⚡ Kort oordeel:
- Prijzen: HubSpot Free Tools cost $0/month and paid seats start at $15/seat/month. Thryv Marketing Center starts at $244/month.
- Het meest geschikt voor: HubSpot suits sales and marketing teams that want one crm platform. Thryv suits local service businesses that need booking, invoices and listings.
- Belangrijkste verschil: HubSpot’s free CRM holds up to one million contacts with unlimited users. Thryv has no comparable free tier at this price level.
- Onze keuze: HubSpot for most readers, because the free plan lets you test real contact management before you pay anything.
These two tools look similar on a pricing page and behave nothing alike.
HubSpot is a customer relationship management platform built around contacts, deals and email marketing.
Thryv is an all-in-one system for local businesses that book appointments and send invoices.
One helps you grow a sales pipeline. The other helps you run daily operations.
This comparison shows which one matches your business.
Overzicht
This HubSpot vs Thryv comparison covers pricing details, core features and ease of use.
We leggen ook uit voor wie elk CRM-platform het meest geschikt is.
Our sources include published specs, vendor documentation and public user reviews.
Onze schrijvers hebben ook zelf met beide tools gewerkt.
Die bevindingen staan in de onderstaande secties onder 'Wat ons team heeft opgemerkt'.
Wat is HubSpot?
HubSpot is een platform voor klantrelatiebeheer (CRM) voor verkoop- en marketingteams.
It lets sales teams manage contacts and track deals in real time.
The company built its name on inbound marketing, and that idea still shapes the product.
Interconnected hubs tie customer relationships together across marketing, sales and service.
Marketing Hub handles email marketing, landing pages and website pages. Sales Hub covers sales pipeline management. Service Hub covers support and customer success.
A clean visual dashboard gives you a real-time view of the whole sales funnel.
Over 750,000 customers use it weekly to run campaigns and communications.
Hieronder volgt een nadere beschrijving van hoe het platform werkt.
🏆 Winnaar: HubSpot
Start free with unlimited users and up to one million contacts. Add paid seats only when your team grows.
HubSpot-prijzen
Here is what HubSpot offers at each tier. Let’s break it down.
| Plan | Prijs | Het beste voor |
|---|---|---|
| Gratis tools | $0/maand | Contact management with unlimited users |
| Marketing Hub Starter | $15 per stoel per maand | Email marketing and lead nurturing basics |
| Startersklantenplatform | $15 per stoel per maand | Small teams that want every hub at once |
| Marketing Hub Professional | $800 per stoel per maand | Marketing teams running custom reports |
Pricing verified August 2026.
Gratis proefperiode: No card needed. The free version stays free with no time limit.
Geld-terug-garantie: None published. Paid subscriptions run on an annual commitment even with monthly billing.
📌 Opmerking: The free plan includes one deal pipeline and one team or department. The Starter plan includes 1,000 marketing contacts, and each extra thousand costs $50.
⚠️ Waarschuwing: Costs climb fast once you mix hubs. The Professional plan starts around $1,080/month for five users, and enterprise plans start near $4,000/month.
Belangrijkste voordelen van HubSpot
Here is what makes HubSpot’s CRM worth a look:
- A real free CRM: The free plan supports up to one million contacts and unlimited users. Free features cover contact management, email tracking and landing pages.
- 500+ business apps: It connects with Google Workspace, Microsoft 365, Salesforce and hundreds of other crm tools. Most stacks plug in without custom work.
- One record per customer: Marketing tools, sales gegevens and service tickets share the same contact record. Sales leaders stop chasing numbers across separate systems.
- Automatisering that saves hours: Workflows handle repetitive tasks and lead routing. The Breeze AI suite drafts emails and enriches records for you.
- Gratis training: HubSpot Academy holds a large library of courses. New users lean on it during setup instead of paying a consultant.
- Flexible data model: Custom properties and custom objects let you shape records around your sales process. Custom reports then measure what actually matters.
- Live chat and messaging: Chat and chatbots sit inside the same inbox as email. You can respond from your phone or on mobile.
Wat ons team opmerkte
Ons schrijver created a HubSpot account and spent several days inside the free CRM. Here is what stood out from that hands-on time:
The short clip below covers the same walkthrough on video.
Voordelen en nadelen van HubSpot
✅ Voordelen
- Het gratis abonnement ondersteunt tot één miljoen contacten en een onbeperkt aantal gebruikers.
- Integrates with over 500 business applications including Salesforce
- User friendly interface with a guided setup process for new users
- Marketing, sales and service data share one contact record
- HubSpot Academy training is free and covers the whole platform
❌ Nadelen
- Pricing gets complicated once you mix and match hubs
- Steep learning curve for advanced features and rapportage
- The free version has no live support, only online resources
- Customization feels rigid next to developer-focused rivals
Wat is Thryv?
Thryv is customer relationship management and reputation software for small businesses.
Thryv Holdings, Inc. is a publicly traded SaaS company based in Dallas, Texas.
The company began as a conglomerate of Yellow Pages businesses.
It reported $1.3 billion in revenue over a twelve-month period in June 2020.
Thryv operates in 48 states and employs more than 2,400 employees.
More than 50,000 local businesses across the U.S., Canada and Australië use Thryv software.
The product splits into a Thryv Business Center for daily operations and a Marketing Center for outreach.
De toonhoogte is simple. Win new customers, stay organized and get paid faster.
This walkthrough shows the dashboard in action.
Runner Up: Thryv
Booking, invoices, listings and messaging in one place. Built for service businesses that answer the phone all day.
Thryv-prijzen
Thryv keeps most numbers behind a demo call. Here are the listed plans.
| Plan | Prijs | Het beste voor |
|---|---|---|
| Marketingcentrum | $244/maand | Local listings, SEO and campaign work |
| Keap | $299/maand | Bundled tier listed in our pricing data |
Pricing verified August 2026.
Gratis proefperiode: No open trial. Thryv runs a guided demo and a free plan with limited features.
Geld-terug-garantie: None published. Terms are set during onboarding, so ask before you sign.
📌 Opmerking: Packages carry a one time onboarding fee of $250. That charge sits outside the monthly price.
⚠️ Pricing conflict flagged: Our pricing data lists the two plans above, including a bundled tier labelled “Keap”. Public sources instead quote entry pricing from $20.00 per user per month. We have kept our recorded figures in the table and are showing you both, so confirm the current pricing details with a Thryv rep before you buy.
Belangrijkste voordelen van Thryv
Here is where Thryv earns its keep:
- Commandocentrum inbox: The Thryv Command Center is a universal inbox for email, SMS, social and web chat. Every thread from calls and messages lands in one place.
- 24/7 booking: Automated online scheduling lets clients book appointments any hour. Typical users report a 61% increase in bookings.
- Verbeterde lokale vermeldingen: Business information syncs across 50+ listing sites automatically. Reviews are managed from the same screen.
- Klantenportaal: A secure portal lets customers book, pay, share documents and view account details. That self-service customer experience saves phone tag.
- Word sneller betaald: ThryvPay processes payments and digital document signing closes invoices without paper.
- Hours back each week: Owners save an average of 20 hours per week by folding invoicing, scheduling and document storage into one system.
- Always-on help: Thryv offers 24/7 support and a website bouwer for a professional looking site.
Wat ons team opmerkte
Our writer walked through a Thryv account and tested the booking and invoicing flow. Here is what stood out:
Voor- en nadelen van de Thryv
✅ Voordelen
- Booking, invoices, listings and messaging live in one system
- Syncs business information across 50+ listing sites automatically
- 24/7 support and a guided onboarding process
- ThryvPay handles payments for service-based small businesses
❌ Nadelen
- Public pricing is thin and quotes come through a sales call
- A $250 onboarding fee lands before month one
- Deal and sales pipeline reporting is lighter than a dedicated CRM
- Contract terms have drawn complaints in public reviews
Functievergelijking
Ready for the detailed HubSpot vs Thryv breakdown? We walk through ten areas that decide most purchases.
| Functie | HubSpot | Thryv |
|---|---|---|
| Startprijs | $0 free, $15/seat/month paid | $244/maand |
| Gratis plan | ✅ | ✅ (beperkte oplage) |
| Contact Limit (Free) | ✅ 1 million contacts | ❌ Niet gepubliceerd |
| Deal Pipeline Management | ✅ | ❌ Alleen basis |
| Afspraak maken | ❌ Meetings tool only | ✅ |
| Facturering en betalingen | ✅ Commerce tools | ✅ ThryvPay |
| Lokale vermeldingen synchroniseren | ❌ | ✅ Meer dan 50 locaties |
| Integraties | ✅ Meer dan 500 zakelijke apps | ❌ Beperkt |
| Free Training Library | ✅ HubSpot Academy | ❌ |
| Het beste voor | Verkoop- en marketingteams | Lokale dienstverlenende bedrijven |
1. Contactbeheer
HubSpot: Contact management is the core of the product. Every email, call and note attaches to one record, and custom properties let you store the fields your sales process needs. The free tier holds up to a million contacts.
Thryv: Records are built around client jobs rather than deals. You see appointments, documents and invoices per customer, which fits repeat service work. Sales pipeline management is thinner here.
2. Email Marketing and Campaigns
HubSpot: HubSpot Marketing Hub runs email marketing, lead nurturing and segmentation from the same contact database. Email tracking tells you who opened and clicked. Free tiers cap tracking notifications and automated sends.
Thryv: Campaigns run on triggers. A booking or a missed appointment fires personalised email and SMS marketing messages without manual work.
3. Website Pages and Content
HubSpot: Content tools cover landing pages, blog posts and website pages tied to campaign data. You can see which page produced which lead.
Thryv: The website builder targets owners with no design help. It ships a professional looking site quickly, but content marketing depth is limited.
4. AI en automatisering
HubSpot: Workflow automation routes leads, updates properties and triggers follow-ups. The Breeze AI suite drafts emails and enriches data, which cuts repetitive admin.
Thryv: The AI Response Tool writes replies to customer reviews in seconds. Automation focuses on reminders, follow-ups and rebooking rather than pipeline logic.
5. Rapportage en analyses
HubSpot: Custom reports and dashboards measure the funnel from first touch to closed deal. Custom objects extend reporting to data outside standard records. Deeper analytics sit on higher plans.
Thryv: Website analytics show traffic and enquiry sources for a single location. It answers “where did this customer come from” rather than multi-touch attribution.
6. Payments, Invoices and Commerce
HubSpot: Commerce tools cover quotes, payment links and subscription billing inside the crm platform. Setup assumes you already run a sales process.
Thryv: Billing and invoicing is a headline feature. ThryvPay takes card payments, and digital signing closes estimates without printing anything.
💡 Pro-tip: If most of your revenue arrives as job invoices rather than subscriptions, Thryv’s billing flow will feel faster out of the box.
7. Social Media and Online Reputation
HubSpot: Social publishing and monitoring sit inside Marketing Hub on paid tiers. Review management is not part of the toolset.
Thryv: Social scheduling and online reputation management ship together. You collect reviews, respond to them and push updates from the same dashboard.
Reputation tools sit right beside the social planner.
8. Messaging and Team Communication
HubSpot: A shared inbox pulls in live chat, chatbots, email and Facebook Messenger. Your support team answers from one thread and the history stays on the contact record.
Thryv: TeamChat keeps staff conversations inside the platform. Client messages arrive in the Command Center, so nobody hunts through a personal phone for context.
9. Local SEO and Listings
HubSpot: SEO help focuses on content recommendations and topic clusters. There is no listings sync for a physical location.
Thryv: SEO services and listings management come from its directory roots, including Yahoo and other map and search profiles. This is the clearest gap in HubSpot’s coverage.
10. Prijsbepaling en kosten
Laten we de plannen eens naast elkaar vergelijken.
| Planniveau | HubSpot | Thryv |
|---|---|---|
| Vrij | Gratis tools: $0/maand | Gratis abonnement, beperkte functies |
| Toegang betaald | Marketing Hub Starter: $15/seat/month | Marketingcentrum: $244 per maand |
| Middenklasse | Starter Customer Platform: $15/seat/month | Keap: $299/maand |
| Topklasse | Marketing Hub Professional: $800/seat/month | Quote only |
| Setup fee | Geen vermeld | Eenmalige onboardingkosten van $250 |
HubSpot: The entry cost is the lowest here, and the free version is usable rather than a teaser. The catch arrives later, because professional and enterprise plans climb steeply as your business grows.
Thryv: You pay for a bundle rather than seats, which suits a small team of two or three. The onboarding fee and quote-based tiers make budgeting harder up front.
Verschillende scenario's
| Als u het nodig heeft... | Kiezen | Waarom |
|---|---|---|
| To start at zero cost | HubSpot | Gratis abonnement, onbeperkt aantal gebruikers |
| Afspraak maken | Thryv | 24/7 scheduling built in |
| Verkooppijplijnbeheer | HubSpot | Deal stages and forecasting |
| Lokale vermeldingen en recensies | Thryv | Syncs 50+ directories |
| Meer dan 500 integraties | HubSpot | Connects most business apps |
| One bundle for a tiny team | Thryv | Vaste maandprijs |
| Room for business growth | HubSpot | Hubs scale with the team |
💰 Jouw budget
HubSpot lets you start free and add paid plans later. Thryv asks for a few hundred dollars a month plus onboarding before you see results.
🔌 Jouw technologie-stack
HubSpot connects to more than 500 apps, so most existing technology stays in place. Thryv prefers to be the whole stack instead.
📝 Your Daily Workflow
If your day is campaigns and follow-ups, HubSpot’s marketing tools fit. If your day is bookings, quotes and chasing payment, Thryv fits.
🎓 Jouw ervaringsniveau
Both interfaces feel intuitive at first. HubSpot has a steeper climb once you reach workflows and custom reporting, though HubSpot Academy softens it.
🆓 Gratis proefversies en demo's
You can open a HubSpot account today and test it with real contacts. Thryv routes you through a demo, so plan for a scheduled call.
🛟 Ondersteuningsopties
Thryv gives every account 24/7 help. HubSpot keeps email support and live channels for paid tiers, so free users rely on documentation.
🔐 Gegevensprivacy en -beveiliging
Both platforms store client documents and payment details, so review each security policy before migrating records. Ask about data export rights during the sales conversation.
Overstaphandleiding
Already using one of these? Here is what changes when you move.
🔄 Switching from HubSpot to Thryv?
✅ Wat je eraan hebt:
- Automated booking that clients can use at midnight
- Listings sync across 50+ directories
- ThryvPay invoicing and 24/7 human help
❌ Wat je verliest:
- The free tier and its million contact ceiling
- Deep funnel reporting and custom objects
- The 500+ integration library
📋 Zo schakel je over:
- Export contacts, companies and deals from HubSpot as CSV files
- Book the Thryv demo and confirm the onboarding scope
- Import clients, then rebuild reminders as trigger campaigns
🔄 Switching from Thryv to HubSpot?
✅ Wat je eraan hebt:
- A free plan you can test before spending anything
- Proper deal stages and custom reports
- Free HubSpot Academy training for the whole team
❌ Wat je verliest:
- Directory listings management and review syncing
- Built-in appointment booking and the client portal
- 24/7 support on the lowest tier
📋 Zo schakel je over:
- Export your client list and open invoices from Thryv
- Create a free HubSpot account and map fields to custom properties
- Add a booking app from the marketplace to replace scheduling
Wat onze recensie niet behandelde
This comparison focused on small businesses and lean sales and marketing teams. We did not test enterprise rollouts, custom API work, or multi-location franchise setups. Thryv’s quote-based tiers were not priced in full, since those numbers come through a sales call. If you manage dozens of seats, your shortlist and your costs will look different from ours.
Eindconclusie
| Categorie | Winnaar |
|---|---|
| 💰 Prijzen | HubSpot |
| 🚀 Kernfuncties van CRM | HubSpot |
| 📅 Booking & Invoicing | Thryv |
| 📊 Rapportage & Analyse | HubSpot |
| 👶 Gebruiksgemak | HubSpot |
| 🔌 Integraties | HubSpot |
| 📍 Local Listings & Reviews | Thryv |
| 🏆 Algemene winnaar | HubSpot |
🏆 WINNAAR: HUBSPOT
HubSpot wins 5 out of 7 categories.
Het meest geschikt voor: contact management, sales pipeline management, email marketing, and teams that want room to grow
These are two different products with one overlapping label. HubSpot is a crm platform for a sales team that wants to nurture relationships and measure them. Thryv is an operations hub for a local shop.
Thryv earns its place if your work runs on appointments, estimates and customer interactions from a single location. The 24/7 support and listings sync are things HubSpot simply does not do.
For everyone else, HubSpot is the safer pick. You can test it free, keep your data as the business grows, and only pay when the workflow proves itself.
Meer over HubSpot vergeleken
Here is how HubSpot lands against other crm software people shortlist.
HubSpot wint op de volgende punten: faster onboarding for new admins, a usable free tier, and marketing tools that ship in the same seat
Salesforce wint op de volgende punten: developer-level customization, complex territory rules, and large enterprise governance
HubSpot wint op de volgende punten: free contact ceiling, training library depth, and a cleaner reporting dashboard
Zoho CRM scoort hoog op de volgende punten: lower cost per seat at scale, bundled office apps, and tighter budget control for smaller businesses
HubSpot versus Pijpleiding
HubSpot wint op de volgende punten: marketing plus service coverage, free entry point, and richer automation on paid tiers
Pipedrive wint op: a lighter deal view, quicker setup for a two-person sales team, and simpler seat pricing
HubSpot wint op de volgende punten: scale beyond a solo operator, integration count, and free access to core contact records
Keap wint dankzij: packaged follow-up templates, built-in quoting, and hand-held onboarding for one-person shops
This video runs through more HubSpot alternatives worth a look.
Meer informatie over Thryv
Thryv competes with a different group of tools.
Thryv vs Ga naar een hoger niveau
Thryv wint op: directory listings, an established support team, and a client portal customers actually log into
GoHighLevel wint op: agency white-labelling, sub-account management, and funnel building for resellers
Thryv vs ActiveCampaign
Thryv wint op: scheduling, invoicing, and reputation management in the same subscription
ActiveCampaign wint op de volgende punten: automation branching, deliverability controls, and campaign reporting depth
Thryv wint op: customer-facing booking, payment collection, and local visibility work
CRM wint maandag op de volgende punten: flexible boards, cross-team project views, and per-seat pricing you can start small
Here are more Alternatieven voor Thryv on video.
Veelgestelde vragen
Is HubSpot CRM echt gratis?
Yes. The free tier costs $0/month and holds up to one million contacts with unlimited users. Paid seats start at $15/seat/month when you need more.
Waarvoor is HubSpot CRM het meest geschikt?
It suits sales and marketing teams that want contact records, deals, campaigns and support tickets in one system. Small businesses chasing steady business growth get the most value.
Waarvoor wordt Thryv gebruikt?
Local service businesses use it to book appointments, send invoices, manage listings and reply to reviews. More than 50,000 businesses across the U.S., Canada and Australia run on it.
Is Thryv onderdeel van de Gouden Gids?
Thryv Holdings began as a conglomerate of Yellow Pages companies and later rebranded. It now sells software while keeping its directory and local listings roots.
Is er een beter CRM-systeem dan HubSpot?
It depends on your goal. Salesforce fits deep customization, Zoho CRM fits tight budgets, and Thryv fits appointment-driven shops. For most readers HubSpot remains the beste crm starting point.
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