📊 Hasil Tes Kami:
- 🤖 Kedalaman Otomatisasi: Keap offers 2,500+ workflow templates with visual Campaign Builder vs Nutshell’s basic lead routing — Keap wins
- 📧 Keterkiriman Email: Keap claims 99.5% deliverability vs Nutshell’s standard email sequences — Keap wins
- 💰 Pricing Accessibility: Nutshell starts at $13/user/month vs Keap’s $299/month flat — Nutshell wins
- 👶 Kemudahan Penggunaan: Nutshell gets new users productive in days; Keap setup takes 20+ minutes with a coach — Nutshell wins
- 🔌 Integrasi: Keap connects 2,500+ apps natively vs Nutshell’s 5,000+ via Zapier — Keap wins on native, Nutshell wins on total
Picking the wrong CRM can cost you time, money, and leads.
Keap vs Nutshell CRM are two popular choices for small businesses.
But they are built for very different needs.
Keap is a full sales and marketing automation platform. Nutshell CRM is a simple, affordable CRM for B2B sales teams.
I tested both tools for three weeks. Here is what I found.
Tinjau
I used both platforms on real projects. I tested their automation, email tools, pipelines, and support.
Keap is best for small businesses that need heavy automation. Nutshell CRM is best for B2B teams that want simplicity at a low cost.
Both offer a 14-day free trial. Try the winner first.
Apa itu Keap?
Keap is an all-in-one CRM and marketing automation platform for small businesses.
It was formerly called Infusionsoft. It rebranded to Keap in 2019 to better serve solo entrepreneurs and small teams.
Keap combines contact management, email marketing, sales pipelines, invoicing, and automation in one place.
Keap
Keap automates your entire sales and marketing process. Users report saving 10 hours per week and a 38% increase in revenue after switching to Keap’s automation tools.
Harga Keap
Here is what Keap costs in 2026. Keap uses a contact-based pricing model.
| Rencana | Harga | Terbaik untuk |
|---|---|---|
| Keap | $299/month (Annually Billed) | Small businesses wanting full automation |
Uji coba gratis: Yes — 14 days, all features included, no credit card required.
Garansi uang kembali: Keap does not advertise a standard money-back guarantee. Contact support for refund queries.
📌 Catatan: Keap’s $299/month price is for annual billing and covers 1,500 contacts. Extra contacts and extra users cost more. Each additional user is $30/month. Keap’s Expert Coaching onboarding service costs a one-time fee of $499.
⚠️ Peringatan: Keap’s pricing increases significantly as your contact list grows. Make sure to calculate your total cost before committing to an annual plan.
Key Benefits of Keap
Here is why Keap stands out for usaha kecil pemilik:
- Powerful Automation Builder: Keap’s drag-and-drop Campaign Builder creates complex workflows using “when-then” logic. Users save an average of 10 hours per week with automated follow-ups.
- Tingkat Pengiriman Email yang Tinggi: Keap claims a 99.5% email deliverability rate. Your marketing emails are more likely to land in the kotak-masuk, bukan folder spam.
- Built-in Invoicing and Payments: Keap includes invoicing and connects to payment processors natively. You do not need a separate billing tool.
- Alat yang Didukung AI: Keap AI drafts email copy and suggests optimized automation from natural language prompts. This speeds up campaign creation.
- Dedicated Business Line: Keap gives you a separate business phone line for calls and texts. This keeps personal and professional communication apart.
- Penilaian Prospek: Keap scores each contact based on engagement. You always know which leads to call first.
Keap Pros & Cons
✅ Kelebihan
- Advanced automation with 2,500+ workflow templates
- 99.5% email deliverability rate
- Built-in invoicing and payment processing
- Dedicated business phone line included
- AI drafts email copy and automation flows
❌ Kekurangan
- Expensive at $299/month — not ideal for brand-new startups
- Onboarding fee of $499 adds to the initial cost
- Learning curve for beginners despite ease-of-use claims
Apa itu Nutshell CRM?
Nutshell CRM is a cloud-based CRM platform built for small to mid-sized B2B sales teams.
It focuses on simplicity, affordability, and ease of use. New users can get productive within days of signing up.
Nutshell offers contact management, pipeline tracking, email automation, and Alat AI without the steep price tag of larger CRMs.
CRM Nutshell
Nutshell CRM gives B2B sales teams a simple, affordable CRM with unlimited contacts. It includes free live support, AI meeting summaries, and email automation for every plan.
Harga CRM Singkat dan Padat
Here is what Nutshell CRM costs in 2026. All plans are priced per user per month.
| Rencana | Harga | Terbaik untuk |
|---|---|---|
| Dasar | $13/pengguna/bulan | Solo users and very small teams |
| Pertumbuhan | $25/pengguna/bulan | Growing sales teams needing more automation |
| Pro | $42/pengguna/bulan | Teams wanting advanced pelaporan and AI tools |
| Bisnis | $59/pengguna/bulan | Larger teams needing custom fields and territories |
| Perusahaan | $79/pengguna/bulan | Enterprise teams with advanced keamanan kebutuhan |
Uji coba gratis: Ya — 14 hari, tidak perlu kartu kredit.
Garansi uang kembali: Nutshell does not publish a standard money-back guarantee. Contact their support team for billing concerns.
📌 Catatan: All Nutshell CRM plans include unlimited contacts and no data limits. Free live support is included on every plan. Higher plans unlock features like personal email sequences, audit logs, and custom territories.
⚠️ Peringatan: Nutshell is priced per user. A team of 10 on the Pro plan would pay $420/month. Factor in your team size before comparing it to Keap’s flat monthly rate.
Key Benefits of Nutshell CRM
Here is why small B2B sales teams love Nutshell CRM:
- Very Affordable Entry Price: The Foundation plan starts at just $13/user/month. This makes Nutshell one of the cheapest full CRM options available.
- Unlimited Contacts on All Plans: Nutshell does not cap your contact list. You can import as many contacts as needed without worrying about overage charges.
- Free Live Support: Every Nutshell plan includes free live chat and email support. You never pay extra to talk to a real person.
- Kurva Pembelajaran Minimal: Nutshell is rated as one of the most user-friendly CRMs for small teams. Most users are fully productive within days.
- Ringkasan Pertemuan AI: Nutshell’s AI tool summarizes meetings automatically. Your team spends less time on notes and more time selling.
- Multiple Pipeline Views: Nutshell offers Board, List, Map, and Chart views for pipeline management. You can track deals the way that works best for you.
Nutshell CRM Pros & Cons
✅ Kelebihan
- Very affordable starting at $13/user/month
- Unlimited CRM contacts on every plan
- Free live support included for all customers
- Minimal learning curve — productive in days
❌ Kekurangan
- Automation is less advanced than Keap’s Campaign Builder
- Per-user pricing adds up fast for larger teams
- Some users report limited email attachment handling
Perbandingan Fitur
Let’s dive into a head-to-head comparison of Keap vs Nutshell CRM across 10 key features.
This will help you pick the right platform for your business needs.
| Fitur | Keap | CRM Nutshell |
|---|---|---|
| Harga Mulai | $299/bulan | $13/pengguna/bulan |
| Paket Gratis | ❌ | ❌ |
| Uji Coba Gratis | ✅ 14 hari | ✅ 14 hari |
| Otomatisasi Pemasaran | ✅ Tingkat Lanjut | ✅ Dasar |
| Saluran Penjualan | ✅ | ✅ Multiple views |
| Pemasaran Email | ✅ Paket lengkap | ✅ Termasuk |
| Built-in Invoicing | ✅ | ✅ (paket yang lebih tinggi) |
| Alat AI | ✅ AI campaign builder | ✅ AI meeting summaries |
| Unlimited Contacts | ❌ Contact-based pricing | ✅ Semua paket |
| Terbaik untuk | Usaha kecil otomasi | Tim penjualan B2B |
1. Pembuat Otomatisasi
Keap: Keap’s Campaign Builder is its biggest strength. It uses a visual drag-and-drop flowchart to create complex “when-then” automation. You can automate email follow-ups, lead scoring, task assignments, and payment reminders. Keap offers 2,500+ workflow templates to get started fast.
Nutshell CRM: Nutshell automates lead routing, follow-up notifications, and email sequences. Its automation is simpler than Keap’s. It works well for standard sales workflows but lacks the deep campaign-building tools that Keap offers.
⚠️ Peringatan: If you need to build complex multi-step marketing campaigns, Nutshell’s automation may feel limited. Keap is the better choice here.
2. CRM and Contact Management
Keap: Keap stores all customer data in one system. You can tag contacts, segment your list, and trigger automation based on any tag. Its contact records track every interaction, email, invoice, and note in one place.
Nutshell CRM: Nutshell offers unlimited CRM contacts on every plan. You can import contacts via CSV, sync with Google or Outlook, and collaborate with your team on contact records. Its ProspectorIQ and VisitorIQ tools help you discover new leads from your website traffic.
✅ Hasil Tes: Nutshell’s unlimited contacts policy is a clear advantage for growing businesses that do not want pricing surprises. Keap’s contact-based pricing can increase costs quickly.
3. Email and Text Marketing
Keap: Keap’s email marketing lets you send hyper-targeted campaigns based on CRM tags and segments. It reports a 99.5% deliverability rate. Keap also includes a dedicated business teks line for SMS marketing alongside email.
Nutshell CRM: Nutshell includes email marketing with list creation, bulk email sending, and personal email sequences. It lets you run drip campaigns without needing a paid add-on. It does not include a built-in SMS tool like Keap does.
4. Manajemen Saluran Penjualan
Keap: Keap provides a visual sales pipeline view. You can track leads through custom stages and use lead scoring to prioritize who to contact next. Automation moves leads through the pipeline when they take key actions.
Nutshell CRM: Nutshell stands out here with four pipeline views — Board, List, Map, and Chart. You can manage multiple pipelines at once. Its drag-and-drop board view makes moving deals between stages fast and easy.
5. Alat AI
Keap: Keap AI drafts email copy from natural language prompts. It also suggests automation workflows based on what you type. This saves hours when building new campaigns from scratch.
Nutshell CRM: Nutshell uses AI to summarize meetings automatically. It also has AI tools to assist with revenue-driving tasks. Its AI focus is on saving time in calls and meetings, not campaign creation.
6. Landing Pages and Lead Capture
Keap: Keap includes a landing page builder. You can connect multiple landing pages to campaigns and track conversions. Web forms capture new leads and add them directly to your CRM with tags applied automatically.
Nutshell CRM: Nutshell captures leads through web forms that feed directly into the CRM. Its landing page tools are more limited compared to Keap’s. It does not have a full landing page builder in the same way Keap does.
⚠️ Peringatan: If landing page creation is a priority for your marketing, Keap is the clear winner. Nutshell focuses more on the sales side than the marketing side.
7
Keap: Keap integrates natively with over 2,500 platforms and tools. This includes payment processors, ecommerce platforms, and marketing apps. It reduces the need for multiple tools by consolidating key functions inside one dashboard.
Nutshell CRM: Nutshell connects natively with Google Workspace, Microsoft 365, and Slack. It also supports 5,000+ additional apps via Zapier. Its integration with Mailchimp and Zendesk is well-regarded by users.
8. Kolaborasi Tim
Keap: Keap supports team collaboration through shared contact records, task assignments, and pipeline visibility. Each additional user costs $30/month. It is best suited for solo users and small teams.
Nutshell CRM: Nutshell is built with team collaboration in mind. Its higher-tier plans include territories, audit logs, and full reporting suites. Users say it helps keep the whole team organized and on the same page.
9. Dukungan Pelanggan
Keap: Keap offers 24/7 live chat support, email support, and phone support Monday through Friday. Every plan includes a dedicated customer success manager. New users also get access to onboarding checklists, videos, and webinars.
Nutshell CRM: Nutshell provides free live chat and email support for every customer. Enterprise users get priority support. Nutshell’s free support model is a big differentiator — most CRMs charge extra for live help.
10. Harga & Biaya
Let’s compare the two pricing structures side by side.
| Rencana | Keap | CRM Nutshell |
|---|---|---|
| Harga Masuk | $299/month (annually) | $13/pengguna/bulan |
| Tingkat Menengah | Contact-based increases | $42/user/month (Pro) |
| Tingkat Teratas | Contact-based increases | $79/user/month (Enterprise) |
| Uji Coba Gratis | Adakah yang lebih baik daripada HeyGen? | Adakah yang lebih baik daripada HeyGen? |
| Onboarding Fee | $499 (optional coaching) | Free migration included |
Keap: At $299/month annually, Keap is expensive for startups. But for established small businesses that use the automation heavily, the value can be strong. The 10 hours per week in saved time can offset the monthly cost.
Nutshell CRM: Nutshell’s per-user pricing is very affordable for solo users and small teams. A single user pays just $13/month on the Foundation plan. But a team of 10 on the Pro plan costs $420/month — worth comparing to Keap’s flat rate.
Skenario yang Berbeda
| Jika Anda Membutuhkan… | Memilih | Mengapa |
|---|---|---|
| Heavy marketing automation | Keap | 2,500+ templates, Campaign Builder |
| Tight budget for a small team | CRM Nutshell | Starts at $13/user/month |
| Built-in invoicing and payments | Keap | Native payment processing included |
| Unlimited contacts at low cost | CRM Nutshell | No contact limits on any plan |
| AI email drafting and campaigns | Keap | AI writes copy and suggests workflows |
| Simple CRM you can learn fast | CRM Nutshell | Productive within days, minimal curve |
💰 Anggaran Anda
If you are a solo user or small team watching costs, Nutshell CRM wins. At $13/user/month, it is one of the most affordable CRMs available. Keap’s $299/month flat rate is better for established businesses that will use all the automation features.
🔌 Susunan Teknologi Anda
Keap integrates with 2,500+ apps natively. Nutshell connects to 5,000+ apps via Zapier plus Google Workspace, Microsoft 365, and Slack directly. Both will fit into most existing tech stacks without major issues.
📈 Your Sales Process
If you run outbound B2B sales with a team, Nutshell CRM’s pipeline views and team features are a great fit. If you need to automate every stage of the customer journey from capture to repeat purchase, Keap is the stronger choice.
🎓 Tingkat Pengalaman Anda
Nutshell CRM is the easier platform to start with. New users are typically productive within days. Keap has more power but requires more setup time — and may need the optional $499 coaching session to get the most out of it.
🆓 Uji Coba dan Demo Gratis
Both Keap and Nutshell CRM offer 14-day free trials. Try both before you commit. Test the automation in Keap and the pipeline views in Nutshell to see which feels right for your workflow.
🛟 Opsi Dukungan
Keap offers 24/7 chat plus phone support with a dedicated customer success manager. Nutshell includes free live chat and email support for all plans. If free live support matters to you, both platforms deliver it — but Keap adds phone support as well.
Panduan Pengalihan
Sudah menggunakan salah satu alat ini? Berikut yang dapat Anda harapkan jika Anda beralih.
🔄 Switching from Keap to Nutshell CRM?
✅ Apa yang akan Anda peroleh:
- Much lower monthly cost — especially for solo users or small teams
- Unlimited contacts with no pricing increases as your list grows
- Faster onboarding with a simpler interface and free live support
❌ Apa yang akan Anda rugikan:
- Advanced Campaign Builder with 2,500+ automation templates
- Built-in SMS business line for text marketing
- Native invoicing and payment processing inside the CRM
📋 Cara beralih:
- Export your contacts from Keap as a CSV file
- Create your Nutshell CRM account and take advantage of free data migration support
- Import your CSV, rebuild your pipelines, and set up email sequences in Nutshell
🔄 Switching from Nutshell CRM to Keap?
✅ Apa yang akan Anda peroleh:
- Full marketing automation with drag-and-drop Campaign Builder
- Built-in SMS marketing with a dedicated business phone line
- Native invoicing, payment processing, and ecommerce tools
❌ Apa yang akan Anda rugikan:
- Unlimited contacts — Keap charges based on your contact count
- Per-user pricing simplicity — Keap is a flat monthly fee regardless of users
- Multiple pipeline views (Board, List, Map, Chart) that Nutshell offers
📋 Cara beralih:
- Export your Nutshell contacts and deal data as a CSV
- Start your Keap 14-day free trial and book the onboarding session
- Import your contacts, set up your first automation campaign, and test the Campaign Builder
Keputusan Akhir
| Kategori | Pemenang |
|---|---|
| 💰 Pricing (Solo/Small Team) | CRM Nutshell |
| 🤖 Otomatisasi Pemasaran | Keap |
| 📧 Email Deliverability | Keap |
| 👶 Kemudahan Penggunaan | CRM Nutshell |
| 🔌 Integrasi | Keap |
| 👥 Kolaborasi Tim | CRM Nutshell |
| 🛟 Support Quality | Keap |
| 🏆 Pemenang Keseluruhan | Keap |
🏆 WINNER: KEAP
Keap wins 4 out of 7 categories in this comparison.
Cocok untuk: Small business automation, email marketing, solopreneurs scaling their sales process
Keap and Nutshell CRM serve different types of buyers.
Keap is the better tool if you need powerful automation. It handles email, SMS, invoicing, and pipeline management from one dashboard.
Nutshell CRM is the better choice if you want a simple, affordable CRM for a B2B sales team. It is easier to learn and much cheaper to start.
Nutshell CRM is excellent for teams that do not need heavy marketing automation.
But if you want to automate your entire sales and marketing journey, Keap is the stronger platform.
Now go try the free trials and see which one clicks for you!
More of Keap Compared
Here’s how Keap stacks up against other competitors:
Keap vs Naik Level
Keap menang berdasarkan: Ease of use, dedicated business line, established brand reputation
GoHighLevel menang dalam hal: Agency features, white-labeling, all-in-one marketing suite for agencies
Keap vs Pipedrive
Keap menang berdasarkan: Marketing automation, email deliverability, built-in invoicing
Pipedrive menang dalam hal: Sales pipeline focus, lower starting price, visual deal management
Keap vs Kampanye Aktif
Keap menang berdasarkan: All-in-one CRM plus automation, built-in payments, business phone line
ActiveCampaign unggul dalam hal: Email marketing depth, lower entry price, more advanced segmentation
Keap menang berdasarkan: Simpler pricing for small business, built-in SMS, invoice processing
HubSpot unggul dalam hal: Free CRM tier, brand recognition, deeper marketing analytics
Keap vs ClickFunnels
Keap menang berdasarkan: CRM depth, contact management, automation breadth
ClickFunnels unggul dalam hal: Funnel building, one-click upsells, dedicated landing page tools
Keap vs Rakyat
Keap menang berdasarkan: Marketing automation, email deliverability, full sales pipeline tools
Folk menang dalam hal: Simplicity, relationship-focused CRM, lower price for solo users
Keap menang berdasarkan: Full CRM, marketing automation, invoicing
Menang secara instan dalam hal: Email dingin kegiatan penjangkauan at scale, email warm-up, lower cost for email campaigns
Keap vs KlikUp
Keap menang berdasarkan: CRM-specific features, marketing automation, email marketing
ClickUp unggul dalam hal: Project management, free plan, task and workflow management
Keap vs Monday CRM
Keap menang berdasarkan: Email marketing, automation depth, built-in payments
CRM menang pada hari Senin dalam hal: Visual work management, team collaboration, customizable boards
Keap menang berdasarkan: Automation, email marketing, payment tools
Capsule CRM unggul dalam hal: Simplicity, affordable pricing, lightweight CRM for small teams
Keap menang berdasarkan: Marketing automation, SMS marketing, email deliverability
Insightly unggul dalam hal: Project management inside CRM, lower entry price, Insightly Marketing add-on
Keap menang berdasarkan: Campaign automation, invoicing, business phone line
Freshsales CRM unggul dalam hal: Free plan available, built-in phone and chat, AI lead scoring at lower price
Keap vs Salesforce
Keap menang berdasarkan: Simplicity for small business, all-in-one automation, faster setup
Salesforce unggul dalam hal: Enterprise scalability, customization depth, ecosystem of integrations
Keap vs Zendesk
Keap menang berdasarkan: Marketing automation, email campaigns, invoicing
Zendesk unggul dalam hal: Customer support ticketing, helpdesk features, service team workflows
More of Nutshell CRM Compared
Here’s how Nutshell CRM stacks up against other competitors:
Singkatnya, CRM vs GoHighLevel
Nutshell CRM wins on: Simplicity, affordability, free live support
GoHighLevel menang dalam hal: Agency tools, white-label options, broader marketing automation
Singkatnya, CRM vs ActiveCampaign
Nutshell CRM wins on: Unlimited contacts, simpler interface, free live support
ActiveCampaign unggul dalam hal: Email automation depth, advanced segmentation, broader integrations
Nutshell CRM wins on: Affordable paid plans, simpler pricing, free live support
HubSpot unggul dalam hal: Free CRM tier, brand recognition, deeper marketing and analytics tools
Singkatnya, CRM vs ClickFunnels
Nutshell CRM wins on: CRM depth, contact management, team collaboration
ClickFunnels unggul dalam hal: Funnel building, one-click upsells, dedicated landing page builder
Singkatnya, CRM vs Metode Tradisional
Nutshell CRM wins on: Sales pipeline features, email automation, reporting suite
Folk menang dalam hal: Relationship-focused CRM, cleaner UI, lower cost for individual users
Nutshell CRM wins on: Full CRM functionality, pipeline management, team features
Menang secara instan dalam hal: Email dingin at scale, email warm-up tools, outreach-focused workflows
Nutshell CRM wins on: CRM-specific tools, sales pipeline, B2B contact management
ClickUp unggul dalam hal: Project management, free plan, broader task and workflow tools
Nutshell CRM wins on: Lower cost, unlimited contacts, free live support
CRM menang pada hari Senin dalam hal: Visual work management, customizable boards, team collaboration features
Nutshell CRM wins on: Pipeline views, email automation, AI meeting summaries
Capsule CRM unggul dalam hal: Simpler interface, very low starting price, lightweight design
Nutshell CRM wins on: Unlimited contacts, free live support, ease of use
Insightly unggul dalam hal: Project management inside the CRM, more integrations on paid plans
Nutshell CRM vs Freshsales CRM
Nutshell CRM wins on: Unlimited contacts, free live support, AI meeting summaries
Freshsales CRM unggul dalam hal: Free plan tier, built-in phone and chat, AI lead scoring at entry price
Nutshell CRM wins on: Affordable pricing, ease of use, faster setup for small teams
Salesforce unggul dalam hal: Enterprise customization, scalability, ecosystem of apps and integrations
Nutshell CRM wins on: Sales CRM features, pipeline management, email automation
Zendesk unggul dalam hal: Customer support ticketing, helpdesk workflows, service team tools
Pertanyaan Yang Sering Muncul
Keap digunakan untuk apa?
Keap is used for sales and marketing automation by small businesses and solopreneurs. It combines CRM, email marketing, SMS marketing, landing pages, invoicing, and payment processing into one platform. Businesses use Keap to automate follow-ups, score leads, and manage the full customer journey.
Apakah Nutshell merupakan CRM yang bagus?
Yes, Nutshell CRM is a very good CRM for small to mid-sized B2B sales teams. It is praised for its ease of use, unlimited contacts policy, and free live support. It is rated as one of the most user-friendly CRMs for teams that want to get productive fast without a steep learning curve.
How does Keap compare to Nutshell CRM for small businesses?
Keap is better for small businesses that need full marketing automation, SMS tools, and built-in payments. Nutshell CRM is better for B2B sales teams that want a simple, affordable CRM without the high monthly cost. Your choice depends on whether automation or simplicity is your priority.
Apakah Keap mudah digunakan?
Keap is considered user-friendly for an automation platform, and some users set it up in as little as 20 minutes. However, getting the most out of Keap’s Campaign Builder and advanced automation does take time. Keap offers onboarding support, including a dedicated customer success manager, to help new users.
Apa saja keterbatasan Keap?
Keap’s main limitations are its high price point at $299/month and its contact-based pricing model that increases costs as your list grows. The optional onboarding coaching costs an additional $499. It is also overkill for businesses that only need basic CRM functions without heavy automation.
English 
Spanish 
Chinese 
German 
French 
Arabic 
Russian 
Portuguese 
Japanese 
Korean 
Italian 
Turkish 
Dutch 
Polish 
Indonesian 
Thai 
Vietnamese 