
Are you tired of managing your leads?
It is frustrating when you can’t find a phone number or forget to follow up with a potential client.
Without a solid system, valuable deals fall through the cracks every day.
The stress of manual data entry slows you down and keeps you from growing your business.
You need a reliable way to fix this chaos. Keap is the tool that changes everything.
It acts as your 24/7 sales asisten to keep you on track.
In this guide, we will show you exactly how to use Keap.
Let’s get your business organized right now.
Keap Tutorial
Itu CRM is the heart of your system.
You cannot automate what you do not organize.
This tool keeps your business data safe. We will import your contact list right now.
Follow these simple steps to get started.
How to Use Keap CRM
Itu CRM is the home for all your customer info.
It helps you remember every detail about your leads.
You can see their phone numbers and every email you ever sent. This makes your business look professional.
Let us set it up in three easy steps.
Step 1: Import Your Contact List
- Prepare your file: Put your contacts into a simple CSV spreadsheet.
- Click Import: Go to the Contacts menu and select Import Data.
- Match your fields: Tell Keap which column is the name and which is the email.
- Finish up: Click the Next button and watch your list appear.
Step 2: Organize with Tags
- Create labels: Think of tags like digital stickers for your contacts.
- Add a tag: Click on a person and select Add Tag to label them.
- Group people: Use tags like New Lead or Past Customer to sort them.
- Tetap terorganisir: This helps you find the right people fast when you need them.

Step 3: Use the Contact Record
- Open a profile: Click on a name to see everything about that person.
- Add notes: Type a quick note after a call so you do not forget it.
- Check history: Look at the Activity Feed to see past messages.
- Hemat waktu: Having all info in one spot stops you from searching through old emails.
How to Use Keap Pipeline Management
A pipeline helps you see your money in real time. It is like a map for your sales journey.
You can track every lead from the first hello to the final sale.
This helps you avoid losing deals by accident.
Use your computer to set this up in your keap account right now.
Step 1: Sign in to Your Account
- Open your web browser on your computer.
- Go to the Keap website to sign in.
- Enter your login details to reach the home screen.
- Look for the Sales menu to find your pipeline.
Step 2: Create Your Deal Stages
- Each user can name their own stages.
- Click the Pipeline button to see the default stages.
- Edit the names to match your business steps.
- Use names like New Lead or Quote Sent to stay organized.

Step 3: Add Your First Deal
- Click the plus sign to buat a new deal card.
- Type in the person’s name and how much the deal is worth.
- Drag the card with your mouse as the deal moves forward.
- Update the details often so you always know your sales total.
How to Use the Automation Builder
Otomatis is a great way to save time in your business.
It does the boring work for you so you can focus on things you love. You can even use it to connect with tools like Infusionsoft to keep your data moving.
This part of the application is where you build your 24/7 sales assistant.
Step 1: Choose a Trigger
- Buka Otomatis menu in your keap account and click Create.
- Select a When trigger, like a form being submitted by a user.
- This is the starting line for all the automated things that will happen.
- You can also trigger it when a specific tag is added to a lead.
Step 2: Add Actions
- Drag a Then sequence onto the screen to provide the next steps.
- Use this to send an email or a teks message automatically.
- You can also create a task requiring a team member to follow up.
- This keeps your sales process moving without you doing manual work.

Step 3: Test and Launch
- Review the flow to make sure the details are correct.
- Send a trial email to your own phone to see how it looks.
- Check for any red dots that might provide a warning of an error.
- Hit the Publish button to turn on your brand new system.
Keap Alternatif
Berikut beberapa di antaranya Alternatif Keap dengan uraian singkat tentang masing-masing:
- Naik Level: Sebuah platform pemasaran dan penjualan lengkap yang dirancang untuk agensi dan bisnis, menawarkan berbagai alat komprehensif termasuk pembuat saluran penjualan, pemasaran email, otomatisasi SMS, dan manajemen klien.
- Pipedrive: Berfokus pada penjualan CRM Dikenal karena alur penjualan visualnya yang intuitif, membantu tim mengelola kesepakatan dan melacak kemajuan secara efisien.
- HubSpot: Sebuah platform yang dikenal luas yang menawarkan serangkaian "pusat" untuk penjualan, pemasaran, layanan pelanggan, manajemen konten, dan operasional, ideal untuk bisnis yang mencari solusi terintegrasi.
- ClickFunnels: Pada dasarnya, ini adalah pembuat saluran penjualan dan halaman arahan, dengan beberapa kemampuan pengumpulan prospek dan pemasaran email dasar, yang berfokus pada kampanye online yang berorientasi pada konversi.
- Rakyat: Sederhana, terintegrasi, dan proaktif. CRM dengan fitur-fitur seperti saluran penjualan, kampanye email, manajemen kontak, dan otomatisasi alur kerja.
- Seketika: Perusahaan ini berfokus pada pencarian prospek dan jangkauan email dingin, menawarkan manajemen hubungan pelanggan, pelacakan prospek, dan otomatisasi proses penjualan.
- KlikUp: Platform manajemen kerja serbaguna yang dapat disesuaikan untuk berfungsi sebagai CRM, menawarkan fitur-fitur seperti manajemen kontak, tampilan alur penjualan, integrasi email, dan dasbor yang dapat disesuaikan.
- CRM Senin: Sebuah platform yang sangat mudah disesuaikan dan terstruktur seperti spreadsheet, memungkinkan manajemen prospek siklus penuh, perkiraan penjualan, sinkronisasi email, dan pelacakan aktivitas.
- Kapsul CRM: CRM berorientasi pertumbuhan yang dirancang untuk kesederhanaan, membantu bisnis mengelola kontak, melacak transaksi penjualan, dan memelihara hubungan klien dengan fitur-fitur seperti beberapa pipeline dan manajemen tugas.
- Berwawasan: A CRM Cocok untuk bisnis kecil hingga menengah, menawarkan manajemen kontak dan proyek, otomatisasi alur kerja, dan pelaporan yang andal, serta antarmuka yang ramah pengguna.
- Freshsales CRM: Opsi hemat biaya yang menawarkan fitur lengkap untuk tim penjualan, termasuk komunikasi prospek, alat konversi, penilaian prospek berbasis AI, dan kemampuan integrasi yang kuat.
- Salesforce: Platform CRM yang andal dan terdepan di industri, menawarkan fitur-fitur lengkap untuk penjualan, pemasaran, dan layanan, dikenal karena kemampuan kustomisasi dan skalabilitasnya yang tinggi untuk perusahaan besar.
- Zendesk: Pada dasarnya, ini adalah platform layanan dan dukungan pelanggan yang juga menawarkan kemampuan CRM yang handal, menyediakan manajemen dan analitik interaksi pelanggan dari ujung ke ujung.
Keap Membandingkan
Berikut perbandingan Keap dengan berbagai alternatif lainnya:
- Keap vs Pipedrive: Keap unggul dalam otomatisasi pemasaran dan penjualan terintegrasi. Pipedrive lebih fokus pada manajemen visualisasi alur penjualan dan pelacakan transaksi.
- Keap vs Naik Level: GoHighLevel adalah platform lengkap untuk agensi, menawarkan opsi white-label dan otomatisasi yang ekstensif.
- Keap vs ActiveCampaign: Keap menyediakan solusi otomatisasi bisnis lengkap untuk usaha kecil berbasis layanan. ActiveCampaign mengkhususkan diri dalam pemasaran email yang canggih dan otomatisasi pengalaman pelanggan.
- Keap vs HubSpot: Keap mengintegrasikan CRM, otomatisasi pemasaran, dan e-commerce untuk bisnis kecil. HubSpot menawarkan rangkaian hub yang lebih luas untuk penjualan, pemasaran, layanan, dan konten, yang cocok untuk berbagai ukuran bisnis.
- Keap vs ClickFunnels: Keap menawarkan CRM, otomatisasi pemasaran, dan e-commerce. ClickFunnels terutama merupakan pembuat sales funnel dan landing page dengan beberapa fungsi pengumpulan prospek.
- Keap vs Folk: Keap menyediakan otomatisasi penjualan dan pemasaran yang andal dengan kustomisasi mendalam. Folk menawarkan antarmuka yang lebih sederhana dan ramah pengguna yang berfokus pada manajemen kontak kolaboratif.
- Keap vs Instantly: Keap adalah platform CRM dan otomatisasi komprehensif untuk penjualan dan pemasaran. Seketika mengkhususkan diri dalam menjangkau pelanggan melalui penjualan keluar dan menghasilkan prospek.
- Keap vs ClickUp: Keap adalah CRM khusus dengan otomatisasi penjualan dan pemasaran yang kuat. KlikUp adalah alat manajemen proyek serbaguna yang dapat dikonfigurasi sebagai CRM.
- Keap vs Monday CRM: Keap adalah CRM khusus yang berfokus pada otomatisasi penjualan dan pemasaran bisnis kecil. Monday CRM adalah sistem operasi kerja yang fleksibel dengan kemampuan CRM yang dapat disesuaikan untuk alur kerja kolaboratif.
- Keap vs Capsule CRM: Keap menawarkan otomatisasi pemasaran tingkat lanjut dan solusi bisnis terintegrasi. Kapsul CRM dirancang untuk kesederhanaan dan keterjangkauan, ideal untuk bisnis kecil hingga menengah.
- Keap vs Insightly: Keap berfokus pada otomatisasi pemasaran dan manajemen prospek yang andal. Insightly menyediakan manajemen kontak dan proyek dengan otomatisasi alur kerja, cocok untuk bisnis kecil hingga menengah.
- Keap vs Freshsales CRM: Keap menawarkan otomatisasi yang kuat dan ditujukan untuk bisnis kecil. Freshsales CRM dikenal karena harganya yang terjangkau, antarmuka yang ramah pengguna, dan integrasi yang luas.
- Keap vs Salesforce: Keap dirancang khusus untuk CRM bisnis kecil dan otomatisasi pemasaran. Salesforce adalah CRM yang sangat dapat disesuaikan, skalabel, dan terkemuka di industri untuk bisnis dari semua ukuran, terutama perusahaan besar.
- Keap vs Zendesk: Keap unggul dalam otomatisasi penjualan dan pemasaran serta e-commerce. Zendesk terutama merupakan platform layanan dan dukungan pelanggan dengan fitur tiket dan kolaborasi yang andal.
Kesimpulan
Setting up your Keap account is the first step toward better business growth.
You now know how to organize leads with CRM software and manage a visual sales pipeline.
Using marketing automation will save you hours of work every week.
These tools help bisnis kecil remain organized and close more deals without the stress.
It is a great way to ensure no lead falls through the cracks.
Always check your details and keep your data clean. Start using these features today to see your productivity soar.
Your success is just a few clicks away!
Pertanyaan Yang Sering Muncul
What is Keap used for?
Keap is a comprehensive platform designed for small business growth. It combines Customer Relationship Management (CRM), marketing automation, and e-commerce into one suite. Users rely on it to capture leads, nurture them via email/text automation, and manage sales pipelines efficiently.
What did Keap used to be called?
Keap was formerly known as Infusionsoft. The company rebranded in 2019 to signal a shift toward a more user-friendly interface and a broader focus on small business automation, though the legacy “classic” software is still often referred to by long-time users.
Is Keap easy to use?
Modern Keap editions (Pro and Max) are designed with usability in mind, offering drag-and-drop pembangun and intuitive dashboards. However, the platform is powerful. Mastering its advanced automation logic and “Max Classic” features may require a steeper learning curve compared to simpler tools.
Does Infusionsoft have a CRM?
Yes, CRM is the core of the system. Infusionsoft (now Keap) is built entirely around managing contacts. It tracks client interactions, scores leads based on behavior, and triggers automated follow-ups, ensuring no potential customer slips through the cracks.
What is better than Keap?
Itu tergantung pada kebutuhan spesifik Anda. HubSpot is often preferred for larger scaling operations, while Kampanye Aktif is praised for advanced email logic at a lower entry price. Agencies often lean toward Naik Level for its all-in-one white-label capabilities.
What is the difference between Infusionsoft and Keap?
Technically, they are the same company. “Infusionsoft” refers to the legacy product (now called Keap Max Classic), known for complex power. “Keap” refers to the modern, streamlined product line (Keap Pro/Max) developed to be more accessible to everyday small business owners.
How does Infusionsoft work?
It works by “if/then” automation. When a contact performs an action (like filling out a form or clicking a link), the software automatically triggers a sequence of events—such as sending an email, assigning a task to a salesperson, or updating a deal stage.
More Facts about Keap
- Smart Labeling: You can use “tags” to label customers based on what they do. This helps you send them emails they actually want to read.
- Automatic Feedback: You can set up the system to automatically send surveys and follow-up messages. This helps you learn what customers think and keeps them coming back.
- Melacak Keberhasilan: Keap has reports that show you how well your emails and ads are working.
- All-in-One Customer View: You can save every detail about a lead or customer in one place so you have the full picture of who they are.
- New Customer Welcome: You can use automation tools to immediately send a “Welcome” email to new people and remind them about appointments so they don’t miss them.
- Ready-to-Use Plans: There are over 30 pre-made templates and “plays” (strategies) to help you find new customers and sell to them.
- Alat Penjualan: The software has sales tools built right in to help you save time on daily work.
- Visual Sales Board: You can use a board with cards (like a Kanban board) to organize your sales. When you drag a card to a new spot, the system can automatically do tasks for you.
- Keys to Success: To get the most out of Keap, focus on letting the computer handle follow-ups, grouping your customers into lists, and checking your data to see what works.
- Free Learning: Keap offers free online classes to teach you how to grow your business.
- Live Training: You can attend live events and training sessions to learn how to use all the features properly.
- Building Automation: The “automation builder” is a strong tool that helps you create automatic steps for your business.
- Custom Home Screen: You can change your dashboard (home screen) to show only the numbers and charts you care about.
- Pemasaran Email: Sending automatic emails is a main feature of the software (formerly called Infusionsoft).
- Adding Contacts: It is very important to bring your list of contacts into the system correctly to make email marketing work.
- Smart Tagging Strategy: Planning how you use tags can make your marketing much better.
- Email Broadcasts: You can easily send one email to many people at once. This is great for newsletters, coupons, or sale announcements.
- Web Forms: You can put forms on your website that automatically save new people into your system and send them a welcome message segera.
- Clean Lists: You should make sure your list of email addresses is clean and correct before you add it to the system.
- Getting Started Help: Keap gives you checklists to help you know what to do first when you sign up.
- Aplikasi Seluler: You can add new people to your list by typing them in or importing them using the iPhone aplikasi.
- Panduan Video: There is a library of videos to show you exactly how to set up your account.
- Menghubungkan Aplikasi: You can connect Keap to over 5,000 other computer programs you already use.
- For Programmers (API): Developers can use a special tool called an API to make Keap talk to other software.
- Koneksi Aman: The system uses a secure method called OAuth so servers can talk to your account without needing a password every time.
- Coding Tools: There are special tools (like the PHP SDK) that help programmers build custom connections faster.
- Website Tools: You can put different parts of Keap directly on your own website to help collect information from visitors.
- Small Business Focus: Keap is a leading tool made just for small businesses to keep track of customers, sales, and marketing all in one spot.














