⚡ Quick Verdict:
- Harga: Moz starts at $39/mo vs SE Ranking at $103.20/mo
- Cocok untuk: SE Ranking for agencies and in-house teams, Moz for budget-friendly keyword research and domain authority tracking
- Perbedaan utama: SE Ranking offers a built-in content editor, lead generator, and white label reports — Moz focuses on link data and its Domain Authority metric
- Our pick: SE Ranking for most users — it covers more SEO tasks in a single platform
Moz and SE Ranking both promise to boost your search engine rankings.
Namun, mereka menggunakan pendekatan yang sangat berbeda terhadap SEO.
Moz built its name on domain authority and link data.
SE Ranking packs keyword research, site audits, and content tools into one dashboard.
This comparison breaks down both tools so you can pick the right one.
Tinjau
This Moz vs SE Ranking comparison covers pricing, features, and ease of use for both SEO tools.
We also break down who each tool works best for across multiple platforms.
Our sources include published specs, documentation, Google Analytics integration details, and user reviews.
By the end, you’ll know which platform helps you rank higher in search engine results.
Apa itu SE Ranking?
SE Ranking is a cloud-based SEO platform for agencies and in-house teams.
It covers keyword research, rank tracking, website audits, and backlink analysis.
The platform also includes a content editor and lead generator tool.
SE Ranking telah dipercaya oleh lebih dari satu juta pengguna sejak tahun 2013.
Peringkat SE
An all-in-one SEO platform with keyword tracking, site audits, and content tools. Built for agencies and in-house SEO teams who need everything in one place.
Peringkat Harga SE
Berikut biaya SE Ranking pada tahun 2026.
| Rencana | Harga | Terbaik untuk |
|---|---|---|
| Inti | $103,20/bulan | Individual SEO pros and small teams |
| Pertumbuhan | $223,20/bulan | Growing agencies and larger businesses |
Pricing verified April 2026.
Uji coba gratis: Yes. SE Ranking offers a free trial so you can test all the tools before paying.
Garansi uang kembali: Hubungi dukungan pelanggan dalam waktu 7 hari jika Anda tidak puas.
📌 Catatan: SE Ranking offers 20% off annual subscriptions for new users. Extra user seats are included in most plans, which is helpful for agency teams.
⚠️ Peringatan: Some users have reported issues with billing and subscription management. Double-check your renewal dates after signing up.
Manfaat Utama dari Peringkat SE
Here’s what makes SE Ranking worth considering:
- Platform Terpadu: Keyword research, rank tracking, site audits, backlink checker, and content editor live in one dashboard. No switching between apps.
- Alat yang Siap Digunakan oleh Agensi: White label reports and extra user seats let agencies manage clients under their own branding.
- AI and NLP Insights: The platform uses AI to deliver keyword and content suggestions you won’t find in basic tools.
- Penghasil Prospek: A built-in tool that helps agencies capture leads from their own website.
- Alat SEO Lokal: Track local rankings and manage local marketing from the same account.
- Pelaporan Otomatis: Set up scheduled reports for clients and save hours every week.
What Our Team Noticed
Kita penulis signed up for SE Ranking and spent several days exploring the platform. Here’s what stood out:
Keunggulan & Kekurangan Peringkat SE
✅ Kelebihan
- Mencakup semua tugas SEO utama dalam satu platform.
- Laporan white label disertakan untuk keperluan branding agensi.
- Built-in content editor saves time on optimization
- Lead generator helps agencies grow their client base
- User-friendly interface with clean navigation
❌ Kekurangan
- Starting price of $103.20/month is higher than Moz
- Beberapa pengguna melaporkan waktu respons dukungan pelanggan yang lambat.
- No well-known proprietary metric like Domain Authority
Apa itu Moz?
Moz is an all-in-one SEO software suite built around link data and keyword research.
It created the Domain Authority metric that SEO pros use worldwide.
Moz Pro includes keyword explorer, rank tracker, site auditing, and backlink analysis.
The free MozBar browser extension makes it popular with beginners.
Moz
The original SEO toolset with Domain Authority, link explorer, and keyword research. Great for beginners and budget-conscious marketers.
Harga Moz
Here’s what Moz Pro costs in 2026.
| Rencana | Harga | Terbaik untuk |
|---|---|---|
| Starter | $39 / bulan | Pekerja lepas dan pemasar solo |
| Standar | $79/bulan | Usaha kecil starting with SEO |
| Sedang | $143/bulan | Tim yang sedang berkembang membutuhkan lebih banyak data. |
| Besar | $239/bulan | Agencies and large-scale SEO projects |
Pricing verified April 2026.
Uji coba gratis: Yes. Moz offers a 30-day free trial with no credit card required on some plans.
Garansi uang kembali: Cancel anytime during the trial period for a full refund.
📌 Catatan: Moz’s Starter plan at $39/month is cheaper than most competitor entry tiers. The free MozBar extension and free keyword explorer add value even before you pay.
⚠️ Peringatan: Basis data kata kunci Moz lebih kecil daripada pesaing seperti Semrush dan Ahrefs. If you need deep keyword data, the reporting limits may feel tight.
Manfaat Utama Moz
Here’s what makes Moz worth considering:
- Otoritas Domain: Moz created this metric and it remains widely used across the SEO industry. No other tool offers the same DA score.
- Indeks Tautan Besar: Moz’s link explorer contains 44.8 trillion links. That’s a larger index than many competing tools.
- Alat Gratis: MozBar browser extension and a free version of keyword explorer let you start without paying anything.
- Pilihan Ramah Anggaran: The Starter plan at $39/month is cheaper than SE Ranking, Semrush, and Ahrefs entry tiers.
- Sumber Daya Pendidikan: Moz Academy and Whiteboard Friday videos teach you how to apply SEO data correctly.
- Skor Spam: A unique metric that flags risky backlinks before they hurt your site. Helpful for cleaning up your backlink profile.
What Our Team Noticed
Our writer signed up for Moz Pro and spent several days exploring the platform. Here’s what stood out:
Kelebihan & Kekurangan Moz
✅ Kelebihan
- Domain Authority is the most recognized link metric in SEO
- Starter plan at $39/month is the cheapest entry point
- Free MozBar extension works without a paid subscription
- Indeks tautan 44,8 triliun untuk analisis backlink mendalam.
- Beginner-friendly interface with clean navigation
❌ Kekurangan
- Smaller keyword database than Semrush and Ahrefs
- Rank tracker updates weekly instead of daily
- No built-in content editor or lead generator
- Customer support limited to email and live chat
Perbandingan Fitur
Ready to dive into a detailed comparison of Moz vs SE Ranking? We’ll explore 10 key features to help you decide which SEO tool fits your workflow.
| Fitur | Peringkat SE | Moz |
|---|---|---|
| Harga Mulai | $103,20/bulan | $39 / bulan |
| Paket/Alat Gratis | Uji Coba Gratis | Free MozBar + Free Trial |
| Penelitian Kata Kunci | ✅ | ✅ |
| Pelacakan Peringkat | ✅ Harian | ✅ Mingguan |
| Audit Lokasi | ✅ | ✅ |
| Analisis Backlink | ✅ | ✅ (44.8T links) |
| Editor Konten | ✅ | ❌ |
| Laporan Label Putih | ✅ | ❌ |
| Pembangkit Prospek | ✅ | ❌ |
| Terbaik untuk | Agencies & in-house teams | Pengguna pemula & dengan anggaran terbatas |
1. Riset Kata Kunci
Peringkat SE: The keyword researcher tool generates keyword ideas with search volume, competition level, and CPC data. It also shows related keywords and keyword suggestions for content planning. The platform uses AI and NLP to surface insights you might miss with basic tools.
Moz: Keyword Explorer helps you discover target keywords with search volume, difficulty scores, and organic CTR estimates. Moz also offers a free version of this tool. However, Moz’s keyword database is smaller than most competitors, which limits the total keyword suggestions available.
2. Pelacakan Peringkat
Peringkat SE: The rank tracker monitors keyword rankings daily across multiple search engines. You can track local and national searches separately. It also shows SERP features and competitor positions alongside your own rankings.
Moz: Moz’s rank tracker updates keyword rankings on a weekly basis. It tracks both local and national searches. The tool also supports on-demand rank tracking for quick snapshots without using a project slot.
⚠️ Peringatan: Moz’s weekly updates mean you’ll see ranking changes slower than with SE Ranking’s daily tracking. If you need real-time SEO data, this matters.
3. Audit Situs Web
Peringkat SE: The website audit tool crawls your site and flags technical SEO issues. It checks for broken links, crawl errors, and on-page problems. SE Ranking also provides actionable suggestions for fixing each issue.
Moz: The site crawl tool identifies technical issues including broken links and crawl errors. Moz flags optimization opportunities and scores your overall SEO health. The reports are clean and easy to read for beginners.
4. Analisis Backlink
Peringkat SE: The backlink checker monitors your backlink profile and uncovers new link-building opportunities. It tracks new and lost backlinks over time. The tool also shows anchor teks distribution and referring domain data.
Moz: Link Explorer sits on a 44.8 trillion link index. It shows domain authority, page authority, spam score, and linking domains for any URL. The Link Intersect tool reveals sites that link to your competitors but not to you.
5. Optimasi Konten
Peringkat SE: The content editor helps you write and improve articles inside the platform. It analyzes top-ranking pages and gives you a target word count, keyword density, and content structure. This saves time on content creation and content strategy.
Moz: Moz does not include a built-in content editor. The On-Page Grader tool checks existing pages for optimization issues. It tells you what to fix but doesn’t help you write new content from scratch.
6. SEO Lokal
Peringkat SE: Local marketing tools let you track local search rankings and manage local SEO from the same dashboard. The platform covers citation management and local keyword tracking in one place.
Moz: Moz Local is a separate product that manages bisnis listings, citations, and reviews. It helps businesses improve local search visibility. However, it’s an add-on — not included in Moz Pro plans by default.
7. Competitive Research
Peringkat SE: SERP analisis pesaing tool shows which sites rank for your target keywords. It breaks down competitor strategies with keyword overlap data. You can compare multiple competitors side by side.
Moz: Moz offers competitive analysis through keyword overlap and SERP analysis tools. It shows which keywords competitors rank for and where gaps exist. Domain Authority makes it easy to compare a competitor’s overall link strength.
8. Reporting and Custom Reports
Peringkat SE: The SEO report generator builds automated reports you can schedule and brand with your logo. White label reports are included, which is a big deal for marketing agencies. Reports pull data from every tool in the platform.
Moz: Moz Pro includes custom reports, but white label branding is not available. Reports cover keyword rankings, site audits, and link data. The reporting limits are more restrictive compared to SE Ranking.
9. On-Page SEO
Peringkat SE: The on-page SEO checker scans individual pages and provides optimization scores. It checks title tags, meta descriptions, headings, and content quality. The tool also gives suggestions based on what top-ranking pages do differently.
Moz: The On-Page Grader analyzes how well a page performs for a target keyword. It checks key SEO metrics like title tags, headings, and body content. The MozBar browser extension also shows on-page data as you browse.
10. Harga & Biaya
Mari kita bandingkan paket harga tersebut secara berdampingan.
| Tingkat Paket | Peringkat SE | Moz |
|---|---|---|
| Pintu masuk | Inti: $103,20/bulan | Paket Pemula: $39/bulan |
| Tingkat Menengah | Pertumbuhan: $223,20/bulan | Standar: $79/bulan |
| Canggih | — | Medium: $143/bulan |
| Tingkat Teratas | — | Ukuran Besar: $239/bulan |
| Uji Coba Gratis | ✅ Ya | ✅ 30-day |
Peringkat SE: Pricing starts at $103.20/month for the Core plan. That’s higher than Moz’s entry price. But the Core plan includes features that Moz doesn’t offer at any tier, like a content editor and lead generator. Annual pricing comes with a 20% discount.
Moz: The Starter plan at $39/month is cheaper than SE Ranking’s entry price by over $60. Moz also offers four plan tiers, giving you more flexibility. However, Moz doesn’t include content tools or white label reports on any plan.
Skenario yang Berbeda
| Jika Anda Membutuhkan… | Memilih | Mengapa |
|---|---|---|
| Anggaran ketat | Moz | Mulai dari $39/bulan |
| Agency white label reports | Peringkat SE | Laporan bermerek disertakan |
| Alat pembuatan konten | Peringkat SE | Editor konten bawaan |
| Pelacakan otoritas domain | Moz | Created the DA metric |
| Pembaruan peringkat harian | Peringkat SE | Daily vs Moz’s weekly |
| Free browser extension | Moz | MozBar is free |
| Lead generation for agency | Peringkat SE | Built-in lead generator |
💰 Anggaran Anda
Moz wins on price with a $39/month Starter plan. SE Ranking’s Core plan starts at $103.20/month, but includes tools Moz doesn’t offer at any price.
🔌 Susunan Teknologi Anda
SE Ranking integrates keyword tracking, site audits, and content tools into one platform. Moz covers keyword research and link analysis well but you’ll need other tools for content work.
📝 Strategi SEO Anda
If your SEO strategy focuses on link building and brand authority, Moz’s Domain Authority metric is the standard. If you need a full workflow from keyword research to content creation, SE Ranking handles it all.
🎓 Tingkat Pengalaman Anda
Moz is known for being beginner-friendly with clean navigation and free learning resources. SE Ranking is also user-friendly but has more tools to learn upfront.
🆓 Uji Coba dan Demo Gratis
Moz offers a 30-day free trial, which gives you more time to test. SE Ranking also offers a free trial. Both let you explore the full feature set before committing.
🛟 Opsi Dukungan
SE Ranking provides a dedicated support team along with training videos and online events. Moz offers email and live chat support, plus Moz Academy for self-learning.
Panduan Pengalihan
Already using one of these SEO tools? Here’s what to expect if you switch.
🔄 Beralih dari SE Ranking ke Moz?
✅ Apa yang akan Anda peroleh:
- Domain Authority metric for link analysis
- Lower starting price at $39/month
- Free MozBar browser extension
❌ Apa yang akan Anda rugikan:
- Built-in content editor for writing SEO-ready articles
- White label reports and agency branding
- Pelacakan peringkat harian (Moz memperbarui setiap minggu)
📋 Cara beralih:
- Ekspor daftar kata kunci dan data peringkat Anda dari SE Ranking.
- Sign up for a Moz Pro free trial and set up your campaigns
- Import your tracked keywords and configure site audit settings
🔄 Beralih dari Moz Ranking ke SE Ranking?
✅ Apa yang akan Anda peroleh:
- Content editor for writing and improving articles
- White label reports for client-facing work
- Daily rank tracking and AI-powered insights
❌ Apa yang akan Anda rugikan:
- Metrik Otoritas Domain dan Otoritas Halaman
- Moz’s 44.8 trillion link index
- Free MozBar browser extension access
📋 Cara beralih:
- Export your tracked keywords and backlink data from Moz Pro
- Sign up for an SE Ranking free trial and create your first project
- Import your keywords and set up automated reports for your clients
What Our Review Didn’t Cover
This comparison focused on individual users, small teams, and mid-sized agencies. We didn’t test enterprise-level features or custom API integrations. Our observations are based on the April 2026 versions of both tools. If you’re running large-scale SEO operations with 50+ client accounts, your priorities may differ from what we’ve covered here.
Keputusan Akhir
| Kategori | Pemenang |
|---|---|
| 💰 Harga | Moz |
| 🔍 Riset Kata Kunci | Peringkat SE |
| 📊 Pelacakan Peringkat | Peringkat SE |
| 🔗 Analisis Backlink | Moz |
| 📝 Alat Konten | Peringkat SE |
| 🏢 Fitur Agensi | Peringkat SE |
| 👶 Kemudahan Penggunaan | Mengikat |
| 🏆 Pemenang Keseluruhan | Peringkat SE |
🏆 PEMENANG: Peringkat SE
SE Ranking wins 4 out of 7 categories.
Cocok untuk: SEO agencies, in-house marketing teams, and anyone who needs keyword research, content tools, and reporting in one place.
SE Ranking and Moz take different approaches to search engine optimization. SE Ranking is a full-featured SEO platform that covers everything from keyword research to content creation to client reporting. Moz focuses on link data, domain authority, and keyword research with a more affordable entry point.
Moz is a strong choice if you’re on a tight budget or need the Domain Authority metric for link building campaigns. Its free tools like MozBar and the free keyword explorer add real value for beginners who want to improve their search results.
However, if you need an all-in-one SEO platform with daily rank tracking, a content editor, white label reports, and a lead generator, SE Ranking is the better choice for long-term SEO success. Whether you’re preparing for a major event launch or building steady organic traffic, SE Ranking supports all your SEO efforts in one place.
Perbandingan Peringkat SE Lebih Lanjut
Berikut perbandingan SE Ranking dengan pesaing lainnya:
Peringkat SE vs SEO Peselancar
SE Ranking menang pada: Full SEO suite with rank tracking and site audits, agency tools with white label reports, lower entry price for all-in-one features
Surfer SEO unggul dalam hal: Deeper content optimization with NLP analysis, SERP analyzer for on-page scoring, dedicated content editor workflow
SE Ranking menang pada: Broader SEO coverage beyond content, more affordable pricing for small teams, includes rank tracking and backlink tools
MarketMuse menang dalam hal: AI-driven content planning and topic modeling, content gap analysis at scale, content inventory and audit features
SE Ranking menang pada: Complete SEO toolkit beyond content, agency features like lead generator and white label, daily rank tracking across search engines
Frasa menang pada: Faster content brief generation, AI writing assistant built into the editor, lower price for content-only workflows
SE Ranking menang pada: Deeper technical SEO and site audit tools, white label agency reports, backlink monitoring and competitive research
Kacang bersisik menang pada: AI-powered long-form content generation, cruise mode for automated article drafting, more affordable content-focused plans
Perbandingan Lebih Lanjut dengan Moz
Berikut perbandingan Moz dengan pesaing lainnya:
Moz vs Semrush
Moz menang dalam hal: Lower entry price starting at $39/month, Domain Authority metric for quick link evaluation, free MozBar browser extension
Semrush menang dalam hal: Larger keyword database with more suggestions, PPC and advertising tools included, more frequent rank tracking updates
Moz vs Ahrefs
Moz menang dalam hal: More affordable Starter plan at $39/month, Spam Score for identifying risky backlinks, better educational resources with Moz Academy
Ahrefs unggul dalam hal: Larger and faster-updating backlink index, more keyword data across global markets, content explorer for finding top-performing content
Moz vs Ubersuggest
Moz menang dalam hal: Deeper backlink analysis with 44.8 trillion link index, Domain Authority scoring trusted across the industry, more site audit detail
Ubersuggest menang dalam hal: Lower pricing with a lifetime deal option, simpler interface for absolute beginners, Chrome extension with free daily searches
Moz vs Mangga
Moz menang dalam hal: Bigger link database for backlink research, on-demand rank tracking without project limits, stronger brand authority metric
Mangools menang dalam hal: More affordable pricing for small teams, cleaner keyword difficulty scoring, simpler SERP analysis interface
Pertanyaan Yang Sering Muncul
Apakah Moz bagus untuk SEO?
Yes. Moz Pro is a solid choice among other SEO tools for keyword research, backlink analysis, and rank tracking. Moz tools help SEO professionals track search engine rankings and improve SEO performance. The Moz plan includes a free trial so you can test key SEO metrics like domain authority, page authority, and spam score before paying. Moz data on linking domains and inbound links helps with link research and competitive analysis. For seo experts who need API access, the Moz API starts at $5/month.
Apa fungsi SE Ranking?
SE Ranking is an intuitive SEO platform trusted by over a million agency and in-house teams. The SE Ranking platform covers keyword and competitive research, website audits, and automated reporting. SE Ranking combines unique datasets with advanced features to help SEO pros build effective strategies. It includes a content editor, lead generator, and extra user seats included in most subscription plans. The platform also monitors AI overviews and off-page signals.
Which is better, Moz or SE Ranking?
SE Ranking wins for most users because it covers more SEO tasks in a single platform. SE Ranking covers keyword research, rank tracking, content creation, and tech optimization in one dashboard. Moz is better if you need a budget-friendly option with strong link data and Moz Link Explorer. Both platforms offer services for agencies and businesses of all sizes.
Berapa biaya berlangganan Moz per bulan?
Moz pricing starts at $39/month for the Starter plan. The Standard plan costs $79/month, Medium is $143/month, and Large is $239/month. Moz offers a 30-day free trial with no credit card required on select plans. For large scale SEO projects, the Large plan provides full access to all Moz tools including SERP data, link metrics, external links tracking, and custom reports.
Apakah SE Ranking bagus untuk riset kata kunci?
Yes. The keyword rank tracker updates daily for accurate search rankings monitoring. SE Ranking’s pricing policy includes flexible subscription plans that scale with your company. The platform provides keyword data, search volume, ranking keywords, and keyword suggestions. For marketing agency teams, SE Ranking offers a weekly news roundup and a LinkedIn newsletter to stay current on SEO strategies. Advanced features to help SEO teams include SERP features tracking and site performs analysis. The Black Friday offer gives 20% off annual plans. SE Ranking also provides top notch support for in-house pros and agency clients.
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