ActiveCampaign vs Nutshell CRM:2025 年哪款 CRM 工具会胜出?

| 2 月 28, 2025

优胜者
ActiveCampaign logo
9.0
  • 营销自动化
  • Content creation
  • Dynamic content
  • Email marketing
  • 集成人工智能
  • 提供免费计划
  • 付费计划起价为 $15/月
亚军
果壳客户关系管理
7.0
  • 电子邮件和日历同步
  • 管道管理
  • 团队协作
  • 销售自动化
  • 营销自动化
  • 提供免费计划
  • 付费计划 $13 起/月
Fahim AI 4 2 21

选择正确的 客户关系管理 很艰难,对吗?

You need to keep track of customers, emails, and deals. But, which one?

ActiveCampaign vs Nutshell- it’s a real head-scratcher.

好消息!

We’re breaking down ActiveCampaign vs Nutshell 客户关系管理 to see which CRM wins in 2025.

We’ll look at what each one does, how easy they are to use, and which might be best for you. Let’s find the 客户关系管理 that helps you win!

概述

为了给您提供最好的比较,我们进行了深入研究。

We used ActiveCampaign and Nutshell 客户关系管理 for weeks, testing their features, ease of use, and ability to handle real-world sales and marketing tasks. 

This hands-on experience led to our detailed analysis.

主动营销活动

Ready to explore the power of ActiveCampaign? Sign up for free now!

9满分 10 分

定价: 它有一个免费计划。高级计划起价为 $15/月。

主要特点:

  • 自动化
  • 电子邮件营销
  • 客户关系管理
果壳客户关系管理 CTA

Ready to simplify your sales process? Nutshell CRM, known for its ease of use.

7满分 10 分

定价: 它有一个免费计划。高级计划起价为 $13/月。

主要特点:

  • 销售量 报告
  • 线索追踪
  • 管道管理

What is ActiveCampaign?

ActiveCampaign? It’s a powerhouse.

Think marketing automation, email, and 客户关系管理 all in one spot.

Do you want to automate your sales?

This tool can help. It also lets you track customers and makes your marketing smarter.

此外,探索我们最喜欢的 ActiveCampaign 替代品

主动营销活动
主动营销活动
9.0

Ready to explore the power of ActiveCampaign? Sign up for free and see how it could transform your marketing and sales efforts!

主要优点

  • Visual automation 建造者: No coding needed! Design complex workflows with easy drag-and-drop tools.
  • Advanced segmentation: Go beyond basic lists—target contacts based on behavior, interests, and more.
  • Built-in CRM: Organize your contacts, track interactions, and score leads for better follow-up.
  • Over 850+ integrations: Connect with your favorite tools and streamline your workflow.
  • Personalized email marketing: Send emails that feel like a one-on-one conversation.

定价

ActiveCampaign offers you a tiered pricing based on the number of contacts and features you need.

  • 起动机:$15/月。
  • :$49/月。
  • 专业版:$79/月。
  • 企业:$145/月。
ActiveCampaign 定价

优点

  • 易于使用的界面。
  • 强大的自动化功能。
  • Robust CRM capabilities.
  • Excellent deliverability rates.
  • Helpful support resources.

缺点

  • Steeper Learning Curve
  • 可能很贵。
  • Limited design options.

什么是果壳 CRM?

Nutshell CRM? It’s all about keeping your sales pipeline organized.

It’s designed for teams that love detailed reporting.

Its focus on clarity and simplicity makes it easy to track leads and deals.

此外,探索我们最喜欢的 Nutshell CRM alternatives

果壳客户关系管理 CTA
果壳
7.0

准备好提高销售额了吗?据 Nutshell 用户报告,他们的成交量平均增加了 20%。

主要优点

  • 精简 销售流程:果壳》强调清晰的管道可视化。它能帮助你推进交易。
  • 团队协作: 内置工具支持团队销售。每个人都能保持一致。
  • 报告与分析: 深入了解销售业绩。轻松跟踪关键指标。
  • 集成选项: 与其他业务工具连接。扩展 Nutshell 的功能。
  • 自动化功能: 自动执行重复性任务。节省时间,提高生产力。

定价

Nutshell offers several different pricing tiers. The plans vary based on the features you need and the number of users.

  • 基金会:$13/用户/月。
  • 生长:每位用户每月 25 美元。
  • 专业版:$42/用户/月。
  • 商业:$59/用户/月。
  • 企业:$79/用户/月。
果壳 CRM 定价

优点

  • 易于使用的界面。
  • 出色的管道管理。
  • 强大的团队协作工具。
  • 实用的销售报告功能。
  • 良好的集成选项...

缺点

  • 对于小团队来说,成本可能会很高。
  • 有限的自定义选项。
  • 移动应用程序有待改进。
  • 某些功能需要更高的层级。

功能比较

Let’s break down the key features of these two CRMs.

Compare them side by side so you can see where each shines and which might best suit your needs.

1.客户关系管理功能

ActiveCampaign and Nutshell offer solid crm functionality but cater to different needs.

Nutshell focuses primarily on contact management and sales tracking, offering a straightforward approach.

ActiveCampaign, on the other hand, is a more robust platform, offering marketing automation and advanced funnel management in addition to core CRM features.

activecampaign integrated ai new

2. Email Deliverability

Email deliverability is crucial for any business.

ActiveCampaign is known for its strong email marketing capabilities, including advanced segmentation and automation, significantly impacting deliverability. 

While offering email integration, it doesn’t provide the same level of granular control and automation.

3. Template and Landing Page

ActiveCampaign offers various template options for emails and landing page creation, allowing for highly customized marketing campaigns.

Nutshell provides basic email templates, but its landing page features are more limited.

If design flexibility is important, ActiveCampaign has the edge.

4. Contact Management

Both crms offer robust contact management features.

Nutshell’s strength lies in its simplicity and ease of use, making it ideal for smaller teams focused on sales. 

ActiveCampaign, while offering strong contact management, integrates it with its marketing automation, providing a more comprehensive view of customer interactions.

Nutshell CRM Top Benefits

5. Salesforce Integration

Neither platform offers direct, seamless integration if you need to integrate with Salesforce.

However, both platforms offer API access and other integrations that might facilitate data transfer.

6. Newsletter and Marketing Automation

ActiveCampaign excels in newsletter creation and marketing automation.

Its advanced features allow for highly targeted campaigns and personalized customer journeys.

Nutshell’s email marketing is more basic, suitable for simple newsletters and follow-ups, but lacks the advanced automation of ActiveCampaign.

7. Free Trial and Customer Support

Both platforms offer a free trial, allowing you to test their features before committing.

Customer support is also a key consideration. 

ActiveCampaign provides various support channels, including live chat, email, and phone support.

Nutshell also offers responsive support, primarily through email and chat, focusing on providing quick, personalized assistance.

选择 CRM 工具时要注意什么?

  • 考虑您的预算和所需的功能。 不要为您不会使用的功能付费。
  • 考虑一下你的团队的技术技能。 选择适合他们舒适度的平台。
  • 阅读其他用户的在线评论。 This can give you valuable insights into real-world experiences.
  • 充分利用免费试用。 Test out both and Insightly to see which one you prefer.
  • 不要害怕寻求帮助。 两家公司都提供出色的客户支持。
  • 评估移动体验。 如果您需要随时随地访问您的 CRM,请确保移动应用程序能够满足您的需求。
  • 检查供应商的业绩记录。 这家店开业多久了?口碑怎么样?
  • 考虑未来的增长。 Choose the Best CRM that can scale with your business as it expands.

最终裁决

After thorough testing, we lean toward ActiveCampaign for businesses seeking a comprehensive CRM and marketing automation solution.

While Nutshell excels in simplicity and sales-focused contact management.

ActiveCampaign’s robust features offer greater scalability and include advanced email deliverability.

If your priority is streamlined sales and basic contact management, Nutshell is a solid choice.

But if you want a tool that grows with your marketing needs, ActiveCampaign is our pick.

We spent weeks testing to give you this information so you can make the best choice.

More of ActiveCampaign

Here’s a comparison of ActiveCampaign with its alternatives:

  • ActiveCampaign vs GoHighLevel: ActiveCampaign focuses on advanced email marketing and customer journey automation. In contrast, GoHighLevel provides an all-in-one suite for agencies, including funnels, websites, and extensive sales/marketing tools.
  • ActiveCampaign vs Pipedrive: ActiveCampaign excels in marketing automation and lead nurturing with integrated CRM. Pipedrive, however, is a sales-centric CRM that emphasizes visual pipeline management and efficient deal tracking.
  • ActiveCampaign vs Keap: ActiveCampaign offers robust marketing automation and email capabilities. is tailored for small businesses, blending CRM with sales and email for an integrated approach.
  • ActiveCampaign vs HubSpot: ActiveCampaign is a leader in email marketing automation and customer engagement. HubSpot provides a more comprehensive, all-in-one platform covering marketing, sales, service, and content management.
  • ActiveCampaign vs ClickFunnels: ActiveCampaign is ideal for email marketing automation and lead nurturing within a CRM context. ClickFunnels specializes in building sales funnels and landing pages for direct conversions.
  • ActiveCampaign vs Folk: ActiveCampaign is known for sophisticated marketing automation and detailed customer segmentation. Folk offers a simpler, collaborative CRM for contact management, email campaigns, and basic sales pipelines.
  • ActiveCampaign vs Instantly: ActiveCampaign delivers advanced marketing automation and a comprehensive CRM. Instantly focuses more on 冷电子邮件 outreach and lead finding with basic CRM features for simplified sales.
  • ActiveCampaign vs ClickUp: ActiveCampaign excels in marketing-specific automation and customer relationship management. 点击 is a versatile work management platform that can be customized for CRM and emphasizes project management.
  • ActiveCampaign 与 Monday CRM: ActiveCampaign provides powerful marketing automation and email campaigns with strong CRM integration. Monday CRM emphasizes visual collaboration and customizable boards for lead and deal management.
  • ActiveCampaign vs Capsule: ActiveCampaign offers robust email marketing and advanced automation for sales and customer journeys. 胶囊 CRM provides straightforward contact management and sales pipeline features, ideal for basic CRM needs.
  • ActiveCampaign vs Insightly: ActiveCampaign focuses on deep marketing and sales automation with lead scoring and tracking. Insightly combines CRM with project management, suiting teams needing both sales and project delivery.
  • ActiveCampaign vs Freshsales CRM: ActiveCampaign provides comprehensive marketing automation and email with integrated CRM functionalities. Freshsales CRM focuses on sales management and streamlining sales processes with AI-powered insights.
  • ActiveCampaign vs Salesforce: ActiveCampaign specializes in marketing automation and email engagement for small to medium businesses. Salesforce is an extensive, scalable CRM platform for large enterprises, covering sales, service, and marketing.

果壳 CRM 的更多信息

下面是 Nutshell CRM 与这些软件解决方案的简要比较:

  • Nutshell CRM vs GoHighLevel: Nutshell CRM 是以销售为重点的 CRM,强调易用性和管道管理,而 GoHighLevel 则提供更广泛的营销、销售和代理管理工具。
  • 果壳 CRM vs Pipedrive: Nutshell CRM 提供用户友好的联系人管理和销售自动化功能,而 Pipedrive 则以高度可视化和可定制的销售管道而闻名。
  • 果壳 CRM vs Keap: Nutshell CRM 专注于简化销售流程和协作;Keap 提供先进的营销自动化和销售线索管理功能。
  • Nutshell CRM vs ActiveCampaign: Nutshell CRM 可简化销售和联系人跟踪,而 ActiveCampaign 则擅长复杂的营销自动化、细分和电子邮件营销活动。
  • 果壳 CRM vs Hubspot: Nutshell CRM 为销售管道管理和客户关系提供了一个直观的界面,而 HubSpot 则为营销、销售和服务提供了一个广泛的一体化平台。
  • 果壳 CRM vs Clickfunnels: Nutshell CRM 是一款以销售为重点的专用 CRM;ClickFunnels 专门从事销售漏斗和着陆页面的构建,以促进转化。
  • 果壳客户关系管理与民间: Nutshell CRM 是一款以销售为中心的 CRM,具有强大的报告和管道管理功能;Folk 强调协作式联系人组织和人工智能驱动的充实功能。
  • 果壳 CRM 与 Instantly: Nutshell CRM 专注于管理销售管道和客户互动,而 Instantly 则面向大批量客户。 冷电子邮件 外联和引导。
  • 果壳 CRM 与 ClickUp: Nutshell CRM 是销售和客户关系管理的专用工具,而 ClickUp 则是一个包含 CRM 功能的多功能工作管理平台。
  • 果壳 CRM 与 Monday CRM: Nutshell CRM 提供了简化的销售流程和清晰的管道可视化;Monday CRM 提供了高度可定制的可视化工作流程和跨职能的强大团队协作。
  • Nutshell CRM vs Capsule CRM: Nutshell CRM 侧重于直观的销售管道管理和自动化;Capsule CRM 是一款更简单的联系人管理器,主要用于跟踪销售机会。
  • 果壳 CRM 与 Insightly: Nutshell CRM 侧重于小型企业销售团队的易用性;Insightly 则提供了更全面的 CRM,并增加了项目管理功能。
  • Nutshell CRM vs Freshsales CRM: Nutshell CRM 提供易于使用的销售管道和团队协作;Freshsales CRM 包括人工智能驱动的洞察力和更广泛的销售队伍自动化。
  • Nutshell CRM 与 Salesforce: Nutshell CRM 为中小型企业提供了一个简单、经济的解决方案;Salesforce 则是一个高度可扩展、功能丰富的企业 CRM。

常见问题

Is ActiveCampaign better for email marketing than Nutshell?

Yes, ActiveCampaign is significantly stronger for email marketing. It offers advanced automation, segmentation, and template options, improving email deliverability. Nutshell provides basic email features, but it lacks the depth and sophistication of ActiveCampaign’s marketing tools.

Which CRM is easier to use, ActiveCampaign or Nutshell?

Nutshell is generally considered easier to use, especially for small teams focused on sales. Its interface is straightforward, and its contact management is simple. ActiveCampaign, while powerful, has a steeper learning curve due to its extensive feature set.

Does ActiveCampaign or Nutshell offer a free trial?

ActiveCampaign and Nutshell offer a free trial, allowing you to test their features before committing. This lets you experience their user interfaces and determine which CRM best suits your business needs.

Which CRM is more suitable for a small business?

For small businesses that prioritize sales and simple contact management, Nutshell is a strong choice. However, if a 小型企业 also requires robust marketing automation and email capabilities from its CRM, ActiveCampaign is the better option.

Can ActiveCampaign or Nutshell integrate with Salesforce?

Neither ActiveCampaign nor Nutshell offers direct, seamless integration with Salesforce. However, both platforms provide API access, which can be used to build custom integrations or facilitate data transfer between the systems.

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