⚡ Veredito rápido:
- Preços: HubSpot starts at $0/month with Free Tools. Nutshell CRM Os preços começam em US$ 13 por usuário por mês.
- Ideal para: HubSpot suits sales and marketing teams that want one crm platform. Nutshell CRM suits small B2B sales teams.
- Principal diferença: HubSpot offers a free crm with unlimited users. Nutshell has no free version at all.
- Nossa escolha: HubSpot, rated 4.0 against 2.8. The free plan alone gives smaller businesses more room to grow.
The cheaper crm software is not always the smaller commitment.
Nutshell CRM asks $13 per user before you store a single contact.
HubSpot asks nothing until you outgrow its free features.
That gap shapes almost every other decision here.
Here is how both crm tools compare for a growing business.
Visão geral
This HubSpot vs Nutshell CRM comparison covers pricing, core features, and ease of use.
We also break down who each crm fits best.
Nossos redatores passaram um tempo experimentando ambas as plataformas.
Essas observações aparecem nas seções "O que nossa equipe notou" abaixo.
The rest draws on published specs, documentation, and G2 reviews.
O que é o HubSpot?
O HubSpot é uma plataforma de gestão de relacionamento com o cliente (CRM) para equipes de vendas e marketing.
Its interconnected hubs unify customer interactions across marketing, sales, and service departments.
Marketing Hub, Sales Hub, and Service Hub sit on one shared contact record.
The free crm supports up to one million contacts and unlimited users.
HubSpot CRM connects with over 500 business apps, including Google Workspace and Microsoft 365.
Over 750,000 customers use it weekly to manage campaigns and communications.
🏆 Vencedor: HubSpot
Start with contact management, deal tracking, and email marketing at no cost. Add a paid seat only when your business grows into it.
Preços do HubSpot
HubSpot offers a free tier plus seat-based paid plans. Here is the current lineup.
| Plano | Preço | Ideal para |
|---|---|---|
| Ferramentas gratuitas | $ 0/mês | Pequena empresa teams testing a free crm |
| Centro de Marketing Inicial | US$ 15 por assento por mês | Solo marketers running email campaigns |
| Plataforma Inicial para Clientes | US$ 15 por assento por mês | Teams that want sales, marketing, and service together |
| Profissional de Hub de Marketing | US$ 800 por assento por mês | Marketing teams needing custom reports and deep automação |
Pricing verified August 2026.
💡 Observação sobre preços: Our research file lists a Professional plan near $1,080 per month and enterprise plans near $4,000 per month. Our verified data shows $800/seat/month for Marketing Hub Professional and no separate Enterprise line. Check HubSpot’s pricing page for your exact seat mix.
Teste grátis: The Free Tools plan runs indefinitely with no credit card. Paid tiers offer trials on request.
Garantia de reembolso: HubSpot requires an annual commitment on paid subscriptions, even with monthly billing. Refunds follow the contract terms.
📌 Observação: The Starter plan includes 1,000 marketing contacts. Each additional thousand costs $50 per month.
⚠️ Aviso: HubSpot’s pricing gets complicated once you mix and match hubs. Costs escalate quickly at scale, and G2 reviews often flag that as the main frustration.
Principais benefícios do HubSpot
Here is what makes HubSpot’s crm worth a look:
- A real free plan: HubSpot’s free crm holds a million contacts with unlimited users. One deal pipeline and one team are included.
- Marketing tools built in: Email marketing, landing pages, and website pages ship with the platform. No add-on purchase is needed to start.
- Universal caixa de entrada: Live chat, chatbots, and Facebook Messenger feed one shared thread. Your support team answers from a single view.
- HubSpot Academy: A large library of courses covers inbound marketing and the sales process. It shortens onboarding for new hires.
- Integrações profundas: Over 500 business apps connect natively, including Salesforce, Gmail, and Outlook. Data flows without custom code.
- Breeze AI: Recent updates automate repetitive tasks like email drafting and data enrichment. That saves time on lead nurturing.
- Room to scale: Custom properties, custom objects, and custom reports unlock as you move up. The same records carry over.
O que nossa equipe observou
Nosso escritor signed up for HubSpot’s free tier and spent several days building a pipeline. Here is what stood out from that hands-on time:
The walkthrough below covers the same setup in video form.
Vantagens e Desvantagens do HubSpot
✅ Prós
- O plano gratuito suporta um milhão de contatos e usuários ilimitados.
- Integrates with over 500 business applications
- Clean visual dashboard shows the full sales funnel in real time
- HubSpot Academy training shortens onboarding for new users
- Email marketing, tracking, and landing pages are built in
❌ Contras
- Paid tiers get expensive quickly as your team scales
- The free version has no live customer support
- Advanced features carry a steep learning curve
- Customization feels rigid next to developer-focused platforms
O que é o Nutshell CRM?
Nutshell CRM is a cloud-based crm platform for small to mid-sized B2B sales teams.
It bundles pipeline tracking, sales automation, and email marketing in one place.
The design favors simplicity over depth, so most people are productive within days.
Every plan ships with unlimited CRM contacts and no data limits.
Nutshell connects with Google Workspace, Microsoft 365, and Slack.
Zapier adds over 5,000 more apps for teams with unusual workflows.
The video below walks through the interface in more detail.
Runner Up: Nutshell CRM
Built for small B2B sales teams that want fast setup. Free data migration and live support come with every plan.
Preços do CRM em poucas palavras
Nutshell CRM plans are sold per user. There is no free tier.
| Plano | Preço | Ideal para |
|---|---|---|
| Fundação | US$ 13 por usuário por mês | A single user or tiny team tracking one pipeline |
| Crescimento | US$ 25 por usuário por mês | Teams needing multiple pipelines and personal email sequences |
| Pró | US$ 42 por usuário por mês | Sales teams wanting the full reportagem suite and email templates |
| Negócios | US$ 59 por usuário por mês | Growing teams with custom fields and advanced automation needs |
| Empresa | US$ 79 por usuário por mês | Larger companies needing an auditoria log and sales territories |
Pricing verified August 2026.
Teste grátis: Nutshell offers a free 14-day trial. No free plan follows the trial.
Garantia de reembolso: Nutshell does not publish a blanket refund window. Cancel before renewal to avoid the next charge.
📌 Observação: Free data migration and free live support come with every tier. Competitors often charge extra for that help.
⚠️ Aviso: Per-seat billing adds up fast. A five-person team on Pro pays $210 per month before any add-ons.
Principais benefícios do Nutshell CRM
Here is where Nutshell earns its place:
- Minimal learning curve: Nutshell is rated among the easiest crm software for small teams. Most people are productive within days.
- Suporte ao vivo gratuito: Live chat and email support cover every customer. Enterprise buyers get priority handling.
- Four pipeline views: Board, List, Map, and Chart views track deals through each stage. Drag-and-drop moves cards between stages.
- Marketing without add-ons: Email marketing, landing pages, and web forms are included. Web forms add leads automatically.
- Lead discovery tools: ProspectorIQ and VisitorIQ identify companies visiting your site. That surfaces prospects you never contacted.
- Easy data import: You can import contacts from any source using a CSV file. Migration help is free.
- Solid mobile app: The iOS and Android app earns praise in user reviews. Calendar sync and click-to-call work on the go.
O que nossa equipe observou
Our writer ran a trial account and moved a handful of test deals through the funnel. Here is what stood out:
Prós e contras do CRM em poucas palavras
✅ Prós
- Free data migration and live support on every plan
- Contatos CRM ilimitados, sem limites de dados.
- Short learning curve for small B2B sales teams
- Marketing features included without paid add-ons
❌ Contras
- No free plan, so costs start on day one
- A automação é menos avançada do que no HubSpot ou no Salesforce.
- Email attachment handling draws complaints in user reviews
- Reporting depth trails larger crm platforms
Comparação de recursos
Both platforms cover the same core jobs. The depth is where they split.
We compare eleven areas below, from contact records to what each plan costs.
| Recurso | HubSpot | CRM em poucas palavras |
|---|---|---|
| Preço inicial | $ 0/mês | US$ 13 por usuário por mês |
| Plano Gratuito | ✅ | ❌ |
| Contact Limit | 1 million (free) | Ilimitado |
| Múltiplos Oleodutos | ✅ (pago) | ✅ (Growth and up) |
| Marketing por e-mail | ✅ | ✅ |
| Automação de IA | ✅ Breeze AI | ✅ Reunião resumos |
| Orçamentos e faturas | ✅ (pago) | ✅ |
| Live Support on Entry Plan | ❌ | ✅ |
| Integrações nativas | 500+ | Core apps + Zapier |
| Ideal para | Equipes de vendas e marketing em crescimento | Equipes de vendas B2B pequenas |
1. Gestão de Contatos
HubSpot: The free tier stores up to one million contacts with unlimited users. Each record shows emails, calls, and deal history on one timeline. Custom properties and custom objects let you shape records around your own sales process.
CRM em poucas palavras: Contact management comes with unlimited CRM contacts on every tier. Calendar sync and click-to-call sit beside each record. Custom fields arrive on higher plans, so entry-level users work with a fixed layout.
2. Gestão do Pipeline de Vendas
HubSpot: The free plan includes one deal pipeline for one team. Its visual dashboard gives sales leaders a real-time view of the whole funnel. Extra pipelines require a paid tier.
CRM em poucas palavras: Sales pipeline management uses drag-and-drop boards. You can switch between Board, List, Map, and Chart views to read the same deals differently. Multiple pipelines unlock on the Growth plan.
3. Automação de Vendas
HubSpot: Workflow automation handles lead routing, task creation, and follow-up notifications. Breeze AI drafts emails and enriches records. The catch is that the strongest rules live on the Professional plan.
CRM em poucas palavras: Sales automation covers lead routing and follow-up reminders. It reduces time-wasting admin for a small team. G2 reviews note the rules are less advanced than HubSpot and Salesforce.
4. Email Marketing and Sequences
HubSpot: HubSpot’s marketing side includes campaigns, email tracking, and landing pages. Marketing Hub adds website pages and lead nurturing sequences. This is the strongest argument for inbound marketing teams.
CRM em poucas palavras: You can build lists, send bulk email, and run drip campaigns. Personal email sequences and email templates arrive on higher tiers. Reviewers do ask for better email attachment handling.
⚠️ Aviso: HubSpot’s free plan caps automated emails and email tracking notifications. Check those limits before you plan a campaign around them.
5. AI Automation
HubSpot: The Breeze AI suite automates repetitive work like drafting emails and enriching contact data. It runs across marketing, sales, and service records. That breadth is hard to match at this price.
CRM em poucas palavras: Nutshell folds AI into revenue-driving tasks rather than general writing. The focus stays narrow and practical. Teams wanting broad ferramentas de IA will find less here.
6. Team Collaboration and Meeting Notes
HubSpot: A universal inbox pulls live chat, chatbots, and Facebook Messenger into one thread. Everyone sees the same customer experience history. Notes and mentions keep the support team aligned.
CRM em poucas palavras: Shared timelines and @mentions keep a small team on the same page. G2 reviews single out the reminder functions.
Nutshell also summarizes calls automatically, which is shown below.
7. Relatórios e Análises
HubSpot: Dashboards track pipeline health, campaign performance, and customer success signals. Custom reports arrive on paid tiers. Reporting is one reason larger teams stay after outgrowing the free crm.
CRM em poucas palavras: Dashboards cover sales KPIs and rep performance. The full reporting suite sits on the Pro plan and above. Foundation buyers get a thinner set of charts.
8. Integrações
HubSpot: Over 500 business applications connect natively, including Salesforce, Gmail, and Google Workspace. Native depth means fewer middleware bills. This is a clear gap between the two.
CRM em poucas palavras: Native links cover Google Apps, Microsoft 365, Outlook, Slack, MailChimp, and Zendesk. Zapier extends that to over 5,000 apps. Most connections run through that bridge rather than direct integration.
9. Quotes, Invoices, and Support
HubSpot: Quotes and payment tools sit inside paid tiers. The free version has no live customer support, so you rely on the knowledge base. That gap frustrates people who need an answer today.
CRM em poucas palavras: Quotes and invoices are built in, so clients get documents without a second tool. Free live support covers every plan.
Nutshell’s support setup is worth a closer look.
10. Content and E-Commerce Tools
HubSpot: Content arrangement tools handle blog posts, website pages, and landing pages. That turns the crm into a publishing hub for inbound marketing.
HubSpot also handles online selling, which the block below covers.
CRM em poucas palavras: Landing pages and web forms are included, and forms add leads to the system automatically. There is no e-commerce management layer. Nutshell stays a sales tool rather than a website engine.
11. Preços e Custos
Here are the plans side by side.
| Nível | HubSpot | CRM em poucas palavras |
|---|---|---|
| Livre | Ferramentas gratuitas: $0/mês | ❌ Nenhum |
| Entrada | Marketing Hub Starter: $15/seat/month | Fundação: US$ 13/usuário/mês |
| Meio | Starter Customer Platform: $15/seat/month | Crescimento: US$ 25 por usuário por mês |
| Avançado | Marketing Hub Professional: $800/seat/month | Pro: US$ 42/usuário/mês |
| Principal | — | Business: $59, Enterprise: $79/user/month |
HubSpot: The entry point is free, and $15 per seat covers most starter needs. The jump to Marketing Hub Professional at $800 per seat is steep. Budget for that cliff before you commit.
CRM em poucas palavras: Pricing climbs in even steps from $13 to $79 per user per month. There are no surprise cliffs. There is also no way to test it long-term without paying.
Diferentes cenários
| Se você precisar | Escolher | Por que |
|---|---|---|
| Zero starting cost | HubSpot | Plano gratuito, usuários ilimitados |
| Configuração mais rápida | CRM em poucas palavras | Productive within days |
| Marketing de entrada | HubSpot | Landing pages and campaigns built in |
| Live help on a cheap plan | CRM em poucas palavras | Free live support on every tier |
| Deep integrations | HubSpot | 500+ native business apps |
| Predictable per-seat billing | CRM em poucas palavras | Even $13 to $79 steps |
💰 Seu orçamento
HubSpot costs nothing until you need paid plans. Nutshell charges from the first person you add.
🔌 Seu conjunto de tecnologias
HubSpot connects natively to more business apps. Nutshell leans on Zapier for anything beyond the core list.
📝 Seu Processo de Vendas
Nutshell fits a straight B2B pipeline you can execute without setup work. HubSpot fits teams blending marketing and sales in one funnel.
🎓 Seu nível de experiência
Nutshell has the shorter learning curve for a first crm. HubSpot Academy closes that gap if you invest the training time.
🆓 Testes e demonstrações grátis
Nutshell gives you 14 days to decide. HubSpot’s free features run with no deadline at all.
🛟 Opções de suporte
Nutshell includes live chat and email support everywhere. HubSpot reserves live help for paid customers.
Guia de Troca
Already on one of these? Here is what changes when you move.
🔄 Switching from HubSpot to Nutshell CRM?
✅ O que você vai ganhar:
- Free live support on the cheapest plan
- Unlimited contacts with no tier-based caps
- Quotes and invoices without a paid upgrade
❌ O que você perderá:
- The free tier and its unlimited users
- 500+ native integrations and the universal inbox
- Website pages and e-commerce management
📋 Como mudar:
- Export contacts and deals from HubSpot as CSV files
- Start the free 14-day Nutshell trial
- Ask for free migration help and import your data
🔄 Switching from Nutshell CRM to HubSpot?
✅ O que você vai ganhar:
- A free plan that holds a million contacts
- Marketing Hub, Sales Hub, and Service Hub on one record
- Breeze AI and deeper workflow automation
❌ O que você perderá:
- Live support unless you pay for it
- Map and Chart pipeline views
- Predictable per-user costs as you scale
📋 Como mudar:
- Export your Nutshell contacts and pipeline to CSV
- Create a free HubSpot account and run the guided setup
- Import records, then rebuild your automation rules
O que nossa avaliação não abordou
This comparison focused on small businesses and mid-sized sales teams. We did not test enterprise deployments, custom API work, or data segurança audits at scale. Our notes reflect the August 2026 versions of both products, and features change often. If you manage 50 or more seats, your priorities will differ from what we covered here.
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Preços | HubSpot |
| 🚀 Principais funcionalidades do CRM | HubSpot |
| 📈 Ferramentas de Marketing | HubSpot |
| 🎯 Relatórios e análises | HubSpot |
| 👶 Facilidade de uso | CRM em poucas palavras |
| 🛟 Acesso de suporte | CRM em poucas palavras |
| 🔌 Integrações | HubSpot |
| 🏆 Vencedor Geral | HubSpot |
🏆 VENCEDOR: HUBSPOT
HubSpot wins 5 out of 7 categories.
Ideal para: free crm users, inbound marketing teams, and companies planning for business growth
HubSpot and Nutshell CRM are aimed at different buyers. HubSpot is a full customer relationship management suite that grows with you.
Nutshell is a focused sales tool for a small B2B team that wants to skip setup and start selling.
Nutshell wins on ease of use and support access, and those matter more than spec sheets suggest.
But HubSpot’s free crm removes the risk from the decision. You can build real customer relationships, win new customers, and only pay once the tool has proven itself.
Mais comparações do HubSpot
Here is how HubSpot lands against other crm software choices:
A HubSpot vence em: a genuinely free entry tier, faster onboarding for non-technical staff, and bundled marketing tools
A Salesforce se destaca em: deeper customization for developers, enterprise reporting depth, and territory-level permissions
HubSpot vs Pipedrive
A HubSpot vence em: free-tier contact limits, content and landing page building, and native app count
Pipedrive vence em: a lighter deal-first interface, cheaper mid-tier seats, and quicker pipeline configuration
HubSpot vs Keap
A HubSpot vence em: scaling past a small team, free onboarding through Academy, and broader analytics
Keap vence com base em: built-in invoicing for service businesses, simpler automation construtores, and coaching-style setup help
A HubSpot vence em: email marketing depth, customer service tooling, and contact-record history
Vitórias do CRM na segunda-feira em: the ability to customize board layouts, cross-department project views, and visual work tracking
Mais sobre o Nutshell CRM em comparação
And here is where Nutshell CRM sits against its closest rivals:
CRM em poucas palavras Cápsula CRM
O Nutshell CRM se destaca em: included email marketing, four pipeline views, and free migration assistance
O Capsule CRM se destaca em: a free starter tier, lower entry pricing, and a lighter contact database
Nutshell CRM vs Freshsales CRM
O Nutshell CRM se destaca em: live support at every price point, VisitorIQ lead discovery, and simpler day-one setup
O Freshsales CRM se destaca em: built-in phone and chat channels, AI lead scoring, and a free entry plan
O Nutshell CRM se destaca em: drag-and-drop pipeline speed, quotes and invoices, and cheaper entry seats
O Insightly vence em: project delivery tracking after the sale, custom app building, and deeper record relationships
CRM em poucas palavras ActiveCampaign
O Nutshell CRM se destaca em: pipeline clarity for reps, flat per-user pricing, and faster onboarding
ActiveCampaign vence em: automation branching depth, campaign segmentation, and email deliverability tooling
Perguntas frequentes
Para que o HubSpot CRM é mais indicado?
HubSpot CRM is best for sales and marketing teams that want contacts, campaigns, and deals in one system. HubSpot Marketing Hub makes it especially strong for inbound work.
O HubSpot CRM é realmente gratuito?
Yes. HubSpot’s free CRM holds one million contacts with unlimited users. Paid seats start at $15 per month, and costs rise sharply at the Professional tier.
O Nutshell é um bom CRM?
Yes, for small B2B sales teams. It is quick to learn, includes free live support, and starts at $13 per user per month with no free tier.
Salesforce ou HubSpot: qual é melhor?
Salesforce suits large enterprises needing deep customization. HubSpot is easier to learn and helps small teams nurture relationships without developer help.
Which is the best CRM for a small business?
For most small businesses, HubSpot’s free plan wins. Nutshell CRM and Zoho CRM are solid HubSpot alternatives if you prefer flat per-user pricing or bundled professional services support.
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