Are you running an online business or a website?
Do you ever wonder if your website appears in Google search results?
It can be tough to know where you stand.
Not knowing your rankings means you’re flying blind.
This problem makes it hard to get more people to visit your site.
But don’t worry! We’ve got the answer.
This article will show you the 9 Best Rank Tracking Software for 2025 to help you see exactly where your website ranks.
Ready to boost your SEO? Let’s dive in!
What is the Best Rank Tracking Software?
Finding the right rank tracking software can feel tricky.
You want a tool that truly helps your website get found.
We’ve looked at many options to bring you the top choices.
These tools will help you see your website’s performance and make smart decisions.
1. Semrush
Semrush is like a big toolbox for SEO.
It helps you see where your website ranks for keywords every day.
It also shows you what your competitors are doing. This helps you find new chances to grow.
Unlock its potential with our Semrush tutorial.
Key Benefits
- A very broad range of marketing tools.
- Offers excellent competitive analysis.
- Provides a holistic approach to SEO.
- Extensive keyword research.
- Detailed site audit capabilities.
Pricing
All the plans will be billed annually.
- Pro Plan ($117.33/month): Competitor analysis, keyword research, and website audit.
- Guru Plan ($208.33/month): Content Marketing Toolkit and historical data.
- Business Plan ($416.66/month): Share of Voice, extended limits, API access, PLA, and analytics.
Pros
Cons
2. SE Ranking
SE Ranking is a good choice for tracking your keywords.
It’s easy to use and not as costly as some others.
You can track keywords for different locations and devices.
Unlock its potential with our SE Ranking tutorial.
Key Benefits
- Precise keyword rank tracking.
- Strong competitive research features.
- Offers white-label reporting.
- Comprehensive website audits.
- Backlink monitoring and analysis.
Pricing
SE Ranking offers a variety of pricing plans to suit your needs & budget (Billed Annually)
- Essential: $52.00/month. 1 manager seat, 5 projects, Rank Tracker.
- Pro: $95.20/month. 3 Manager seats, 30 projects, On-page and SERP analysis, Share of voice metric.
- Business: $207.20/month. 5 Manager seats, unlimited projects, Maximize data reach, Team Training, Data Insights.
Pros
Cons
3. Ahrefs
Ahrefs is great for checking links to your site. But it’s also strong at rank tracking.
You can see how your keywords are doing and how that changes over time.
It gives you a lot of detailed info.
Unlock its potential with our Ahrefs tutorial.
Key Benefits
- Industry-leading backlink data.
- The second most active web crawler after Google.
- Offers deep competitor insights.
- Site Explorer for competitive analysis.
- Keyword Explorer with traffic values.
Pricing
All the plans will be billed annually.
- Lite: $108/month. You get 5 projects and 750 tracked keywords. This is for small businesses.
- Standard: $208/month. You get 20 projects and 2,000 tracked keywords. This is great for growing websites.
- Advanced: $374/month. This plan offers 50 projects and 5,000 tracked keywords. It’s for bigger teams.
Pros
Cons
4. Moz
Moz helps you understand your website’s authority.
Its rank tracking shows you keyword performance.
It’s known for being easy to understand, even for beginners.
Unlock its potential with our Moz tutorial.
Our Take
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Key Benefits
- Industry-standard Domain Authority.
- Strong focus on link analysis.
- Offers detailed site crawl reports.
- Keyword Explorer for insights.
- Link Explorer for backlink data.
Pricing
All the plans will be billed annually.
- Starter ($39/month)
- Standard ($79/month)
- Medium ($143/month)
- Large ($239/month)
Pros
Cons
5. Ranktracker
Ranktracker focuses on making rank tracking simple.
It’s easy to set up and get started.
It helps you quickly see how your keywords are doing in search results.
Unlock its potential with our Ranktracker tutorial.
Key Benefits
- Precise keyword position tracking.
- Monitors 43K+ cities for local SEO.
- Offers AI-suggested keywords.
- Daily keyword rank updates.
- SERP feature tracking (snippets, videos).
Pricing
All the plans will be billed annually.
- Starter: $14.00/month
- Double Data: $34.41/month
- Quad Data: $63.58/month
- Hex Data: $121.91/month
Pros
Cons
6. Surfer SEO
Surfer SEO helps you make your content better.
While it’s more about writing, it also shows you how your pages rank.
It helps you create content that Google will like.
Unlock its potential with our Surfer SEO tutorial.
Key Benefits
- Focuses on on-page SEO.
- Provides real-time content suggestions.
- Offers data-driven recommendations.
- Content Editor for live optimization.
- Audit tool for existing content.
Pricing
All the plans are annually billed.
- Essential: $79/month
- Scale: $175/month
- Enterprise: Contact them for pricing.
Pros
Cons
7. Ubersuggest
Ubersuggest is a simpler tool, good for quick checks.
It helps you find keywords and see your rankings.
It’s a nice option if you’re just starting out with rank tracking.
Unlock its potential with our Ubersuggest tutorial.
Key Benefits
- Very user-friendly interface.
- One-time payment options are available.
- Offers comprehensive keyword data.
- Robust keyword research.
- Website audit for quick fixes.
Pricing
- Individual ($120/Lifetime)
- Business ($200/Lifetime)
- Enterprise ($400/Lifetime)
Pros
Cons
8. Similarweb
Similarweb gives you a big picture of website traffic.
It helps you see what keywords bring traffic to sites, including competitors.
It’s more about overall traffic insights than daily rank tracking for specific keywords.
Unlock its potential with our Similarweb tutorial.
Key Benefits
- Broad Market Insights: Covers over 100 million websites and apps, offering a wide view of digital activity.
- Detailed Traffic Sources: Pinpoints traffic coming from direct visits, search, social media, referrals, email, and display ads.
- Competitor Benchmarking: Compare your website’s performance against up to 100 competitors to understand market share.
- Audience Demographics: Provides insights into visitor age, gender, location, and interests.
- Fresh Keyword Data: Updates keyword data daily, helping you spot trending keywords and adapt quickly.
Pricing
- Starter ($199/month)
- Team ($14,000/Year)
- Business ($35,000/Year)
- Enterprise (Custom)
Pros
Cons
9. Content Raptor
Content Raptor is an SEO tool for improving your content.
It helps you make your articles better for Google.
It also has a built-in rank tracker to see how your pages are ranking.
Unlock its potential with our Content Raptor tutorial.
Key Benefits
- Excellent for content optimization.
- Integrates with Google Search Console.
- Provides unique entity coverage score.
- Content optimization engine.
- Daily keyword rank tracking.
Pricing
- Free ($0)
- Pro ($47/month)
- Enterprise (Contact them for custom pricing)
Pros
Cons
What to look for when choosing a Rank Tracking Software?
Here’s what truly matters when picking the best rank tracking software:
- Accuracy of Data: Ensure reliable, real-time keyword position data.
- Daily Updates: Rankings fluctuate; daily checks keep you informed.
- Mobile & Desktop Tracking: Separate results often show different performance.
- User-Friendly Interface: Easy-to-navigate dashboards and clear reports are key.
- Competitor Analysis: Track rivals to find opportunities and threats.
- Automated Reporting: Get scheduled reports without manual effort.
- Integration with Other Tools: Connects with Google Analytics, Search Console.
- SERP Feature Tracking: Check if you rank for rich snippets and local packs.
- Local & Global Options: Crucial for targeting specific geographic areas.
- Historical Data: Review past performance to identify trends and gain insights.
How can Rank Tracking Software boost your business?
Rank tracking software can significantly benefit your business.
It shows you exactly where your website stands in search results.
This means you can see if your hard work on SEO is actually paying off.
It’s like having a scorecard for your online presence.
Knowing your rankings enables you to make informed choices.
If a keyword drops, you can fix it fast. If one goes up, you know what’s working.
You can also spy on your competitors to see what keywords they are using.
This helps you discover new opportunities to attract more visitors to your site.
Ultimately, these tools help you get more visitors to your website.
More visitors can translate to more customers and increased sales.
It eliminates the guesswork from your online marketing and helps your business thrive.
Buyers Guide
To find the best rank tracker options, we followed a clear process. We wanted to make sure our recommendations were solid.
Here’s how we did it:
- Keyword research: We looked at what people search for using terms like “tracker,” “platform,” “rank tracker,” “rank tracking tool,” “best rank tracker,” “app,” “keyword rank,” “seo tool,” “keyword tracking,” “tracked keywords,” “rank tracker tool,” “semrush,” “12 best rank tracker tools,” “keyword research,” “search engines,” and “google search console.” This helped us understand the main ideas.
- Product Exploration: We examined various rank-tracking tool options available. We compiled a list of popular and highly rated platforms.
- Factor Analysis: When doing our research to find the best product, we determined using these factors:
- Pricing: How much did each product cost for different features?
- Features: What were the best and most useful features of each product, like daily updates or competitor tracking?
- Negatives: What was missing from each product, or what could be improved?
- Support or Refund: Do they offer good customer support, a community, or a refund policy?
- Review Comparison: We read many expert reviews and user feedback for each rank tracking tool. This helped us see real-world experiences.
- Data Synthesis: In conclusion, we consolidate all the information gathered. This allowed us to rank the best rank tracker options based on a balanced view of their strengths and weaknesses.
Wrapping Up
So, there you have it!
We’ve talked about the 9 Best Rank Tracking Software to help your website shine in 2025.
We examined what makes a great tool and how it can enhance your business.
Picking the right software means you can stop guessing and start growing.
Knowing where you rank is super important for getting more visitors and sales.
These tools give you the power to see what’s working and what’s not.
We’ve done the hard work of researching these tools so you don’t have to.
Our guide is built on careful research and understanding what businesses like yours need.
Trust our insights to pick the best tool for your SEO success!
Frequently Asked Questions
How often should I check my keyword rankings?
It depends on your goals and the industry you’re in. For competitive niches or new campaigns, daily checks are helpful. For most businesses, weekly or even monthly checks are sufficient to identify trends and inform decisions about their SEO strategy.
What is a good ranking in SEO?
Generally, being on the first page of Google is considered good, especially in the top 3 positions. The very top spot gets the most clicks. However, “good” also means ranking for keywords that bring valuable traffic to your business.
Do I need rank tracking software for a small business?
Yes, even small businesses can benefit greatly. It helps you see if the SEO efforts are working and where to focus next. Many tools offer affordable plans or free trials, making it accessible for any budget.
Can rank tracking software track local rankings?
Absolutely! Many rank tracking tools allow you to specify locations, down to a city or even a neighborhood. This is crucial for local businesses to see how they appear in local search results and map packs.
What’s the difference between Google Search Console and rank tracking software?
Google Search Console is a cool free tool from Google that shows your site’s average performance and actual queries. Rank tracking software provides more detailed, daily keyword positions, competitor insights, and comprehensive search engine tracking, extending beyond just Google.
