⚡ Kort oordeel:
- Prijzen: Wix starts at $17/mo vs B12 at $42/mo (both offer free plans)
- Het meest geschikt voor: Wix for general website creation with ecommerce, B12 for service-based businesses needing client tools
- Belangrijkste verschil: Wix gives you 900+ templates and a drag-and-drop editor. B12 gives you built-in scheduling, invoicing, and expert support.
- Onze keuze: Wix for most users — it costs less, offers more design freedom, and works for almost any type of website
B12 and Wix both promise to get your bedrijf online fast.
Maar ze bedienen heel verschillende soorten gebruikers.
Wix is a free website builder with hundreds of website templates and a target audience of almost everyone.
B12 is the easiest AI website builder for service providers who need website building with scheduling and invoicing.
This comparison breaks down both tools so you can pick the best website builder for your needs.
Overzicht
This B12 vs Wix comparison covers pricing, features, and ease of use for both platforms.
We also break down who each website builder works best for.
Our sources include published specs, documentation, and user reviews on G2.
By the end, you’ll know which AI website builder fits your business needs.
Wat is Wix?
Wix is a website builder that lets anyone create a site without coding.
It offers over 900 free website templates for every type of business.
The drag-and-drop site editor makes web design simple for beginners.
Wix introduced an AI website builder that can generate a new site from a prompt.
Most users choose it for the design freedom and built-in marketing tools.
With powerful infrastructure and a Wix blog, you can promote your online businesses and sell online from one place.
Wix
Build any type of website with 900+ templates and a drag-and-drop editor. Free plan available. Paid plans start at $17/month with a free domain for the first year.
Wix-prijzen
Here’s what Wix costs in 2026. All prices reflect annual billing.
| Plan | Prijs | Het beste voor |
|---|---|---|
| Vrij | $0 | Het platform testen |
| Licht | $17/maand | Personal sites and portfolios |
| Kern | $29/maand | Kleine bedrijven met e-commerce |
| Bedrijf | $39/maand | Groeiende online winkels |
| Zakelijke elite | $159/maand | Large-scale businesses |
Pricing verified May 2026.
Gratis proefperiode: Yes. Wix offers a 14-day free trial on any premium plan. No credit card needed for the free plan.
Geld-terug-garantie: 14-day full refund on your initial upgrade to any paid plan.
📌 Opmerking: All paid plans include a free custom domain for the first year and remove Wix ads from your site. The Core plan is the entry point for ecommerce features.
⚠️ Waarschuwing: Prices shown are for annual billing paid upfront. Monthly billing costs more. Also, once you pick a Wix template and publish, you cannot switch templates without starting over.
Belangrijkste voordelen van Wix
Here’s what makes Wix worth considering:
- Enorme sjabloonbibliotheek: Over 900 free templates cover every business type. Each one is fully customizable with the drag-and-drop editor.
- AI-websitebouwer: Wix’s AI can generate a custom site based on your input. It creates personalized templates and relevant content in minutes.
- Appmarkt: Over 800 third-party apps let you add features like online stores, booking systems, and live chat to your Wix site.
- Ingebouwde SEO-tools: Wix provides a personalized SEO checklist and integrates with Google Search Console to help search engines find your site.
- Email Marketing Suite: Create and send email campaigns directly from your Wix dashboard. You can also manage sociale media posts from the same place.
- Betrouwbare hosting: Every Wix site includes free hosting with a 99.99% uptime guarantee and DDoS protection. Customers get links to their site within minutes of publishing.
- Mobiel bewerken: The Wix mobile app lets you manage your website from anywhere. You can start editing, publish changes, and check analytics on the go. Video tutorials are available to help you learn new features quickly.
Wat ons team opmerkte
Ons schrijver signed up for Wix and spent several days building a test site. Here’s what stood out from that hands-on time:
Voordelen en nadelen van Wix
✅ Voordelen
- 900+ templates with full drag-and-drop design freedom
- Gratis abonnement beschikbaar zonder tijdslimiet
- 800+ apps in the Wix App Market for added features
- Built-in SEO tools and email marketing suite
- 99.99% uptime guarantee with free hosting
❌ Nadelen
- Cannot switch templates after publishing without starting over
- Wix sites cannot be exported to other platforms
- Scalability limits for larger stores with big inventories
- Annual billing is required for the lowest prices
Wat is B12?
B12 is an AI powered website builder designed for professional service providers.
It helps lawyers, consultants, accountants, and coaches get a professional website fast.
B12’s AI creates a personalized website draft in about 60 seconds.
The platform also includes online scheduling, invoicing, and contact management.
A team of design and copywriting experts can help refine your B12 website into a high quality website.
This can save you countless hours compared to building web pages from scratch with other website builders in the website builder space.
B12
AI builds your professional website in 60 seconds. Includes online appointment scheduling, online payments, and contact forms. Free plan available with free hosting.
B12-prijzen
Here’s what B12 costs in 2026. All prices reflect annual billing.
| Plan | Prijs | Het beste voor |
|---|---|---|
| Vrij | $0 | Testing the AI builder |
| Basis | $42/maand | Solo professionals needing a custom domain |
| Professioneel | $169/maand | Businesses wanting expert design help |
| Geavanceerd | $339/maand | Teams die prioritaire ondersteuning nodig hebben |
Pricing verified May 2026.
Gratis proefperiode: Yes. B12 offers a free AI plan to create and launch a basic website. You can get a full refund within a short period if you upgrade and are not satisfied.
Geld-terug-garantie: Available on paid plans within the initial period after upgrade.
📌 Opmerking: All paid plans include free hosting and a custom domain. The Professional and Advanced plans offer access to B12’s team of design and copywriting experts for ongoing support.
⚠️ Waarschuwing: B12 websites cannot be transferred to another hosting provider. If you cancel your plan, your site goes offline. Also, the Professional plan has an optional one-time setup fee of $1,999 for done-for-you service.
Belangrijkste voordelen van vitamine B12
Here’s what makes B12 worth considering:
- Websiteconcept in 60 seconden: B12’s AI generates a fully functional professional website tailored to your industry in about a minute. You can then customize the website’s design using the built-in editor. The easiest AI approach to creating beautiful websites fast.
- Built-in Client Tools: Every plan includes contact forms, online appointment scheduling, and contact management. Paid plans add invoicing, recurring invoices, online payments, and eSignatures.
- Deskundig ondersteuningsteam: B12 includes a team of design and copywriting experts who can help refine your site. Phone support is available on higher plans.
- AI Assist Content Tool: The AI Assist feature helps generate original blog posts, email marketing copy, and web page content from inside the editor.
- Service Provider Focus: B12 is tailored for accountants, lawyers, consultants, and coaches. Features like secure client intake forms and contracts are built into the platform.
- Gratis hosting inbegrepen: All plans come with free hosting. You don’t pay extra to keep your B12 website online.
Wat ons team opmerkte
Our writer signed up for B12 and spent several days building a test site for a consulting business. Here’s what stood out:
B12 Voordelen & Nadelen
✅ Voordelen
- AI builds a professional website draft in 60 seconds
- Built-in scheduling, invoicing, and contact management
- Access to human design and copywriting experts
- Tailored specifically for service-based businesses
- Free hosting and custom domain on paid plans
❌ Nadelen
- Higher starting price than most other website builders
- Limited design freedom compared to drag-and-drop redacteuren
- Websites cannot be exported or transferred to another host
- Not suited for ecommerce or selling physical products
Functievergelijking
Ready to see how B12 and Wix compare feature by feature? We’ll cover 8 key areas to help you decide which platform fits your needs.
| Functie | Wix | B12 |
|---|---|---|
| Startprijs | $17/maand | $42/maand |
| Gratis plan | ✅ | ✅ |
| AI-websitebouwer | ✅ | ✅ |
| Slepen en neerzetten-editor | ✅ | ❌ |
| Sjabloonbibliotheek | 900+ | Industry-specific AI |
| E-commerce | ✅ (Core plan+) | ❌ |
| Online plannen | ✅ (via App Market) | ✅ (Ingebouwd) |
| Facturering en betalingen | ✅ (via App Market) | ✅ (Ingebouwd) |
| Expert Human Support | ❌ | ✅ (Design & copy team) |
| Het beste voor | Any website type | Dienstverleners |
1. AI-websitebouwer
Wix: Wix’s AI website builder generates a custom site based on a conversational interface. You answer a few questions about your business, and it creates a full web page with relevant content, images, and layout. Google continue to index these sites well. You can then edit everything with the drag-and-drop editor and add advanced functionality as needed.
B12: B12’s AI technology generates a personalized website draft tailored to your industry in about 60 seconds. The initial setup focuses on service-based businesses. B12’s AI handles the heavy lifting during website creation, and you can customize the result using a section-based editor rather than full drag-and-drop. The standout features are speed and simplicity.
2. Web Design and Templates
Wix: Wix offers over 900 free website templates across dozens of categories. The drag-and-drop editor gives you full creative freedom to move elements anywhere on the web page. Advanced design features include scroll effects, animations, and interactions — no coding needed.
B12: B12 does not offer a traditional template library. Instead, B12’s AI creates a unique design based on your industry and business type. The design suite uses a section-based editor, which keeps things simple but limits how much you can change the website’s design compared to a true drag-and-drop builder.
3. Online plannen en afspraken maken
Wix: Wix offers an online planner through its App Market. You can add booking functionality to your Wix site, but it requires installing a separate app. The feature works well for small businesses that sell services.
B12: Online appointment scheduling is built directly into B12’s platform. There’s no extra app to install. Clients can book appointments from your website, and the system connects to your calendar. This is a standout feature for service based businesses like health coaches and legal services.
4. E-mailmarketing
Wix: Wix has a built-in email marketing suite that lets you create campaigns, send newsletters, and automate follow-ups. You can also create and share social media posts from the Wix dashboard. The marketing tools are included with all paid plans.
B12: B12 includes email marketing on paid plans. The AI Assist tool can generate email copy for campaigns. B12 also supports sending recurring invoices and branded messages to engage clients directly from the platform.
5. SEO and Analytics
Wix: Wix provides built-in SEO tools with a personalized checklist for each site. It integrates with Google Search Console and Semrush to help you track rankings. Wix also includes website analytics and gegevens tools to monitor your site’s performance.
B12: B12 websites are search engine optimized by default. The platform includes on-page SEO tools and website analytics for tracking performance. Higher-tier plans offer an SEO service where B12’s team helps with your search strategy.
6. Ecommerce and Online Payments
Wix: Wix supports full ecommerce starting with the Core plan. You can sell online with product listings, accept multiple currencies, and set up automated sales tax. The platform handles online payments with a 2.9% + $0.30 transaction fee on US credit cards. Customers can bladeren your online store and check out directly.
B12: B12 supports online payments through branded invoices, card payments, and ACH transfers. However, it is not built for selling physical products. B12 works best for service providers who need to collect payments for consultations and projects.
⚠️ Waarschuwing: If you need a full online store with product listings and shipping, B12 is not the right choice. Wix or a dedicated ecommerce platform would be a better fit for selling physical products.
7. Integraties en apps
Wix: The Wix App Market has over 800 third-party apps. You can add features like live chat, booking systems, online courses, and CRM tools without writing code. Wix also integrates with Google, Facebook, and other social media accounts. A developer can use Velo by Wix for personal sites that need custom code.
B12: B12 supports third-party integrations, though the selection is smaller than Wix. It connects with popular tools for payments and scheduling. For advanced users, B12’s platform focuses on managing everything inside a single all in one platform rather than relying on outside apps.
8. Prijsbepaling en kosten
Laten we de prijsplannen eens naast elkaar vergelijken.
| Plantype | Wix | B12 |
|---|---|---|
| Vrij | $0 (with Wix branding) | $0 (with B12 branding) |
| Toegang betaald | $17/maand (Light) | $42/maand (Basis) |
| Middenklasse | $29/maand (Basis) | $169/maand (Professioneel) |
| Topklasse | $159/month (Business Elite) | $339/maand (Geavanceerd) |
Wix: Wix is the more affordable option at every tier. The Light plan at $17/month gives you a custom domain and removes ads. The Core plan at $29/month adds ecommerce and marketing tools. Wix’s pricing model has no hidden fees.
B12: B12 costs more because it bundles scheduling, invoicing, and expert support into every paid plan. The Basic plan at $42/month includes features that would require separate subscriptions on other website builders. If you already pay for scheduling and invoicing tools, B12 could save you money overall.
Verschillende scenario's
| Als u het nodig heeft... | Kiezen | Waarom |
|---|---|---|
| Krap budget | Wix | Starts at $17/mo vs $42/mo |
| Full ecommerce store | Wix | Product listings, checkout, shipping |
| Client scheduling built in | B12 | No extra app needed |
| Design freedom | Wix | 900+ templates, drag-and-drop |
| Expert help with your site | B12 | Design and copywriting experts included |
| Service-based business | B12 | Invoicing, contracts, intake forms |
💰 Jouw budget
Wix is cheaper at every price tier. If budget matters most, Wix’s Light plan at $17/month removes ads and gives you a custom domain. B12’s Basic plan starts at $42/month but bundles tools you might pay for separately elsewhere.
🔌 Jouw technologie-stack
If you rely on many third-party tools, Wix’s App Market with 800+ apps gives you more flexibility. B12 works best as an all in one platform where you manage everything in one place without juggling outside apps.
📝 Uw bedrijfstype
Wix works for almost any website — blogs, portfolios, online stores, and personal sites. B12 is built specifically for service based businesses like advocatenkantoren, consulting practices, and financial professionals who need to serve clients online.
🎓 Jouw ervaringsniveau
Both platforms work well for beginners. Wix gives you more control through its site editor, while B12 handles most of the setup for you. If you want to create a website without touching design at all, B12’s AI and support team can do the heavy lifting.
🆓 Gratis proefversies en demo's
Both Wix and B12 offer free plans. Test Wix’s drag-and-drop editor and template library at no cost. Try B12’s free AI to see if the generated design fits your professional online presence.
🛟 Ondersteuningsopties
Wix offers 24/7 customer support through live chat on all paid plans. B12 provides email, chat, and phone support plus access to a B12 team of design and copywriting experts who can make changes to your site for you.
Overstaphandleiding
Gebruik je al een van deze tools? Dit kun je verwachten als je overstapt.
🔄 Overstappen van Wix naar B12?
✅ Wat je eraan hebt:
- Built-in online scheduling, invoicing, and contracts without extra apps
- Access to human design and copywriting experts for ongoing support
- A platform tailored for professional service providers
❌ Wat je verliest:
- Drag-and-drop design freedom and 900+ template options
- 800+ app integrations from the Wix App Market
- Full ecommerce capabilities for selling physical products
📋 Zo schakel je over:
- Manually save all content, images, and data from your Wix site (Wix does not allow exports)
- Sign up for a B12 free plan and generate your new site with AI
- Upload your content, connect your domain, and set up scheduling and invoicing
🔄 Overstappen van B12 naar Wix?
✅ Wat je eraan hebt:
- Full drag-and-drop editor with 900+ free templates
- 800+ third-party apps for added features and integrations
- Lower starting price at $17/month with ecommerce on higher plans
❌ Wat je verliest:
- Built-in scheduling, invoicing, and contract features
- Access to B12’s design and copywriting experts
- AI-generated content tailored for service-based businesses
📋 Zo schakel je over:
- Save all tekst, images, and client data from your B12 site (B12 sites cannot be exported)
- Create a free Wix account and choose a template or use Wix’s AI builder
- Rebuild your site, connect your custom domain, and add scheduling via the App Market
Wat onze recensie niet behandelde
This comparison focused on individual users and small businesses. We didn’t test enterprise-level features like Wix Enterprise or B12’s done-for-you setup at scale. Our observations are based on the May 2026 versions of both platforms. If you manage a large team or need advanced functionality like Velo by Wix for custom code, your experience may differ from what we’ve described here.
Eindconclusie
| Categorie | Winnaar |
|---|---|
| 💰 Prijzen | Wix |
| 🎨 Ontwerpvrijheid | Wix |
| 🤖 AI Website Builder | Stropdas |
| 📅 Scheduling & Client Tools | B12 |
| 🔌 Integraties | Wix |
| 🛒 E-commerce | Wix |
| 🛟 Deskundige ondersteuning | B12 |
| 🏆 Algemene winnaar | Wix |
🏆 WINNAAR: Wix
Wix wins 4 out of 7 categories.
Het meest geschikt voor: General website creation, small businesses, online stores, bloggers, and anyone who wants design freedom with a low entry price.
Wix and B12 serve different audiences. Wix is a general-purpose website builder with more templates, more apps, and a lower Wix cost. B12 is a specialized tool for professional service providers who need scheduling, invoicing, and expert help built into one place. For a Wix review or B12 review, both platforms deliver on their promises.
B12 is the better choice if you’re a consultant, accountant, or lawyer who wants to manage clients from your website. B12’s AI can save you time on the initial setup. But for most users building online businesses, Wix gives you more for less money. Wix offers new features regularly and covers the Wix dashboard, Wix blog, and promote tools in one place.
Meer over Wix vergeleken
Here’s how Wix stacks up against other website builders:
Wix versus Squarespace
Wix wint op: Larger template library (900+ vs 100+), more third-party apps (800+), free forever plan available
Squarespace wint op de volgende punten: Cleaner design aesthetics, better built-in ecommerce on entry plans, ability to switch templates after publishing
Wix versus Shopify
Wix wint op: Lower starting price ($17 vs $39), more design flexibility, better for non-ecommerce sites
Shopify wint op de volgende punten: Stronger inventory management, better for high-volume stores, larger ecommerce app library
Wix versus WordPress.com
Wix wint op: Easier drag-and-drop editor, AI site builder, faster setup for beginners
WordPress.com wint op: More advanced blogging features, larger plugin library, better for content-heavy sites
Wix versus Webflow
Wix wint op: Simpler for beginners, lower pricing, larger template selection
Webflow scoort hoog op de volgende punten: Professional-grade design control, better CMS for developers, cleaner code output
Meer B12 vergeleken
Here’s how B12 stacks up against other website builders:
B12 versus B12 Duurzaam
B12 wint op: Built-in invoicing and contracts, access to human experts, more client engagement tools
Duurzaamheid wint op de volgende punten: Lower pricing, faster initial AI site generation, simpler interface for solo users
B12 versus Framer
B12 wint op: Built-in scheduling and payment tools, expert design support, tailored for service providers
Framer wint op: More design flexibility, better for portfolio and creative sites, stronger animation support
B12 versus B12 Jimdo
B12 wint op: Deeper client management tools, human expert support team, contract and eSignature features
Jimdo wint op: Lower entry pricing, simpler setup for basic business websites, broader European market focus
Veelgestelde vragen
Is B12 better than Wix for small businesses?
It depends on your business type. B12 is better for service-based businesses like law firms and consultants that need built-in scheduling and invoicing. Wix is better for most other small businesses because it offers more design options, ecommerce, and a lower starting price.
Is de B12 AI-website gratis?
Yes. B12 offers a free plan that lets you generate and launch a basic website with a B12 subdomain. Paid plans start at $42/month and include a custom domain, more AI credits, and business tools like online payments.
Is Wix echt gratis?
Yes. Wix has a free plan with no time limit. You get access to the site editor and most templates. The free plan shows Wix branding and uses a Wix subdomain. Paid plans start at $17/month to remove ads and connect a custom domain.
Wat zijn de nadelen van Wix?
The biggest downsides are that you cannot switch templates after publishing without starting over, and Wix sites cannot be exported to other platforms. Prices also require annual billing for the lowest rates shown.
Wat is bedrijf B12?
B12 is a company based in New York that builds AI-powered professional websites for service providers. It was founded in 2015 and is trusted by over 150,000 businesses. The platform combines artificial intelligence with human experts to help you create a new website and manage your business online.
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