Moz is the brand name of an SEO software company originally called SEOmoz. The name was shortened to Moz when the company shifted focus from consulting to building SEO tools and software products.

Is Moz gratis of betaald?

Moz offers both free and paid options. Free tools include MozBar and limited Keyword Explorer access. Paid plans (Moz Pro) start at $39/month with a 30-day free trial available.

Moz provides SEO tools for keyword research, rank tracking, site auditing, backlink analysis, and local SEO management. It helps businesses improve their search engine visibility and drive organic traffic.

Yes, Moz is a legitimate SEO company that has been operating for over a decade. Its Domain Authority metric is used across the SEO industry and the company is trusted by hundreds of thousands of users.

Wat is een goede Moz-rang?

Domain Authority scores range from 1 to 100. A score above 40 is considered decent for most websites. Scores above 60 indicate strong authority. New websites typically start with a DA of 1-10.

Kan ik Moz gratis gebruiken?

Yes, you can use MozBar (a free Chrome extension) and limited access to Keyword Explorer without paying. For full features like site auditing and rank tracking, you need a Moz Pro subscription starting at $39/month.

Wat is beter, Semrush of Moz?

Semrush offers a larger keyword database and more marketing tools, but costs significantly more. Moz is more affordable and has a simpler interface that works well for beginners and small businesses focused on organic SEO.

Is SpyFu betrouwbaar?

Yes, SpyFu is a legitimate competitor research tool used by thousands of marketers. It has been operating for years and offers a 30-day money-back guarantee on all paid plans.

Wat is het verschil tussen SpyFu en Semrush?

SpyFu focuses primarily on competitor keyword and PPC analysis at a much lower price point ($29/month vs $139/month). Semrush offers a wider range of tools including site auditing, content marketing, and social media management.

Hoeveel kost SpyFu per maand?

SpyFu's Basic plan costs $29/month, the Pro + AI plan costs $89/month, and the Team/Agency plan costs $187/month. A 30% discount is available for annual subscriptions.

Kan SpyFu zoekwoorden van concurrenten volgen?

Yes, tracking competitor keywords is SpyFu's main strength. You can see every keyword a competitor ranks for organically, every keyword they bid on in Google Ads, and how their rankings changed over 19+ years.

Welke soorten rapporten biedt SpyFu aan?

SpyFu generates client-ready reports that cover SEO rankings, PPC campaign data, competitor comparisons, and keyword analysis. Reports can be customized and exported as PDFs for sharing with clients or team members.

Wat zijn de voordelen van SpyFu?

Key benefits include unlimited searches on all plans, deep competitor keyword and PPC analysis, 19+ years of historical data, Google Ads Advisor for profitable keyword recommendations, and affordable pricing compared to Semrush and Ahrefs.

Moz vs SpyFu 2026: One Clear Winner (My Honest Take)

deur Fahim Joharder | Last updated Apr 27, 2026

Winnaar

4.3

Meer dan 19 jaar aan historische gegevens
Unlimited Searches on All Plans
PPC & SEO Combined Research
Kombat Competitor Comparison
Google Ads Advisor Built In
Free Account Available
Betaalde abonnementen vanaf $29 per maand

PROBEER NU

Tweede plaats

3.5

44.8 Trillion Link Index
Domain Authority Metric
Free MozBar Chrome Extension
On-Page Grader Tool
Free Keyword Explorer Access
Moz Local for Local SEO
Betaalde abonnementen vanaf $39 per maand

PROBEER NU

⚡ Quick Verdict:

Prijzen: SpyFu starts at $29/mo vs Moz at $39/mo
Best for: SpyFu for competitor research and PPC analysis, Moz for domain authority tracking and site audits
Belangrijkste verschil: SpyFu focuses on competitor keyword spying and Google Ads data, while Moz focuses on link metrics and on-page SEO grading
Our pick: SpyFu for most users — it costs less and gives you deeper competitor intelligence

Moz and SpyFu both promise to improve your search engine rankings.

But they take very different paths to get there.

Moz built its reputation on domain authority and link data.

SpyFu made its name by letting you spy on competitor keywords.

This comparison breaks down pricing, features, and use cases.

By the end, you’ll know which SEO tool fits your workflow.

Overzicht

This Moz vs SpyFu comparison covers pricing, keyword research, rank tracking, and backlink analysis.

We also break down who each SEO tool works best for.

Our sources include published specs, official documentation, and G2 reviews.

Both tools have Personal Experience blocks from our writers below.

Probeer SpyFu nu.

Wat is Moz?

Moz is an all-in-one SEO software suite for improving search engine visibility.

It helps SEO professionals track keyword rankings and audit websites across search engines.

Moz Pro includes Moz tools like Keyword Explorer, Moz Link Explorer, and Rank Tracker.

The platform is known for creating the Domain Authority metric used across the SEO industry.

SEO experts and beginners alike use Moz data to track search rankings and improve seo performance.

MOZ Review 2026 | Pluspunten, minpunten en functies!

Moz

Moz Pro gives you keyword research, site audits, and backlink analysis in one dashboard. The free MozBar extension shows SEO data right in your browser.

PROBEER MOZ NU →

LEES DE VOLLEDIGE RECENSIE →

MOZ-HANDLEIDING →

Moz-prijzen

Here’s what Moz costs in 2026. The Starter plan is the cheapest entry point.

Plan	Prijs	Het beste voor
Starter	$39/maand	Freelancers en kleine projecten
Standaard	$79/maand	Growing businesses and bloggers
Medium	$143/maand	Agencies handling multiple clients
Groot	$239/maand	Enterprise teams with large sites

Pricing verified April 2026.

Gratis proefperiode: Moz offers a 30-day free trial with no credit card required for the Standard plan.

Geld-terug-garantie: Moz does not advertise a money-back guarantee, but you can cancel anytime during the free trial.

📌 Opmerking: The Moz plan at $39/month (Starter) is cheaper than Semrush and Ahrefs entry tiers. Moz pricing includes custom reports and Moz API access, which helps with large scale seo projects. The free MozBar extension also gives you basic link metrics and serp data at no cost.

⚠️ Waarschuwing: Moz’s keyword research limits are more restrictive on lower plans. If you need large-scale keyword data, you may need the Medium or Large plan.

Probeer Moz gratis uit.

Key Benefits of Moz

Here’s what makes Moz worth considering:

Domain Authority: Moz created the DA metric and brand authority score that the entire SEO industry uses. It’s a quick way to gauge any website’s ranking potential and key seo metrics.
Linkverkenner: The link index covers 44.8 trillion links including external links and inbound links. You can check backlink profiles, spam scores, and linking domains in one place for link research.
Gratis tools: MozBar is a free Chrome extension that shows page authority and domain authority directly in search engine results. Moz offers free tools that most other seo tools charge for.
Trefwoordverkenner: Find keyword ideas and keyword suggestions with search volume, difficulty scores, and organic click-through rates. The tool also shows related keywords and keyword data for content strategy planning.
Site Auditing: The site crawl tool checks for broken links, crawl errors, and on page issues that hurt your SEO health. Regular site audits help your site performs better in search engines.
Educatieve hulpmiddelen: Moz Academy and Whiteboard Friday videos teach you how to use SEO data the right way. These resources help you rank higher and improve your content optimization.

Probeer Moz gratis uit.

What Our Team Noticed

Ons schrijver signed up for Moz Pro and spent several days exploring the platform. Here’s what stood out:

Moz Pros & Cons

✅ Pros

Domain Authority metric is widely trusted across the SEO industry for measuring brand authority
Free MozBar extension gives instant link data and key metrics in your browser
30-day free trial lets you test all Moz tools and features before paying
Beginner-friendly interface with strong educational resources and Moz AI features

❌ Cons

Keyword database is smaller than Semrush and Ahrefs, limiting ranking keywords data
Rank tracking updates weekly instead of daily for search engine rankings
Customer support limited to email and chat, not available across multiple platforms 24/7

Probeer Moz gratis uit.

Wat is SpyFu?

SpyFu is a competitor research tool built for SEO and PPC marketers.

It lets you see every keyword a competitor has bought on Google Ads campaigns.

You can also view their organic keywords, paid keywords, and ad history going back 19+ years.

The Kombat feature shows keyword overlaps between your domain and competitor sites.

SpyFu is an essential tool for digital marketing agencies that need competitive intelligence and ppc insights.

SpyFu

SpyFu reveals your competitors’ paid and organic keyword strategies. Get unlimited searches, historical data, and PPC insights starting at $29/month.

PROBEER SPYFU NU →

LEES DE VOLLEDIGE RECENSIE →

SPYFU-HANDLEIDING →

SpyFu-prijzen

Here’s what SpyFu costs in 2026. The Basic plan is the most affordable entry point.

Plan	Prijs	Het beste voor
Basis	$29/maand	Freelancers and solo marketers
Pro + AI	$89/maand	Growing agencies and PPC teams
Team/Bureau	$187/maand	Agencies managing multiple clients

Pricing verified April 2026.

Gratis proefperiode: SpyFu offers a free account with limited features. No credit card needed to start.

Geld-terug-garantie: SpyFu offers a 30-day money-back guarantee on all plans.

📌 Opmerking: SpyFu’s Basic plan at $29/month includes unlimited search results and data exports. That’s a feature most competitors charge extra for or lock behind higher tiers.

⚠️ Waarschuwing: SpyFu’s backlink analysis is less detailed than dedicated tools like Ahrefs. If backlinks are your main focus, you may need a separate tool.

Probeer SpyFu nu.

Key Benefits of SpyFu

Here’s what makes SpyFu worth considering:

Competitor Keyword Research: See every keyword your competitors rank for, both paid keywords and organic keywords. SpyFu’s keyword research lets you uncover actionable insights about competitor sites and their seo strategies.
Google Ads-adviseur: SpyFu recommends profitable keywords and lucrative keywords based on what competitors are bidding on. It shows estimated ad spend, budget data, and Google Ads account performance.
Kombat Feature: Compare up to three domains in a Venn diagram format. This keyword gap tool shows shared keywords, gaps, and opportunities at a glance for seo research.
Historische gegevens: Access 19+ years of keyword search and ad history. Track how competitors’ PPC strategies and ppc keywords changed over time to identify emerging trends.
Unlimited Searches: Every plan includes unlimited search results, unlimited domain overview PDFs, and data exports. No daily query caps on any SpyFu plan.
Leadgeneratie: Build targeted bedrijf lead lists with domain contacts filtered by keywords, industries, and ad budgets. SpyFu PPC data helps you find valuable keywords for your campaigns.

Probeer SpyFu nu.