ClickFunnels vs Salesforce: Find Your Best Fit in 2025

por | mar 2, 2025

Ganhador
Funis de clique
4.5
  • Landing pages
  • A/B Testing
  • EMAIL Marketing
  • Fluxos de trabalho
  • CRM
  • Teste gratuito disponível
  • Paid Plan Starts at $81
Vice-campeão
Força de vendas
3.0
  • Supercharged Sales Cloud
  • Personalized Outreach
  • Commerce Cloud
  • Customer Support Tracking
  • Cool Email Templates
  • 30-day free trial
  • Paid Plan Starts at $25/month
ClickFunnels vs Salesforce

You’re trying to grow your negócios online, right?

But deciding between ClickFunnels vs Salesforce feels like trying to pick between two different planets.

You need something that works and don’t have time for endless research.

Don’t worry; we will break down ClickFunnels vs Salesforce in simple terms.

Let’s find your best fit!

Visão geral

We’ve spent countless hours diving into ClickFunnels and Salesforce, testing their features, and analyzing user feedback. 

This hands-on experience allows us to provide a clear, practical comparison, helping you fazer an informed decision.

Funis de clique
4.5de 5

É ótimo para criar funis de vendas rapidamente. Possui diversos modelos para você começar rapidamente.

Preços: It has a free trial. The premium plan starts at $81/month.

Principais características:

  • Visual sales pipelines
  • Customizable reports
  • Mobile app
Força de vendas
3de 5

Ready to explore the world’s leading CRM? Sign up for a free trial of Salesforce today!

Preços: It has a free trial. The premium plan starts at $25/month.

Principais características:

  • Lead management
  • Sales forecasting
  • Opportunity management

What is ClickFunnels?

Think of ClickFunnels as your all-in-one sales and marketing toolbox.

It helps you build sales funnels.

These funnels guide customers to buy your products. Easy, right?

Also, explore our favorite ClickFunnels alternatives…

Funis de clique

Nossa opinião

Funis de clique

É ótimo para criar funis de vendas rapidamente. Possui diversos modelos para você começar rapidamente.

Principais benefícios

  • Criação simplificada de funil.
  • Oferece um período de teste de 14 dias.
  • Integrações abrangentes de terceiros.
  • Acesso a uma biblioteca de modelos diversificada.
  • Recursos de teste A/B integrados.

Preços

  • Lançar: US$ 81/mês, 2 membros da equipe.
  • Escala: US$ 164/mês, 5 membros da equipe.
  • Otimizar: US$ 248/mês, 10 membros de equipe.
  • Dominar: US$ 5.997/ano, 20 membros de equipe.
preços do clickfunnels

Prós

  • Criação fácil de funil.
  • Plataforma completa.
  • Modelos pré-criados.
  • Marketing por e-mail integrado.
  • Forte apoio da comunidade.

Contras

  • Maior custo mensal.
  • Curva de aprendizado íngreme.
  • Personalização limitada.

What is Salesforce?

Okay, let’s talk Salesforce. It’s a big name in the CRM mundo.

Think of it as a super-powered tool. It helps businesses manage customer relationships.

It does a lot more than keep contacts. It’s also flexible; you can customize it to fit your needs.

Explore também nossos favoritos Alternativas ao Salesforce

salesforce homepage

Nossa opinião

Força de vendas

It’s incredibly powerful and flexible. The free plan is very generous, and it has many features for managing projects.

Principais benefícios

Salesforce helps businesses connect better with customers. It gives a full view of each customer.

This helps improve sales and service.

  • 360-Degree Customer View: See all customer interactions in one place.
  • Boosts Sales by 39%: Many users report higher sales and productivity.
  • Automação poderosa: Automate tasks like emails and lead tracking.
  • Huge AppExchange: Connects with thousands of other apps.
  • Scalable for Growth: Grows with your business, from small to large.

Preços

  • Starter Suite: $25/user/month.
  • Pro Suite: $100/user/month.
  • Empresa: $165/user/month.
  • Ilimitado: $330/user/month.
  • Einstein 1 Sales: $500/user/month.
Salesforce Pricing

Prós

  • Industry-leading CRM solution.
  • Altamente personalizável.
  • Robust reporting and analytics.
  • Ótimo suporte ao cliente.
  • Industry-leading CRM solution.

Contras

  • Pode ser caro.
  • Curva de aprendizado íngreme.
  • A configuração pode ser complexa.
  • Updates can be disruptive.

Comparação de recursos

This comparison evaluates ClickFunnels, the specialized platform for marketing funnels and conversion optimization.

Salesforce, the world’s leading best crm platform and enterprise cloud solution.

This analysis will clarify which solution is the better investment for dedicated lead generation versus comprehensive crm solutions and complex business integration.

1. Core Platform Focus

  • ClickFunnels: The primary focus is maximizing revenue through the entire funnel. It is a sales tool and funnel construtor designed for online business conversions, aiming to quickly generate paying customers through automated sales funnels. It is just a tool for immediate sales process execution.
  • Salesforce: The core focus is enterprise customer success and holistic customer company management. Salesforce offers modular crm solutions (sales cloud, service cloud, marketing cloud, commerce cloud) built to handle the complexity of large organizations and centralize all business dados.

2. Page and Asset Creation

  • ClickFunnels: Provides a powerful landing page builder with a drag and drop builder to quickly create landing pages, sales pages, and webinar sign ups pages. Its design tools are excellent for conversion optimization.
  • Salesforce: Does not include a dedicated page builder or landing page builder. For create landing pages and other web assets, it relies on integrations or the separate marketing cloud. Its core function is managing the data after the website visitors become leads.

3. Sales Process and Pipeline

  • ClickFunnels: The sales process is linear and focused on converting potential customers from landing pages through the entire funnel. ClickFunnels users often manage the funnel manually or rely on basic clickfunnels email automação to optimize sales.
  • Salesforce: Offers deep, customizable sales process management through sales cloud. It provides detailed contact management, complex workflows, and predictive tools to track sales opportunities through various stages, far exceeding the capability of a simple funnel.

4. Automation and AI Capabilities

  • ClickFunnels: Automation (automated sales) is primarily restricted to the flow of the entire funnel and basic email marketing tools (email sequences). It requires extensive third party integrations for true CRM automation.
  • Salesforce: Features groundbreaking ai innovation through tools like the ai agent and data cloud. Salesforce takes advantage of its massive business data structure and ai commitments to drive powerful, predictive automation across sales, service, and marketing operations.

5. Email Marketing Tools

  • ClickFunnels: Provides built-in clickfunnels email automation and basic email marketing tools to send follow-up email sequences to potential customers. Deliverability relies on connecting third party integrations.
  • Salesforce: The marketing cloud is an enterprise-grade platform offering sophisticated email marketing tools for personalized journeys, segmentation, and large-scale marketing campaigns. It is superior to ClickFunnels’ basic follow-up features.

6. Transactional Features

  • ClickFunnels: Manages the sales transaction directly, providing secure checkout pages and collecting credit card details. ClickFunnels pricing is structured to help like minded entrepreneurs monetize quickly.
  • Salesforce: The core CRM does not handle payments directly but relies on the commerce cloud module or third party integrations to process financial transactions for paying customers.

7. Reporting and Analytics

  • ClickFunnels: ClickFunnels analytics provides clear, conversion-focused sales data related to website visitors, opt-ins, and revenue per step of the entire funnel. It allows clickfunnels users to fine tune performance quickly.
  • Salesforce: Offers industry-leading relatórios and sales data analysis across all integrated modules (sales cloud, service cloud, etc.). It provides a comprehensive, 360-degree view of business data and customer success metrics not found in ClickFunnels.

8. Ecosystem and Customization

  • ClickFunnels: Primarily a conversion tool best used by like minded entrepreneurs and marketers. Customization is focused on optimizing the landing pages and funnel flow. It offers a day money back guarantee and a free trial for potential customers to drive sales.
  • Salesforce: Offers massive customization capabilities for workflows, objects, and fields. Its ecosystem includes thousands of other crm solutions and native apps, making it highly adaptable to almost any industry and complex organizational structure.

9. Ideal Users and Investment

  • ClickFunnels: The better sales tool investment for quick, high-volume sales of digital products or online business offers. It is focused on immediate lead generation and rapid return on ad spend.
  • Salesforce: The definitive best crm platform for large enterprises or businesses that require complex compliance, custom development, deep analytics across multiple departments, and seamless integration of all business data into a single system.

What to Look For in a CRM Tool?

  • Specific Business Needs: When evaluating a unified platform to run your business online, don’t get swayed by flashy features. Really dig deep into the core features. What are your exact challenges in optimizing your sales and marketing funnels and improving conversion rates?
  • Escalabilidade: Can the platform grow with your pequenas empresas? Think beyond your current size. Will it handle increased data, more users, and expanding workflows for your online courses and successful marketing campaigns?
  • Integration Capabilities: Does the platform keep all the data and tools you need under one roof, or does it play well with your existing ecosystem? Check for seamless marketing and sales automation integrations for things like lead magnets, online store sales, and your automated email marketing system.
  • Suporte ao cliente: How responsive and helpful is their support team? Issues will arise, particularly with web design and complex web pages. Quick, reliable support can minimize tempo de inatividade and frustration, making a difference in whether the Clickfunnels worth it question is answered positively.
  • Training Resources: Does the provider offer comprehensive training and online course materials? Easy onboarding is crucial for user adoption of the website builder and its powerful drag and drop editor.
  • Dados Segurança: Ensure the platform has robust security measures to protect your customer data. Check for features like data encryption and compliance, especially when managing transactions from your online store or collecting leads via professionally designed templates.
  • Preços: Look beyond the monthly rate. Consider the true cost, including any premium features or the discount provided with annual billing.

Veredicto final

After thoroughly testing and comparing ClickFunnels vs Salesforce, our pick depends heavily on your specific needs.

If you’re a pequenos negócios or entrepreneur focused primarily on sales funnels.

ClickFunnels offers a user-friendly, built-in solution.

Larger businesses of all sizes need a comprehensive CRM with advanced marketing automation e personalized customer experiences.

Salesforce is the more powerful choice.

We’ve used both extensively, and our insights come from real-world applications, ensuring you get practical, reliable advice.

More of ClickFunnels

Here’s a brief comparison of ClickFunnels with these software solutions:

  • ClickFunnels vs GoHighLevel: While ClickFunnels excels at funnel building for entrepreneurs, GoHighLevel offers a broader, all-in-one marketing suite with advanced agency and CRM features, often including white-label solutions.
  • ClickFunnels vs Pipedrive: ClickFunnels prioritizes high-converting sales funnels, whereas Pipedrive focuses on comprehensive sales pipeline management and CRM functionalities for various business needs.
  • ClickFunnels vs Keap: ClickFunnels is a specialized sales funnel builder that offers templates and drag-and-drop tools. Comprado, formerly Infusionsoft, provides a robust CRM with marketing and sales automation for small businesses.
  • ClickFunnels vs ActiveCampaign: ClickFunnels focuses on sales funnels and landing pages, while ActiveCampaign is a powerful marketing automation platform with advanced email marketing and CRM capabilities.
  • ClickFunnels vs HubSpot: ClickFunnels is ideal for creating sales funnels and is easy to use. HubSpot offers an extensive all-in-one marketing, sales, and CRM platform, catering to broader business operations.
  • ClickFunnels vs Folk: ClickFunnels is a sales funnel platform for conversions. Folk is primarily a CRM tool for managing contacts and relationships, distinct from sales funnel automation.
  • ClickFunnels vs Instantly: ClickFunnels builds sales funnels for conversions. Instantly focuses on cold email outreach and lead management, and is often integrated with other platforms like ClickFunnels.
  • ClickFunnels vs ClickUp: ClickFunnels is designed for sales funnels and online marketing. Clique para cima is a project management and work operating system that offers task management and team collaboration.
  • ClickFunnels vs Monday CRM: ClickFunnels helps build sales funnels. Monday CRM, part of Monday.com’s Work OS, is a flexible CRM for managing sales pipelines and team collaboration, with strong project management roots.
  • ClickFunnels vs Capsule CRM: ClickFunnels is for creating sales funnels. Capsule CRM is a simpler, contact-centric CRM for managing customer relationships and sales opportunities.
  • ClickFunnels vs Insightly: ClickFunnels focuses on sales funnels. Insightly is a comprehensive CRM with project management capabilities, helping businesses track leads and projects.
  • ClickFunnels vs Freshsales CRM: ClickFunnels specializes in sales funnel creation. Freshsales CRM is a sales automation platform with lead management, email, and phone integration features.
  • ClickFunnels vs Salesforce: ClickFunnels is a tool for building automated sales funnels. Salesforce is a vast, enterprise-level CRM platform offering extensive sales, service, and marketing solutions.
  • ClickFunnels vs Zendesk: ClickFunnels helps create conversion-focused sales funnels. Zendesk is primarily a customer service and support platform, focusing on ticketing and customer engagement.

More of Salesmate

Here’s a brief comparison of Salesforce with these software solutions:

  • Salesforce vs Pipedrive: Salesforce is a comprehensive, highly customizable CRM for sales, marketing, and service, while Pipedrive focuses on intuitive visual sales pipeline management for streamlined sales processes.
  • Salesforce vs GoHighLevel: GoHighLevel is an all-in-one platform for marketing agencies, offering white-label options and extensive automation.
  • Salesforce vs. Keap: Salesforce offers a vast, customizable CRM ecosystem for businesses of all sizes; Keap provides integrated sales and marketing automation, particularly strong for smaller firms.
  • Salesforce vs ActiveCampaign: Salesforce is a broad, enterprise-grade CRM with powerful sales automation, whereas ActiveCampaign excels in marketing automation, email campaigns, and customer journey visualization.
  • Salesforce vs Hubspot: Salesforce emphasizes deep customization and robust reporting for complex business needs, while HubSpot offers an integrated suite of marketing, sales, and service tools with a more user-friendly interface.
  • Salesforce vs Clickfunnels: Salesforce is a comprehensive CRM for managing customer relationships and sales; ClickFunnels is specifically designed as a sales funnel builder to guide customers through a conversion path.
  • Salesforce vs Folk: Salesforce is a highly scalable, feature-rich CRM for complex operations and large enterprises; Folk provides a simpler, collaborative contact management and relationship-building tool.
  • Salesforce vs Instantly: Salesforce is a broad CRM platform that covers various aspects of customer management; Instantly specializes in automated cold email outreach and lead generation for targeted campaigns.
  • Salesforce vs ClickUp: Salesforce is a dedicated, powerful CRM for managing customer interactions and sales processes; ClickUp is a versatile work management platform that includes CRM functionalities within its broader project management tools.
  • Salesforce vs Monday: Salesforce is a robust CRM with extensive data models for complex workflows across diverse industries; Monday CRM offers highly customizable visual workflows and is often used by companies already on Monday.com for project management.
  • Salesforce vs Cápsula: Salesforce is an enterprise-grade CRM suitable for large organizations with complex needs; Capsule CRM is a simpler, user-friendly CRM, ideal for small to medium-sized businesses focused on core contact and sales tracking.
  • Salesforce vs Insightly: Salesforce provides a comprehensive, highly customizable CRM for diverse business needs; Insightly offers a versatile CRM with integrated project management, often favored by small to mid-sized businesses for its ease of use.
  • Salesforce vs Freshsales CRM: Salesforce is a highly customizable and scalable CRM with advanced features for large organizations; Freshsales CRM focuses on AI-driven sales insights and automation for streamlined sales management, often preferred by smaller teams.
  • Salesforce vs Zendesk: Salesforce is a comprehensive CRM that covers sales, marketing, and customer service; Zendesk is a specialized customer service platform designed for ticketing, support, and omnichannel customer interactions.

Perguntas frequentes

Is ClickFunnels or Salesforce better for small businesses?

Due to its ease of use and built-in tools, ClickFunnels is often better for small businesses focused on direct sales funnels. Salesforce, while powerful, can be overwhelming for very small teams without dedicated CRM expertise.

Can I integrate ClickFunnels with Salesforce?

Yes, you can integrate ClickFunnels with Salesforce. This allows you to capture leads from your funnels and transfer them into your Salesforce CRM for further management and personalized follow-up.

Which platform offers better marketing automation?

Salesforce offers more robust marketing automation capabilities, especially for complex campaigns and businesses of all sizes. ClickFunnels focuses on automating sales funnels, but Salesforce has a wider range of marketing tools.

Is Salesforce or ClickFunnels more expensive?

Salesforce generally has higher costs, especially for its advanced features and enterprise-level plans. ClickFunnels offers more affordable options for users focused on sales funnels and basic email marketing.

Does Salesforce or ClickFunnels offer better customer support?

Salesforce offers more comprehensive support, including a detailed knowledge base, community forums, and dedicated support teams. ClickFunnels provides support through email and chat, which is adequate but less extensive.

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