⚡ Kort oordeel:
- Prijzen: Creatio starts at $25/user/month. Close CRM Vanaf $35 per stoel per maand.
- Het meest geschikt voor: Creatio suits workflow automatisering, marketing and service. Close suits outbound sales teams.
- Belangrijkste verschil: Creatio is a no code platform with a BPM engine. Close is a sales CRM with built in calling.
- Onze keuze: Creatio CRM, because it covers marketing, sales and service in one platform.
These two CRM products are not chasing the same buyer.
Creatio CRM is a no code platform to automate workflows across a whole company.
Close CRM is a sales tool built to help small businesses book more deals.
One gives you freedom to build applications. The other gives you a phone and a pipeline.
Your choice depends on how complex your operations really are.
Overzicht
This Creatio CRM vs Close CRM covers pricing, features, ease of use and support.
Our writers spent hands-on time with both CRM applications.
Die bevindingen staan in de onderstaande secties onder 'Wat ons team heeft opgemerkt'.
Everything else comes from published specs, documentation and G2 reviews.
Aan het eind weet je welk gereedschap het beste bij je past. bedrijf omgeving.
Wat is Creatio CRM?
Creatio CRM is a no code platform to automate workflows and CRM in one place.
It gives teams what the company calls a maximum degree of freedom over their own automation.
The software covers marketing, sales and service management from a single cloud system.
A native business process management engine runs complex workflows behind the scenes.
Creatio is headquartered in Boston, MA, with 700+ employees across six offices.
Thousands of customers launch millions of industry workflows daily in 100 countries.
Here is a closer look at how the platform works in practice.
🏆 Winnaar: Creatio CRM
Build applications without writing code. Automate sales, marketing and service in one platform.
Creatio CRM-prijzen
Creatio uses three seat-based tiers. Here is what each one costs.
| Plan | Prijs | Het beste voor |
|---|---|---|
| Groei | $25 per gebruiker per maand | Kleine teams beginnen met tools zonder code. |
| Onderneming | $55 per gebruiker per maand | Companies needing deeper customization |
| Onbeperkt | $85 per gebruiker per maand | Full access to advanced features |
Prijzen geverifieerd in juli 2026.
Gratis proefperiode: Yes. Creatio offers a trial of the platform so you can test workflows before you buy.
Geld-terug-garantie: Refunds follow the signed subscription terms. Ask sales before you commit.
📌 Opmerking: Creatio claims a 37% lower total cost of ownership. The company credits its flexible pricing and no-code architecture for that figure.
⚠️ Waarschuwing: Marketplace add ons and industry packages are priced separately. Confirm the full quote before you sign.
Belangrijkste voordelen van Creatio CRM
Here is what makes Creatio worth a look:
- No Code UI Designer: Drag-and-drop visual design tools let citizen developers build apps. No developer is required for most changes.
- Bedrijfsprocesbeheer: A native BPM engine handles workflow automation of real complexity. This is the defining part of the product.
- Industriële werkprocessen: Creatio offers ready workflows for 20 verticals. That cuts setup time for regulated sectors.
- Marketplace-add-ons: Over 700 connectors, templates and ready-to-go packages are available. You can extend the site without custom code.
- AI-agenten: Agents handle account research, lead conversion and ticket resolution on their own. Analytics and customizable dashboards support decisions.
- Enterprise Trust: Long lasting relationships include AMD, Bayer, Kraft Heinz, Visteon, Société Générale Group and BNP Paribas Group.
- Erkenning van analisten: Creatio is named a Leader and Strong Performer in Gartner and Forrester reports. It was a Visionary in the 2025 Gartner Magic Quadrant for Sales Force Automation.
The screenshot below shows how those benefits appear inside the product.
Wat ons team opmerkte
Ons schrijver set up a Creatio trial account and built a small workflow from scratch. Here is what stood out during that time:
Creatio CRM Voordelen & Nadelen
✅ Voordelen
- No code tools let non-technical staff build applications
- Native BPM engine automates workflows of any complexity
- Covers marketing, sales and service in one platform
- Marketplace of 700+ connectors for other tools
- Entry pricing starts below most enterprise CRM options
❌ Nadelen
- The breadth of options creates a steep learning curve
- No built in calling or power dialer for sales reps
- Add ons and industry packages raise the real cost
- Setup takes longer than a simple sales CRM
Wat is Close CRM?
Close CRM is a sales platform built for small to medium-sized sales teams.
It focuses on turning leads into revenue rather than managing every department.
Email, calling and SMS sit together in a single inbox.
Sales reps can dial multiple numbers from a mobile device or desktop browser.
Close combines CRM and sales engagement, which is unusual for most other crms.
The product is often compared to bereik tools instead of traditional CRM software.
The walkthrough below shows the single inbox and dialer in action.
Sluit CRM
Call, email and tekst prospects from one screen. Built for high-velocity outbound sales.
CRM-prijzen sluiten
Close CRM sells three seats-based plans. Here is the current structure.
| Plan | Prijs | Het beste voor |
|---|---|---|
| Essentiële zaken | $35 per stoel per maand | Startup features for a kleine onderneming |
| Groei | $99 per stoel per maand | Professional features and email sequences |
| Schaal | $139 per stoel per maand | Call coaching and custom objects |
Prijzen geverifieerd in juli 2026.
Gratis proefperiode: Yes. Close offers a 14-day free trial with no card required to start.
Geld-terug-garantie: None advertised. The free trial is the way to test before you pay.
📌 Opmerking: Every plan includes built in calling, texting and email. Advanced automation and collaboration land in the higher tiers.
⚠️ Pricing conflict: Our data sheet lists Essentials $35, Growth $99 and Scale $139 per seat. Other sources describe Startup, Professional and Enterprise plans at $59, $109 and $149 monthly, with $49, $99 and $139 annually. We use our verified figures above. Check the vendor site for your region and billing cycle.
Belangrijkste voordelen van Close CRM
Here is where Close earns its place:
- Ingebouwde belfunctie: Make phone calls straight from the app with no separate phone system. Call quality is praised in G2 reviews.
- Power Dialer and Predictive Dialer: Both dialer modes automate the process for salespeople. Reps can work through more leads per hour.
- Slimme weergaven: Saved filters sort contacts by criteria you choose. That helps a sales team prioritize the right prospects.
- Geautomatiseerde vervolgacties: Workflows send reminders and email sequences without manual data entry. Response rates climb with less effort.
- Snelle onboarding: A CSV import tool and a free one-click migration tool move data from other tools. Support is proactive during onboarding.
- Live coaching: Managers can join calls and assist sales reps in real time. Activity lands on profile timelines automatically.
- Beveiliging en ondersteuning: Close emphasizes data security and offers a help center, API documentation and product updates.
The image below shows how those tools are grouped inside the app.
Wat ons team opmerkte
Our writer ran a Close CRM trial and worked a short call list through the dialer. Here is what stood out:
Voordelen en nadelen van een gesloten CRM-systeem
✅ Voordelen
- Best-in-class call functionality straight from the browser
- Simple enough for full team engagement in days
- Email, calls and SMS share one inbox
- Free migration help and a 14-day free trial
❌ Nadelen
- Reporting is weak for deeper sales analysis
- Less customizable than rival CRM options
- Entry-level pricing sits mid-tier and feels expensive
- Integrates with 80+ apps but misses some key ones
Functievergelijking
Below we compare ten areas that decide most CRM purchases. The table gives you the short version first.
| Functie | Creatio CRM | Sluit CRM |
|---|---|---|
| Startprijs | $25 per gebruiker per maand | $35 per stoel per maand |
| Gratis proefperiode | ✅ | ✅ 14 dagen |
| No Code App Builder | ✅ | ❌ |
| Bedrijfsprocesmanagement | ✅ | ❌ |
| Ingebouwd bellen | ❌ | ✅ |
| Power Dialer | ❌ | ✅ |
| Marketingcampagnes | ✅ | Beperkt |
| Servicebeheer | ✅ | ❌ |
| Integraties | Meer dan 700 connectoren | 80+ tools |
| Het beste voor | Workflow automation across a company | Uitgaande verkoopteams |
1. No Code Platform and Customization
Creatio CRM: Studio Creatio is the low code platform layer where you build applications with drag-and-drop tools. Customization is effectively unlimited, so citizen developers can shape the system around how your company actually works.
CRM sluiten: You get custom fields, custom objects and multiple pipelines, and that is the ceiling. Close is not as customizable as rival platforms, which limits its adaptability for unusual processes.
2. Workflow Automation and Business Process Management
Creatio CRM: A native business process management engine automates workflows of real complexity. This code platform to automate work is the reason organizations often report a 70% cut in rollout time versus traditional CRMs.
CRM sluiten: Workflows handle follow ups, reminders and sequenced tasks for sales reps. They cut manual data entry, but they stay inside the sales process rather than crossing departments.
⚠️ Waarschuwing: A no code platform still needs an owner. Someone on the creatio team has to maintain the processes you build.
3. AI-functies
Creatio CRM: AI agents run account research, lead conversion and ticket resolution without a human trigger. The technology also feeds analytics and dashboards for data-driven decisions.
CRM sluiten: Sales AI summarizes calls and suggests next steps for each lead. The scope is narrower and aimed squarely at rep productivity.
4. Marketing Campaigns and Lead Management
Creatio CRM: Marketing Creatio is a multichannel omnichannel marketing platform for tracking leads, prospects and customers. You can orchestrate customer journey stages and run marketing campaigns from the same records your reps use.
CRM sluiten: Bulk email, email templates and email sequences cover outbound marketing basics. There is no campaign builder for a full customer journey across channels.
5. Customer Service and Conversations
Creatio CRM: A full-cycle, AI-powered service platform handles cases end to end. That is how Creatio helps enhance customer and employee experiences in one system.
CRM sluiten: Conversations keep every call, text and email thread with the right contact. It is support for the deal, not a service desk for clients after the sale.
6. Account Management and Customer Relationships
Creatio CRM: Client management covers account management, order management and long-term customer relationships. Customer data stays consolidated so nothing lives in a spreadsheet.
CRM sluiten: A single inbox unifies every message thread with a prospect. Search is quick, though there is no order management layer for post-sale work.
7. Sales Processes, Dialers and Reporting
Creatio CRM: Sales Creatio is an end-to-end platform built to accelerate sales processes of any complexity. Reporting is deep, with customizable dashboards and custom graphs, but there is no dialer.
CRM sluiten: The power dialer and predictive dialer let reps dial multiple numbers automatically, and call coaching lets a manager talk a rep through a live call. Users have said reporting is weak, which makes performance analysis harder.
8. Learning Resources and Product Updates
Creatio CRM: Podcasts, videos and academy courses explain how creatio products fit together. The vendor keeps communicating transparently about the roadmap and release date for each version.
CRM sluiten: A help center, API documentation and regular product updates back the app. An ROI calculator helps you model revenue before you buy.
9. Integrations and Other Tools
Creatio CRM: A marketplace of over 700 connectors covers most business software you already run. A developer can also build third-party integrations without touching the core.
CRM sluiten: Close integrates with over 80 apps, including Zoom meetings and common email providers. Some key connections found in larger CRM options are still missing.
10. Prijsbepaling en kosten
Here is the cost of both platforms side by side.
| Laag | Creatio CRM | Sluit CRM |
|---|---|---|
| Invoer | Groei — $25 per gebruiker per maand | Basisbenodigdheden — $35 per stoel per maand |
| Midden | Enterprise — $55 per gebruiker per maand | Groei — $99 per stoel per maand |
| Bovenkant | Onbeperkt — $85 per gebruiker per maand | Schaal — $139 per stoel per maand |
| Gratis proefperiode | Ja | Yes, 14 days |
Creatio CRM: Every tier is cheaper than the matching Close plan, and the top tier costs less than Close’s middle one. Add ons from the marketplace are the variable you need to price separately.
CRM sluiten: Entry pricing is mid-tier for a CRM, and the jump from Essentials to Growth is steep. You are paying for calling infrastructure that Creatio does not include.
Verschillende scenario's
| Als u het nodig heeft... | Kiezen | Waarom |
|---|---|---|
| Laagste instapkosten | Creatio CRM | $10 less per seat monthly |
| Heavy outbound calling | Sluit CRM | Dialers and local presence |
| Cross-department workflows | Creatio CRM | Native BPM-engine |
| Setup in under a week | Sluit CRM | One-click migration tool |
| Marketing and service too | Creatio CRM | Three products, one platform |
💰 Jouw budget
Creatio undercuts Close at every tier. Factor in marketplace add ons before you decide the cheaper option is truly cheaper.
🔌 Jouw technologie-stack
Creatio connects to more than 700 systems and lets you create custom links. Close covers the common stack but has real gaps.
📞 Jouw verkoopproces
High-volume inside sales teams that live on phone calls should choose Close. Longer, multi-stage deals suit Creatio better.
🎓 Jouw ervaringsniveau
Close is simpler and reaches full team engagement quickly. Creatio rewards the ability to think in processes before you build.
🆓 Gratis proefversies en demo's
Both vendors let you test before paying. Load real customer data into each one and compare the efficiency of daily tasks.
🛟 Ondersteuningsopties
Close is described as proactive during onboarding, with free migration help and training. Creatio leans on partners for local presence and shows genuine care through its academy and community.
Overstaphandleiding
Already running one of these? Here is what changes when you move.
🔄 Switching from Creatio CRM to Close CRM?
✅ Wat je eraan hebt:
- Built in calling, SMS and a predictive dialer
- A far shorter onboarding curve for sales reps
- One inbox for every conversation with a lead
❌ Wat je verliest:
- The no code platform for building applications
- Marketing campaigns and service management
- Industriële workflows voor 20 branches
📋 Zo schakel je over:
- Export contacts, leads and opportunities from Creatio as CSV
- Start the 14-day free trial and run the one-click migration tool
- Rebuild your pipelines, smart views and email sequences
🔄 Switching from Close CRM to Creatio CRM?
✅ Wat je eraan hebt:
- Workflow automation across every department
- Stronger reporting, dashboards and AI insights
- Marketing, sales and service under one login
❌ Wat je verliest:
- The dialer and browser-based phone calls
- Call coaching for live rep training
- The speed of a setup measured in days
📋 Zo schakel je over:
- Export your Close data, including call logs and notes
- Map fields to Creatio objects with a partner or admin
- Import, then build your first process in Studio Creatio
Wat onze recensie niet behandelde
This comparison focused on small and mid-sized teams managing everyday sales and service work. We did not test large multi-region rollouts, custom API builds or telephony quality across carriers. Pricing reflects July 2026 published rates and may shift by region or contract. If you run a 200-seat operation, your priorities will differ from what we covered here.
Eindconclusie
| Categorie | Winnaar |
|---|---|
| 💰 Prijzen | Creatio CRM |
| 🧩 Aanpassing | Creatio CRM |
| ⚙️ Workflowautomatisering | Creatio CRM |
| 📞 Calling and Outreach | Sluit CRM |
| 👶 Gebruiksgemak | Sluit CRM |
| 📊 Rapporteren | Creatio CRM |
| 🔌 Integraties | Creatio CRM |
| 🏆 Algemene winnaar | Creatio CRM |
🏆 WINNAAR: CREATIO CRM
Creatio CRM wins 5 of 7 categories.
Het meest geschikt voor: workflow automation, marketing campaigns, service management, and companies that want to build applications without a developer.
Creatio CRM and Close CRM solve different problems. Creatio is a low code platform for managing work across a whole company, while Close is a focused engine for outbound sales.
Close is the better pick if your revenue comes from phone calls and your team is small. Nothing in Creatio matches its dialer.
For everyone else, Creatio gives more platform for less money and room to grow into it.
Meer over Creatio CRM vergeleken
Here is how Creatio measures up against other CRM options.
Creatio wint op: lower seat pricing, no-code changes without an admin, faster rollout of new processes
Salesforce wint op: partner network size, third-party app volume, hiring pool for certified staff
Creatio wint op: process automation depth, industry-specific templates, cost at higher seat counts
HubSpot wint op de volgende punten: free starting tier, content marketing tools, gentler first-week learning curve
Creatio wint op: true BPM engine, service management module, enterprise governance controls
CRM wint maandag op de volgende punten: visual board simplicity, quicker team adoption, lighter admin overhead
This video walks through more Creatio alternatieven.
Meer over Close CRM vergeleken
Here is how Close stacks up against other tools sales teams consider.
Krappe overwinningen op: native dialer, SMS in the same thread, call coaching for managers
Pipedrive wint op: cheaper entry seat, marketplace breadth, more forgiving reporting builder
Close CRM versus ActiveCampaign
Krappe overwinningen op: outbound calling, rep-focused pipeline views, quicker sales onboarding
ActiveCampaign wint op: lifecycle email automation, landing page tools, segmentation depth
Close CRM versus Freshsales CRM
Krappe overwinningen op: dialer reliability, single-inbox design, migration support at signup
Freshsales CRM scoort hoog op de volgende punten: free plan availability, built-in chat channels, lower cost per seat
The clip below covers further Close alternatives worth a look.
Veelgestelde vragen
Wat is CRM bij Creatio?
CRM stands for customer relationship management. In Creatio it means marketing, sales and service apps running on one no code platform with a shared customer database.
Waarvoor wordt Creatio gebruikt?
Companies use it to automate workflows, run marketing campaigns, manage sales pipelines and handle service cases. Non-technical staff can build apps with drag-and-drop tools.
Wat is een gesloten CRM-systeem?
Close is a sales CRM for small and mid-sized teams. It merges email, calling and SMS in one inbox so reps can work leads without switching apps.
Hoeveel kost een sluiting per maand?
Essentials costs $35 per seat monthly. Growth is $99 per seat and Scale is $139 per seat. A 14-day trial lets you test first.
Waarin verschilt Close van andere CRM-systemen?
Most CRMs store data and leave outreach to separate tools. Close bundles the dialer, texting and sequences inside the CRM itself, which suits high-volume calling teams.
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