Snelstart
Deze handleiding behandelt alle functies van Similarweb:
- Aan de slag — Create your account and connect your first site
- Hoe gebruik je Keyword Explorer? — See which keywords drive real search traffic to any domain
- Hoe concurrentieanalyse te gebruiken — Compare up to five websites and track how each one grows
- Hoe gebruik je de Google Analytics-integratie? — Blend your first-party numbers with market data in one report
- Hoe gebruik je Rank Tracker? — Monitor keyword positions across markets and devices over time
- Hoe gebruik je websiteonderzoek? — Check any site’s total visits, traffic sources, and audience interests
- Hoe gebruik je de Trend Analyzer Agent? — Spot seasonality and sudden demand shifts inside your market
- Hoe gebruik je een marktonderzoekstool? — Size any market and rank the key players competing inside it
- Hoe gebruik je een SEO-strateeg? — Turn search gaps into a written, prioritised action plan
- Hoe gebruik je backlink intelligence? — Find referring domains and potential partners you are currently missing
Benodigde tijd: 5 minuten per film
Ook in deze handleiding: Professionele tips | Veelgemaakte fouten | Probleemoplossing | Prijzen | Alternatieven
Waarom zou je deze gids vertrouwen?
I have used Similarweb for 18 months and tested every feature covered here.
This tutorial comes from hands-on work, not vendor screenshots.
De YouTube videos embedded below fill the gaps screenshots cannot.
Similarweb is a market intelligence platform used across the SEO industry.
Most users only ever open the traffic overview and stop there.
That leaves the best insights buried two clicks away.
Used properly, it can inform every marketing strategy decision your team makes.
This guide shows you how to use Similarweb properly, feature by feature.
Similarweb-handleiding
This How to Use Similarweb tutorial walks through each feature in order, from account setup to advanced competitor analysis.
Similarweb
See any website’s traffic sources, keywords, and audience in seconds. Similarweb covers 58 country markets with digital gegevens teams actually trust. Start with the free version, then upgrade when the numbers pay for themselves.
Aan de slag met Similarweb
Before any feature works, finish this one-time setup.
Het duurt ongeveer drie minuten.
Bekijk eerst dit korte overzicht:
Laten we nu elke stap eens doornemen.
Stap 1: Maak uw account aan
Go to the Similarweb website and click Sign Up.
Voer uw werk-e-mailadres in en maak een wachtwoord aan.
✓ Controlepunt: Controleer uw inbox for the confirmation email.
Stap 2: Toegang tot het platform
Similarweb runs in the browser, so no download is needed.
Add the free Chrome extension if you want instant site stats while you browse.
Zo ziet het dashboard eruit:
✓ Controlepunt: You should land on the main dashboard.
Step 3: Add Your First Site
Enter your own domain, then add up to four competitors.
Pick your home country market so the data matches your audience.
✅ Klaar: Je bent klaar om een van de onderstaande functies te gebruiken.
Hoe gebruik je de zoekwoordverkenner van Similarweb?
Trefwoordenverkenner lets you find the search terms sending organic and paid search traffic to any site.
The report surfaces valuable insights about your target audience.
Hieronder leggen we stap voor stap uit hoe je het gebruikt.
Step 1: Open Keyword Explorer
Type a seed keyword into the search bar and hit enter.
Stap 2: Filter uw resultaten
Narrow the list by country market, device, and traffic type.
Zo ziet het eruit:
✓ Controlepunt: The table shows volume, trend, and paid search share.
Step 3: Export the Winners
Save the keywords worth targeting to a CSV file.
✅ Resultaat: You have a keyword list built on real Similarweb data.
💡 Pro-tip: Sort by traffic share to identify terms competitors already own.
How to Use Similarweb Competitor Analyzer
Concurrentieanalyse lets you compare up to five websites side by side in one view.
This is where most competitive strategies actually begin.
Hieronder leggen we stap voor stap uit hoe je het gebruikt.
Step 1: Add Your Competitors
Enter your domain, then add up to four rival websites.
Step 2: Read the Traffic Overview
Check total visits, bounce rate, and average visit duration.
Zo ziet het eruit:
✓ Controlepunt: Each site now shows engagement metrics side by side.
Step 3: Save the Comparison
Pin the view to a dashboard so you can monitor it weekly.
✅ Resultaat: You can see exactly where rivals beat you on traffic.
💡 Pro-tip: Run this competitor analysis monthly to catch shifts before they hurt you.
Hoe gebruik je de Similarweb Google Analytics-integratie?
Integratie met Google Analytics lets you blend your own numbers with market data in one report.
The ability to mix both sources keeps client rapportage honest.
Hieronder leggen we stap voor stap uit hoe je het gebruikt.
Stap 1: Integraties openen
Go to Settings, then pick the Google Analytics connector.
Step 2: Authorise the Property
Sign in and choose which property to link.
Zo ziet het eruit:
✓ Controlepunt: Your verified sessions appear beside the estimates.
Step 3: Set the Default View
Choose the property that loads first every session.
✅ Resultaat: Your reports mix first-party numbers with market benchmarks.
💡 Pro-tip: Link the property before any client reporting to avoid awkward gaps.
Hoe gebruik je Similarweb Rank Tracker?
Ranglijsttracker lets you monitor keyword positions across markets over time.
Hieronder leggen we stap voor stap uit hoe je het gebruikt.
Step 1: Create a Tracking Project
Name the project and add the domain you want to track.
Step 2: Import Your Keywords
Paste or upload the keywords you care about most.
Zo ziet het eruit:
✓ Controlepunt: Positions start filling in within a day.
Step 3: Set Alerts
Turn on email alerts for drops of five positions or more.
✅ Resultaat: You get a daily record of your ranking performance.
💡 Pro-tip: Group keywords by intent so wins and losses stay easy to read.
How to Use Similarweb Website Researcher
Websiteonderzoek lets you check any site’s total visits, traffic sources, and audience interests.
The Traffic Overview estimates the total amount of traffic different websites get.
Hieronder leggen we stap voor stap uit hoe je het gebruikt.
Step 1: Search a Domain
Type any website into the search box on the home dashboard.
Step 2: Read the Traffic Sources Chart
Study the split across direct, referrals, search, social, and display advertising.
Zo ziet het eruit:
✓ Controlepunt: The chart shows what percentage each channel contributes.
Step 3: Open the Audience Tab
Review what visitors do outside that site.
✅ Resultaat: You understand who visits a site and why they arrive.
💡 Pro-tip: Check bounce rate against visit duration before you trust a traffic spike.
Hoe gebruik je de Similarweb Trend Analyzer Agent?
Trendanalyse-agent lets you spot seasonality and demand shifts inside your market.
Seasonality data helps you discover demand shifts vroeg.
Hieronder leggen we stap voor stap uit hoe je het gebruikt.
Step 1: Pick a Market
Choose the industry or category you want to explore.
Step 2: Set the Date Range
Compare at least twelve months to expose seasonality.
Zo ziet het eruit:
✓ Controlepunt: Peaks and dips appear on the trend line.
Step 3: Read the Summary
Note which months carry the heaviest traffic.
✅ Resultaat: You know when demand rises long before your rivals do.
💡 Pro-tip: Plan content marketing six weeks ahead of every peak you find.
Hoe gebruik je de marktonderzoekstool van Similarweb?
Marktonderzoekstool lets you size a market and rank the key players inside it.
It also shows which company leads each category you explore.
Hieronder leggen we stap voor stap uit hoe je het gebruikt.
Step 1: Choose Your Category
Select a category such as technology, retail, or financial services.
Step 2: Select the Country Market
Pick from the 58 country markets the platform covers.
Zo ziet het eruit:
✓ Controlepunt: Market share and leaders load for that region.
Step 3: Study the Leaders
Note which brand holds the largest share of visitors.
✅ Resultaat: You can size your niche and name its key players.
💡 Pro-tip: Compare two country markets to find where entry costs stay low.
Hoe gebruik je de SEO-strateeg van Similarweb?
SEO-strateeg lets you turn search gaps into a written action plan.
Use it to optimize pages already sitting close to page one.
Hieronder leggen we stap voor stap uit hoe je het gebruikt.
Stap 1: Verbind uw domein
Add the site you want the strategist to review.
Step 2: Run the Gap Report
Let it compare your keywords against three rivals.
Zo ziet het eruit:
✓ Controlepunt: Missing terms appear ranked by opportunity.
Step 3: Action the Top Ten
Work through the highest value gaps first.
✅ Resultaat: You have a ranked to-do list instead of a raw export.
💡 Pro-tip: Re-run the report quarterly, since gaps close faster than most teams expect.
Hoe u de backlink-intelligentie van Similarweb kunt gebruiken
Backlink Intelligence lets you find referring domains and potential partners you are missing.
Category distribution groups referring sites, enabling faster partner discovery.
Hieronder leggen we stap voor stap uit hoe je het gebruikt.
Step 1: Open the Referrals Report
Enter a competitor domain and open its referrals tab.
Step 2: Review Referring Websites
Look for sites sending referral traffic to rivals but not you.
Zo ziet het eruit:
✓ Controlepunt: You see referring domains and total referral visits.
Step 3: Build a Partner List
Add promising domains to a partner list you can monitor.
✅ Resultaat: You have a working bereik list of potential partners.
💡 Pro-tip: Upload your current partners to check whether they also serve competitors.
Pro-tips en snelkoppelingen voor Similarweb
After 18 months on the Similarweb platform, these are the habits that saved me the most time.
Toetsenbord sneltoetsen
| Actie | Snelkoppeling |
|---|---|
| Jump to search bar | / |
| Open a site in a new tab | Ctrl + Klikken |
| Refresh the report | Ctrl + R |
| Zoom the trend chart | Click and drag |
Here’s the dashboard I keep pinned for weekly checks:
Verborgen functies die de meeste mensen over het hoofd zien
- Category distribution: Groups a competitor’s referring websites into categories, which is how you find potential partners fast.
- Custom partner lists: Upload domains you already work with and monitor them over time.
- Audience interests: Shows what visitors do off-site, giving you real ideas for where to promote your brand.
Veelgemaakte fouten op Similarweb die je moet vermijden
Mistake #1: Treating estimates as exact numbers
❌ Fout: Quoting total visits to a client as verified fact.
✅ Rechts: Read the data methodology first, then use the figures for direction and relative share.
Mistake #2: Comparing sites of wildly different sizes
❌ Fout: Benchmarking a new blog against an industry giant.
✅ Rechts: Compare websites within one traffic band so the percentages stay helpful.
Mistake #3: Ignoring the country filter
❌ Fout: Reading global numbers when you only sell in one market.
✅ Rechts: Set the country market before you analyze any traffic sources chart.
Problemen oplossen met Similarweb
Problem: A website shows no data
Oorzaak: The site sits below the traffic threshold needed for reliable estimates.
Repareren: Check a larger competitor in the same niche instead, or connect your own analytics.
Problem: Traffic numbers look too low
Oorzaak: A country or device filter is still active from an earlier search.
Repareren: Reset every filter to worldwide, then compare the totals again.
Problem: Keywords stop updating
Oorzaak: Your plan limit for tracked keywords has been reached.
Repareren: Remove dormant keywords or move up to a higher plan.
📌 Opmerking: Als geen van deze oplossingen uw probleem verhelpt, neem dan contact op met de ondersteuning van Similarweb.
Wat is Similarweb?
Similarweb is a market intelligence platform that estimates the traffic and behaviour behind almost any website.
Basically, it is a public window into numbers most companies keep private.
Similarweb Pro extends that view with deeper reports for any site or app online.
Teams use it for competitive analysis, sales intelligence, and investment research built on alternative digital data.
Bekijk dit korte overzicht:
Het omvat de volgende belangrijke kenmerken:
- Trefwoordverkenner: Surfaces the keywords behind a site’s search traffic, with volume and trend data.
- Concurrentieanalyse: Adds up to five rivals to one dashboard for a direct traffic comparison.
- Integratie met Google Analytics: Connects your own analytics so estimates sit next to verified numbers.
- Ranglijsttracker: Tracks daily keyword positions so you can measure SEO performance.
- Websiteonderzoek: Gives a full profile of any domain, from total visits to visitor interests.
- Trendanalyse-agent: Reads traffic history to flag seasonality and momentum changes early.
- Marktonderzoekstool: Maps market share across 58 country markets and names the leaders.
- SEO-strateeg: Reviews your search performance and returns prioritised next steps.
- Backlink-intelligentie: Shows referring domains, referral visits over time, and partnership gaps.
Traffic sources break down into direct, referrals, search, social, email, and display advertising.
That single chart is why the platform earned its reputation in the digital world.
Voor een volledige recensie, zie onze Similarweb-recensie.
Prijzen van Similarweb
Dit zijn de kosten van Similarweb in 2026:
| Plan | Prijs | Het beste voor |
|---|---|---|
| Concurrentie-informatie | $125/maand | Tracking rivals and traffic sources |
| Concurrentie-intelligentie & SEO | $335/maand | SEO teams adding keyword and rank data |
| Concurrentieanalyse, SEO & advertenties | $540/maand | Teams running paid search and display advertising |
Gratis proefperiode: A free account gives limited monthly access, and paid demos are available on request.
Geld-terug-garantie: None published, so annual contracts deserve a careful read.
💰 Beste prijs-kwaliteitverhouding: Competitive Intel & SEO — it covers both market share and keywords in one seat.
Similarweb versus alternatieven
How does Similarweb compare against other tools in this industry?
| Hulpmiddel | Het beste voor | Prijs | Beoordeling |
|---|---|---|---|
| Similarweb | Market and traffic intelligence | $125/maand | ⭐ 4.2 |
| Semrush | Alles-in-één SEO-suite | $139/maand | ⭐ 4.6 |
| Surfer SEO | Score voor content op de pagina | $99/maand | ⭐ 4.4 |
| Ahrefs | Backlink index | $129/maand | ⭐ 4.6 |
| Inhoudelijke roofvogel | AI content drafting | $49/maand | ⭐ 4.3 |
| SE-ranking | Rapportage door het agentschap | $65/maand | ⭐ 4,5 |
| Ubersuggest | Beginners met een beperkt budget | $29/maand | ⭐ 4.1 |
| Moz | Domain Authority scoring | $99/maand | ⭐ 4.3 |
| Mangools | Fast keyword research | $49/maand | ⭐ 4.4 |
| Ranktracker | Cheap rank monitoring | $24/maand | ⭐ 4.2 |
Snelle keuzes:
- Beste overall: Similarweb — nothing else maps whole marketing channels this clearly.
- Beste budget: Ranktracker — cheap monitoring when you only need positions.
- Het meest geschikt voor beginners: Ubersuggest — simple screens and a gentle learning curve.
- Het beste voor backlinks: Ahrefs — the deepest link index available today.
🎯 Alternatieven voor Similarweb
Op zoek naar alternatieven voor Similarweb? Dit zijn de beste opties:
- 🚀 Semrush: Deeper keyword tooling and rank tracking, though its traffic estimates cover fewer country markets.
- 🎨 Surfer SEO: Scores drafts against ranking pages, useful when your content marketing needs on-page direction.
- 🔧 Ahrefs: The largest backlink index in the SEO industry, strong for link building and site audits.
- 🧠 Content Raptor: AI writing built around keyword briefs, aimed at teams shipping blog posts at volume.
- 💰 SE-ranking: Affordable rank tracking with white-label client reports and a usable site audit.
- 👶 Ubersuggest: Cheap keyword ideas and simple audits, a fair starting point for a first blog.
- ⭐ Moz: Domain Authority remains a familiar benchmark, backed by a clean keyword explorer.
- ⚡ Mangools: Five light tools with a friendly interface, good for quick keyword checks.
- 📊 Ranktracker: Straightforward rank monitoring with alerts, priced for freelancers en kleine teams.
Voor de volledige lijst, zie onze Alternatieven voor Similarweb gids.
⚔️ Vergelijkbaar met Similarweb
Hieronder een vergelijking van Similarweb met de concurrenten:
- Similarweb versus Semrush: Semrush wins on keyword depth. Similarweb wins on market share and traffic sources data.
- Similarweb versus Surfer SEO: Surfer edits pages better. Similarweb tells you which pages deserve the effort.
- Similarweb versus Ahrefs: Ahrefs owns backlinks. Similarweb owns whole-channel traffic and audience insights.
- Similarweb versus Content Raptor: Content Raptor creates copy. Similarweb supplies the market data behind the brief.
- Similarweb versus SE-ranking: SE Ranking costs less. Similarweb offers far more market intelligence depth.
- Similarweb versus Ubersuggest: Ubersuggest suits beginners. Similarweb suits teams making real budget decisions.
- Similarweb versus Moz: Moz is simpler to learn. Similarweb gives broader competitive analysis across channels.
- Similarweb versus Mangools: Mangools feels faster. Similarweb goes far deeper on traffic and audience.
- Similarweb versus Ranktracker: Ranktracker only tracks rankings. Similarweb tracks the whole digital world around them.
Begin nu met het gebruik van Similarweb.
Je hebt geleerd hoe je alle belangrijke functies van Similarweb kunt gebruiken:
- ✅ Trefwoordenverkenner
- ✅ Concurrentieanalyse
- ✅ Integratie met Google Analytics
- ✅ Ranglijsttracker
- ✅ Websiteonderzoek
- ✅ Trendanalyse-agent
- ✅ Marktonderzoekstool
- ✅ SEO-strateeg
- ✅ Backlink-intelligentie
Volgende stap: Kies één functie en probeer die nu uit.
De meeste mensen beginnen met Keyword Explorer.
Het duurt minder dan vijf minuten.
Veelgestelde vragen
Waarvoor wordt Similarweb gebruikt?
Similarweb is used for competitor analysis, market research, and sales intelligence. It estimates traffic, keywords, and audience behaviour for almost any website or app.
Is Similarweb gratis te gebruiken?
A free account exists with limited monthly searches and shallow reports. Full traffic sources, keyword, and audience data require a paid Similarweb Pro plan.
How accurate is Similarweb data?
Figures are modelled estimates, not exact counts. They track relative share and trends well, and the published data methodology explains how each estimate is built.
Wat zijn de kosten van Similarweb?
Competitive Intelligence starts at $125 per month. Competitive Intel and SEO costs $335 per month, while the version adding ads costs $540 per month.
Is Similarweb beter dan Semrush?
Semrush wins on keyword depth and rank tracking. Similarweb wins on whole-market traffic, referral traffic, and audience insights across 58 country markets.
English 
Spanish 
Chinese 
German 
French 
Arabic 
Russian 
Portuguese 
Japanese 
Korean 
Italian 
Turkish 
Dutch 
Polish 
Indonesian 
Thai 
Vietnamese 