Later Social Media Scheduler Review 2025

Feeling overwhelmed trying to keep up with social media? Constantly switching between platforms to schedule posts can be a real drain.

That’s where Later comes in.

Later, it promises to streamline your social media scheduling.

But does it deliver?

In this review, we’ll take a close look at Later social media scheduler’s features, pricing, & user experience to see if it’s the right tool for you.

What is Later?

Later is like a super-organized planner for your social media.

It’s a social media management app that lets you schedule your posts ahead of time. Think of it as your later social media scheduler.

No more scrambling to post at the last minute!

Later, it also has a handy media library to store all your photos and videos.

You can even plan out how your Instagram grid will look with its drag-and-drop feature.

It’s a one-stop shop for social media management, making your life way easier.

Who Created Later?

Later started in 2014 as a simple way to schedule Instagram posts.

It was the brainchild of Cindy Chen, who wanted to make it easy for people to plan out their social media feeds ahead of time.

Fast forward to today, and later, it has grown into a powerful social media management platform.

It offers a bunch of tools beyond scheduling, like a media library and hashtag suggestions.

Their vision is to be the go-to place for all things social media management, helping businesses and individuals succeed online.

Top Benefits of Later

• Effortless Social Media Scheduling: Plan and schedule your posts across multiple platforms in advance, freeing up valuable time for other crucial tasks. Say goodbye to last-minute scrambles and hello to a well-organized social media calendar.
• Visual Planning for Instagram: Craft a stunning Instagram feed with Later’s drag-and-drop feature. Preview how your posts will look together before they go live, ensuring a cohesive and aesthetically pleasing aesthetic.
• Centralized Media Library: Keep all your photos and videos neatly organized in one central location, accessible from anywhere. No more hunting through folders or devices to find the perfect visual.
• Collaboration Made Easy: Later makes it simple for teams to collaborate on social media content, streamline workflows, and maintain brand consistency. Say goodbye to miscommunication and hello to seamless teamwork.
• Analytics and Insights: Gain valuable data-driven insights into your social media performance. Track metrics like reach, engagement, and clicks to understand what resonates with your audience & refine your social media strategy accordingly.
• Hashtag Suggestions: Get relevant hashtag recommendations tailored to your content. Boost your visibility & reach a wider audience with strategically chosen hashtags.
• First Comment Scheduling: Schedule your first comment to be published automatically alongside your post. This is ideal for adding hashtags or additional context without cluttering your captions.
• Mobile Apps for On-the-Go Management: Manage your social media presence anytime, anywhere with Later’s intuitive mobile apps for iOS and Android. Whether you’re on the train or at the beach, you can stay connected and in control.
• Seamless Integration with Social Platforms: Connect all your major social media accounts, including Instagram, Facebook, Twitter, Pinterest, TikTok, and LinkedIn. Manage everything from one central hub, saving time and effort.
• User-Friendly Interface: Even if you’re new to social media management tools, Later’s intuitive design makes it easy to get started. No steep learning curve here!
• Time-Saving Automation: Automate repetitive tasks like posting and reposting, freeing up your time to focus on making engaging content & building relationships with your audience.
• Content Calendar: Get a bird’s-eye view of your planned content with Later’s visual calendar. Easily visualize your posting schedule, identify gaps, and brainstorm post ideas to keep your content fresh and engaging.

In essence, Later is a comprehensive social media management platform that empowers businesses & individuals to streamline their social media presence, optimize their strategy, and achieve meaningful results, all while saving valuable time and effort.

Best Features of Later

Later isn’t just another social media scheduling tool.

It’s packed with powerful features that set it apart from the crowd. These features help social media managers save time, create stunning content, and track their results.

Let’s dive into some of the best features that make Later a favorite among users:

1. Social Media Monitoring

With Later, you can watch for brand mentions. You can also track trends.

This helps you get post ideas directly from your audience.

It helps you keep track of conversations about your brand.

This can lead to more engagement and help you find things to talk about.

2. Content Creation Tools

Later helps you create content faster. You can use their AI writer.

It helps you get unique hashtag suggestions tailored to your posts. It also has a post feature that helps you find the right words.

This helps your content reach a wider audience.

3. Custom Campaign Services

You can organize your content with campaigns.

This is great for keeping track of your marketing. It lets you group your posts together.

You can see how well a campaign is doing. It helps with planning and organizing your content.

4. Data & Benchmarking

Later gives you a clear picture of how you’re doing. It goes beyond basic Instagram analytics.

You can compare your performance to your competitors.

It also shows you what their best posts are. This helps you make a few tweaks to your strategy.

5. Schedule & Publish

Later makes posting process simple.

You can schedule content and even have it automatically post at the best times.

You can schedule Instagram stories and Pinterest posts.

You can even use the later app to manage your accounts on the go.

6. Sentiment Analysis

This feature tells you how people feel about your brand.

It looks at the emotional tone of messages. It can tell you if a message is positive or negative.

This helps you respond in the right way.

You can quickly see if you need to take further action.

7. Customize Your URL

Later lets you use a custom short URL. This is a great way to boost brand awareness.

It looks more professional than a generic link. It also makes your links shorter, which is great for platforms like Twitter.

8. Influencer Marketing

Later can help you with your influencer campaigns.

It can help you find the right influencers for your brand. It also helps you track your influencer campaigns.

This lets you see if your partnerships are working.

It makes it easier to measure your return on investment.

9. Calendar

Later’s calendar view gives you a bird’s-eye view of all your scheduled social media posts across multiple social media platforms.

It’s like a visual planner for your social media strategy, making it easy to see what’s going out and when and spot any gaps in your content schedule.

You could drag and drop posts to reschedule them & even color-code them for better organization.

Pricing

Plan Name	Monthly Price	Additional Features
Starter	$16.67/month	Limited analytics (up to 3 months of data), 5 credits for AI features.
Growth	$33.33/month	150 posts per social profile, 30 credits for AI features.
Advanced	$73.33/month	Unlimited posts per social profile, 50 credits for AI features.

Pros and Cons

Understanding the strengths and weaknesses of any tool is crucial before making a decision.

Let’s weigh the pros and cons of Later to help you determine if it’s the right fit for your social media management needs.

Alternatives to Later

• Sprout Social: Unlock deeper social media insights and foster team collaboration with its comprehensive analytics and robust features.
• Socialpilot: Enjoy budget-friendly plans without sacrificing powerful scheduling capabilities, including efficient bulk posting options.
• Sendible: Navigate social media management with ease thanks to its intuitive interface and seamless integrations with numerous marketing tools.
• Content Studio: Discover engaging content and streamline your publishing process across various platforms, potentially leveraging AI for content ideas.
• Heropost: (Information limited – explore if it offers unique features or a pricing model tailored to specific social media needs.)
• Agorapulse: Effectively manage your social presence with its strong social listening tools and a unified inbox for streamlined engagement.
• Zoho Social: A smart and cost-effective choice if your business already benefits from the integrated ecosystem of Zoho products.
• Buffer: Simplify your social media scheduling with its user-friendly platform, ideal for straightforward content distribution.
• Sprinklr: Sprinklr offers a comprehensive suite of tools for large organizations demanding advanced social media management and customer experience solutions.
• Loomly: Enhance your content creation workflow with its collaborative calendar and efficient content approval processes for teams.
• Blaze: (Information limited – investigate if it provides a specific feature or addresses a particular niche within social media marketing.)
• Metricool: Dive deep into your social media performance and keep a close eye on your competitors, often at a more accessible price point.

Later Compared

• Later vs Sprout Social: Sprout Social offers comprehensive social listening and advanced analytics, making it a more robust, but complex tool.
• Later vs Metricool: Metricool offers broader analytics and ad management.
• Later vs Socialpilot: SocialPilot supports more platforms and has a social inbox.
• Later vs Sendible: Sendible has robust collaboration and reporting.
• Later vs Content Studio: Content Studio excels in content discovery.
• Later vs Heropost: Heropost uses AI for content creation.
• Later vs Agorapulse: Agorapulse offers strong social listening.
• Later vs Zoho Social: Zoho Social integrates with the Zoho suite.
• Later vs Buffer: Buffer is known for its simplicity.
• Later vs Sprinklr: Sprinklr is an enterprise-level platform.
• Later vs Loomly: Loomly focuses on team content workflows.
• Later vs Blaze: Comparison depends on Blaze’s specific features.
• Later vs Hootsuite: Hootsuite is a more comprehensive tool with a wider range of platform integrations and in-depth analytics.
• Later vs Planable: Planable is a collaboration-first tool, with a strong focus on content approval workflows for teams

Personal Experience with Later

My team and I have been using Later for over a year now, and it’s made a world of difference in managing our social media presence.

Before Later, we were constantly juggling multiple logins and schedules, which was a huge time drain.

Here are some of the specific ways Later has helped us:

• Streamlined Scheduling: With Later, we can schedule all our posts in advance across various social media platforms. This saves us hours each week and ensures our content is consistently published.
• Visual Content Planning: We love the drag-and-drop feature that lets us visualize our Instagram feed before posting. This helps us maintain a cohesive and aesthetically pleasing look.
• Hashtag Optimization: Later’s hashtag suggestions have significantly improved our reach and engagement. We’re able to target the right audience and get our content seen by more people.
• Mobile App Convenience: The Later mobile app lets us manage our social media on the go. Whether we’re at a conference or just out and about, we can stay on top of our social media presence.
• Engagement Made Easy: The Conversations feature allows us to respond to comments and messages from all our social channels in one place, making it easy to engage with our audience.

Overall, Later has been a game-changer for our social media management.

It’s helped us save time, improve our content, and connect with our audience more effectively.

If you’re looking for a social media management platform that can help you achieve similar results, I recommend giving Later a try.

Final Thoughts

After this later review, it’s clear this social media management tool has a lot to offer.

Its key features simplify your workflow.

You can upload media, get scheduling suggestions, and even have your video content ahead of time.

This helps with follower growth and drives maximum engagement.

It also makes your life easier by helping you automatically publish and even have your first comment automatically posted.

You can also manage all your social accounts and other platforms in one place.

Whether you’re a small business or a big brand, Later is one of the top social media management platforms available.

If you’re ready to increase engagement, take advantage of Later’s free version and see for yourself.

Frequently Asked Questions