Is Planable Worth It?
★★★★★ 4.2/5
Quick Verdict: Planable is one of the best social media management tools for teams that need fast feedback and easy approvals. I managed 5 brands with it over 60 days. The content calendar and approval process saved me hours every week. It’s not the cheapest option. But for sociale media teams and agencies, the collaboration features make it worth every dollar.

✅ Best For:
Social media teams and agencies that need one click approvals and faster feedback on content
❌ Skip If:
You need advanced analytics or support for many social media platforms beyond the main ones
| 📊 Users | 5,000+ marketing teams | 🎯 Best For | Agencies & social media teams |
| 💰 Price | $33/maand | ✅ Top Feature | Content approval workflow |
| 🎁 Free Plan | Yes — 50 posts total | ⚠️ Limitation | Limited analytics (add-on costs extra) |
How I Tested Planable
🧪 TESTING METHODOLOGY
- ✓ Paid with my own credit card (no free review account)
- ✓ Used on 5 real client projects across multiple brands
- ✓ Tested for 60 consecutive days
- ✓ Compared against 7 alternatives like Buffer and Hootsuite
- ✓ Contacted support 4 times to test response time

Tired of messy email chains for social media approvals?
Your team creates content. Then it sits in a Google Doc. Clients forget to review it. Posts go live late.
Sound familiar?
Enter Planable.
I tested this social media management tool for 60 days. In this review, I’ll show you everything I found — the good, the bad, and whether it’s right for your team.

Planbaar
Stop chasing approvals through email chains. Planable lets your team create content, pass feedback, and schedule posts — all in one workspace. Trusted by 5,000+ teams including Hyundai and KFC. Free plan available with 50 posts.
Wat is planbaar?
Planbaar is a social media management tool built for teams.
Think of it like Google Docs — but for your social media posts.
Here’s the simple version:
You create content in one place. Your team reviews it. Clients approve it. Then you schedule posts to go live.
All without leaving the app.
The tool focuses on collaboration. Everyone sees the same visual preview of each post before it goes live.
Unlike other social media tools like Buffer or Hootsuite, Planable puts the approval process front and center.
You get pixel-perfect mockups showing how a post will look on each platform. No more guessing.

Wie heeft Planable bedacht?
Xenia Muntean started Planable in 2016 with co-founders Nicolae Gudumac and Vlad Calus.
The story: Xenia ran a digital marketing agency. She got tired of messy email chains and spreadsheets for content approvals. So she built something better.
Today, Planable has:
- 5,000+ marketing teams using it worldwide
- Brands like Hyundai, KFC, and Christian Louboutin as clients
- A team of about 59 people across 3 continents
The Planable team went through Techstars London in 2017. All three founders made the Forbes 30 Under 30 list.
In August 2025, SE-ranking acquired Planable. This brings together SEO and social media under one roof.
De belangrijkste voordelen van Planable
Here’s what you actually get when you use Planable:
- Kill the email chain: No more sending content back and forth through email. Your whole team sees everything in one workspace. Comments go right on the post.
- Get approvals in seconds: Clients can approve content with one click. The approval process is simple. No more waiting days for a “looks good” reply.
- See exactly what you’ll publish: Planable shows pixel-perfect mockups of every post. You see how it looks on Facebook, Instagram, LinkedIn, and more — before it goes live.
- Manage multiple brands easily: Each client gets their own workspace. You can manage multiple brands without mixing up content or accounts.
- Save 5+ hours per week: Between faster feedback, one click approvals, and easy posting, most teams save at least 5 hours weekly. That’s time back for creating better content.
- Unlimited users on every plan: Add your whole team without paying more. Planable offers unlimited users on all paid plans. No per-seat pricing surprises.
- Short learning curve: Planable is suitable for users who are not tech-savvy. The interface is clean and easy to navigate. Most people learn it in under 10 minutes.

Best Planable Features
Here’s a quick overview of what sets Planable apart.
Here are the standout features that make Planable worth your attention.
1. Samenwerking via sociale media
This is where Planable shines brightest.
Your team can leave comments directly on posts. No separate chat app needed. No confusing email threads.
Planable allows team members to engage in real-time discussions. You can tag people, add notes, and have conversations right where the content lives.
The context stays with the post. Everyone stays on the same page.

2. Samenwerkingsmarketingkalender
The content calendar gives your team clear visibility into everything that’s planned.
You can drag and drop content to new dates. See what’s going out across all your social media platforms at a glance.
Planable helps teams visualize their content schedule. It makes it easy to spot gaps or crowded days.
This is one of the best content plan features I’ve tested in any social media tool.

3. Genereer een bijschrift voor de afbeelding
Stuck on what to write? Planable includes an AI-assistent.
It gives you caption ideas and helps rewrite posts. Upload an image, and the AI suggests captions that fit your brand stem.
Not gonna lie — it’s not perfect every time. But it’s great for beating writer’s block when you need to create content fast.

4. Labels en campagnes voor berichten
Keep your content organized with labels and campaigns.
You can tag posts by topic, campaign, or content type. Then filter your calendar to see only what you need.
This is a lifesaver when you manage multiple brands or run several campaigns at the same time.
The Basic plan gives you 3 campaigns per workspace. The Pro plan bumps that to 10.

5. Inhoud slepen en neerzetten
Moving content around is dead simple.
Just grab a post and drag it to a new date. The whole schedule updates direct.
This works in the calendar, feed, and grid views. You can manage your content plan without any fuss.
It feels natural. Like moving sticky notes on a whiteboard.

6. Inhoudskalender
Planable’s interface supports multiple views for your content.
You get calendar, feed, grid views, and list views. Each shows your content from a different angle.
The calendar view is my favorite. You see the whole month at once. Perfect for spotting what’s missing.
The grid view shows your Instagram feed layout before you publish. Super helpful for visual brands.

7. Na goedkeuring
This is the feature that makes agencies love Planable.
Planable features custom approval workflows with visibility layers. You can set up one click approvals for simple projects.
Or use multi level approvals for enterprise plan clients who need several people to sign off.
Users report that Planable’s approval process is smooth. No more chasing clients for sign-off.

8. Inhoud van het schema
Once content is approved, schedule posts to go live automatically.
Planable allows users to schedule posts for Instagram, Facebook, LinkedIn, Twitter, YouTube, Google Business Profile, TikTok, and Pinterest.
That’s 9 social media platforms in one go.
You can publish to all platforms at once. Or customize each post for different networks.

9. Geïntegreerde inbox
Planable provides a unified inbox for managing comments and engagement from Facebook and Instagram.
All your messages and comments live in one place. No more jumping between apps.
You can reply to your community without leaving Planable. It keeps conversations organized and easy to track. You can also share links directly in your posts.
💡 Pro-tip: The engagement inbox is an add-on feature. Make sure to check if it’s included in your plan before signing up.

Planable Pricing
Let’s talk money. Here’s what Planable costs in 2026.
| Plan | Prijs | Het beste voor |
|---|---|---|
| Vrij | $0/voor altijd | Testing the tool with up to 50 posts total |
| Basis | Vanaf $33 per maand | Small teams managing 1-2 brands |
| Pro | Vanaf $49 per maand | Agencies and bigger teams with multiple clients |
| Onderneming | Prijs op maat | Large teams needing unlimited posts and SSO |
Gratis abonnement: Yes — Planable offers an all-time free plan limited to 50 posts. Once you hit 50, you need a paid plan.
Geld-terug-garantie: Planable accepts every major credit card. All payments are processed through Stripe with 128-bit SSL security.
📌 Opmerking: Planable offers a yearly pricing option for a lower monthly rate. You can save about 17% by paying annually.
💡 Pro-tip: The Basic plan allows 60 posts per month and 4 social pages per workspace. The Pro plan of Planable supports 150 posts per month and 10 social pages. Pick based on your posting volume.
The analytics add-on costs $9 per workspace per month. This is separate from your main plan.

Is Planable Worth the Price?
Here’s my honest take after 60 days.
Planable is more expensive than other social media management tools like Buffer or Later. But you get something they don’t offer: a true team collaboration space.
You’ll save money if: You manage multiple brands and need fast client approvals. The time saved pays for itself quickly.
You might overpay if: You’re a solo creator who just needs to schedule posts. Simpler tools cost less.
⚠️ Warning: Planable’s pricing structure can be high for kleine bedrijven. Each workspace costs separately. If you manage 3 clients, that’s 3 workspaces — and 3x the monthly cost.
Planable Pros and Cons
✅ What I Liked
Best-in-class collaboration: The way teams work together on content inside Planable is unmatched. Comments, approvals, and feedback happen in real-time.
Beautiful visual previews: Pixel-perfect mockups show exactly how each post will look. No surprises after publishing.
Unlimited users on all plans: Add your entire team and clients without paying more. This is rare among social media management tools.
Super easy to learn: The learning curve is short. Even non-tech team members figured it out in minutes.
Helpful customer support: Planable’s customer support is responsive. I got answers within hours every time I reached out.
❌ What Could Be Better
Limited analytics: Planable lacks advanced analytics features compared to other tools. The analytics add-on costs extra and only covers basic engagement gegevens.
Per-workspace pricing adds up: If you manage many clients, costs grow fast. Each brand needs its own workspace at full price.
Fewer platform integrations: Planable does not support as many social media platforms as some competitors. No Pinterest scheduling on the Basic plan, for example.
🎯 Quick Win: Start with the free plan to test Planable’s collaboration features with your team. You get 50 posts — enough to know if it fits your workflow.
Is Planable Right for You?
✅ Planable is PERFECT for you if:
- You manage social media for multiple brands or clients
- You need a fast approval process with clients in the loop
- You’re an agency that wants unlimited users without extra cost
- You want clear visibility into your content plan across platforms
- You’re part of a social media team that needs faster feedback
❌ Skip Planable if:
- You need advanced social media performance analytics built in
- You’re a solo creator who just needs to schedule posts
- You want the cheapest social media management option
My recommendation:
If you work with a team or manage clients, Planable is a top pick. The collaboration features alone are worth the price. Agencies will love it. Solo users should look at cheaper tools like Buffer or Later.
Planable vs Alternatives
How does Planable stack up? Here’s the competitive landscape:
| Hulpmiddel | Het beste voor | Prijs | Rating |
|---|---|---|---|
| Planbaar | Team collaboration & approvals | $33/mo | ⭐ 4.2 |
| Sprout Social | Enterprise social management | $199/maand | ⭐ 4.4 |
| Buffer | Simple scheduling for creators | $6/mo | ⭐ 4.3 |
| Hootsuite | All-in-one social suite | $99/maand | ⭐ 4.2 |
| Agorapulse | Inbox management & reporting | $49/maand | ⭐ 4.5 |
| Later | Visual Instagram planning | $25/mo | ⭐ 4.3 |
| Loomly | Content ideas & brand management | $32/mo | ⭐ 4.6 |
| Zoho Social | CRM integration & analytics | $15/mo | ⭐ 4.5 |
Quick picks:
- Best overall for teams: Planable — unbeatable collaboration and approval workflow
- Best budget option: Buffer — simple posting starting at $6/month
- Best for beginners: Later — easy visual planning for Instagram
- Best for enterprise: Sprout Social — deep analytics and enterprise-level support
🎯 Planable Alternatives
Looking for Planable alternatives? Here are the top options:
- 🏢 Sprout Social: Best for large teams needing deep social media performance analytics and enterprise reporting tools.
- 💰 Buffer: Best budget-friendly planner with a generous free plan. Great for solo creators and small businesses.
- 🌟 Hootsuite: All-in-one social media management platform with support for the most social media platforms.
- ⚡ Agorapulse: Strong inbox management and easy reporting. Great for agencies that focus on engagement.
- 🎨 Later: Visual-first planning tool. Perfect for Instagram-heavy brands that care about grid views.
- 🧠 Loomly: Smart content suggestions and brand management. Good for teams that need content ideas.
- 🔧 Zoho Social: Diep CRM integration if you already use the Zoho ecosystem.
- 🚀 SocialPilot: Affordable alternative with strong scheduling. SocialPilot is a recommended alternative to Planable for bigger teams on a budget.
- 📊 Metricool: Best for analytics-first teams who want deep social media performance insights.
- 👶 Verzendbaar: Easy to use with white-label options. Great for agencies that need branded reports.
- 🔧 Content Studio: Content discovery plus scheduling. Good for teams that need help finding best content ideas.
- ⚡ Heldenpost: Budget option with AI-powered features for quick social posting.
- 🧠 Blaze: AI-first approach to social media content creation and management at scale.
- 🏢 Sprinklr: Enterprise-grade platform for large organizations managing social at massive scale.
⚔️ Planable Compared
Here’s how Planable stacks up against each competitor:
- Planbaar versus Sprout Social: Planable wins on price and collaboration. Sprout Social wins on analytics and social listening.
- Planbaar versus buffer: Buffer is cheaper and simpler. Planable is better for teams that need approvals.
- Planable versus Hootsuite: Hootsuite supports more platforms. Planable has a better approval process.
- Planable versus Agorapulse: Agorapulse has stronger inbox tools. Planable has better visual content planning.
- Planbaar versus later: Later is better for Instagram. Planable is better for multi-platform team workflows.
- Planbaar versus Loomly: Loomly offers content ideas. Planable offers better collaboration at a similar price.
- Planable versus Zoho Social: Zoho wins if you use their CRM. Planable wins on pure social media collaboration.
- Planable versus SocialPilot: SocialPilot is cheaper for high-volume scheduling. Planable is better for approvals.
- Planbaar versus Metricool: Metricool has stronger analytics. Planable has better team collaboration.
- Planable vs Sendible: Sendible offers white-label reports. Planable offers better content review workflows.
- Planable versus Content Studio: Content Studio helps find content. Planable helps your team manage content together.
- Planable vs Heropost: Heropost is budget-friendly. Planable is feature-rich for larger teams.
- Planbaar versus Blaze: Blaze focuses on AI content creation. Planable focuses on team workflow.
- Planable versus Sprinklr: Sprinklr is enterprise-only. Planable works for small teams to large agencies.
My Experience with Planable
Here’s what actually happened when I used Planable for my clients.
The project: I managed social media content for 5 different brands across Facebook, Instagram, and LinkedIn.
Tijdlijn: 60 days of daily use.
Resultaten:
| Metric | Before Planable | After Planable |
|---|---|---|
| Approval time | 2-3 days via email | Under 4 hours |
| Content scheduling time | 3+ hours per week | 45 minutes per week |
| Missed posts | 2-3 per month | Zero |
What surprised me: The setup process was way faster than I expected. I had my first workspace running in under 5 minutes. The Planable team has made the interface really clean.
What frustrated me: The analytics were basic. I still needed a separate tool for deep social media performance insights. Also, the free plan limit of 50 posts total felt tight. One time I forgot password details and the reset was quick. But I wish I could delete old drafts in bulk instead of one by one.
Would I use it again? Yes — for any project with a team or client involved. The unlimited experience of having everyone collaborate in one place changed how we work.
📌 Opmerking: Planable’s mobile app lets you edit, review, and manage content on the go. I used it to approve posts from my phone during reis. It works great.
Slotgedachten
Get Planable if: You work with a team and need fast approvals. Agencies Planable is designed for will love the collaboration features.
Skip Planable if: You’re a solo creator who needs cheap scheduling and deep analytics.
My verdict: After 60 days, I’m sold on Planable for team-based social media work. It’s not the cheapest tool. But the time it saves on feedback and approvals makes up for the cost.
Planable is best for agencies, social media teams, and anyone managing multiple brands who needs their content plan in one workspace.
Rating: 4.2/5
Veelgestelde vragen
What does Planable mean?
Planable means “able to be planned.” The name reflects the tool’s focus on making social media content easy to plan, create, and publish as a team. It’s all about turning content chaos into a clear, simple workflow.
Is Planable really free?
Yes. Planable’s free plan allows users to test the platform without a time limit. But it’s limited to 50 total posts — not 50 per month. Once you use those 50 posts, you’ll need to upgrade to a paid plan.
How much is Planable a month?
The Basic plan costs $33 per month for one workspace and unlimited users. The Pro plan costs $49 per month. Enterprise pricing is custom. You can save about 17% by choosing yearly billing.
Is Planable better than Sprout Social?
It depends on what you need. Planable is better for content collaboration and client approvals at a lower price. Sprout Social is better if you need advanced analytics, social listening, and enterprise support. Sprout costs $199/month compared to Planable’s $33/month.
Is Planable safe to use?
Yes. Planable is a legit and trustworthy platform. It’s been around since 2016 and is trusted by 5,000+ teams. All payments use 128-bit SSL encryption through Stripe. The platform was acquired by SE Ranking in 2025, adding more security and stability.













