⚡ Quick Verdict:
- Harga: ClickUp starts free ($0) vs ActiveCampaign starting at $15/month. ClickUp’s paid plans begin at $7/user/month.
- Cocok untuk: ClickUp for project management and team collaboration; ActiveCampaign for email marketing automation and CRM.
- Perbedaan utama: ClickUp is a project management platform. ActiveCampaign is a marketing automation and CRM platform. They solve different problems.
- Our pick: ClickUp for most teams — it covers more ground, has a free plan, and includes ClickUp Brain for AI task management.
ActiveCampaign vs ClickUp solve completely different problems.
One focuses on marketing automation and email campaigns.
The other manages your team’s tasks, projects, and workflows.
Picking the wrong tool wastes both time and money.
This comparison breaks down exactly what each platform does best.
Tinjau
This comparison covers pricing, core features, and ease of use.
Our sources include published documentation and G2 reviews for ActiveCampaign.
Kita penulis also spent hands-on time with ClickUp directly.
Those observations appear in the “What Our Team Noticed” section below.
By the end, you’ll know which tool fits your workflow.
Apa itu ActiveCampaign?
ActiveCampaign adalah platform Otomatisasi Pengalaman Pelanggan.
It helps small and mid-sized businesses run email marketing and sales automation from one place.
The platform includes a visual drag-and-drop automation pembangun with over 900 pre-built templates.
It also has a built-in CRM for tracking sales pipelines and scoring leads.
Most users choose it when they need advanced automation without enterprise-level costs.
Kampanye Aktif
ActiveCampaign automates email marketing, sales follow-ups, and customer journeys. It includes a built-in CRM and over 950 integrations for your existing tech stack.
Harga ActiveCampaign
Here’s what ActiveCampaign costs in 2026. Pricing scales with contact count.
| Rencana | Harga | Terbaik untuk |
|---|---|---|
| Starter | $15/bulan | Solopreneur dan daftar pelanggan yang sangat kecil |
| Plus | $49/bulan | Growing businesses needing CRM + landing pages |
| Pro | $79/bulan | Teams needing predictive sending and A/B automation testing |
| Perusahaan | $145/bulan | Tim besar dengan kustomisasi pelaporan and dedicated support |
Pricing verified May 2026.
Uji coba gratis: Uji coba gratis selama 14 hari tersedia. Tidak diperlukan kartu kredit.
Garansi uang kembali: ActiveCampaign does not publicly advertise a money-back period. Check their terms before purchasing.
📌 Catatan: ActiveCampaign pricing is based on the number of contacts, not users. Costs increase as your list grows. A 20% discount applies on yearly plans.
⚠️ Peringatan: The Starter plan limits you to 5 actions per automation. If you need complex multi-step workflows, you’ll need the Plus plan or higher.
Manfaat Utama ActiveCampaign
Here’s what makes ActiveCampaign worth considering:
- Pembuat Otomatisasi Visual: Drag-and-drop interface for building complex customer journeys. No coding needed, even for conditional logic and multi-step workflows.
- 900+ Templat Siap Pakai: Start with templates designed for specific outcomes like welcome series, cart abandonment, and lead nurturing. This shortens setup time significantly.
- CRM bawaan: Track sales pipelines, score leads, and manage contacts without a separate tool. Included on all plans.
- Tingkat Pengiriman Email yang Tinggi: ActiveCampaign scores well in deliverability tests. Your emails are more likely to land in the kotak-masuk rather than spam.
- Kampanye Omnichannel: Run campaigns across email, SMS, WhatsApp, and social media from a single dashboard. Keeps messaging consistent across channels.
- Fitur yang Didukung AI: Predictive sending optimizes delivery times based on user behavior. Active Intelligence agents can also build campaigns and suggest audience segments.
- Migrasi Gratis: ActiveCampaign offers free migration for users switching from other email marketing platforms. Reduces the friction of switching.
What Our Team Noticed
We reviewed ActiveCampaign’s documentation, official feature pages, and G2 reviews. Here’s what stands out based on those sources:
Note: We haven’t had extensive hands-on time with ActiveCampaign yet. The information below is based on published documentation and user reviews.
G2 reviews highlight the automation builder as a frequently praised feature. Users note the drag-and-drop interface works well for creating multi-step campaigns without technical help.
According to G2 reviews, the learning curve is steeper than basic email tools. New users report needing time to understand conditional logic and segmentation before getting full value.
ActiveCampaign’s documentation describes an average of 20 hours saved per month through marketing automation. Actual results depend on how many manual processes you replace.
Kelebihan & Kekurangan ActiveCampaign
✅ Kelebihan
- Advanced marketing automation with conditional logic and multi-step workflows
- Built-in CRM included on every plan, no add-on needed
- High email deliverability rates with consistent inbox placement
- Over 950 integrations including Shopify, Salesforce, dan WordPress
- Uji coba gratis 14 hari tanpa perlu kartu kredit.
❌ Kekurangan
- No free plan — paid tiers start at $15/month
- Starter plan limits automations to 5 actions, restricting complex workflows
- Pricing scales with contacts, which gets expensive as your list grows
- Tidak ideal bagi pengguna yang hanya membutuhkan buletin sederhana.
Apa itu ClickUp?
ClickUp is a cloud-based project management platform for teams of all sizes.
It centralizes tasks, docs, calendars, and team communication in one workspace.
The platform includes views like Gantt charts, Kanban boards, and calendars to fit different working styles.
ClickUp Brain, the built-in AI assistant, helps track workloads and summarize project status.
Teams use it to manage complex projects without juggling multiple tools.
KlikUp
ClickUp brings tasks, docs, goals, and team chat into one workspace. A free forever plan is available, and paid plans start at just $7 per user per month.
Harga ClickUp
Here’s what ClickUp costs in 2026. The free plan is generous for small teams.
| Rencana | Harga | Terbaik untuk |
|---|---|---|
| Bebas | $0 | Pekerja lepas dan tim kecil yang baru memulai |
| Tak terbatas | $7/pengguna/bulan | Tim kecil yang membutuhkan penyimpanan dan integrasi tanpa batas |
| Bisnis | $12/pengguna/bulan | Growing teams with advanced reporting and automation needs |
| Perusahaan | Kebiasaan | Organisasi besar yang membutuhkan kepatuhan HIPAA dan SSO |
Pricing verified May 2026.
Uji coba gratis: 15-day free trial available for paid plans. The free forever plan requires no credit card.
Garansi uang kembali: ClickUp menawarkan garansi uang kembali 30 hari untuk semua paket berbayar.
📌 Catatan: ClickUp upgrades apply to your entire workspace, meaning all members must move to the same plan together. Budget accordingly for team upgrades.
⚠️ Peringatan: ClickUp’s free plan limits custom fields to 100 uses. Teams that rely heavily on custom data fields will likely need to upgrade to the Unlimited plan.
Manfaat Utama ClickUp
Here’s what makes ClickUp worth considering:
- Paket Gratis Selamanya: ClickUp’s free plan supports unlimited users. Few project management tools offer this without a per-seat charge.
- Tampilan Proyek Berganda: Switch between List, Board, Calendar, Gantt, and Timeline views. Different teams can work the way they prefer without switching tools.
- ClickUp Brain: The built-in AI assistant helps track workloads, summarize tasks, and answer questions about your workspace. It reduces time spent on status updates.
- Pelacakan Waktu Terintegrasi: Native timers and manual logging track billable hours against estimates. No third-party integration needed for basic time tracking.
- Alat Kolaborasi: ClickUp includes docs, chat, and whiteboards in the same workspace. Teams stay aligned without switching between Slack, Notion, and Google Docs.
- Lebih dari 1.000 Integrasi: Connect with Slack, Google Drive, Zoom, and other tools. Custom automations reduce repetitive work across your tech stack.
- Dasbor yang Dapat Disesuaikan: Build dashboards that track KPIs, team capacity, and project health in real time. Reporting is flexible rather than fixed.
What Our Team Noticed
Our writer signed up for ClickUp and spent several days exploring the platform. Here’s what stood out from that hands-on time:
Kelebihan & Kekurangan ClickUp
✅ Kelebihan
- Free forever plan with unlimited users — rare in this category
- Multiple project views including Gantt charts and Kanban boards
- ClickUp Brain AI assistant for workload tracking and task summaries
- Built-in time tracking, docs, and whiteboards in one workspace
- Garansi uang kembali 30 hari untuk semua paket berbayar.
❌ Kekurangan
- Complex interface that can overwhelm new users at first
- Time tracking features can be cumbersome and lack true scheduling tools
- Reporting tools are scattered throughout the platform and can be hard to find
- No phone support — customer service is limited to live chat and knowledge base
Perbandingan Fitur
ActiveCampaign and ClickUp serve very different purposes.
Here’s a side-by-side look at how they compare across key categories.
| Fitur | Kampanye Aktif | KlikUp |
|---|---|---|
| Harga Mulai | $15/bulan | $0 (gratis selamanya) |
| Paket Gratis | ❌ | ✅ |
| Otomatisasi Pemasaran | ✅ Tingkat Lanjut | ❌ |
| Kampanye Email | ✅ | ❌ |
| Manajemen Proyek | ❌ | ✅ |
| Manajemen Tugas | ❌ | ✅ |
| CRM bawaan | ✅ Semua paket | ❌ |
| Pencatatan Waktu | ❌ | ✅ |
| Asisten AI | ✅ Pengiriman prediktif | ✅ ClickUp Brain |
| Integrasi | 950+ | 1,000+ |
| Terbaik untuk | Tim pemasaran & penjualan | Project & ops teams |
1. Tujuan Inti
ActiveCampaign: ActiveCampaign is built for marketing and sales automation. It helps businesses automate email sequences, nurture leads, and move contacts through a sales pipeline using a visual workflow builder and built-in CRM.
ClickUp: ClickUp is a project management platform. It helps teams plan work, assign tasks, track progress, and collaborate — all without switching between multiple apps. It does not handle email marketing or contact automation.
⚠️ Peringatan: These tools are not direct substitutes. If you need both marketing automation and project management, you’ll need both — or a platform that covers both use cases.
2. Automation Capabilities
ActiveCampaign: ActiveCampaign’s automation builder is its strongest feature. Users can build multi-step workflows with conditional logic, A/B test entire automation paths, and trigger actions based on form submissions, purchases, or website visits. Over 900 pre-built templates are available to speed up setup.
ClickUp: ClickUp offers task automation with customizable rules and over 100 pre-built templates. Automations handle repetitive actions like changing task status, assigning members, or sending notifications. It’s useful for workflow management, but not designed for marketing sequences or email triggers.
3. Pemasaran Email
ActiveCampaign: Email marketing is central to ActiveCampaign. The platform includes an email builder with AI content generation, dynamic content that changes based on subscriber data, conditional content blocks, RSS-triggered emails, and transactional email support. Deliverability rates are consistently high.
ClickUp: ClickUp does not offer email marketing features. It has a team messenger for internal communication, but it is not designed to send campaigns, newsletters, or automated email sequences to contacts or customers.
4. Manajemen Proyek & Tugas
ActiveCampaign: ActiveCampaign is not a project management tool. It handles contact records, deal pipelines, and campaign tasks — but it is not built for managing complex projects, sprints, or team workloads across multiple departments.
ClickUp: Project and task management is ClickUp’s core strength. Teams can create tasks, set due dates, assign members, track progress, and organize work in a multi-level hierarchy across Workspaces, Spaces, Folders, Lists, Tasks, and Subtasks. Sprint reports and burndown charts support development teams.
5. CRM & Contact Management
ActiveCampaign: ActiveCampaign includes a built-in CRM on every plan. It tracks sales pipelines, scores leads, manages contact profiles, and logs deal activity. Users can add notes, set follow-up reminders, and view purchase history directly inside the platform.
ClickUp: ClickUp does not include a dedicated CRM out of the box. Users can build a basic CRM using custom fields and list views, but it requires manual setup. For teams needing structured pipeline management, a dedicated CRM tool would work better alongside ClickUp.
6. Fitur AI
ActiveCampaign: ActiveCampaign uses AI for predictive sending, which optimizes email delivery times based on individual subscriber behavior. Active Intelligence agents can automatically build campaigns and suggest high-value audience segments using real-time data.
ClickUp: ClickUp Brain is the platform’s built-in AI assistant. It answers questions about your workspace, summarizes task activity, tracks workloads, and helps identify blockers. It’s focused on project context rather than marketing intelligence.
7. Alat Kolaborasi
ActiveCampaign: ActiveCampaign focuses on external collaboration — communicating with leads and customers through automated campaigns. Internal team collaboration tools are limited compared to dedicated project management platforms.
ClickUp: ClickUp includes docs, chat, and whiteboards natively. Teams can co-edit documents, run brainstorming sessions on the whiteboard, and communicate in real time without leaving the platform. This reduces the need for Notion, Slack, or Miro as separate tools.
8. Segmentasi & Penargetan
ActiveCampaign: ActiveCampaign offers advanced segmentation based on website visits, location, purchase history, and interaction history. Users can tag contacts, use custom fields, and build dynamic lists that update automatically based on behavior.
ClickUp: ClickUp’s segmentation applies to task organization, not contacts. Users can filter tasks by assignee, due date, priority, or custom field. This is helpful for project visibility, but not relevant for marketing audience targeting.
9. Integrasi
ActiveCampaign: ActiveCampaign offers over 950 integrations including Shopify, Salesforce, WordPress, and Zapier. Many are native connections that pass data automatically between platforms, supporting marketing-focused tech stacks.
ClickUp: ClickUp integrates with over 1,000 tools including Slack, Google Drive, Zoom, and GitHub. The integration library supports a wide variety of team workflows, from engineering to marketing operations.
10. Harga & Biaya
Mari kita bandingkan paket harga tersebut secara berdampingan.
| Rencana | Kampanye Aktif | KlikUp |
|---|---|---|
| Bebas | ❌ Tidak ada paket gratis | ✅ $0 selamanya |
| Tiket Masuk Berbayar | $15/bulan | $7/pengguna/bulan |
| Tingkat Menengah | $49/bulan | $12/pengguna/bulan |
| Canggih | $79/bulan | — |
| Perusahaan | $145/bulan | Kebiasaan |
ActiveCampaign: Pricing starts at $15/month but scales with contact count. A list of 10,000 contacts on the Starter plan costs significantly more than the base rate. Annual billing saves 20%. No free plan is available.
ClickUp: ClickUp offers a free forever plan and per-user pricing on paid tiers. For small teams, the total cost stays low. Larger teams should calculate per-seat costs carefully, since the entire workspace upgrades together.
Skenario yang Berbeda
| Jika Anda Membutuhkan… | Memilih | Mengapa |
|---|---|---|
| Otomatisasi pemasaran email | Kampanye Aktif | Purpose-built for email campaigns and CRM |
| Manajemen proyek dan tugas | KlikUp | Multi-view task management with free plan |
| Anggaran ketat | KlikUp | Paket gratis selamanya tersedia. |
| Lead scoring and sales pipeline | Kampanye Aktif | CRM terintegrasi di semua paket |
| Alat kolaborasi tim | KlikUp | Docs, chat, and whiteboards included |
| Marketing for bisnis kecil | Kampanye Aktif | Advanced automation at an accessible price |
| Mengelola proyek-proyek kompleks | KlikUp | Gantt charts, sprints, and custom views |
💰 Anggaran Anda
ClickUp’s free forever plan supports unlimited users at no cost. ActiveCampaign starts at $15/month with no free option, making ClickUp the better fit for teams watching their spend.
🔌 Susunan Teknologi Anda
ActiveCampaign connects to Shopify, Salesforce, and WordPress for marketing-focused workflows. ClickUp integrates with Slack, Google Drive, and Zoom for operational teams. Both cover different parts of the tech stack.
📝 Tujuan Utama Anda
If your goal is growing a contact list and nurturing leads through email, ActiveCampaign is the right tool. If your goal is delivering projects on time with a coordinated team, ClickUp fits better.
🎓 Tingkat Pengalaman Anda
Both tools have a learning curve for beginners. ActiveCampaign’s automation builder takes time to master. ClickUp’s interface is feature-rich and can feel overwhelming at first — but ClickUp University offers live onboarding training to help.
🆓 Uji Coba dan Demo Gratis
ActiveCampaign offers a 14-day free trial with no credit card needed. ClickUp has a free forever plan plus a 15-day trial for paid features. Try both before committing to a paid tier.
🛟 Opsi Dukungan
Neither tool offers phone support on standard plans. ActiveCampaign provides a dedicated account team on Enterprise. ClickUp offers live chat, a knowledge base, and live onboarding training sessions through ClickUp University.
Panduan Pengalihan
Already using one of these tools? Here’s what to expect if you make a change.
🔄 Beralih dari ActiveCampaign ke ClickUp?
✅ Apa yang akan Anda peroleh:
- A free forever plan that reduces your monthly software cost to zero
- Full project management including Gantt charts, Kanban boards, and time tracking
- Collaboration tools like docs, chat, and whiteboards in one workspace
❌ Apa yang akan Anda rugikan:
- Email marketing automation — ClickUp cannot send campaigns or newsletters
- Built-in CRM with lead scoring and sales pipeline management
- Advanced contact segmentation based on behavior and purchase history
📋 Cara beralih:
- Export your contact lists and campaign data from ActiveCampaign as CSV files
- Create your ClickUp workspace and set up Spaces and Folders for your team’s workflow
- Import task data from CSV using ClickUp’s import tool and connect your existing integrations
🔄 Beralih dari ClickUp ke ActiveCampaign?
✅ Apa yang akan Anda peroleh:
- A full email marketing and automation platform built for lead nurturing and sales
- Built-in CRM with lead scoring, deal tracking, and pipeline management on every plan
- Advanced segmentation and dynamic content for personalizing email campaigns
❌ Apa yang akan Anda rugikan:
- Project management views including Gantt charts, Kanban boards, and timeline tracking
- Built-in time tracking, workload management, and sprint reporting tools
- Free forever plan — ActiveCampaign requires a paid subscription from day one
📋 Cara beralih:
- Export your task and contact data from ClickUp using the export feature
- Start your ActiveCampaign 14-day free trial and use the free migration service to import contacts
- Rebuild your key automations using ActiveCampaign’s template library and automation builder
What Our Review Didn’t Cover
This comparison focused on individual users and small-to-mid-sized teams. We didn’t evaluate enterprise-specific features like SSO, custom keamanan policies, or HIPAA compliance in depth. ActiveCampaign’s contact-based pricing at higher list volumes and ClickUp’s API capabilities for developers were also outside the scope of this review. If you’re managing a large enterprise deployment or a list of 50,000+ contacts, your experience and cost structure will likely differ from what we’ve covered here.
Keputusan Akhir
| Kategori | Pemenang |
|---|---|
| 💰 Harga | KlikUp |
| 📧 Pemasaran Email | Kampanye Aktif |
| 🤖 Otomatisasi Pemasaran | Kampanye Aktif |
| 📋 Manajemen Proyek | KlikUp |
| 👥 Fitur CRM | Kampanye Aktif |
| 🤝 Kolaborasi Tim | KlikUp |
| 🧠 AI Assistant | KlikUp |
| 👶 Kemudahan Masuk | KlikUp |
| 🏆 Pemenang Keseluruhan | KlikUp |
🏆 PEMENANG: ClickUp
ClickUp wins 5 out of 9 categories in this comparison.
Cocok untuk: Project management teams, operational workflows, small businesses, and teams that need a free starting point with room to grow.
These two tools are genuinely different products.
ActiveCampaign is built for marketing and sales teams that run email campaigns and need a CRM.
ClickUp is built for project and operations teams that manage tasks, timelines, and collaboration.
ActiveCampaign is the right choice if email marketing automation and lead management are your priority.
ClickUp wins overall because it covers more ground, offers a free plan, and works for a broader range of teams and use cases.
Lebih banyak tentang ActiveCampaign dibandingkan
Here’s how ActiveCampaign stacks up against other marketing automation tools:
ActiveCampaign unggul dalam hal: Email deliverability, depth of automation templates, and ease of use for non-agencies.
Naik Level menang pada: White-label capabilities, built-in funnel builder, and all-in-one agency features not found in ActiveCampaign.
ActiveCampaign unggul dalam hal: Lower starting price, more flexible automation at entry-level plans, and contact-based rather than user-seat pricing.
HubSpot unggul dalam hal: Broader marketing suite including social tools, ads management, and a more polished CRM interface.
ActiveCampaign unggul dalam hal: More automation templates, better email deliverability, and a lower entry price for smaller contact lists.
Keap menang pada: Invoice and payment processing built in, making it stronger for service-based businesses that also need billing tools.
ActiveCampaign unggul dalam hal: Simpler setup, lower cost for SMBs, and a faster path to automation without a dedicated admin team.
Salesforce unggul dalam hal: Deep CRM capabilities with custom object modeling and scalability for large sales organizations with complex processes.
Perbandingan Lebih Lanjut tentang ClickUp
Here’s how ClickUp compares to other project management tools:
ClickUp vs Asana
ClickUp unggul dalam hal: Free plan for unlimited users, broader feature set at lower price points, and built-in time tracking without add-ons.
Asana menang dalam hal: Cleaner interface with a shorter learning curve, and a more polished experience for teams focused on task workflows.
ClickUp vs Monday.com
ClickUp unggul dalam hal: Better value per seat, more customizable views, and a free plan that Monday.com does not offer.
Monday.com menang dalam hal: More polished visual design, easier onboarding for non-technical teams, and stronger marketing team templates.
ClickUp unggul dalam hal: Dedicated project management features like Gantt charts, sprint tracking, and built-in time tracking that Notion lacks natively.
Notion menang dalam hal: Document-first workflows and knowledge base management, making it better for teams where writing and wikis are central.
ClickUp vs Trello
ClickUp unggul dalam hal: More project views beyond Kanban, deeper automation, and AI features that Trello doesn’t offer at comparable price points.
Trello unggul dalam hal: Simplicity — it’s easier to learn for teams that only need a basic Kanban board without extra complexity.
Pertanyaan Yang Sering Muncul
ActiveCampaign digunakan untuk apa?
ActiveCampaign is a CRM platform used for intelligent marketing automation and email campaigns. It helps businesses send automated email sequences, track leads through a sales pipeline, and personalize communication based on contact behavior. The built-in CRM is included on every plan — no add-on required.
ClickUp digunakan untuk apa?
ClickUp is a project management platform for teams that need to plan, track, and collaborate on work. It handles task assignment, project timelines, Gantt charts, time tracking, team communication, and resource management. Teams can also import data from other tools using ClickUp’s built-in import feature, making the transition from other platforms straightforward.
Apakah ActiveCampaign itu CRM?
Yes, ActiveCampaign CRM is built in to all plans. It tracks sales pipelines, scores leads, and logs deal activity alongside your email marketing data. It’s not as deep as dedicated CRM platforms like Salesforce, but it covers the basics well for small sales teams.
Apakah ClickUp benar-benar gratis?
Yes, ClickUp offers a free forever plan that supports unlimited users. The free plan includes core task management features, though custom fields are limited to 100 uses. The enterprise plan adds single sign on, HIPAA compliance, and custom reports. ClickUp University also provides live training to help new teams get started quickly.
Which is better for small businesses — ActiveCampaign or ClickUp?
It depends on your priority. ActiveCampaign is purpose-built for email marketing automation — its pre-built templates make it easier to launch campaigns fast. ClickUp fits better for teams managing projects and tasks, especially since its free plan removes the cost barrier entirely. ActiveCampaign is also GDPR compliant, which matters for businesses with European customers.
English 
Spanish 
Chinese 
German 
French 
Arabic 
Russian 
Portuguese 
Japanese 
Korean 
Italian 
Turkish 
Dutch 
Polish 
Indonesian 
Thai 
Vietnamese 