mobiele apps.
  • Gratis abonnementoptie.

Nadelen

  • Beperkt aantal gratis functies.
  • Voor sommigen is dat prijzig.
  • Geavanceerde functies vereisen enige oefening.

Functievergelijking

For those delving into social media marketing, choosing the right platform is key.

This comparison of SocialPilot vs. Later helps small and medium businesses, marketing agencies, and multi-location brands decide on the best social media management tool.

1. Social Accounts & Network Support

  • SocialPilot: A powerful social media suite supporting a wide range of social accounts, including Facebook pages and groups, Twitter, LinkedIn, Pinterest, Instagram, Google Bedrijf Profile, TikTok, and more. It’s a versatile choice for managing multiple social media accounts and social channels.
  • Later: Traditionally known as an Instagram-first platform, Later’s features have expanded to support other platforms like TikTok, Facebook, Twitter, Pinterest, LinkedIn, and YouTube. However, its primary focus remains on visual content and Instagram scheduling.

2. Social Media Management Tool Features

  • SocialPilot: Offers a comprehensive suite of advanced features for social media managers. It has a robust socialpilot dashboard with great features like bulk scheduling, an AI assistant for creating relevant content, and a content library. The tool is highly recommended for agencies and businesses seeking a complete social strategy.
  • Later: This social media management tool is known for its user-friendly interface. It provides a visual planner to help users create beautiful posts and a media library to stay organized. Later also has a social media management app, the later mobile app, making it easy to schedule content on the go.

3. Scheduling & Publishing

  • SocialPilot: Excels at bulk scheduling, allowing users to save time by scheduling a large number of scheduled posts at once. It also offers the ability to automatically post to multiple platforms and supports scheduling of various types of content, including video content.
  • Later: With its focus on visual platforms, Later provides specific features like a drag-and-drop visual planner. You can easily schedule Instagram posts and even schedule Instagram stories. Later’s features also include the ability to automatically publish posts, with TikTok auto publishing being a key feature.

4. Contentcreatie en -curatie

  • SocialPilot: The AI assistant helps users generate post ideas, and the platform has a Canva integratie to streamline the content creation process. The content library allows for storing and reusing curated content, which is a great feature for both agencies and clients.
  • Later: A strength of the Later social media scheduler is its inspiration strikes feature, which provides post ideas directly within the platform. The media library is excellent for uploading media, and the tool helps you create content that drives more engagement with post recommendations.
socialpilot-gebruik

5. Analyse en rapportage

  • SocialPilot: Provides great analytics and in-depth reports on post performance, audience demographics, and follower growth. This valuable feature helps businesses and agencies measure their social strategy and demonstrate ROI to clients. The rapportage is robust, making it a powerful tool for data-driven decisions.
  • Later: Aanbiedingen basic Instagram analytics and more detailed insights on paid plans. You can track post performance and follower growth, and it provides a later review of your overall social performance. It’s sufficient for a small team needing basic metrics to see their best posts.

6. Team Collaboration & Client Management

  • SocialPilot: As a powerful social media suite, it’s built for marketing agencies. It offers onbeperkt aantal gebruikers on some plans, robust team workflows, and client management features. The ability to manage multi-location brands and agencies with many clients is a core strength.
  • Later: Later’s team collaboration features allow for multiple users and different levels of access. It’s a good solution for a small team collaborating on a few key social accounts, but its focus is more on individual creators and medium businesses rather than large agencies.

7. Post-Specific Features

  • SocialPilot: Allows for an automatically posted first comment on Instagram, which is useful for adding hashtags and increasing reach. You can also edit posts after they’ve been scheduled, providing flexibility in the posting process.
  • Later: A key feature is the automatically posted first comment on Instagram, which is a great feature for adding hashtag suggestions. Later also offers unique hashtag suggestions tailored to your content, helping you get more engagement.

8. Mobiele app

  • SocialPilot: Offers a mobile app for managing scheduled posts and social accounts on the go, though its primary experience is on the desktop.
  • Later: The later mobile app is highly praised and a core part of its experience. It’s a user-friendly tool for planning, editing posts, and managing your media library, allowing you to access it whenever inspiration strikes.
Analyse in Later

9. Prijs & Waarde

  • SocialPilot: Has a range of plans designed for different business sizes, from small to large agencies. Many find it offers better value due to the sheer number of features and social accounts included, making it a strong contender for new customers. A credit card is required for some trials.
  • Later: Heeft een gratis versie and various professional plan options. It can be a cost-effective choice for creators or kleine bedrijven focused on a few key social platforms, but adding more social sets or users can increase costs quickly.

10. Audience & Focus

  • SocialPilot: The platform is designed for marketing agencies, businesses, and multi-location brands that need a robust, all-in-one tool for comprehensive social media marketing across many major social networks. It helps clients in various industries reach their audience.
  • Later: Later’s features are geared toward individuals and small businesses that place a high priority on visual content, particularly on Instagram. It’s a great choice for creators and small businesses focused on creating beautiful posts and improving their Instagram feed.

11. Additional Features & Integrations

  • SocialPilot: Integreert met Canva integration for design, and offers an easy-to-use social inbox to manage messages. It’s a full-featured social media management platform with valuable features that help you save time.
  • Later: Known for its Linkin.bio feature, which turns an Instagram feed into a clickable landing page. It provides unique hashtag suggestions and its mobiele apps are a key selling point for creators who manage their social accounts on the go.

Waar moet je op letten bij het kiezen van de juiste social media manager?

  • Key Features and User Interface: The best social media management platforms should have a user-friendly interface that allows you to easily manage multiple social media profiles. Look for key features like scheduling suggestions for the best time to drop posts, and the ability to upload media, including video content.
  • Platform & Channel Support: Ensure the tool supports all the social media channels you use, such as Instagram, Pinterest posts, and other accounts. The ability to cross posting and scheduling unlimited posts is crucial for saving time and reaching a wider audience.
  • Content & Post Features: Look for a tool that allows you to schedule content with a precise date and control the posting order. Features like adding hashtag suggestions recommended by the platform can help increase engagement and get maximum engagement. The post feature should also allow for a few tweaks to optimize your content.
  • Analyses en inzichten: A good social media management tool should provide analytics on your Instagram account and follower growth, helping you understand which posts are most effective.
  • Scalability & Cost: Consider if the platform can grow with your business. Some platforms like SocialPilot offer different services, but you should check if a credit card is required for a trial and if the pricing fits your industry’s needs. You might want to read a socialpilot review or a later app review to see what other users recommend SocialPilot or other tools.
  • Mobiele ervaring: Check if the platform has a well-functioning mobile app, like the Later app, for managing your accounts on the go.
  • Trial and Onboarding: Take advantage of any free trials to test the platform. See how easy it is to get started and whether it requires any further action on your part to get your accounts set up.

Eindconclusie

After testing both, SocialPilot wins. It handles multiple accounts easily.

If you manage many social media accounts, it’s your best bet.

SocialPilot offers robust management features.

You can manage posts across multiple social networks without a headache.

Its social inbox is a game-changer. Plus, the analytics and reporting give you real gegevens.

For content management and client management, it’s solid.

Terwijl Sprout Social is another option, SocialPilot’s value and power are clear.

They don’t have a free plan, but its benefits outweigh the cost. 

Meer van Socialpilot

Meer hierover later

Veelgestelde vragen

Can I handle several social media accounts effectively with these tools?

Yes, both SocialPilot and Later allow you to manage multiple accounts. SocialPilot is better for handling many social media platforms, while Later excels in visual platforms like Pinterest. Choose based on your primary social media presence.

Which tool is better for content scheduling and curation?

SocialPilot offers robust content scheduling and curation features, which are ideal for small businesses needing to schedule posts across many platforms. Later, it focuses on visual planning and scheduling social media content.

Does either tool offer social listening capabilities?

SocialPilot’s social inbox includes some basic social listening features. However, neither tool is primarily known for advanced social listening. You may need a dedicated tool for in-depth social listening.

How do these tools help streamline my social media workflow?

Both tools streamline your workflow by automating social media posts and providing analytics. SocialPilot offers a comprehensive social media management experience. Later simplifies visual-first workflows.

Which tool provides better analytics on social media performance?

SocialPilot delivers detailed social media performance analytics. Later offers basic insights. If you need in-depth reports, SocialPilot is the better choice.

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