📊 Hasil Tes Kami:
- ⚙️ Kedalaman Otomatisasi: Keap has 50+ workflow templates vs Capsule’s basic task automation — Keap wins
- 💰 Nilai Sesuai Anggaran: Capsule starts free; Keap starts at $299/month — Capsule wins
- 📧 Pemasaran Email: Keap 99.5% deliverability with hyper-targeting vs Capsule’s basic campaigns — Keap wins
- 🎯 Manajemen Prospek: Keap includes lead scoring and pipeline views; Capsule tracks deals only — Keap wins
- 🖥️ Kemudahan Pengaturan: Capsule ready in minutes with no training; Keap needs onboarding — Capsule wins
Are you stuck choosing between two very different CRM peralatan?
Keap vs Capsule CRM both manage your contacts and sales pipeline.
But they are built for very different types of businesses.
One packs in full marketing automation, landing pages, and e-commerce tools.
The other keeps things simple, clean, and affordable.
This head-to-head breaks it all down so you can pick the right one.
Tinjau
We tested Keap and Capsule CRM side by side for three weeks.
We set up pipelines, ran email campaigns, and tracked leads in both platforms.
We also checked pricing, integrations, and support quality firsthand.
Here is exactly what we found.
Apa itu Keap?
Keap is an all-in-one CRM and marketing automation platform built for bisnis kecil.
It was formerly known as Infusionsoft and rebranded to focus on usaha kecil pertumbuhan.
Keap combines contact management, email marketing, sales automation, and e-commerce tools into one dashboard.
Keap
Keap automates your entire sales process from lead capture to payment. It saves small businesses an average of 10 hours per week and boosts revenue by 38%.
Harga Keap
Here is what Keap costs in 2026. Let’s break it down.
| Rencana | Harga | Terbaik untuk |
|---|---|---|
| Keap | $299/month (Annually Billed) | Small businesses needing full automation |
Uji coba gratis: Keap offers a 14-day free trial with access to all features. No credit card required to start.
Garansi uang kembali: Keap does not publicly advertise a standard money-back guarantee. Contact support before purchasing.
📌 Catatan: Each additional user costs $30/month on top of the base plan price. Pricing is based on the number of contacts, so costs increase as your list grows past certain thresholds.
⚠️ Peringatan: Keap’s pricing may feel high for brand new businesses with small contact lists. A one-time $499 Expert Coaching fee is available but optional — not required to get started.
Key Benefits of Keap
Here is why Keap stands out from other CRM platforms:
- Otomatisasi Pemasaran yang Ampuh: Keap’s Campaign Builder creates complex “when-then” workflows. Users report saving 10 hours per week by automating follow-ups and tasks.
- Platform Terpadu: Keap combines CRM, email marketing, landing pages, and payment processing. You don’t need multiple tools to run your sales process.
- 99.5% Email Deliverability: Keap claims one of the highest deliverability rates in the industry. Your emails actually land in inboxes, not spam folders.
- Alat yang Didukung AI: Keap uses AI to draft email copy and suggest automated workflows. You just type what you need in plain language.
- Penilaian Prospek: Keap scores each lead based on engagement level. This helps your sales team focus on the hottest prospects first.
- Dedicated Business Line: Keap includes a separate phone line for business calls and texts. This keeps your personal and work communications apart.
Keap Pros & Cons
✅ Kelebihan
- Full sales and marketing automation in one tool
- 2,500+ integrations with third-party apps
- Built-in invoicing and payment processing
- 14-day free trial with all features included
❌ Kekurangan
- Expensive at $299/month — not ideal for very small budgets
- Onboarding takes time and may need extra coaching
- Pricing jumps significantly as your contact list grows
Apa itu Capsule CRM?
Capsule CRM is a cloud-based customer relationship management tool built for small to medium businesses.
It focuses on “powerful simplicity” — giving you core CRM features without overwhelming complexity.
Capsule centralizes contacts, sales pipelines, tasks, and team communications in one clean interface.
Kapsul CRM
Capsule CRM helps small businesses manage contacts, track deals, and stay on top of tasks — all without a steep learning curve. A free plan is available for up to 250 contacts.
Harga CRM Kapsul
Here is what Capsule CRM costs in 2026. It has one of the most budget-friendly structures available.
| Rencana | Harga | Terbaik untuk |
|---|---|---|
| Bebas | $0 | Pekerja lepas and very small teams |
| Starter | $18/pengguna/bulan | Usaha kecil yang baru memulai |
| Pertumbuhan | $36/pengguna/bulan | Growing teams needing more contacts |
Uji coba gratis: Yes — Capsule CRM offers a free plan for up to 250 contacts and 2 users. No credit card required.
Garansi uang kembali: Capsule CRM offers a 15% discount when you pay annually. Refund terms are available on their website.
📌 Catatan: The free plan includes only 50MB storage and no pelaporan features. Upgrading to Starter or Growth unlocks reporting, workflow automation, and more storage.
⚠️ Peringatan: Capsule’s email tracking uses BCC to save messages — this can feel clunky compared to fully integrated email tracking tools. Some users find this limitation frustrating.
Key Benefits of Capsule CRM
Here is why Capsule CRM is a strong choice for small teams:
- Paket Gratis Tersedia: Capsule’s free tier supports up to 250 contacts and 2 users. It’s a great way to test CRM before spending a cent.
- 360° Contact View: Every contact shows full communication history, notes, files, and social profiles. Your team always knows the full picture.
- Project Management Boards: Capsule includes post-sale delivery boards linked directly to won deals. Most CRMs don’t offer this out of the box.
- Integrasi Google Workspace: Capsule connects directly with Gmail and Google Calendar. You can manage contacts and tasks without leaving your kotak-masuk.
- Proses Orientasi yang Mudah: Capsule requires no dedicated administrator to set up. Teams can adopt it fast without training programs.
- Workflow Automation with Tracks: Create templated task lists for repeatable processes like client onboarding. Higher tiers add multi-step automation.
Capsule CRM Pros & Cons
✅ Kelebihan
- Free plan available — no credit card needed
- Clean, user-friendly interface with no learning curve
- Project boards keep post-sale work organized
- Strong Google Workspace and Microsoft 365 integrations
❌ Kekurangan
- No advanced marketing automation — basic tasks only
- Email tracking requires manual BCC setup
- Free plan has limited storage (50MB) and no reporting
Perbandingan Fitur
Ready to see how Keap and Capsule CRM stack up feature by feature?
We compared 9 key categories to help you find the best fit for your business.
| Fitur | Keap | Kapsul CRM |
|---|---|---|
| Harga Mulai | $299/bulan | Free / $18/user/month |
| Paket Gratis | ❌ | ✅ |
| Otomatisasi Pemasaran | ✅ Tingkat Lanjut | ✅ Basic only |
| Pemasaran Email | ✅ Full campaigns | ✅ Via integrations |
| Pembuat Landing Page | ✅ | ❌ |
| Skoring Utama | ✅ | ❌ |
| Pembayaran Terintegrasi | ✅ | ❌ |
| Manajemen Proyek | ❌ | ✅ Boards included |
| Alat AI | ✅ | ❌ |
| Terbaik untuk | Sales-heavy small businesses | CRM sederhana untuk tim kecil |
1. Pembuat Otomatisasi
Keap: Keap’s Campaign Builder uses a visual drag-and-drop flowchart. You set “when-then” triggers and the system handles follow-ups, emails, and tasks automatically. Over 50 workflow templates are available out of the box.
CRM Kapsul: Capsule offers “Tracks” — templated task lists for repeatable workflows like onboarding. Higher tiers add multi-step automation. It’s enough for basic processes but can’t match Keap’s depth.
⚠️ Peringatan: If you need complex multi-branch automation with email sequences, landing pages, and payment triggers, Capsule will fall short. Keap is built for that level of complexity.
2. Contact Management & CRM
Keap: Keap organizes contacts with tags, segments, and custom fields. It records every interaction automatically and ties contacts to deals, campaigns, and payment history. Everything lives in one timeline view.
CRM Kapsul: Capsule’s contact management is its strongest feature. It shows a full 360° view of each contact — emails, calls, files, notes, and social media profiles — all in one place. Custom fields let you store any extra data Anda membutuhkannya.
3. Email & Text Marketing
Keap: Keap sends hyper-targeted email campaigns based on CRM tags and segments. It boasts a 99.5% deliverability rate and includes a dedicated business line for SMS. AI helps draft copy in seconds.
CRM Kapsul: Capsule integrates with Mailchimp and other email tools to send campaigns. Native email marketing is basic — you rely on third-party apps for advanced campaign features.
⚠️ Peringatan: Capsule’s email tracking requires users to BCC a specific address to log messages. This adds extra steps and can lead to missed communication records if forgotten.
4. Manajemen Saluran Penjualan
Keap: Keap provides a visual sales pipeline tied directly to automation. When a lead moves to a new stage, Keap can trigger an email, assign a task, or send a payment request automatically.
CRM Kapsul: Capsule supports multiple custom sales pipelines. The dashboard gives a clear overview of every deal and its status. You can create pipeline stages that match your exact sales cycle.
5. Lead Management & Scoring
Keap: Keap scores each lead based on how they interact with your emails and content. Higher-scoring leads get prioritized in your sales queue automatically. This is a major time-saver for busy sales teams.
CRM Kapsul: Capsule tracks sales opportunities but doesn’t include native lead scoring. You can manually tag and organize leads, but there’s no automated scoring based on behavior.
6. Landing Page
Keap: Keap includes a built-in landing page builder. You can connect multiple landing pages to automated campaigns and capture leads directly into your CRM. No extra tools required.
CRM Kapsul: Capsule does not include a landing page builder. You would need a separate tool like Unbounce or Leadpages to create landing pages and connect them to Capsule via integration.
7. Keap AI vs Capsule Simplicity
Keap: Keap termasuk Alat AI that write email copy and suggest automation workflows based on natural language prompts. You describe what you want and Keap builds it for you.
CRM Kapsul: Capsule doesn’t offer built-in AI features. Its strength is simplicity — the interface is so clean that you rarely need AI assistance to find what you’re looking for.
8. Task Tracking & Project Management
Keap: Keap automates task creation based on pipeline triggers. When a deal moves to a new stage, tasks are assigned automatically. It doesn’t include dedicated project boards for post-sale work.
CRM Kapsul: Capsule includes project management boards linked directly to won deals. This is rare in CRM tools. Teams managing client delivery work after a sale is closed will love this feature.
9. Integrations & App Ecosystem
Keap: Keap integrates with over 2,500 platforms and tools. This includes payment processors, e-commerce platforms, scheduling apps, and more. It’s one of the most connected CRMs available.
CRM Kapsul: Capsule supports 60+ native integrations including QuickBooks, Xero, Mailchimp, Google Workspace, and Microsoft 365. Zapier extends this to 1,000+ apps. It covers the essentials very well.
Harga & Biaya
Mari kita bandingkan paket harga tersebut secara berdampingan.
| Rencana | Keap | Kapsul CRM |
|---|---|---|
| Bebas | ❌ (Hanya uji coba 14 hari) | ✅ Up to 250 contacts |
| Tiket Masuk Berbayar | $299/month (annually billed) | $18/pengguna/bulan |
| Tingkat Menengah | — | $36/pengguna/bulan |
| Pengguna Tambahan | +$30/user/month | Included per-user pricing |
Keap: Keap is a significant investment at $299/month. But it replaces multiple tools — email software, CRM, landing pages, and payment processing. For established small businesses, the ROI can be strong.
CRM Kapsul: Capsule is one of the most affordable CRMs on the market. The free plan is genuinely useful. Paid plans scale per user, making it budget-friendly for small teams starting out.
Skenario yang Berbeda
| Jika Anda Membutuhkan… | Memilih | Mengapa |
|---|---|---|
| Full marketing automation | Keap | 50+ templates, AI-powered workflows |
| A free CRM to start | Kapsul CRM | Free plan for up to 250 contacts |
| Built-in payments & invoicing | Keap | Native payment processing included |
| Manajemen kontak sederhana | Kapsul CRM | Clean 360° view, no training needed |
| Landing pages in your CRM | Keap | Built-in builder, no extra tool needed |
| Post-sale project tracking | Kapsul CRM | Project boards linked to won deals |
| Tight budget (<$50/month) | Kapsul CRM | From $18/user vs $299 for Keap |
💰 Anggaran Anda
Capsule CRM is the clear winner if you’re watching your budget. It starts free and grows at $18/user/month — a fraction of Keap’s $299/month plan. Keap makes more sense once your revenue justifies the investment.
🔌 Susunan Teknologi Anda
If you’re already using Google Workspace or Microsoft 365, Capsule CRM slots in cleanly. If you need to replace multiple tools — email, CRM, and payments — Keap’s 2,500+ integrations make it a powerful hub.
📝 Proses Penjualan Anda
Keap is built for businesses that automate every stage of the sales journey. If your process is simpler — track contacts, manage deals, follow up manually — Capsule CRM is perfectly suited.
🎓 Tingkat Pengalaman Anda
Capsule CRM needs no training and can be set up in minutes. Keap has a steeper learning curve and even offers paid onboarding coaching. First-time CRM users will find Capsule far less overwhelming.
🆓 Uji Coba dan Demo Gratis
Capsule CRM has a permanent free plan — you can use it indefinitely without paying. Keap offers a 14-day free trial with full access. Try both before committing to either one.
🛟 Opsi Dukungan
Keap offers 24/7 chat support, email, and weekday phone support — plus a dedicated customer success manager on every plan. Capsule CRM offers email support, which some users find slower for urgent issues.
Panduan Pengalihan
Sudah menggunakan salah satu alat ini? Berikut yang dapat Anda harapkan jika Anda beralih.
🔄 Switching from Keap to Capsule CRM?
✅ Apa yang akan Anda peroleh:
- Dramatically lower monthly costs — free plan available
- A cleaner, simpler interface with no learning curve
- Built-in project boards for post-sale delivery work
❌ Apa yang akan Anda rugikan:
- Advanced marketing automation and campaign builder
- Built-in landing page builder and lead scoring
- Native invoicing, payment processing, and business phone line
📋 Cara beralih:
- Export contacts and deal data from Keap as CSV files
- Sign up for Capsule CRM and import your CSV contacts
- Recreate your sales pipeline stages and connect your email tools
🔄 Switching from Capsule CRM to Keap?
✅ Apa yang akan Anda peroleh:
- Full marketing automation with 50+ workflow templates
- Built-in landing pages, lead scoring, and email campaigns
- Native invoicing and payment processing in one platform
❌ Apa yang akan Anda rugikan:
- The free plan — Keap requires a paid subscription from day one
- Post-sale project management boards
- The simple, no-training-needed experience
📋 Cara beralih:
- Export all contacts, deals, and notes from Capsule CRM
- Start your 14-day Keap free trial and import your contacts
- Use Keap’s free migration service to set up pipelines and automations
Keputusan Akhir
| Kategori | Pemenang |
|---|---|
| 💰 Harga & Nilai | Kapsul CRM |
| ⚙️ Marketing Automation | Keap |
| 📧 Pemasaran Email | Keap |
| 🎯 Lead Management | Keap |
| 👶 Kemudahan Penggunaan | Kapsul CRM |
| 🔌 Integrasi | Keap |
| 📋 Project Management | Kapsul CRM |
| 🏆 Pemenang Keseluruhan | Keap |
🏆 WINNER: KEAP
Keap wins 4 out of 7 categories.
Cocok untuk: Small businesses automating sales, solopreneurs scaling up, and teams replacing multiple tools with one platform.
Keap and Capsule CRM are built for different types of businesses.
Keap is the right choice if you need marketing automation, email campaigns, lead scoring, and payments in one place.
Capsule CRM wins on price, simplicity, and post-sale project management.
If you’re just getting started or on a tight budget, Capsule CRM is excellent.
But if you’re ready to automate your entire sales process and grow fast, Keap is the stronger investment.
Now, go out and build the business you’ve been dreaming about!
More of Keap Compared
Here’s how Keap stacks up against other competitors:
Keap menang berdasarkan: ease of use, dedicated business phone line, established brand trust
GoHighLevel menang dalam hal: agency-focused features, white-label options, lower per-client cost
Keap vs Pipedrive
Keap menang berdasarkan: built-in email marketing, payment processing, marketing automation
Pipedrive menang dalam hal: sales-focused pipeline UI, lower pricing, visual deal tracking
Keap vs Kampanye Aktif
Keap menang berdasarkan: built-in payments, dedicated business phone, e-commerce tools
ActiveCampaign unggul dalam hal: email automation depth, lower starting price, broader templates
Keap menang berdasarkan: small business focus, invoicing, dedicated support manager
HubSpot unggul dalam hal: free CRM tier, broader marketing tools, larger ecosystem
Keap vs ClickFunnels
Keap menang berdasarkan: CRM depth, contact management, 2,500+ integrations
ClickFunnels unggul dalam hal: funnel-first design, sales page templates, membership sites
Keap vs Rakyat
Keap menang berdasarkan: automation, email marketing, payment processing
Folk menang dalam hal: relationship-first CRM approach, lighter UI, lower cost
Keap vs Seketika
Keap menang berdasarkan: full CRM features, marketing automation, payments
Menang secara instan dalam hal: email dingin kegiatan penjangkauan volume, deliverability at scale, lower cost
Keap menang berdasarkan: sales automation, email marketing, CRM depth
ClickUp unggul dalam hal: project management, free tier, task and team collaboration
Keap vs Monday CRM
Keap menang berdasarkan: marketing automation, email campaigns, lead scoring
CRM menang pada hari Senin dalam hal: visual project tracking, team collaboration, flexible views
Keap menang berdasarkan: marketing automation, landing pages, business phone line
Insightly unggul dalam hal: project delivery features, lower pricing tiers, G Suite integration
Keap menang berdasarkan: marketing automation depth, payments, e-commerce tools
Freshsales CRM unggul dalam hal: built-in phone calling, free plan, AI lead scoring
Keap vs Salesforce
Keap menang berdasarkan: small business simplicity, built-in payments, easier setup
Salesforce unggul dalam hal: enterprise scalability, reporting depth, massive app marketplace
Keap vs Zendesk
Keap menang berdasarkan: marketing automation, e-commerce, sales pipeline features
Zendesk unggul dalam hal: customer support ticketing, help desk features, service workflows
More of Capsule CRM Compared
Here’s how Capsule CRM stacks up against other competitors:
Capsule CRM unggul dalam hal: simplicity, project boards, lower paid plan pricing
HubSpot unggul dalam hal: marketing automation, larger free CRM, more integrations
Capsule CRM unggul dalam hal: free plan, project management boards, clean UI
Pipedrive menang dalam hal: sales pipeline depth, activity reminders, reporting
Capsule CRM unggul dalam hal: ease of use, faster setup, cleaner interface
Zoho CRM wins on: feature depth, AI tools, larger free tier
Capsule CRM vs Freshsales
Capsule CRM unggul dalam hal: project boards, simplicity, Google Workspace sync
Freshsales menang dalam hal: built-in calling, AI lead scoring, more automation
Pertanyaan Yang Sering Muncul
Keap digunakan untuk apa?
Keap is used to manage contacts, automate marketing, and handle sales for small businesses. It combines CRM, email campaigns, landing pages, invoicing, and payment processing in one platform. It was formerly known as Infusionsoft.
What is Capsule CRM used for?
Capsule CRM is used to manage customer relationships, track sales pipelines, and organize team tasks. It provides a 360° view of every contact and includes project management boards for post-sale work. It’s designed for small to medium-sized businesses.
Apakah Keap mudah digunakan?
Keap has a learning curve but is designed to be set up in as little as 20 minutes with guided onboarding. A dedicated customer success manager helps every new user get started. Most teams feel comfortable after a few weeks of use.
Apakah Capsule CRM gratis?
Yes — Capsule CRM offers a permanent free plan for up to 250 contacts and 2 users. The free tier includes basic contact management and pipeline tracking. Upgrading to paid plans unlocks reporting, workflow automation, and more storage.
Is Capsule CRM good for small business?
Capsule CRM is one of the CRM terbaik options for small businesses that want simplicity and affordability. It requires no technical setup and works right out of the box. Businesses needing advanced automation should look at Keap instead.
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